Global Animation and VFX Tools Market by Type (2D Animation Tool, 3D Animation Tool, Motion Graphics Software, Visual Effects Software, and Others), Application (Television and OTT, Film Production, Gaming, Education, and Others), End-User (Film & Television, Education, Media and Entertainment, and Others), and Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
Market Outlook
The Global Animation and VFX Tools Market was valued at USD 10,298.0 Mn in 2022 and is expected to reach USD 26,935.6 Mn in 2031, expanding at a CAGR of 11.4% during the forecast period. Animation and VFX tools are software applications used by animators and visual effects artists to create and manipulate images, videos, and graphics.
These tools range from 2D and 3D animation software to compositing and editing software used to create visual effects for movies, television, gaming, and other media. The tools are designed to enable artists to create complex and realistic animations, special effects, and composites, using a variety of techniques such as keyframe animation, motion capture, and particle systems.
For instance, animation and VFX software enable designers to create 2D and 3D graphics or stories that feature motion. These stories and images are used for marketing, illustrations, gaming, education, or entertainment. Free video editing tools and free animation software are used for budget constraints.
Features of animation and VFX tools includes: Modelling: This feature allows artists to create and manipulate 3D objects and characters with great detail and accuracy. Texturing: Texturing involves applying color and texture to 3D models to create a realistic and believable look.
Rigging: Rigging is the process of adding a digital skeleton to a 3D model to make it move and behave like a real-life object or character. Rendering: Rendering involves the process of creating the final image or animation from the 3D models and textures. Motion Capture: It allows artists to record real-life movements and apply them to 3D characters for more realistic animations.
Macro-economic Factors
Technology advancements
Rapid technological advancements are significantly impacting the global animation and VFX tools market in various ways. For instance, real-time rendering, a cutting-edge technology, allows animators and VFX artists to see the rendered results of their work on real-time, making the creative process more efficient and productive. This technology has enabled faster iterations, quicker feedback loops, and reduced production time, thereby increasing the demand for real-time rendering software in the animation and VFX industry.
Artificial intelligence (AI) and machine learning (ML) technologies are also being utilized to automate various tasks such as character animation, motion capture, and visual effects simulations, Furthermore, Virtual Reality (VR) and augmented reality (AR) technologies are being integrated into animation and VFX software to provide immersive experiences. VR and AR can be used for pre-visualization, virtual set design, and interactive storytelling, allowing animators and VFX artists to create more engaging and interactive content.
Government policies and regulations
Government policies and regulations can have a significant impact on the global animation and VFX tools market. Intellectual property laws, such as copyright and trademark laws, play a crucial role in protecting the creative works of animation and VFX software developers. These laws help prevent unauthorized copying, distribution, or modification of animation and VFX software, thereby safeguarding the rights of software developers and encouraging innovation.
Strict IP laws can create a favorable environment for software developers, leading to increased investment in research and development, and ultimately driving the growth of animation and VFX tools market. Some governments offer tax incentives to encourage the development of the animation and VFX industries within their countries. For instance, Canada, India, and South Korea offer tax incentives to attract animation and VFX software development, leading to the growth of their respective animation and VFX industries.
Animation and VFX Tools Market Dynamics
Market Driver- Growing Demand For High-quality Visual Content
The demand for high-quality visual content is growing in today’s digital age. Consumers are increasingly seeking visually engaging content that is esthetically pleasing and easy to consume. High-quality visual content such as photos, videos, and graphics can help to capture and maintain the attention of viewers and can also communicate complex information more effectively than text alone.
Growing demand for high-quality visual content in various industries such as advertising, gaming, entertainment, and education is driving the animation and VFX tools market. The need for captivating and immersive content that can keep audiences engaged is rising with the growth of digital platforms and streaming services. According to HubSpot, 32% of marketers believe that visual content is the most important type of content for their organization, with blogging coming in second at 27%.
Visuals are used by 80% of marketers for social media marketing, and videos have already surpassed blogging, in terms of popularity as a content marketing asset. Animation and VFX tools help creators produce high-quality visual content by providing them with the necessary software and technology to create stunning animations, special effects, and 3D models.
These tools have become essential for professionals in the film, television, and gaming industries, and independent content creators. For instance, according to the India Brand Equity Foundation (IBEF) reports, the India’s gaming industry surpassed the US, in terms of the user base, with phone-based gaming applications accounting for 86% of total gaming apps in 2021.
Market Driver- Increasing Popularity of Streaming Platforms
Consumers around the world are gaining interest in high-definition visual experiences. Moviegoers prefer high-quality movies with interesting visual effects and realistic animation, and companies are including more animation and VFX shots in their films. Streaming platforms offer users the ability to watch movies, TV shows, and other video content in their own space, without having DVRs or physical media.
Additionally, the number of streaming platforms has been increasing original content that is exclusive to their platform, which has driven the internet and engagement from viewers. High acceptance of streaming platforms such as Netflix, Amazon Prime Video, and Disney +, has propelled the demand for high-quality animated and VFX content. As a result, animation and VFX studious and OTT platforms are investing in advanced tools and technologies to create visually stunning content that can compete in the streaming industry.
For instance, according to Creative Victoria In 2018, Netflix spent an estimated USD 1.1 Bn (11% of its overall original content budget) on animation. Amazon spent an estimated USD 300 Mn on animation that same year. Customers are spending more time streaming digital material as internet penetration and availability to multimedia devices increase.
Streaming video is the fastest-growing distribution medium for animation, which is expected to boost the demand for animation and VFX tools during the forecast period.
Market Restraint- Availability Of Free Software
The utilization of free software tools has allowed small studios and independent artists to compete with large studios, as they are able to create high-quality work without the same level of financial investment.
The growing demand for free animation and VFX software tools, particularly among hobbyists and students who are looking to develop their skills without having to spend a heavily on expensive software. As more and more people become interested in digital art and animation, they are looking for accessible and affordable tools to help them create their own projects.
While there are many professional-level animation and VFX software tools available in the market, these can be expensive and require a steep learning curve. Some of the popular instances of free software include Krita, Blender, and Open Toonz.
These tools offer a range of features for creating 2D and 3D animation, visual effects, and compositing, and can be a great starting point for hobbyists who want to learn about the art of animation. Thus, the availability of free animation and VFX software is expected to hamper market.
Market Opportunity- Emergence Of 4D And 5D Animation and VFX
The emergence of 4D and 5D animation technology is expected to create significant opportunities for the animation and VFX tools market. These technologies allow animators and VFX artists to create complex and detailed visual effects, resulting in immersive and realistic experiences for viewers. With the growing need for high-quality animated content in movies, TV shows, video games, and other digital media, the animation and VFX tools market has grown significantly in the recent years.
As a result, numerous businesses have created cutting-edge software and solutions to fulfill the needs of professional animators and VFX artists. Furthermore, the advent of cloud computing has made it possible for artists to work on complex projects remotely, collaborate with team members across the globe, and access resources on demand.
This has created opportunities in the market. The emergence of 4D and 5D animation can be attributed to advancements in technology, particularly in the fields of computer graphics and visual effects. These technologies are expected to enable animators to create more realistic visual effects, and to synchronize these effects with physical sensations to produce more immersive experiences.
In the coming years, 4D and 5D animation is anticipated to become popular in theme parks, museums, and other entertainment venues as they provide a new and fascinating way for viewers to interact with animation and other visual media.
Scope of Animation and VFX Tools Market Report
The report on the global Animation and VFX Tools Market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Animation and VFX Tools Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016-2021 |
Forecast Period |
2023–2031 |
Segmentation |
by Type (2D Animation Tool, 3D Animation Tool, Motion Graphics Software, Visual Effects Software, and Others), Application (Television and OTT, Film Production, Gaming, Education, and Others), End-User (Film & Television, Education, Media and Entertainment, and Others) |
Regional Scope |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered |
Adobe, Autodesk Inc., Unity Technologies, Trimble Solutions Corporation, MAXON COMPUTER GMBH., The Foundry Visionmongers Limited, Blackmagic Design Pty. Ltd., SideFX, Chaos Software EOOD, NewTek Inc., Perforce Software, Inc., and Toon Boom |
Animation and VFX Tools Market Segment Insights
The global Animation and VFX Tools Market is segmented on the basis of type, application, end-user and regions. In terms of Type, Animation and VFX Tools Market is segmented into 2D Animation Tool, 3D Animation Tool, Motion Graphics Software, Visual Effects Software, and Others. 2D Animation Tool is expected to dominate the market in 2022, owing to the growing demand for 2D animation tools from the 2D cartoons, advertising and media industry for creating engaging content.
On the basis of Application, the Animation and VFX Tools market is segmented into Television and OTT, Film Production, Gaming, Education, and Others. The television and OTT segment is expected to hold a substantial share of the market during the forecast. As the use of animation and VFX tools in television and OTT has become essential in creating visually appealing and engaging content that captures audiences’ attention and keeps them coming back for more.
Based on End-User, the Animation and VFX Tools Market is segmented into Film & Television, Education, Media and Entertainment, and Others. The film and television segment is expected to dominate the market in 2022. The increasing growth of content streaming across the globe leads to the growing adoption of novel techniques and cutting-edge technologies by content creators. These factors are expected to drive the market.
Regional Outlook
Based on regions, the Animation and VFX Tools Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is growing at a rapid pace during the forecast, as the animation and VFX market is constantly evolving, with the introduction of novel technologies and tools to improve the quality and efficiency of the production process. Asia Pacific is projected to expand at a significant CAGR during the forecast period, owing to the rapid adoption of digital technologies, including virtual reality, augmented reality, and 3D printing.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the global Animation and VFX Tools Market
- Historical, Current, and Projected Market Size in terms of Value and Volume
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints, and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Animation and VFX Tools Market
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Animation and VFX Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Animation and VFX Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Animation and VFX Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Animation and VFX Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Animation and VFX Tools Market Size & Forecast, 2016-2031
4.5.1 Animation and VFX Tools Market Size and Y-o-Y Growth
4.5.2 Animation and VFX Tools Market Absolute $ Opportunity
4.6 Animation and VFX Tools: Technological Advancement
Chapter 5 Global Animation and VFX Tools Market Analysis and Forecast By Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Type
5.1.2 Basis Point Share (BPS) Analysis By Type
5.1.3 Absolute $ Opportunity Assessment By Type
5.2 Animation and VFX Tools Market Size Forecast By Type
5.2.1 2D Animation Tool
5.2.2 3D Animation Tool
5.2.3 Motion Graphics Software
5.2.4 Visual Effects Software
5.2.5 Others
5.3 Market Attractiveness Analysis By Type
Chapter 6 Global Animation and VFX Tools Market Analysis and Forecast By Application
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Application
6.1.2 Basis Point Share (BPS) Analysis By Application
6.1.3 Absolute $ Opportunity Assessment By Application
6.2 Animation and VFX Tools Market Size Forecast By Application
6.2.1 Television and OTT
6.2.2 Film Production
6.2.3 Gaming
6.2.4 Education
6.2.5 Others
6.3 Market Attractiveness Analysis By Application
Chapter 7 Global Animation and VFX Tools Market Analysis and Forecast By End-User
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By End-User
7.1.2 Basis Point Share (BPS) Analysis By End-User
7.1.3 Absolute $ Opportunity Assessment By End-User
7.2 Animation and VFX Tools Market Size Forecast By End-User
7.2.1 Film & Television
7.2.2 Education
7.2.3 Media and Entertainment
7.2.4 Others
7.3 Market Attractiveness Analysis By End-User
Chapter 8 Global Animation and VFX Tools Market Analysis and Forecast by Region
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities by Region
8.1.2 Basis Point Share (BPS) Analysis by Region
8.1.3 Absolute $ Opportunity Assessment by Region
8.2 Animation and VFX Tools Market Size Forecast by Region
8.2.1 North America
8.2.2 Europe
8.2.3 Asia Pacific
8.2.4 Latin America
8.2.5 Middle East & Africa (MEA)
8.3 Market Attractiveness Analysis by Region
Chapter 9 Coronavirus Disease (COVID-19) Impact
9.1 Introduction
9.2 Current & Future Impact Analysis
9.3 Economic Impact Analysis
9.4 Government Policies
9.5 Investment Scenario
Chapter 10 North America Animation and VFX Tools Analysis and Forecast
10.1 Introduction
10.2 North America Animation and VFX Tools Market Size Forecast by Country
10.2.1 U.S.
10.2.2 Canada
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 North America Animation and VFX Tools Market Size Forecast By Type
10.6.1 2D Animation Tool
10.6.2 3D Animation Tool
10.6.3 Motion Graphics Software
10.6.4 Visual Effects Software
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis By Type
10.8 Absolute $ Opportunity Assessment By Type
10.9 Market Attractiveness Analysis By Type
10.10 North America Animation and VFX Tools Market Size Forecast By Application
10.10.1 Television and OTT
10.10.2 Film Production
10.10.3 Gaming
10.10.4 Education
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis By Application
10.12 Absolute $ Opportunity Assessment By Application
10.13 Market Attractiveness Analysis By Application
10.14 North America Animation and VFX Tools Market Size Forecast By End-User
10.14.1 Film & Television
10.14.2 Education
10.14.3 Media and Entertainment
10.14.4 Others
10.15 Basis Point Share (BPS) Analysis By End-User
10.16 Absolute $ Opportunity Assessment By End-User
10.17 Market Attractiveness Analysis By End-User
Chapter 11 Europe Animation and VFX Tools Analysis and Forecast
11.1 Introduction
11.2 Europe Animation and VFX Tools Market Size Forecast by Country
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 U.K.
11.2.5 Spain
11.2.6 Russia
11.2.7 Rest of Europe
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Europe Animation and VFX Tools Market Size Forecast By Type
11.6.1 2D Animation Tool
11.6.2 3D Animation Tool
11.6.3 Motion Graphics Software
11.6.4 Visual Effects Software
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis By Type
11.8 Absolute $ Opportunity Assessment By Type
11.9 Market Attractiveness Analysis By Type
11.10 Europe Animation and VFX Tools Market Size Forecast By Application
11.10.1 Television and OTT
11.10.2 Film Production
11.10.3 Gaming
11.10.4 Education
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis By Application
11.12 Absolute $ Opportunity Assessment By Application
11.13 Market Attractiveness Analysis By Application
11.14 Europe Animation and VFX Tools Market Size Forecast By End-User
11.14.1 Film & Television
11.14.2 Education
11.14.3 Media and Entertainment
11.14.4 Others
11.15 Basis Point Share (BPS) Analysis By End-User
11.16 Absolute $ Opportunity Assessment By End-User
11.17 Market Attractiveness Analysis By End-User
Chapter 12 Asia Pacific Animation and VFX Tools Analysis and Forecast
12.1 Introduction
12.2 Asia Pacific Animation and VFX Tools Market Size Forecast by Country
12.2.1 China
12.2.2 Japan
12.2.3 South Korea
12.2.4 India
12.2.5 Australia
12.2.6 South East Asia (SEA)
12.2.7 Rest of Asia Pacific (APAC)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Asia Pacific Animation and VFX Tools Market Size Forecast By Type
12.6.1 2D Animation Tool
12.6.2 3D Animation Tool
12.6.3 Motion Graphics Software
12.6.4 Visual Effects Software
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis By Type
12.8 Absolute $ Opportunity Assessment By Type
12.9 Market Attractiveness Analysis By Type
12.10 Asia Pacific Animation and VFX Tools Market Size Forecast By Application
12.10.1 Television and OTT
12.10.2 Film Production
12.10.3 Gaming
12.10.4 Education
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis By Application
12.12 Absolute $ Opportunity Assessment By Application
12.13 Market Attractiveness Analysis By Application
12.14 Asia Pacific Animation and VFX Tools Market Size Forecast By End-User
12.14.1 Film & Television
12.14.2 Education
12.14.3 Media and Entertainment
12.14.4 Others
12.15 Basis Point Share (BPS) Analysis By End-User
12.16 Absolute $ Opportunity Assessment By End-User
12.17 Market Attractiveness Analysis By End-User
Chapter 13 Latin America Animation and VFX Tools Analysis and Forecast
13.1 Introduction
13.2 Latin America Animation and VFX Tools Market Size Forecast by Country
13.2.1 Brazil
13.2.2 Mexico
13.2.3 Rest of Latin America (LATAM)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Latin America Animation and VFX Tools Market Size Forecast By Type
13.6.1 2D Animation Tool
13.6.2 3D Animation Tool
13.6.3 Motion Graphics Software
13.6.4 Visual Effects Software
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis By Type
13.8 Absolute $ Opportunity Assessment By Type
13.9 Market Attractiveness Analysis By Type
13.10 Latin America Animation and VFX Tools Market Size Forecast By Application
13.10.1 Television and OTT
13.10.2 Film Production
13.10.3 Gaming
13.10.4 Education
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis By Application
13.12 Absolute $ Opportunity Assessment By Application
13.13 Market Attractiveness Analysis By Application
13.14 Latin America Animation and VFX Tools Market Size Forecast By End-User
13.14.1 Film & Television
13.14.2 Education
13.14.3 Media and Entertainment
13.14.4 Others
13.15 Basis Point Share (BPS) Analysis By End-User
13.16 Absolute $ Opportunity Assessment By End-User
13.17 Market Attractiveness Analysis By End-User
Chapter 14 Middle East & Africa (MEA) Animation and VFX Tools Analysis and Forecast
14.1 Introduction
14.2 Middle East & Africa (MEA) Animation and VFX Tools Market Size Forecast by Country
14.2.1 Saudi Arabia
14.2.2 South Africa
14.2.3 UAE
14.2.4 Rest of Middle East & Africa (MEA)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Middle East & Africa (MEA) Animation and VFX Tools Market Size Forecast By Type
14.6.1 2D Animation Tool
14.6.2 3D Animation Tool
14.6.3 Motion Graphics Software
14.6.4 Visual Effects Software
14.6.5 Others
14.7 Basis Point Share (BPS) Analysis By Type
14.8 Absolute $ Opportunity Assessment By Type
14.9 Market Attractiveness Analysis By Type
14.10 Middle East & Africa (MEA) Animation and VFX Tools Market Size Forecast By Application
14.10.1 Television and OTT
14.10.2 Film Production
14.10.3 Gaming
14.10.4 Education
14.10.5 Others
14.11 Basis Point Share (BPS) Analysis By Application
14.12 Absolute $ Opportunity Assessment By Application
14.13 Market Attractiveness Analysis By Application
14.14 Middle East & Africa (MEA) Animation and VFX Tools Market Size Forecast By End-User
14.14.1 Film & Television
14.14.2 Education
14.14.3 Media and Entertainment
14.14.4 Others
14.15 Basis Point Share (BPS) Analysis By End-User
14.16 Absolute $ Opportunity Assessment By End-User
14.17 Market Attractiveness Analysis By End-User
Chapter 15 Competition Landscape
15.1 Animation and VFX Tools Market: Competitive Dashboard
15.2 Global Animation and VFX Tools Market: Market Share Analysis, 2022
15.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
15.3.1 Adobe
15.3.2 Autodesk Inc.
15.3.3 Unity Technologies
15.3.4 Trimble Solutions Corporation
15.3.5 MAXON COMPUTER GMBH.
15.3.6 The Foundry Visionmongers Limited
15.3.7 Blackmagic Design Pty. Ltd.
15.3.8 SideFX
15.3.9 Chaos Software EOOD
15.3.10 NewTek Inc.
15.3.11 Perforce Software, Inc.
15.3.12 Toon Boom