Visual Content Market Outlook
The global visual content market was valued at USD 4,195.8 Million in 2020 and is projected to reach USD 8,832.6 Million by 2028, expanding at a CAGR of 10.5% during the forecast period. The market is aligned with the distribution and licensing of pre-produced pictures and films for a variety of purposes.
Visual content is used by marketers and consumers to effectively convey messages and concepts. Organizations use visual content to improve engagement, generate leads, and raise brand recognition. The global visual content market is anticipated to grow significantly during the forecast period.
Scope of Visual Content Market Report
The report on global visual content market includes an assessment of the market, size, share, trends, segments, and country markets. Overview and dynamics have been included in the report.
Attributes
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Details
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Report Title
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Visual Content Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast
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Base Year
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2020
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Historic Data
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2018 & 2019
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Forecast Period
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2021–2028
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Segmentation
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Type (Images Visual Content, Video Visual Content, Infographics Visual Content, And Others), Applications (Editorial, Commercial Use, and Others)
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Region Scope
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North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered
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Shutterstock, Inc., Getty Images, Inmagine Group (123RF), Adobe Inc (Fotolia), StoryBlocks (Great Hill Partners), Cimpress PLC, The Associated Press, Dissolve Inc., Pond5 Inc., Alamy Ltd, Column Five Media, Inc., EasyWebContent, Inc., Canva Pty Ltd, Animoto Inc.
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Visual Content Market Dynamics
The network of global economic connections is becoming deep, wide, and complex. Even before the pandemic, public attitudes toward technology have begun to change the visual landscape. In commercial photography, the demand for images depicting family life is trending.
Commercial use is the use of content, here images, directly or indirectly for product marketing and promotion, thereby obtaining monetary benefits. Companies use photos to get people to buy products and/services or visit website, leading to some form of sales, thus commercial use.
Global media consumption is increasingly conducted in digital format. Growing number of devices supporting digital media and increasing internet access speed provide consumers with the option of accessing the media content of their choice. Online visual content consumption has grown tremendous in the past few years.
Globally, video and audio traffic has dominated the Internet data consumption. Devices used to access digital content have evolved in the past few years, adding an array of platforms where users can stream audio and video content.
The capacity to continue to attract and keep consumers and contributors to any creative platform is critical to its success. The business is impeded if customers diminish or stop spending, or if content creators reduce or stop participating on numerous platforms. The market is fiercely competitive, with little obstacles to entry.
Companies' capacity to raise revenue is hampered if they cannot continue to innovate technologically, create, market, and sell new products and services, or improve current ones to fulfil client needs. Because a section of clients buys items on payment terms, a credit risk for non-payment in the usual course of business is impeded. Customers have a number of sources where they may acquire visual material for free, therefore they are hesitant to pay for it.
Visuals may be used to augment lectures and efficiently demonstrate topics. Getting students to interact with the learning materials in a collaborative and hands-on manner can help them remember topics and motivate them to use problem-solving and critical thinking abilities. Teachers may successfully impart knowledge by using pictures.
For visual classrooms, digital media such as videos are an excellent teaching tool. The idea is to provide engaging, high-quality content with kids. Concept maps are an effective visual tool for integrating ideas and demonstrating the links between various data points and information. To encourage critical thinking and help students draw the connections between concepts and complicated topics, use concept maps in your lessons.
Visual Content Market Segmental Outlook
Based on types, the market is divided into images visual content, video visual content, infographics visual content, and others. The video segment is estimated to expand at a significant CAGR during the forecasted period, due to the rise in the demand for digital video content, especially from the young population.
The images visual content segment is expected to grow at a rapid pace during the forecast period, due to growing interest for images in the sports, events, landscapes, wildlife, and street photography, which are significantly gaining popularity. Widespread sharing of pictures on websites and social networking platforms is expected to boost the image visual content market during the forecast period.
Based on Application The editorial segment is expected to constitute a significant share of the market during the forecast period, due to growing interest of people in documentaries. The commercial segment is anticipated to hold a substantial share of the market during the forecast period, as professional images for sale are increasing, which can be used by individuals or companies for advertising on social media.
Visual Content Market Region Wise Outlook
In terms of regions, the global visual content market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for a significant share of the market in 2020 and is anticipated to expand at a substantial CAGR during the forecast period.
The market in North America and Asia Pacific is expected to constitute a significant share of the global market during the forecast period, owing to increase in internet penetration in the region, especially among urban and younger population.
Key Benefits for Industry Participants & Stakeholders
- In-Depth Analysis of the visual content Market.
- Historical, Current and Projected Market Size in Terms of Value.
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on from visual content Market Performance
Segments
By Type
- Images Visual Content
- Video Visual Content
- Infographics Visual Content
- Others
By Application
- Editorial
- Commercial Use
- Others
By Regions
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Market Players Profiled in the Report
- Shutterstock, Inc.
- Getty Images
- Inmagine Group (123RF)
- Adobe Inc (Fotolia)
- StoryBlocks (Great Hill Partners)
- Cimpress PLC
- The Associated Press
- Dissolve Inc.
- Pond5 Inc.
- Alamy Ltd
- Column Five Media Inc.
- EasyWebContent, Inc.
- Canva Pty Ltd
- Animoto Inc.
Competitive Landscape
Key players in the global visual content market include Shutterstock, Inc., Getty Images, Inmagine Group (123RF), Adobe Inc (Fotolia), StoryBlocks (Great Hill Partners), Cimpress PLC, The Associated Press, Dissolve Inc., Pond5 Inc., Alamy Ltd, Column Five Media, Inc., EasyWebContent, Inc., Canva Pty Ltd, Animoto Inc.
The players are adopting key strategies such as product development, geographical expansion, mergers and acquisition and many other strategies to cater the increasing demand for visual content. For instance, Getty Images, a leading worldwide visual content maker and marketplace, has signed a business combination agreement with CC Neuberger Principal Holdings II, a publicly listed special purpose acquisition company created by a collaboration between CC Capital and Neuberger Berman.