Visual Content Market

Global Visual Content Market

  • ICT-SE-3806
  • 4.3 Rating
  • 169 Pages
  • 09-09-2021
  • 76 Reviews
  • PDF Excel PPT
Raksha

Author:

Raksha Sharma

Amulya

Fact-checked by:

Amulya Agarwal

Shruti

Editor:

Shruti Bhat

Visual Content Market Outlook

The global visual content market was valued at USD 4,195.8 Million in 2020 and is projected to reach USD 8,832.6 Million by 2028, expanding at a CAGR of 10.5% during the forecast period. The market is aligned with the distribution and licensing of pre-produced pictures and films for a variety of purposes.

Visual content is used by marketers and consumers to effectively convey messages and concepts. Organizations use visual content to improve engagement, generate leads, and raise brand recognition. The global visual content market is anticipated to grow significantly during the forecast period.

Visual Content Market Market Outlook

Scope of Visual Content Market Report

The report on global visual content market includes an assessment of the market, size, share, trends, segments, and country markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Visual Content Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast

Base Year

2020

Historic Data

2018 & 2019

Forecast Period

2021–2028

Segmentation

Type (Images Visual Content, Video Visual Content, Infographics Visual Content, And Others), Applications (Editorial, Commercial Use, and Others)

Region Scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered

Shutterstock, Inc., Getty Images, Inmagine Group (123RF), Adobe Inc (Fotolia), StoryBlocks (Great Hill Partners), Cimpress PLC, The Associated Press, Dissolve Inc., Pond5 Inc., Alamy Ltd, Column Five Media, Inc., EasyWebContent, Inc., Canva Pty Ltd, Animoto Inc.

Visual Content Market Dynamics

The network of global economic connections is becoming deep, wide, and complex. Even before the pandemic, public attitudes toward technology have begun to change the visual landscape. In commercial photography, the demand for images depicting family life is trending.

Commercial use is the use of content, here images, directly or indirectly for product marketing and promotion, thereby obtaining monetary benefits. Companies use photos to get people to buy products and/services or visit website, leading to some form of sales, thus commercial use.


Global media consumption is increasingly conducted in digital format. Growing number of devices supporting digital media and increasing internet access speed provide consumers with the option of accessing the media content of their choice. Online visual content consumption has grown tremendous in the past few years.

Globally, video and audio traffic has dominated the Internet data consumption. Devices used to access digital content have evolved in the past few years, adding an array of platforms where users can stream audio and video content.


The capacity to continue to attract and keep consumers and contributors to any creative platform is critical to its success. The business is impeded if customers diminish or stop spending, or if content creators reduce or stop participating on numerous platforms. The market is fiercely competitive, with little obstacles to entry.

Companies' capacity to raise revenue is hampered if they cannot continue to innovate technologically, create, market, and sell new products and services, or improve current ones to fulfil client needs. Because a section of clients buys items on payment terms, a credit risk for non-payment in the usual course of business is impeded. Customers have a number of sources where they may acquire visual material for free, therefore they are hesitant to pay for it.


Visuals may be used to augment lectures and efficiently demonstrate topics. Getting students to interact with the learning materials in a collaborative and hands-on manner can help them remember topics and motivate them to use problem-solving and critical thinking abilities. Teachers may successfully impart knowledge by using pictures.

For visual classrooms, digital media such as videos are an excellent teaching tool. The idea is to provide engaging, high-quality content with kids. Concept maps are an effective visual tool for integrating ideas and demonstrating the links between various data points and information. To encourage critical thinking and help students draw the connections between concepts and complicated topics, use concept maps in your lessons.

Visual Content Market Segmental Outlook

Based on types, the market is divided into images visual content, video visual content, infographics visual content, and others. The video segment is estimated to expand at a significant CAGR during the forecasted period, due to the rise in the demand for digital video content, especially from the young population.

The images visual content segment is expected to grow at a rapid pace during the forecast period, due to growing interest for images in the sports, events, landscapes, wildlife, and street photography, which are significantly gaining popularity. Widespread sharing of pictures on websites and social networking platforms is expected to boost the image visual content market during the forecast period.

Visual Content Market Type

Based on Application The editorial segment is expected to constitute a significant share of the market during the forecast period, due to growing interest of people in documentaries. The commercial segment is anticipated to hold a substantial share of the market during the forecast period, as professional images for sale are increasing, which can be used by individuals or companies for advertising on social media.

Visual Content Market Application

Visual Content Market Region Wise Outlook

In terms of regions, the global visual content market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for a significant share of the market in 2020 and is anticipated to expand at a substantial CAGR during the forecast period.

The market in North America and Asia Pacific is expected to constitute a significant share of the global market during the forecast period, owing to increase in internet penetration in the region, especially among urban and younger population.

Visual Content Market Region​​​​​​​

Key Benefits for Industry Participants & Stakeholders

  • In-Depth Analysis of the visual content Market.
  • Historical, Current and Projected Market Size in Terms of Value.
  • Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
  • Industry Drivers, Restraints and Opportunities Covered in the Study
  • Recent Industry Trends and Developments
  • Competitive Landscape & Strategies of Key Players
  • Neutral Perspective on from visual content Market Performance

Segments

By Type

  • Images Visual Content
  • Video Visual Content
  • Infographics Visual Content
  • Others

By Application

  • Editorial
  • Commercial Use
  • Others

By Regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Key Market Players Profiled in the Report

  • Shutterstock, Inc.
  • Getty Images
  • Inmagine Group (123RF)
  • Adobe Inc (Fotolia)
  • StoryBlocks (Great Hill Partners)
  • Cimpress PLC
  • The Associated Press
  • Dissolve Inc.
  • Pond5 Inc.
  • Alamy Ltd
  • Column Five Media Inc.
  • EasyWebContent, Inc.
  • Canva Pty Ltd
  • Animoto Inc.

Competitive Landscape

Key players in the global visual content market include Shutterstock, Inc., Getty Images, Inmagine Group (123RF), Adobe Inc (Fotolia), StoryBlocks (Great Hill Partners), Cimpress PLC, The Associated Press, Dissolve Inc., Pond5 Inc., Alamy Ltd, Column Five Media, Inc., EasyWebContent, Inc., Canva Pty Ltd, Animoto Inc.

The players are adopting key strategies such as product development, geographical expansion, mergers and acquisition and many other strategies to cater the increasing demand for visual content. For instance, Getty Images, a leading worldwide visual content maker and marketplace, has signed a business combination agreement with CC Neuberger Principal Holdings II, a publicly listed special purpose acquisition company created by a collaboration between CC Capital and Neuberger Berman.

Visual Content Market Key Players

Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Visual Content Market Overview
   4.1 Introduction
      4.1.1 Market Taxonomy
      4.1.2 Market Definition
      4.1.3 Macro-Economic Factors Impacting the Market Growth
   4.2 Visual Content Market Dynamics
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunity
   4.3 Visual Content Market - Supply Chain Analysis
      4.3.1 List of Key Suppliers
      4.3.2 List of Key Distributors
      4.3.3 List of Key Consumers
   4.4 Key Forces Shaping the Visual Content Market
      4.4.1 Bargaining Power of Suppliers
      4.4.2 Bargaining Power of Buyers
      4.4.3 Threat of Substitution
      4.4.4 Threat of New Entrants
      4.4.5 Competitive Rivalry
   4.5 Global Visual Content Market Size & Forecast, 2018-2028
      4.5.1 Visual Content Market Size and Y-o-Y Growth
      4.5.2 Visual Content Market Absolute $ Opportunity
   4.6 Global Visual Content Market: Impact Of Key Regulations
   4.7 Significant Innovation Across the Globe by the Key Players
   4.8 Growth in Visual Content Rich Strategies in Various Industries
Chapter 5 Global Visual Content Market Analysis and Forecast By Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities By Type
      5.1.2 Basis Point Share (BPS) Analysis By Type
      5.1.3 Absolute $ Opportunity Assessment By Type
   5.2 Visual Content Market Size Forecast By Type
      5.2.1 Images Visual Content
      5.2.2 Video Visual Content
      5.2.3 Infographics Visual Content
      5.2.4 Others
   5.3 Market Attractiveness Analysis By Type
Chapter 6 Global Visual Content Market Analysis and Forecast By Application
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities By Application
      6.1.2 Basis Point Share (BPS) Analysis By Application
      6.1.3 Absolute $ Opportunity Assessment By Application
   6.2 Visual Content Market Size Forecast By Application
      6.2.1 Editorial
      6.2.2 Commercial Use
      6.2.3 Others
   6.3 Market Attractiveness Analysis By Application
Chapter 7 Global Visual Content Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Visual Content Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
   8.1 Introduction
   8.2 Current & Future Impact Analysis
   8.3 Economic Impact Analysis
   8.4 Government Policies
   8.5 Investment Scenario
Chapter 9 North America Visual Content Analysis and Forecast
   9.1 Introduction
   9.2 North America Visual Content Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Visual Content Market Size Forecast By Type
      9.6.1 Images Visual Content
      9.6.2 Video Visual Content
      9.6.3 Infographics Visual Content
      9.6.4 Others
   9.7 Basis Point Share (BPS) Analysis By Type
   9.8 Absolute $ Opportunity Assessment By Type
   9.9 Market Attractiveness Analysis By Type
   9.10 North America Visual Content Market Size Forecast By Application
      9.10.1 Editorial
      9.10.2 Commercial Use
      9.10.3 Others
   9.11 Basis Point Share (BPS) Analysis By Application
   9.12 Absolute $ Opportunity Assessment By Application
   9.13 Market Attractiveness Analysis By Application
Chapter 10 Europe Visual Content Analysis and Forecast
   10.1 Introduction
   10.2 Europe Visual Content Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Visual Content Market Size Forecast By Type
      10.6.1 Images Visual Content
      10.6.2 Video Visual Content
      10.6.3 Infographics Visual Content
      10.6.4 Others
   10.7 Basis Point Share (BPS) Analysis By Type
   10.8 Absolute $ Opportunity Assessment By Type
   10.9 Market Attractiveness Analysis By Type
   10.10 Europe Visual Content Market Size Forecast By Application
      10.10.1 Editorial
      10.10.2 Commercial Use
      10.10.3 Others
   10.11 Basis Point Share (BPS) Analysis By Application
   10.12 Absolute $ Opportunity Assessment By Application
   10.13 Market Attractiveness Analysis By Application
Chapter 11 Asia Pacific Visual Content Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Visual Content Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Visual Content Market Size Forecast By Type
      11.6.1 Images Visual Content
      11.6.2 Video Visual Content
      11.6.3 Infographics Visual Content
      11.6.4 Others
   11.7 Basis Point Share (BPS) Analysis By Type
   11.8 Absolute $ Opportunity Assessment By Type
   11.9 Market Attractiveness Analysis By Type
   11.10 Asia Pacific Visual Content Market Size Forecast By Application
      11.10.1 Editorial
      11.10.2 Commercial Use
      11.10.3 Others
   11.11 Basis Point Share (BPS) Analysis By Application
   11.12 Absolute $ Opportunity Assessment By Application
   11.13 Market Attractiveness Analysis By Application
Chapter 12 Latin America Visual Content Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Visual Content Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Visual Content Market Size Forecast By Type
      12.6.1 Images Visual Content
      12.6.2 Video Visual Content
      12.6.3 Infographics Visual Content
      12.6.4 Others
   12.7 Basis Point Share (BPS) Analysis By Type
   12.8 Absolute $ Opportunity Assessment By Type
   12.9 Market Attractiveness Analysis By Type
   12.10 Latin America Visual Content Market Size Forecast By Application
      12.10.1 Editorial
      12.10.2 Commercial Use
      12.10.3 Others
   12.11 Basis Point Share (BPS) Analysis By Application
   12.12 Absolute $ Opportunity Assessment By Application
   12.13 Market Attractiveness Analysis By Application
Chapter 13 Middle East & Africa (MEA) Visual Content Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Visual Content Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Visual Content Market Size Forecast By Type
      13.6.1 Images Visual Content
      13.6.2 Video Visual Content
      13.6.3 Infographics Visual Content
      13.6.4 Others
   13.7 Basis Point Share (BPS) Analysis By Type
   13.8 Absolute $ Opportunity Assessment By Type
   13.9 Market Attractiveness Analysis By Type
   13.10 Middle East & Africa (MEA) Visual Content Market Size Forecast By Application
      13.10.1 Editorial
      13.10.2 Commercial Use
      13.10.3 Others
   13.11 Basis Point Share (BPS) Analysis By Application
   13.12 Absolute $ Opportunity Assessment By Application
   13.13 Market Attractiveness Analysis By Application
Chapter 14 Competition Landscape
   14.1 Visual Content Market: Competitive Dashboard
   14.2 Global Visual Content Market: Market Share Analysis, 2020
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
      14.3.1 Shutter stock, Inc.
      14.3.2 Getty Images
      14.3.3 Inmagine Group (123RF)
      14.3.4 Adobe Inc. (Fotolia)
      14.3.5 StoryBlocks (Great Hill Partners)
      14.3.6 Cimpress PLC
      14.3.7 The Associated Press
      14.3.8 Dissolve Inc
      14.3.9 Pond5 Inc.
      14.3.10 Alamy Ltd
      14.3.11 Column Five Media, Inc.
      14.3.12 Easy WebContent, Inc
      14.3.13 Canva
      14.3.14 Animoto Inc

Purchase Premium Report

FAQ Section

Some frequently asked questions about this report!

Yes, the report covers visual content market by editorial, commercial use, and others.

According to this Growth Market Reports, the market from visual content market is likely to register a CAGR of 10.5% during period 2020-2028, with an anticipated valuation of USD 8,832.6 million by the end of the 2028.

In addition to market size (in USD Million) and company market share (in % for base year 2019), other data such macro-economic factors, COVID-19 impact on the visual content market is available in final report.

The market is expected to witness moderate growth with increase in terms of demand during 2019-2020 owing to the impact of COVID-19 pandemic on the visual content market.

The demand for visual content from commercial use is driving the market growth.

The base year considered for the visual content market report is 2020. The complete analysis period is 2018 to 2028, wherein, 2018 & 2019 are the historic years, and the forecast is provided from 2021 to 2028.

Major Manufactures include Shutter Stock., Adobe Inc., Getty Images., Canva Pty Ltd, The Associated Press.