Smartphone Market by Operating Systems (Windows, iOS, Android, and Others), Distribution Channels (E-commerce, Retailer, and OEMs Stores), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
The global smartphone market size was valued at USD 457.3 Billion in 2021 and is projected to reach USD 729.4 Billion by 2030, expanding at a CAGR of around 7% during the forecast period, 2022 – 2030. The growth of the market is attributed to rising disposable income, improved telecom infrastructure, and increasing number of product launches.
A smartphone is a phone that can do more rather than just making and receiving phone calls and text messages. Smartphones are like computers; they can run software programs and access the internet. Touch screens on smartphones allow user to engage with them.
The Covid-19 pandemic affected the demand and supply of smartphone market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.
Smartphone Market Trends, Drivers, Restraints, and Opportunities
- Constant technological developments for better experiences are projected to drive the market.
- Rising disposable income is estimated to fuel the market during projected period.
- High cost of the product is expected to hinder the market growth during the forecast period.
- Increasing interest in music, entertainment, gaming, social, travel navigation, and personalization are anticipated to boost the market during the forecast period.
- Factors such as web browsing, instant messaging, e-learning, digital wallets, and online shopping are projected to propel the market.
- Unavailability of raw materials during COVID-19 period hindered the market growth.
- Data security issues are estimated to impede the market growth during the forecast period.
- R&D and technological advancement in smartphone market is expected to create lucrative opportunities for the market players during the forecast period.
Scope of Smartphone Market Report
The report on the global smartphone market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Smartphone Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2021 |
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Historic Data |
2019–2020 |
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Forecast Period |
2022 – 2030 |
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Segmentation |
Operating Systems (Windows, iOS, Android, and Others), and Distribution Channels (E-commerce, Retailer, and OEMs Stores) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Apple Inc.; Samsung; Oppo; Huawei Device Co., Ltd.; OnePlus; Sony Group Corporation; Xiaomi; HTC Corporation; Google LLC; ZTE Corporation; and Vivo Communication Technology Co. Ltd. |
Smartphone Market Segment Insights
Operating Systems Segment Analysis
Based on operating systems, the market is segregated into windows, iOS, android, and others. The iOS segment is projected to grow at a rapid pace during the forecast period owing to increasing demand for Apple cellphones.
Moreover, Apple cellphones are gaining excessive demand specially from young generation in emerging nations such as South Africa, China, and India. One of the major factors driving the segment is iOS creates less heat as compared to other operating systems and are more document friendly. The android segment holds major market share of around 65% of the total market share and is estimated to continue its dominance during the forecast period.
Moreover, numerous application developers use Android OS to design gaming/entertainment apps, lifestyle applications, mobile utility applications, social media applications, among other things, as it needs programmers to know languages such C++, Kotlin, and Java.
In addition, Google provides a number of development tools, like AndroidSDK, Firebase, and Android Jetpack to help developers create a user-friendly interface. Rising demand for high-speed data connection for unified IoT applications like smart home devices is anticipated to fuel the smartphone market.
Distribution Channels Segment Analysis
On the basis of distribution channels, the market is fragmented into e-commerce, retailer, and OEMS stores. The e-commerce segment is anticipated to expand at a high CAGR during the forecast period. The e-commerce segment is growing owing to work-from-home concept and enhanced online purchasing options.
Apart from that, the m-commerce concept, which is a type of e-commerce, is promoting the purchasing and selling of things using mobile phones. Online purchases are most often done through the e-commerce sector, which fuels the segment. OEMs are companies that design and produce products.
They are establishing their own stores all over the world without the involvement of third parties. For example, in March 2021, Vivo Mobile Communication Co., Ltd. announced that company is going to open 150 official stores, expanding the range of products available on e-commerce sites. Companies were compelled to close their stores due to the COVID-19 pandemic, which increased e-commerce sales.
Regional Analysis
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific dominates the market owing to increasing population and rising demand for high technology devices.
One of the major factors driving the market is growing disposable income of the population in the region. Migration of key companies to the developing nations such as India is also estimated to fuel the market. Growth of the market in the region is attributed to increasing development in 5G networks, Internet of Things (IoT), and other technologies.
Moreover, the key players are constantly offering new products, which is projected to boost the market. India is providing immense growth opportunities due to increasing acceptance of e-commerce, enhanced digital infrastructure, rising usage of internet.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smartphone Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smartphone Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smartphone Market - Supply Chain
4.5. Global Smartphone Market Forecast
4.5.1. Smartphone Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smartphone Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Smartphone Market Absolute $ Opportunity
5. Global Smartphone Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Smartphone Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Smartphone Demand Share Forecast, 2019-2026
6. North America Smartphone Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Smartphone Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Smartphone Demand Share Forecast, 2019-2026
7. Latin America Smartphone Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Smartphone Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Smartphone Demand Share Forecast, 2019-2026
8. Europe Smartphone Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Smartphone Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Smartphone Demand Share Forecast, 2019-2026
9. Asia Pacific Smartphone Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Smartphone Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Smartphone Demand Share Forecast, 2019-2026
10. Middle East & Africa Smartphone Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Smartphone Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Smartphone Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Smartphone Market: Market Share Analysis
11.2. Smartphone Distributors and Customers
11.3. Smartphone Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Apple Inc.
11.4.2. Samsung
11.4.3. Oppo
11.4.4. Huawei Device Co., Ltd.
11.4.5. OnePlus
11.4.6. Sony Group Corporation
11.4.7. Xiaomi
11.4.8. HTC Corporation