United States Plant-based Chicken Sausage Market by Nature (Organic and Conventional), by Sources (Soy, Tofu, Wheat, Pea, Oats, Beans, and Others), by Distribution Channels (Online and Offline {Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Independent Small Groceries, and Food Service}), and Country (United States) - United States Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

Market Outlook:

The United States plant-based chicken sausage market was valued at USD 221.8 million in 2020 and is projected to reach USD 535.3 million by 2028, expanding at a CAGR of 11.6% during the forecast period. Consumers are leaning toward veganism for health and ethical reasons, and others are choosing vegetarian components to prevent animal cruelty and consume sustainable food products, therefore the market for plant-based chicken sausages in the United States is likely to rise. The market for plant-based chicken sausage in the United States is divided into four categories: sources, nature, distribution channels, and regions.

An increasing number of strategies such as mergers & acquisitions, agreements, partnerships, and product launches among companies to establish themselves as providers of Plant-based Chicken Sausage are anticipated to create lucrative opportunities in the market in the near future.

Scope of the Report

The report on the United States Plant-based Chicken Sausage Market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Macro-economic Factors

Ethical and Environmental Concerns

Demand for meat is still rising in the country, leading to increased societal concerns about intensified livestock production and animal welfare issues. Animal welfare plays a vital role in the reduced chicken diet of consumers and acceptance of cultured meat. Ethical concerns increase the willingness of consumers to adopt meat substitutes and pay a premium price. According to the survey, the results showed that 26% of respondents tend to reduce meat consumption, due to animal welfare issues in the country.

Meat and Plant-based Industries

Plant-based meat is an important part of the US diet where people are adopting a plant-based diet without animal foods. Plant-based meat offers an alternative by combining ingredients in new ways. Rising concerns about the emission of greenhouse gas (GHG) by the meat industry, and animal well-being procedures, are expected to fuel the demand for plant-based meat products.

Coronavirus

COVID-19 has negatively impacted the market due to the rising number of COVID-19 cases in the US, and the subsequent lockdown of several manufacturing facilities of plant-based chicken sausage has negatively impacted the market. This has resulted in the decline in revenue earned by the plant-based chicken sausage market, owing to less customer demand along with limited production capabilities of plant-based chicken sausages is affecting the growth of the Plant-based Chicken Sausages market in the country. Additionally, various law enforcement agencies and governments focus on reducing manpower and abiding by social distancing rules due to the lockdown imposed across the globe.

Market Dynamics

Market Driver- Plummeting meat production and growing demand for vegan food

The plant-based foods sector is predicted to grow rapidly during the projection period, due to shifting consumer behavior. Consumers have been more interested in vegetarian options as their worries about health and animal welfare have grown. At the same time, consumers want the same flavor and tenderness as chicken and other animal-derived meats. The COVID-19 epidemic spurred the vegan craze, pushing food conglomerates to launch a variety of plant-based chicken brands. As a result, the market for plant-based chicken sausage is likely to be driven by falling meat production and increased demand for vegan meals.

Market Driver- Rising awareness regarding the health benefits offered by plant-based food over animal meat

The plant-based trend is constantly growing, encouraging people to eat vegetables, fruits, nuts, legumes, and seeds. Moreover, various health benefits are associated with herbal products, which are becoming known to consumers in recent times. Consuming too much animal meat leads to diet-related diseases such as obesity, type 2 diabetes, heart disease, and some cancers. Eating plant-based meat does not cause such diseases. It helps to build immunity. The nutritional benefits of plant-based meats and their safety as compared to regular meats are some of the key factors that attract consumer attention. Plant-based meat contains less saturated fat, cholesterol, and calories than animal meat. They often contain high levels of micronutrients, such as zinc, iron, and calcium. Thus, increasing awareness regarding the health benefits offered by plant-based meat over animal meat is driving the market.

Market Restraint- High price of plant-based chicken products in comparison to traditional chicken

Price is one of the main limiting factors in the plant-based chicken sausage market. Companies offering plant-based chicken alternatives are trying to keep prices down, as high prices for regular chicken are hindering the rapid growth of the plant-based industry. Plant-based chicken is more expensive than regular chicken. The price of plant-based meat products is expected to increase, due to trade barriers, disruptions in the supply of ingredients, and inefficient distribution channels due to COVID-19. Availability and high raw material costs along with high production costs are likely to restrain the market growth.

Market Opportunity- Favorable marketing and correct positioning of plant-based chicken

The sales of plant-based chicken are increased by adopting marketing strategies such as segmentation and diversification. The aim is to create high demand among customers, such as vegetarians, health-conscious consumers, vegans, and flexitariIt is crucial to position the product in the right place through the right sales channel. Companies need to focus on this criterion to sustain themselves in the market and increase their sales. They need to position themselves by expanding their customer relationships and extending their reach. Players in the US plant-based chicken sausage market place a high emphasis on labeling, which is expected to drive the market.

Segmental Outlook

Based on nature, the market is classified into organic and conventional. The conventional segment is anticipated to grow substantially during the forecast period, owing to the easy availability of food products at a low cost. This boosts the United States plant-based chicken sausage market. The organic segment is expected to expand at a considerable pace during the forecast period, owing to the rising adoption of chemical-free products and increasing demand for organically grown products, which in turn, is likely to create demand for plant-based chicken sausage products.

On the basis of sources, the market is segregated into Soy, Tofu, Wheat, Pea, Oats, Beans, and Others. The soy segment is anticipated to grow substantially during the forecast period, owing to its various benefits for human health such as muscle development, improvement in athletic performance, and post-workout recovery.

In terms of distribution channels, the market is bifurcated into Online and Offline. The offline segment is further segregated into supermarket/hypermarkets, convenience stores, specialty stores, independent small groceries, and foodservice. The offline segment is expected to expand at a high CAGR during the forecast period, owing to rising opportunities for cross-selling and upselling opportunities by manufacturers, wholesalers, and retailers. This is projected to supplement the growth of the market.

Regional Outlook

Based on regions, the market is classified as West, Midwest, Northeast, Southeast, and Southwest. The west region is expected to gain a significant share of the United States Plant-based Chicken Sausage market owing to the growing consumer interest in plant-based diets and increased awareness of animal rights. The market in the West is projected to expand at a significant CAGR during the forecast period owing to the rising health awareness and increasing demand for organic food products.

Key Benefits for Industry Participants & Stakeholders

• In-depth Analysis of the United States Plant-based Chicken Sausage Market
• Historical, Current, and Projected Market Size in terms of Value
• Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
• Industry Drivers, Restraints, and Opportunities Covered in the Study
• Recent Industry Trends and Developments
• Competitive Landscape & Strategies of Key Players
• Neutral Perspective on the United States Plant-based Chicken Sausage Market Performance