Global Eyelash Serum Market by Types (Lash Primer, Formulas Containing Prostaglandins, and Serums Containing Peptides), Price Range (Below USD 50, USD 51 to 100, and More Than USD 100), Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Independent Retailers, and Online Sales), and Regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
Eyelash Serum Market Outlook 2031
The global Eyelash Serum market size was valued at USD 847.84 Million in 2022 and is projected to reach USD 1.50 Billion by 2031, expanding at a CAGR of 6.6 % during the forecast period, 2023 to 2031. The global eyelash serum market is projected to expand at a rapid pace, due to rising demand for eyelash serum in various industries, majorly in fashion, entertainment, cosmetics, and beauty.
Eyelash serum is a beauty product, which is widely used in the cosmetics industry. Eyelash serum is a concentrated and lightweight treatment, which offers long, full, and healthy lashes. This serum is applied on eyelashes by using a fine applicator. In eyelash serum, topical vitamins and oils are used for strengthening eyelashes, along with offering fullness.
Eyelash serum offers moisture and elasticity to eyelashes, which makes them shiny and thick. It offers the repairing effect and encourages the growth of eyelashes by maintain beautiful and dense state of eyelashes. Applicators are used for applying the eyelash serum in an easy way, from the inner side to the outer side.
Eyelash serum is widely used by people in events, which includes big parties, meetings, weddings, and seminars, to enhance their appearance. These factors are projected to drive the market in the coming years. Growing demand for high-quality cosmetics increased the adoption of eyelash serum.
Increasing demand for technologically advanced products, owing to the inclination of end-users towards improved quality of serums, is anticipated to generate revenue opportunities in the global eyelash serum market during the forecast period. Developed and developing economies across the globe, such as China, India, the US, the UK, Japan, and Canada, are creating huge opportunities for the market players.
Eyelash Serum Market Dynamics
Eyelash serum has advancing ingredients, which enables the growth of lashes and prevents eyelashes from falling and breaking. The health of natural hair follicles is improving, due to the use of serums. Fatty acids and peptides are used for conditioning and promoting of the growth of eyelashes. Regular use of eyelash serum aids in the growth of lash cycle and spreads the telogen phase of growth.
Biotin, castor oil, peptides, panthenol, and hyaluronic acid are commonly used in many eyelash serums. Biotin is an active element present in over-the-counter lash serums, which gives conditioning treatments. Biotin is a vitamin B, which improves the health of hair. Castor oil is used as a DIY eyelash serum. Many eyelash serums use a mixture of peptides, panthenol, and hyaluronic acid, which reduces the breakage and fracturing of hair.
Industrial buyers are using modern techniques for manufacturing eyelash serum, which is projected to boost the demand for the product during the forecast period. The market in North America is anticipated to dominate the global market, due to technological advancement and rapid growth of industries in the region.
Scope of The Eyelash Serum Market Report
The report on the global Eyelash Serum Market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Eyelash Serum Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Type (Lash Primer, Formulas Containing Prostaglandins, Serums Containing Peptides) Price Range (Below USD 50, USD 51 to 100, More Than USD 100) Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Independent Retailers) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
Grande Cosmetics LLC, rapidlash, Skin Research Laboratories, Christian Dior SE, Vichy Laboratoires, Athena Cosmetics, Inc (RevitaLash Cosmetics) |
Eyelash Serum Market Segmental Outlook
In terms of types, the global Eyelash Serum market is segmented into lash primer, formulas containing prostaglandins, and serums containing peptides. The lash primer segment is expected to hold a significant share of the market and is anticipated to expand at a considerable CAGR during the forecast period, as it has several benefits. It helps to separate the lashes and coat mascara evenly on lashes. Primer gives extra volume to the lashes, which makes it look fuller and thicker.
On the basis of price range, the global eyelash serum market is segmented into below USD 50, USD 51 to 100, and more than USD 100. The below USD 50 segment is estimated to grow at a rapid pace during the forecast period, due to availability of various types of eyelash serums and affordability of the products. Eyelash serums in the pricing range of below USD 50 are largely preferred by individual consumers, which is anticipated to boost the segment.
Based on distribution channels, the global eyelash serum market is segmented into supermarkets/hypermarkets, specialty stores, independent retailers, and online sales. The online segment accounts for a major share of the market and is anticipated to expand at a high CAGR during the forecast period.
Online channels offer various advantages such as availability of large number of products, easy return policy, and various deals and discounts, which is projected to boost the market in the coming years.
Eyelash Serum Market Regional Outlook
Based on regions, the global eyelash serum market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is the largest eyelash serums market, followed by North America and Asia Pacific. North America is segmented into countries such as the US and Canada.
The eyelash serum market in Europe is expanding and dominating as compared to other regional markets, owing to the rising adoption of eyelash serum by several types of customers and consumers including those working in theatres and shows, make-up artists, for individual use, and others.
High demand for lash serums and growing application of eyelash serums among consumers in developing countries such as the India and China are expected to boost the global eyelash serum market.
Key Benefits for Industry Participants & Stakeholders
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In-depth analysis of the global Eyelash Serum market
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Historical, current and projected market size in terms of value (USD million), volume (tons)
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Potential & niche segments and regions exhibiting promising growth covered
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Industry drivers, restraints and opportunities covered in the study
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Recent industry trends and developments
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Competitive landscape & strategies of key players
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Neutral perspective on global Eyelash Serum market performance
Video Summary for Eyelash Serum Market :
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Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Eyelash Serum Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Eyelash Serum Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Eyelash Serum Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Eyelash Serum Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Eyelash Serum Market Size & Forecast, 2018-2028
4.5.1 Eyelash Serum Market Size and Y-o-Y Growth
4.5.2 Eyelash Serum Market Absolute $ Opportunity
4.6 Consumer Behavior Analysis
4.7 Raw Material Outlook: Eyelash Serum
Chapter 5 Global Eyelash Serum Market Analysis and Forecast By Types
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Types
5.1.2 Basis Point Share (BPS) Analysis By Types
5.1.3 Absolute $ Opportunity Assessment By Types
5.2 Eyelash Serum Market Size Forecast By Types
5.2.1 Lash Primer
5.2.2 Formulas Containing Prostaglandins
5.2.3 Serums Containing Peptides
5.3 Market Attractiveness Analysis By Types
Chapter 6 Global Eyelash Serum Market Analysis and Forecast By Price Range
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Price Range
6.1.2 Basis Point Share (BPS) Analysis By Price Range
6.1.3 Absolute $ Opportunity Assessment By Price Range
6.2 Eyelash Serum Market Size Forecast By Price Range
6.2.1 Below USD 50
6.2.2 USD 51 To 100
6.2.3 More Than USD 100
6.3 Market Attractiveness Analysis By Price Range
Chapter 7 Global Eyelash Serum Market Analysis and Forecast By Distribution Channels
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By Distribution Channels
7.1.2 Basis Point Share (BPS) Analysis By Distribution Channels
7.1.3 Absolute $ Opportunity Assessment By Distribution Channels
7.2 Eyelash Serum Market Size Forecast By Distribution Channels
7.2.1 Supermarkets/Hypermarkets
7.2.2 Specialty Stores
7.2.3 Independent Retailers
7.2.4 Online Sales
7.3 Market Attractiveness Analysis By Distribution Channels
Chapter 8 Global Eyelash Serum Market Analysis and Forecast by Region
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities by Region
8.1.2 Basis Point Share (BPS) Analysis by Region
8.1.3 Absolute $ Opportunity Assessment by Region
8.2 Eyelash Serum Market Size Forecast by Region
8.2.1 North America
8.2.2 Europe
8.2.3 Asia Pacific
8.2.4 Latin America
8.2.5 Middle East & Africa (MEA)
8.3 Market Attractiveness Analysis by Region
Chapter 9 Coronavirus Disease (COVID-19) Impact
9.1 Introduction
9.2 Current & Future Impact Analysis
9.3 Economic Impact Analysis
9.4 Government Policies
9.5 Investment Scenario
Chapter 10 North America Eyelash Serum Analysis and Forecast
10.1 Introduction
10.2 North America Eyelash Serum Market Size Forecast by Country
10.2.1 U.S.
10.2.2 Canada
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 North America Eyelash Serum Market Size Forecast By Types
10.6.1 Lash Primer
10.6.2 Formulas Containing Prostaglandins
10.6.3 Serums Containing Peptides
10.7 Basis Point Share (BPS) Analysis By Types
10.8 Absolute $ Opportunity Assessment By Types
10.9 Market Attractiveness Analysis By Types
10.10 North America Eyelash Serum Market Size Forecast By Price Range
10.10.1 Below USD 50
10.10.2 USD 51 To 100
10.10.3 More Than USD 100
10.11 Basis Point Share (BPS) Analysis By Price Range
10.12 Absolute $ Opportunity Assessment By Price Range
10.13 Market Attractiveness Analysis By Price Range
10.14 North America Eyelash Serum Market Size Forecast By Distribution Channels
10.14.1 Supermarkets/Hypermarkets
10.14.2 Specialty Stores
10.14.3 Independent Retailers
10.14.4 Online Sales
10.15 Basis Point Share (BPS) Analysis By Distribution Channels
10.16 Absolute $ Opportunity Assessment By Distribution Channels
10.17 Market Attractiveness Analysis By Distribution Channels
Chapter 11 Europe Eyelash Serum Analysis and Forecast
11.1 Introduction
11.2 Europe Eyelash Serum Market Size Forecast by Country
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 U.K.
11.2.5 Spain
11.2.6 Russia
11.2.7 Rest of Europe
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Europe Eyelash Serum Market Size Forecast By Types
11.6.1 Lash Primer
11.6.2 Formulas Containing Prostaglandins
11.6.3 Serums Containing Peptides
11.7 Basis Point Share (BPS) Analysis By Types
11.8 Absolute $ Opportunity Assessment By Types
11.9 Market Attractiveness Analysis By Types
11.10 Europe Eyelash Serum Market Size Forecast By Price Range
11.10.1 Below USD 50
11.10.2 USD 51 To 100
11.10.3 More Than USD 100
11.11 Basis Point Share (BPS) Analysis By Price Range
11.12 Absolute $ Opportunity Assessment By Price Range
11.13 Market Attractiveness Analysis By Price Range
11.14 Europe Eyelash Serum Market Size Forecast By Distribution Channels
11.14.1 Supermarkets/Hypermarkets
11.14.2 Specialty Stores
11.14.3 Independent Retailers
11.14.4 Online Sales
11.15 Basis Point Share (BPS) Analysis By Distribution Channels
11.16 Absolute $ Opportunity Assessment By Distribution Channels
11.17 Market Attractiveness Analysis By Distribution Channels
Chapter 12 Asia Pacific Eyelash Serum Analysis and Forecast
12.1 Introduction
12.2 Asia Pacific Eyelash Serum Market Size Forecast by Country
12.2.1 China
12.2.2 Japan
12.2.3 South Korea
12.2.4 India
12.2.5 Australia
12.2.6 South East Asia (SEA)
12.2.7 Rest of Asia Pacific (APAC)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Asia Pacific Eyelash Serum Market Size Forecast By Types
12.6.1 Lash Primer
12.6.2 Formulas Containing Prostaglandins
12.6.3 Serums Containing Peptides
12.7 Basis Point Share (BPS) Analysis By Types
12.8 Absolute $ Opportunity Assessment By Types
12.9 Market Attractiveness Analysis By Types
12.10 Asia Pacific Eyelash Serum Market Size Forecast By Price Range
12.10.1 Below USD 50
12.10.2 USD 51 To 100
12.10.3 More Than USD 100
12.11 Basis Point Share (BPS) Analysis By Price Range
12.12 Absolute $ Opportunity Assessment By Price Range
12.13 Market Attractiveness Analysis By Price Range
12.14 Asia Pacific Eyelash Serum Market Size Forecast By Distribution Channels
12.14.1 Supermarkets/Hypermarkets
12.14.2 Specialty Stores
12.14.3 Independent Retailers
12.14.4 Online Sales
12.15 Basis Point Share (BPS) Analysis By Distribution Channels
12.16 Absolute $ Opportunity Assessment By Distribution Channels
12.17 Market Attractiveness Analysis By Distribution Channels
Chapter 13 Latin America Eyelash Serum Analysis and Forecast
13.1 Introduction
13.2 Latin America Eyelash Serum Market Size Forecast by Country
13.2.1 Brazil
13.2.2 Mexico
13.2.3 Rest of Latin America (LATAM)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Latin America Eyelash Serum Market Size Forecast By Types
13.6.1 Lash Primer
13.6.2 Formulas Containing Prostaglandins
13.6.3 Serums Containing Peptides
13.7 Basis Point Share (BPS) Analysis By Types
13.8 Absolute $ Opportunity Assessment By Types
13.9 Market Attractiveness Analysis By Types
13.10 Latin America Eyelash Serum Market Size Forecast By Price Range
13.10.1 Below USD 50
13.10.2 USD 51 To 100
13.10.3 More Than USD 100
13.11 Basis Point Share (BPS) Analysis By Price Range
13.12 Absolute $ Opportunity Assessment By Price Range
13.13 Market Attractiveness Analysis By Price Range
13.14 Latin America Eyelash Serum Market Size Forecast By Distribution Channels
13.14.1 Supermarkets/Hypermarkets
13.14.2 Specialty Stores
13.14.3 Independent Retailers
13.14.4 Online Sales
13.15 Basis Point Share (BPS) Analysis By Distribution Channels
13.16 Absolute $ Opportunity Assessment By Distribution Channels
13.17 Market Attractiveness Analysis By Distribution Channels
Chapter 14 Middle East & Africa (MEA) Eyelash Serum Analysis and Forecast
14.1 Introduction
14.2 Middle East & Africa (MEA) Eyelash Serum Market Size Forecast by Country
14.2.1 Saudi Arabia
14.2.2 South Africa
14.2.3 UAE
14.2.4 Rest of Middle East & Africa (MEA)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Middle East & Africa (MEA) Eyelash Serum Market Size Forecast By Types
14.6.1 Lash Primer
14.6.2 Formulas Containing Prostaglandins
14.6.3 Serums Containing Peptides
14.7 Basis Point Share (BPS) Analysis By Types
14.8 Absolute $ Opportunity Assessment By Types
14.9 Market Attractiveness Analysis By Types
14.10 Middle East & Africa (MEA) Eyelash Serum Market Size Forecast By Price Range
14.10.1 Below USD 50
14.10.2 USD 51 To 100
14.10.3 More Than USD 100
14.11 Basis Point Share (BPS) Analysis By Price Range
14.12 Absolute $ Opportunity Assessment By Price Range
14.13 Market Attractiveness Analysis By Price Range
14.14 Middle East & Africa (MEA) Eyelash Serum Market Size Forecast By Distribution Channels
14.14.1 Supermarkets/Hypermarkets
14.14.2 Specialty Stores
14.14.3 Independent Retailers
14.14.4 Online Sales
14.15 Basis Point Share (BPS) Analysis By Distribution Channels
14.16 Absolute $ Opportunity Assessment By Distribution Channels
14.17 Market Attractiveness Analysis By Distribution Channels
Chapter 15 Competition Landscape
15.1 Eyelash Serum Market: Competitive Dashboard
15.2 Global Eyelash Serum Market: Market Share Analysis, 2020
15.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
15.3.1 Athena Cosmetics, Inc (RevitaLash Cosmetics)
15.3.2 BEAUTY GENERATION AB
15.3.3 Christian Dior SE
15.3.4 Grande Cosmetics LLC
15.3.5 Lancer Skincare
15.3.6 LASHFOOD
15.3.7 Peter Thomas Roth Labs LLC
15.3.8 PLUME HAIR & LASH SCIENCE
15.3.9 rapidlash
15.3.10 Shiseido Co., Ltd
15.3.11 Skin Research Laboratories
15.3.12 Vichy Laboratoires