The global Eyelash Serum market was valued at USD 746.7 Million in 2020 and is projected to reach USD 1,228.4 Million by 2028, expanding at a CAGR of 6.6 % during the forecast period. The global eyelash serum market is projected to expand at a rapid pace, due to rising demand for eyelash serum in various industries, majorly in fashion, entertainment, cosmetics, and beauty.
Eyelash serum is a beauty product, which is widely used in the cosmetics industry. Eyelash serum is a concentrated and lightweight treatment, which offers long, full, and healthy lashes. This serum is applied on eyelashes by using a fine applicator. In eyelash serum, topical vitamins and oils are used for strengthening eyelashes, along with offering fullness.
Eyelash serum offers moisture and elasticity to eyelashes, which makes them shiny and thick. It offers the repairing effect and encourages the growth of eyelashes by maintain beautiful and dense state of eyelashes. Applicators are used for applying the eyelash serum in an easy way, from the inner side to the outer side. Eyelash serum is widely used by people in events, which includes big parties, meetings, weddings, and seminars, to enhance their appearance. These factors are projected to drive the market in the coming years.
Growing demand for high-quality cosmetics increased the adoption of eyelash serum. Increasing demand for technologically advanced products, owing to the inclination of end-users towards improved quality of serums, is anticipated to generate revenue opportunities in the global eyelash serum market during the forecast period. Developed and developing economies across the globe, such as China, India, the US, the UK, Japan, and Canada, are creating huge opportunities for the market players.
Eyelash serum has advancing ingredients, which enables the growth of lashes and prevents eyelashes from falling and breaking. The health of natural hair follicles is improving, due to the use of serums. Fatty acids and peptides are used for conditioning and promoting of the growth of eyelashes. Regular use of eyelash serum aids in the growth of lash cycle and spreads the telogen phase of growth.
Biotin, castor oil, peptides, panthenol, and hyaluronic acid are commonly used in many eyelash serums. Biotin is an active element present in over-the-counter lash serums, which gives conditioning treatments. Biotin is a vitamin B, which improves the health of hair. Castor oil is used as a DIY eyelash serum. Many eyelash serums use a mixture of peptides, panthenol, and hyaluronic acid, which reduces the breakage and fracturing of hair.
Industrial buyers are using modern techniques for manufacturing eyelash serum, which is projected to boost the demand for the product during the forecast period. The market in North America is anticipated to dominate the global market, due to technological advancement and rapid growth of industries in the region.
In terms of types, the global Eyelash Serum market is segmented into lash primer, formulas containing prostaglandins, and serums containing peptides. The lash primer segment is expected to hold a significant share of the market and is anticipated to expand at a considerable CAGR during the forecast period, as it has several benefits. It helps to separate the lashes and coat mascara evenly on lashes. Primer gives extra volume to the lashes, which makes it look fuller and thicker.
On the basis of price range, the global eyelash serum market is segmented into below USD 50, USD 51 to 100, and more than USD 100. The below USD 50 segment is estimated to grow at a rapid pace during the forecast period, due to availability of various types of eyelash serums and affordability of the products. Eyelash serums in the pricing range of below USD 50 are largely preferred by individual consumers, which is anticipated to boost the segment.
Based on distribution channels, the global eyelash serum market is segmented into supermarkets/hypermarkets, specialty stores, independent retailers, and online sales. The online segment accounts for a major share of the market and is anticipated to expand at a high CAGR during the forecast period. Online channels offer various advantages such as availability of large number of products, easy return policy, and various deals and discounts, which is projected to boost the market in the coming years.
Based on regions, the global eyelash serum market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is the largest eyelash serums market, followed by North America and Asia Pacific. North America is segmented into countries such as the US and Canada. The eyelash serum market in Europe is expanding and dominating as compared to other regional markets, owing to the rising adoption of eyelash serum by several types of customers and consumers including those working in theatres and shows, make-up artists, for individual use, and others. High demand for lash serums and growing application of eyelash serums among consumers in developing countries such as the India and China are expected to boost the global eyelash serum market.
Some frequently asked quetions about this report!
Additional company profiles can be provided on request.
Yes, the report provides supply chain analysis along with a list of raw material suppliers, manufacturers, distributors, and customers.
According to this Growth Market Reports, the market from Eyelash Serum is likely to register a CAGR of 6.6% during forecast period 2021-2028, with an anticipated valuation of USD 1228.4 Million by the end of the 2028.
In addition to market size (in USD Million), company market share (in % for base year 2019), other data such macro-economic factors and COVID-19 impact on the value chain are also available in the final report.
The applications in the global Eyelash Serum market includes many industries including fashion, entertainment, cosmetics, beauty and others.
Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.
The global eyelash serum market is projected to expand at a rapid pace, due to rising demand for eyelash serum in various industries, majorly in fashion, entertainment, cosmetics, and beauty.
The COVID-19 impacts that have been taken into consideration while estimating the global Eyelash Serum market. The sudden outbreak of the coronavirus (COVID-19) has become a threat to the global Eyelash Serum market.
The base year considered for the global Eyelash Serum market report is 2020. The complete analysis period is 2018 to 2028, wherein, 2018 & 2019 are the historic years and the forecast is provided from 2021 to 2028.
Major Manufactures Grande Cosmetics LLC, rapidlash, Skin Research Laboratories, Christian Dior SE, Vichy Laboratoires, Athena Cosmetics, Inc (RevitaLash Cosmetics), Peter Thomas Roth Labs LLC, LASHFOOD, PLUME HAIR & LASH SCIENCE, Shiseido Co Ltd., lancerskincare, BEAUTY GENERATION AB, and others.
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