Custom T-shirt Printing Market by Techniques (Screen Printing, Digital Printing, and Plot Printing), Designs (Graphic Designed Shirts and Artwork), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The global custom t-shirt printing market size was estimated at USD 3.5 billion in 2020 and is anticipated to expand at a CAGR of 9.7% during the forecast period, 2021–2028. The growth of the market is attributed to the rising modern branding strategies by the organizations to market their products, company, or offerings.

Custom T-Shirt Printing is a process which is used to provide a personalized design on customers t-shirt which is made as per an opinion or trends. The connection of the world on the social media and online platform has increased the demand for customized t-shirts. The several methods are used for the printing of the customized t-shirts. Screen-Printing is the most common type of printing method. Presently, screen printing is performed by the use of manually or machines. The inks used in screen printing are thicker as compared to the inks used in the other t-shirt printing methods. This enables it to last longer and develop vibrant colors. The parameters such as the number of strokes, application of squeegee pressure, ink quality, and complexity of design affects the volume of t-shirts which can be customized. The Direct-to-Garment (DTG) Printing is a digital printing technique in which the inkjet technology is used to print the design directly on the clothes. The great color combining ability of DTG printing machines enables it to print them to print the minutest details.

The rising preference of population for the entertainment industry that increases the demand of printed clothes with movie slogans of photos is inclining. For example, television series such as Big Bang Theory and Game of Thrones has a very large fan base. The fans want the objects with the name or pictures of the series to use in their daily life. It is boosting the demand of the market.

The use of printed shirts for advertisements and marketing of the companies is increasing nowadays. This strategy has proved to be economical for the companies against other type of advertisements. The use of high quality material allows the company to get long term advertisement, as the t-shirt is usable for all duration. These factors are propelling the market during the forecast period.

The COVID-19 pandemic, has significantly impacted most industries across the world. As some organizations witnessed a decline in their businesses and productions, while others had to shut down their businesses. However, the fashion industry witnessed both the incline and decline at the same time. The custom t-shirts market experienced growth in the pandemic due to the high demand of it from the e-commerce sector. As well as the market got emergence of new organizations in the market during the COVID-19 outbreak.   

Market Trends, Drivers, Restraints, and Opportunities

• The rise in demand for customized t-shirts in the field of sports has boosted the market. As the clubs and sports organizations wants to create their unique identity by getting their logo printed on the jerseys. The trend is propelling the market in the coming future.
• The high use of these t-shirts for spreading awareness among the population by the NGOs is also a key driver for the market. This serves for two causes as it increases the awareness along with is marketing strategy for the organization to establish its name in the region.
• Rising investment by the major market players as well as use of governments to increase their popularity is a major driving factor of the market in the future.
• High cost of equipment and hectic maintenance is the major restraint for the market.
• The advancements in the technology and development of new machines with faster and better quality printing demonstrates huge opportunities for the market to flourish in the forecast period.

Scope of the Report

The report on the custom t-shirt printing market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Screen-printing segment is expected to grow at a rapid pace

Based on techniques, the global custom t-shirt printing market is divided into screen printing, digital printing, and plot printing. The screen-printing segment is expected to grow at a rapid pace owing to the rising acceptance of t-shirt printing due to its several benefits. The advantages are great quality of prints and high color contrast as it uses the thick ink. It is also used to print various fabrics such as polyester, viscose, silk, and other. The high preference of this technique is boosting the market segment for new heights.

The digital printing segment is anticipated to demonstrate fast growth in the coming future. The segment showed the revenue share of 10.7% in year 2020. This is attributed to the factors of development of technology for the digital printing, as it is less time consuming and affordable.  The method is used for the printing in which high amount of detailing is needed.

Graphic designed shirts segment is projected to expand at a considerable CAGR

On the basis of designs, the global market is bifurcated into graphic designed shirts and artwork. The graphic designed shirts segment is projected to expand at a considerable CAGR. This is owing to increasing demand for pre-printed graphics by the customers. Graphic design is printing of a design that does not need any kind of modifications. These pre-printed t-shirt has high demand in the market as it is also available at low price.

The artwork segment is projected to grow at a significant rate owing to the rise in consumer demand for the use of t-shirts. This enables the customers to print their own design on the t-shirt or the artwork prepared by any artists.

Asia Pacific is anticipated to constitute a key market share

In terms of regions, the global custom t-shirt printing market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

Asia Pacific is anticipated to constitute a key market share as it demonstrated the revenue share of 36% in year 2020. This is owing to the increasing popularity of fashion in the millennial population. The increased use of e-commerce is a major contributor for the market growth in the region. The development of several startups in the region along with well-established organizations is boosting the market in the region.

Europe market is expected to propel in the coming future. This is attributed to the rising investments and development of the technology related to printing in the region. The presence of major market players in the region such as Spreadshirt, Vistaprint., and CafePress Inc is also a key factor for the market development in the region.