Cross Platform & Mobile Advertising Market

Cross Platform & Mobile Advertising Market by Devices (Laptops, Smartphones, Smart TV, Desktops, and Tablets), Advertising Platforms (Cross Platforms and Mobile Platforms), Advertising Types (Voice SMS, SMS, In-app Advertising, Search Advertising, Video, Mobile Digital Coupons, MMS, Audio, P2P, and Display), Solutions (Integrated Solutions, Reporting & Analytics Solutions, Mobile Proximity Solutions, Content Delivery, Campaign Solutions, and Others), End-users (Supply Chain & Manufacturing, Consumer goods & Retail, Restaurants, Media & Entertainment, Transportation, Healthcare, Academics, Logistics, BFSI, and IT & Telecom), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-3309
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 199
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  • Pub. Date: Upcoming
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The global cross platform & mobile advertising market size is anticipated to register a considerable CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the increasing demand and production of internet-based mobile devices across the globe.

Cross Platform & Mobile Advertising Market Key Takeaways

Cross platform & mobile advertising is considered as sub-division of online advertising. Cross platform advertising is an integrated form of marketing, which involves sequencing and planning a seamless flow of messages and content to multiple devices. A key characteristic of such advertising strategy is that each of the aspects complements other components. This is an efficient way by which advertisers with a single advertisement broadcast on multiple platforms can reach out to target customers. Cross-platform & mobile advertising offer several benefits, including audience management, fast completion of the process, manage the risks associated with the advertising frauds, and increases transparency in the process.

The COVID-19 pandemic outbreak had negative impact on the market. During the pandemic, lockdown and social-distancing norms imposed by government bodies across the globe resulted in temporary closing of advertising agencies and cause financial loss across end-users, such as restaurants, manufacturing, and logistics. The market is expected to recover soon with an uptrend operation as many organization are shifting towards cross & mobile platform for advertising.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing promotional platforms, such as online shopping portals and social media is one of the key factors driving the market growth.
  • Rising internet usage especially among young population across the globe is projected to boost the market during the forecast period.
  • Growing concern about privacy & security acts as a major challenge that can restrict the market growth in the coming years.
  • Surging fraudulent activities by unreliable and hoax sources is expected to hamper the market growth during the projected timeline.
  • Escalating demand for better and improved communication services is anticipated to create significant growth opportunities for the market.

Scope of the Report

The report on the global cross platform & mobile advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Cross Platform & Mobile Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Devices (Laptops, Smartphones, Smart TV, Desktops, and Tablets), Advertising Platforms (Cross Platforms and Mobile Platforms), Advertising Types (Voice SMS, SMS, In-app Advertising, Search Advertising, Video, Mobile Digital Coupons, MMS, Audio, P2P, and Display), Solutions (Integrated Solutions, Reporting & Analytics Solutions, Mobile Proximity Solutions, Content Delivery, Campaign Solutions, and Others), End-users (Supply Chain & Manufacturing, Consumer goods & Retail, Restaurants, Media & Entertainment, Transportation, Healthcare, Academics, Logistics, BFSI, and IT & Telecom)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Apple Inc.; Millennial Media; Flytxt Mobility Solutions Pvt. Ltd.; SAP SE; InMobi; Google, Inc.; Microsoft Corp.; Amobee, Inc.; Meta Platforms, Inc.; AOL; and Yahoo! Inc.

Market Segment Insights

Internet usage drive the smartphone segment

Based on devices, the market is fragmented into laptops, smartphones, smart TV, desktops, and tablets. The smartphone segment is expected to grow at a rapid pace during the forecast period due to the increasing penetration of smartphone and rising internet usage. On the other hand, the smart TV segment is anticipated to expand at a substantial CAGR in the coming years owing to its ability to target specific audience and it is most effective way to reach larger number of customers.

Mobile platform segment is projected to expand at high growth rate

On the basis of advertising platforms, the global cross platform & mobile advertising market is bifurcated into cross platforms and mobile platforms. The mobile platform segment is projected to expand at high growth rate in the projected timeline attributed to the mobile advertising provides better quality advertising engagement for its users. Additionally, the segment growth is further accelerated as, it is cost-effective, engage more customers, and provides personalization in advertisement. However, the cross platform segment is anticipated to register a substantial CAGR during the forecast period due to it allows to expand brand name across several channels and extend its reach across various devices to capture customer's attention.

Cross Platform & Mobile Advertising Market By Advertising Platforms

Consumer target increases the in-app advertising segment share

In terms of advertising types, the market is divided into voice SMS, SMS, in-app advertising, search advertising, video, mobile digital coupons, MMS, audio, P2P, and display. The in-app advertising segment is estimated to account for a significant market share during the forecast period attributed to the increasing number of mobile applications. Moreover, in-app advertises cannot be block and target consumers without cookies, which is driving the segment growth further. On the other hand, the mobile digital coupons segment is anticipated to grow at a high CAGR during the projected period owing to the coupons are more convenient for customers and are cost-effective & efficient as they are delivered digitally.

Mobile proximity solutions segment to expand at robust growth rate

Based on solutions, the global cross platform & mobile advertising market is segmented into integrated solutions, reporting & analytics solutions, mobile proximity solutions, content delivery, campaign solutions, and others. The mobile proximity solutions segment is estimated to expand at robust growth rate during the forecast period due to this solutions attract new consumers, helps in brand recognition, and run cost-effective campaigns. However, content delivery segment is anticipated to expand at a substantial CAGR during the forecast period owing to the wider reach of content and its accessibility irrespective of location and time.

Competitive benefits drives the consumer goods & retail segment

On the basis of end-users, the market is segregated into supply chain & manufacturing, consumer goods & retail, restaurants, media & entertainment, transportation, healthcare, academics, logistics, BFSI, and IT & telecom. The consumer goods & retail segment is projected to register at high CAGR in the projected timeline attributed to the mobile proximity marketing, changes in customer buying habits, and applications designed at offering competitive benefits to retail businesses. On the other hand, the media & entertainment segment is anticipated to register a substantial CAGR during the forecast period due to the growth in the OTT platform and increase in customer engagement on entertainment applications.

Cross Platform & Mobile Advertising Market By End Users

North America to constitute a key market share

In terms of region, the global cross platform & mobile advertising market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to constitute a key share of the market during the projected period owing to growing digitalization in the region and investment in R&D sector by key market players. However, the market of Asia Pacific is anticipated to grow at a rapid pace during the forecast period due to the rising penetration of internet in the market and adoption of cross platform & mobile advertising by organizations in the region.

Segments

Segments Covered in the Report
The global cross platform & mobile advertising market has been segmented on the basis of

Devices
  • Laptops
  • Smartphones
  • Smart TV
  • Desktops
  • Tablets
Advertising Platforms
  • Cross Platforms
  • Mobile Platforms
Advertising Types
  • Voice SMS
  • SMS
  • In-app Advertising
  • Search Advertising
  • Video
  • Mobile Digital Coupons
  • MMS
  • Audio
  • P2P
  • Display
Solutions
  • Integrated Solutions
  • Reporting & Analytics Solutions
  • Mobile Proximity Solutions
  • Content Delivery
  • Campaign Solutions
  • Others
End-users
  • Supply Chain & Manufacturing
  • Consumer goods & Retail
  • Restaurants
  • Media & Entertainment
  • Transportation
  • Healthcare
  • Academics
  • Logistics
  • BFSI
  • IT & Telecom
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Apple Inc.
  • Millennial Media
  • Flytxt Mobility Solutions Pvt. Ltd.
  • SAP SE
  • InMobi
  • Google, Inc.
  • Microsoft Corp.
  • Amobee, Inc.
  • Meta Platforms, Inc.
  • AOL
  • Yahoo! Inc.

Competitive Landscape

Key players competing in the global cross platform & mobile advertising market are Apple Inc.; Millennial Media; Flytxt Mobility Solutions Pvt. Ltd.; SAP SE; InMobi; Google, Inc.; Microsoft Corp.; Amobee, Inc.; Meta Platforms, Inc.; AOL; and Yahoo! Inc. Companies have been widely engaged in strategic partnership, merger & acquisition, new product launch, and collaborations to boost their market share and acquiring new buyers.

Cross Platform & Mobile Advertising Market By Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Cross Platform & Mobile Advertising Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Cross Platform & Mobile Advertising Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Cross Platform & Mobile Advertising Market - Supply Chain
  4.5. Global Cross Platform & Mobile Advertising Market Forecast
     4.5.1. Cross Platform & Mobile Advertising Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Cross Platform & Mobile Advertising Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Cross Platform & Mobile Advertising Market Absolute $ Opportunity
5. Global Cross Platform & Mobile Advertising Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Cross Platform & Mobile Advertising Market Size and Volume Forecast by End Users
     5.3.1. Supply Chain & Manufacturing Consumer goods & Retail Restaurants Media & Entertainment Transportation Healthcare  
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Cross Platform & Mobile Advertising Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Cross Platform & Mobile Advertising Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Cross Platform & Mobile Advertising Demand Share Forecast, 2019-2026
7. North America Cross Platform & Mobile Advertising Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Cross Platform & Mobile Advertising Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Cross Platform & Mobile Advertising Market Size and Volume Forecast by End Users
     7.4.1. Supply Chain & Manufacturing Consumer goods & Retail Restaurants Media & Entertainment Transportation Healthcare  
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Cross Platform & Mobile Advertising Demand Share Forecast, 2019-2026
8. Latin America Cross Platform & Mobile Advertising Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Cross Platform & Mobile Advertising Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Cross Platform & Mobile Advertising Market Size and Volume Forecast by End Users
     8.4.1. Supply Chain & Manufacturing Consumer goods & Retail Restaurants Media & Entertainment Transportation Healthcare  
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Cross Platform & Mobile Advertising Demand Share Forecast, 2019-2026
9. Europe Cross Platform & Mobile Advertising Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Cross Platform & Mobile Advertising Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Cross Platform & Mobile Advertising Market Size and Volume Forecast by End Users
     9.4.1. Supply Chain & Manufacturing Consumer goods & Retail Restaurants Media & Entertainment Transportation Healthcare  
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Cross Platform & Mobile Advertising Demand Share Forecast, 2019-2026
10. Asia Pacific Cross Platform & Mobile Advertising Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Cross Platform & Mobile Advertising Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Cross Platform & Mobile Advertising Market Size and Volume Forecast by End Users
     10.4.1. Supply Chain & Manufacturing Consumer goods & Retail Restaurants Media & Entertainment Transportation Healthcare  
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Cross Platform & Mobile Advertising Demand Share Forecast, 2019-2026
11. Middle East & Africa Cross Platform & Mobile Advertising Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Cross Platform & Mobile Advertising Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Cross Platform & Mobile Advertising Market Size and Volume Forecast by End Users
     11.4.1. Supply Chain & Manufacturing Consumer goods & Retail Restaurants Media & Entertainment Transportation Healthcare  
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Cross Platform & Mobile Advertising Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Cross Platform & Mobile Advertising Market: Market Share Analysis
  12.2. Cross Platform & Mobile Advertising Distributors and Customers
  12.3. Cross Platform & Mobile Advertising Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Apple Inc. Millennial Media Flytxt Mobility Solutions Pvt. Ltd. SAP SE InMobi Google, Inc. &
Segments Covered in the Report
The global cross platform & mobile advertising market has been segmented on the basis of

Devices
  • Laptops
  • Smartphones
  • Smart TV
  • Desktops
  • Tablets
Advertising Platforms
  • Cross Platforms
  • Mobile Platforms
Advertising Types
  • Voice SMS
  • SMS
  • In-app Advertising
  • Search Advertising
  • Video
  • Mobile Digital Coupons
  • MMS
  • Audio
  • P2P
  • Display
Solutions
  • Integrated Solutions
  • Reporting & Analytics Solutions
  • Mobile Proximity Solutions
  • Content Delivery
  • Campaign Solutions
  • Others
End-users
  • Supply Chain & Manufacturing
  • Consumer goods & Retail
  • Restaurants
  • Media & Entertainment
  • Transportation
  • Healthcare
  • Academics
  • Logistics
  • BFSI
  • IT & Telecom
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Apple Inc.
  • Millennial Media
  • Flytxt Mobility Solutions Pvt. Ltd.
  • SAP SE
  • InMobi
  • Google, Inc.
  • Microsoft Corp.
  • Amobee, Inc.
  • Meta Platforms, Inc.
  • AOL
  • Yahoo! Inc.

Key players competing in the global cross platform & mobile advertising market are Apple Inc.; Millennial Media; Flytxt Mobility Solutions Pvt. Ltd.; SAP SE; InMobi; Google, Inc.; Microsoft Corp.; Amobee, Inc.; Meta Platforms, Inc.; AOL; and Yahoo! Inc. Companies have been widely engaged in strategic partnership, merger & acquisition, new product launch, and collaborations to boost their market share and acquiring new buyers.

Cross Platform & Mobile Advertising Market By Key Players

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