The global cross platform & mobile advertising market size is anticipated to register a considerable CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the increasing demand and production of internet-based mobile devices across the globe.
Cross platform & mobile advertising is considered as sub-division of online advertising. Cross platform advertising is an integrated form of marketing, which involves sequencing and planning a seamless flow of messages and content to multiple devices. A key characteristic of such advertising strategy is that each of the aspects complements other components. This is an efficient way by which advertisers with a single advertisement broadcast on multiple platforms can reach out to target customers. Cross-platform & mobile advertising offer several benefits, including audience management, fast completion of the process, manage the risks associated with the advertising frauds, and increases transparency in the process.
The COVID-19 pandemic outbreak had negative impact on the market. During the pandemic, lockdown and social-distancing norms imposed by government bodies across the globe resulted in temporary closing of advertising agencies and cause financial loss across end-users, such as restaurants, manufacturing, and logistics. The market is expected to recover soon with an uptrend operation as many organization are shifting towards cross & mobile platform for advertising.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing promotional platforms, such as online shopping portals and social media is one of the key factors driving the market growth.
- Rising internet usage especially among young population across the globe is projected to boost the market during the forecast period.
- Growing concern about privacy & security acts as a major challenge that can restrict the market growth in the coming years.
- Surging fraudulent activities by unreliable and hoax sources is expected to hamper the market growth during the projected timeline.
- Escalating demand for better and improved communication services is anticipated to create significant growth opportunities for the market.
Scope of Cross Platform & Mobile Advertising Market Report
The report on the global cross platform & mobile advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Cross Platform & Mobile Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Devices (Laptops, Smartphones, Smart TV, Desktops, and Tablets), Advertising Platforms (Cross Platforms and Mobile Platforms), Advertising Types (Voice SMS, SMS, In-app Advertising, Search Advertising, Video, Mobile Digital Coupons, MMS, Audio, P2P, and Display), Solutions (Integrated Solutions, Reporting & Analytics Solutions, Mobile Proximity Solutions, Content Delivery, Campaign Solutions, and Others), End-users (Supply Chain & Manufacturing, Consumer goods & Retail, Restaurants, Media & Entertainment, Transportation, Healthcare, Academics, Logistics, BFSI, and IT & Telecom)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Apple Inc.; Millennial Media; Flytxt Mobility Solutions Pvt. Ltd.; SAP SE; InMobi; Google, Inc.; Microsoft Corp.; Amobee, Inc.; Meta Platforms, Inc.; AOL; and Yahoo! Inc.
Cross Platform & Mobile Advertising Market Segment Insights
Internet usage drive the smartphone segment
Based on devices, the market is fragmented into laptops, smartphones, smart TV, desktops, and tablets. The smartphone segment is expected to grow at a rapid pace during the forecast period due to the increasing penetration of smartphone and rising internet usage. On the other hand, the smart TV segment is anticipated to expand at a substantial CAGR in the coming years owing to its ability to target specific audience and it is most effective way to reach larger number of customers.
Mobile platform segment is projected to expand at high growth rate
On the basis of advertising platforms, the global cross platform & mobile advertising market is bifurcated into cross platforms and mobile platforms. The mobile platform segment is projected to expand at high growth rate in the projected timeline attributed to the mobile advertising provides better quality advertising engagement for its users. Additionally, the segment growth is further accelerated as, it is cost-effective, engage more customers, and provides personalization in advertisement.
However, the cross platform segment is anticipated to register a substantial CAGR during the forecast period due to it allows to expand brand name across several channels and extend its reach across various devices to capture customer's attention.
Consumer target increases the in-app advertising segment share
In terms of advertising types, the market is divided into voice SMS, SMS, in-app advertising, search advertising, video, mobile digital coupons, MMS, audio, P2P, and display.
The in-app advertising segment is estimated to account for a significant market share during the forecast period attributed to the increasing number of mobile applications. Moreover, in-app advertises cannot be block and target consumers without cookies, which is driving the segment growth further. On the other hand, the mobile digital coupons segment is anticipated to grow at a high CAGR during the projected period owing to the coupons are more convenient for customers and are cost-effective & efficient as they are delivered digitally.
Mobile proximity solutions segment to expand at robust growth rate
Based on solutions, the global cross platform & mobile advertising market is segmented into integrated solutions, reporting & analytics solutions, mobile proximity solutions, content delivery, campaign solutions, and others.
The mobile proximity solutions segment is estimated to expand at robust growth rate during the forecast period due to this solutions attract new consumers, helps in brand recognition, and run cost-effective campaigns. However, content delivery segment is anticipated to expand at a substantial CAGR during the forecast period owing to the wider reach of content and its accessibility irrespective of location and time.
Competitive benefits drives the consumer goods & retail segment
On the basis of end-users, the market is segregated into supply chain & manufacturing, consumer goods & retail, restaurants, media & entertainment, transportation, healthcare, academics, logistics, BFSI, and IT & telecom.
The consumer goods & retail segment is projected to register at high CAGR in the projected timeline attributed to the mobile proximity marketing, changes in customer buying habits, and applications designed at offering competitive benefits to retail businesses. On the other hand, the media & entertainment segment is anticipated to register a substantial CAGR during the forecast period due to the growth in the OTT platform and increase in customer engagement on entertainment applications.
North America to constitute a key market share
In terms of region, the global cross platform & mobile advertising market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to constitute a key share of the market during the projected period owing to growing digitalization in the region and investment in R&D sector by key market players. However, the market of Asia Pacific is anticipated to grow at a rapid pace during the forecast period due to the rising penetration of internet in the market and adoption of cross platform & mobile advertising by organizations in the region.
The global cross platform & mobile advertising market has been segmented on the basis of
- Smart TV
- Cross Platforms
- Mobile Platforms
- Voice SMS
- In-app Advertising
- Search Advertising
- Mobile Digital Coupons
- Integrated Solutions
- Reporting & Analytics Solutions
- Mobile Proximity Solutions
- Content Delivery
- Campaign Solutions
- Supply Chain & Manufacturing
- Consumer goods & Retail
- Media & Entertainment
- IT & Telecom
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Apple Inc.
- Millennial Media
- Flytxt Mobility Solutions Pvt. Ltd.
- SAP SE
- Google, Inc.
- Microsoft Corp.
- Amobee, Inc.
- Meta Platforms, Inc.
- Yahoo! Inc.
Key players competing in the global cross platform & mobile advertising market are Apple Inc.; Millennial Media; Flytxt Mobility Solutions Pvt. Ltd.; SAP SE; InMobi; Google, Inc.; Microsoft Corp.; Amobee, Inc.; Meta Platforms, Inc.; AOL; and Yahoo! Inc. Companies have been widely engaged in strategic partnership, merger & acquisition, new product launch, and collaborations to boost their market share and acquiring new buyers.