Creative Software Market by Type (Audio Recording and Editing, Video Recording / Screen Recording, Image/Photo Editing, Video Editing, Animation & VFX, Graphics & Illustration, and Others), Deployment (Cloud and On-premise), Industry Vertical (Telecom, Retail & E-commerce, Education, Travel & Tourism, Media and Entertainment, and Others) and Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031
Creative Software Market Outlook
The Global Creative Software Market was valued at USD 15,610.4 Million in 2022 and is projected to reach USD 28,316.9 Million by 2031, expanding at a CAGR of 6.7% during the forecast period. Factors such as the increasing use of internet services, rise of social media and digital platforms, rapid expansion in the education sector, demand from the entertainment industry, and rising culture of remote work are boosting the growth of the market.
Creative software refers to a wide range of digital tools that are used to create visual and audio content. This includes products such as graphic design software, video editing software, 3D modelling & animation software, music production software, and others. Creative software products are designed to enable individuals and businesses to create high-quality digital content for various purposes.
Creative software is used for a variety of purposes, including personal creative expression, professional design work, and for Media and Entertainment or educational purposes. One of the key features of creative software is its ability to enable users to manipulate digital content in a variety of ways. This often includes editing & enhancing images or video, adding special effects or animations, and creating & arranging audio tracks.
COVID-19 Impact on the Global Creative Software Market
The outbreak of COVID-19 significantly hampered the Media and Entertainment industry. Business and manufacturing units across various countries were closed, owing to an increase in the number of COVID-19 cases. The Media and Entertainment industry that rely on social gatherings, films, and events was impacted by the pandemic. Film production have been put on hold and new content was delayed. The pandemic presented challenges, such as supply chain disruptions and delays in development & distribution, for the creative software industry. Many companies had to shift their production and development processes to accommodate remote work, which has led to delays in product releases and updates. Moreover, the pandemic also had an impact on the creative industries, such as the film and music industries. There was halt in production and live events had to cancel, due to social distancing restrictions. This has also impacted the demand for certain types of creative software.
Artificial Intelligence (AI) Impact on the Global Creative Software Market
Artificial Intelligence (AI) has significantly impacted the creative software industry, revolutionizing various aspects of creativity. AI-powered tools have enabled new forms of expression and efficiency, automating tasks like photo editing, pattern generation, and music composition. AI enhances the speed and efficiency of producing new material, providing robust solutions for generating ideas, analyzing information, and refining content. AI recommends font pairings, color schemes, and customized layouts based on the designer's goals, streamlining the design process. AI assists artists by suggesting chord progressions, generating scores, and creating new sounds, expanding the boundaries of musical creation. AI simplifies image editing, making it easy to transform regular photos into stunning works of art.
Macro-economic Factors
Economic Growth
Economic growth often leads to increased consumer spending and high demand for Media and Entertainment, including animated films, TV shows, video games, and other visual content. This demand drives the need for animation and VFX tools, as these tools are essential for creating high-quality content. Economic growth results in the expansion of animation and VFX studios, as they have additional resources to invest in content creation. Economic growth also leads to industry consolidation, with large animation and VFX studios acquiring small studios or merging with other companies.
Technological innovation
Creative software developers can incorporate new features and functionalities into their products with technological innovation to enhance the user experience. For instance, Adobe Photoshop’s introduction of machine learning-based neutral filters allows for quick and easy photo manipulation, which previously have required extensive manual work. Creative software also adopt emerging technologies such as virtual reality and artificial intelligence (AI) to create immersive and intuitive user experiences. Technological innovation also increases competition in the market, as new companies enter the market with innovative products and services. For instance, Affinity Designer, a new graphic design software, has quickly gained popularity among designers, due to its advanced features and affordable pricing.
Creative Software Market Dynamics
Major Driver- Increasing Use of Internet Services
Increasing availability and accessibility of Internet services has significantly impacted the creative software market. This trend has revolutionized the way people create, share, and collaborate on various forms of digital content, surging the demand for creative software tools. The proliferation of Internet services has connected people from all around the world, enabling creators to access a global audience. The increase in reach has fuelled the demand for creative software that aid in the creation, editing, and sharing of content across different platforms.
Major Driver- Rise of social media and Digital Platforms
Social media platforms such as Instagram, YouTube, and TikTok have given rise to a new generation of content creators. These creators rely heavily on creative software tools for tasks such as photo and video editing, graphic design, and animation. Tools such as Adobe Photoshop, Adobe Premier Pro, Canva, and Final Cut Pro have become essential for content creators, fuelling the market. Social media platforms and digital platforms are increasingly incorporating augmented reality (AR) and virtual reality (VR) technologies to enhance user experiences.
Existing Restraint- High Cost of the Software
High-priced creative software tools can be a restraint for individual creators, especially the ones with limited budgets. Freelancers, artists, designers, and content creators may find it challenging to invest in expensive software licenses or subscription plans, which can limit their access to advanced features and tools. The high cost can act as a barrier to entry for aspiring creatives, hindering their ability to fully explore their creative potential.
Emerging Opportunity- Technologically Improved Solutions to Bring in New Opportunities
Technological advancements are expected to create significant opportunities in the creative software market during the forecast period. As computing power continues to improve, creative software tools are expected to benefit from faster processing and enhanced performance. Advanced processors, graphics cards, and optimized algorithms enable real-time editing, rendering, and visual effects. This empowers users to work efficiently and achieve complex editing tasks with greater ease, creating new possibilities for creativity.
Scope of Creative Software Market Report
The report on the global Creative Software market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Creative Software Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Type (Audio Recording and Editing, Video Recording / Screen Recording, Image/Photo Editing, Video Editing, Animation & VFX, Graphics & Illustration, and Others), Deployment (Cloud and On-premise), and Industry Vertical (Telecom, Retail & E-commerce, Education, Travel & Tourism, Media and Entertainment, and Others) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered |
Adobe, Apple Inc., Autodesk, Wacom, Avid Technology, Inc., Blackmagic Design Pty. Ltd., Wondershare, Alludo, MAGIX Software GmbH., TechSmith Corporation, CyberLink Corp., Movavi Software Limited., SONY CREATIVE SOFTWARE INC., Nero AG, Quark Software Inc., FXhome Limited (Artlist UK Limited) |
Creative Software Market Segment Insights
Based on type, the global creative software market is segmented into audio recording and editing, video recording/ screen recording, image/ photo editing, video editing, animation and VFX, graphics & illustration, and others. Video editing software typically includes a user-friendly interface and a comprehensive set of tools for tasks such as trimming and cutting footage, adding transitions, applying effects, adjusting colors, and audio incorporating text and graphics, and exporting the final edited video in various industries including filmmaking, television, vlogging, social media content creation.
Based on deployment, the global creative software market is bifurcated into cloud and on-premise. The cloud segment constituted significant share of the market in 2022 and is projected to expand at a notable CAGR during the forecast period, as cloud-based solutions are being offered by creative solutions and service providers to increase bandwidth and efficiency. Cloud-based creative software enables users to access their tools and files from any location with an internet connection, which allows creative professionals to work remotely and communicate with others. This software allows multiple users to work on the same project simultaneously, which makes it easy for teams to collaborate. These applications allow users to create, edit, and share digital content. Such as graphics, video, and animations without the need for local installation.
Regional Analysis
On the basis of region, the global creative software market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The market in the North America region registers significant growth, as the creative software market is constantly evolving, with the introduction of novel technologies and tools to improve the quality and efficiency of the production process. The market growth is driven by the increasing demand for video and multimedia content, the rise of social media & online platforms, and the increasing adoption of cloud-based software solutions across the region. The market in North America is dynamic and rapidly evolving, which is driven by technological innovation and the changing needs of creative professionals. The market is expected to register continuous growth in the coming years, due to the continuous growth of the digital economy and the increasing importance of multimedia content for software developers and investors in the region. Canada has a thriving animation industry, as the country offers tax incentives for film and TV production to attract major studios and production companies. This has driven the demand for creative software in the region.
Key Benefits for Industry Participants & Stakeholders
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In-depth Analysis of the Global Creative Software Market
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Historical, Current, and Projected Market Size in terms of Value
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Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
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Industry Drivers, Restraints, and Opportunities Covered in the Study
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Recent Industry Trends and Developments
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Competitive Landscape & Strategies of Key Players
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Neutral Perspective on Global Creative Software Market performance
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Creative Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Creative Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Creative Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Creative Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Creative Software Market Size & Forecast, 2016-2031
4.5.1 Creative Software Market Size and Y-o-Y Growth
4.5.2 Creative Software Market Absolute $ Opportunity
4.6 Global Creative Software Market: Current and Future Trends
4.7 Global Creative Software: Technological Advancement (Generative AI)
4.8 Global Creative Software Market : PESTEL Analysis
4.9 Global Creative Software Market: Outlook of Russia-Ukraine Conflict Impact
4.10 Global Creative Software Market: Impact Overview of High Inflation
Chapter 5 Global Creative Software Market Analysis and Forecast By Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Type
5.1.2 Basis Point Share (BPS) Analysis By Type
5.1.3 Absolute $ Opportunity Assessment By Type
5.2 Creative Software Market Size Forecast By Type
5.2.1 Audio Recording and Editing
5.2.2 Video Recording / Screen Recording
5.2.3 Image/Photo Editing
5.2.4 Video Editing
5.2.5 Animation & VFX
5.2.6 Graphics & Illustration
5.2.7 Others
5.3 Market Attractiveness Analysis By Type
Chapter 6 Global Creative Software Market Analysis and Forecast By Deployment
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Deployment
6.1.2 Basis Point Share (BPS) Analysis By Deployment
6.1.3 Absolute $ Opportunity Assessment By Deployment
6.2 Creative Software Market Size Forecast By Deployment
6.2.1 Cloud
6.2.2 On-premise
6.3 Market Attractiveness Analysis By Deployment
Chapter 7 Global Creative Software Market Analysis and Forecast By Industry Vertical
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By Industry Vertical
7.1.2 Basis Point Share (BPS) Analysis By Industry Vertical
7.1.3 Absolute $ Opportunity Assessment By Industry Vertical
7.2 Creative Software Market Size Forecast By Industry Vertical
7.2.1 Telecom
7.2.2 Retail & E-commerce
7.2.3 Education
7.2.4 Travel & Tourism
7.2.5 Media and Entertainment
7.2.6 Others
7.3 Market Attractiveness Analysis By Industry Vertical
Chapter 8 Global Creative Software Market Analysis and Forecast by Region
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities by Region
8.1.2 Basis Point Share (BPS) Analysis by Region
8.1.3 Absolute $ Opportunity Assessment by Region
8.2 Creative Software Market Size Forecast by Region
8.2.1 North America
8.2.2 Europe
8.2.3 Asia Pacific
8.2.4 Latin America
8.2.5 Middle East & Africa (MEA)
8.3 Market Attractiveness Analysis by Region
Chapter 9 Coronavirus Disease (COVID-19) Impact
9.1 Introduction
9.2 Current & Future Impact Analysis
9.3 Economic Impact Analysis
9.4 Government Policies
9.5 Investment Scenario
Chapter 10 North America Creative Software Analysis and Forecast
10.1 Introduction
10.2 North America Creative Software Market Size Forecast by Country
10.2.1 U.S.
10.2.2 Canada
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 North America Creative Software Market Size Forecast By Type
10.6.1 Audio Recording and Editing
10.6.2 Video Recording / Screen Recording
10.6.3 Image/Photo Editing
10.6.4 Video Editing
10.6.5 Animation & VFX
10.6.6 Graphics & Illustration
10.6.7 Others
10.7 Basis Point Share (BPS) Analysis By Type
10.8 Absolute $ Opportunity Assessment By Type
10.9 Market Attractiveness Analysis By Type
10.10 North America Creative Software Market Size Forecast By Deployment
10.10.1 Cloud
10.10.2 On-premise
10.11 Basis Point Share (BPS) Analysis By Deployment
10.12 Absolute $ Opportunity Assessment By Deployment
10.13 Market Attractiveness Analysis By Deployment
10.14 North America Creative Software Market Size Forecast By Industry Vertical
10.14.1 Telecom
10.14.2 Retail & E-commerce
10.14.3 Education
10.14.4 Travel & Tourism
10.14.5 Media and Entertainment
10.14.6 Others
10.15 Basis Point Share (BPS) Analysis By Industry Vertical
10.16 Absolute $ Opportunity Assessment By Industry Vertical
10.17 Market Attractiveness Analysis By Industry Vertical
Chapter 11 Europe Creative Software Analysis and Forecast
11.1 Introduction
11.2 Europe Creative Software Market Size Forecast by Country
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 U.K.
11.2.5 Spain
11.2.6 Russia
11.2.7 Rest of Europe
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Europe Creative Software Market Size Forecast By Type
11.6.1 Audio Recording and Editing
11.6.2 Video Recording / Screen Recording
11.6.3 Image/Photo Editing
11.6.4 Video Editing
11.6.5 Animation & VFX
11.6.6 Graphics & Illustration
11.6.7 Others
11.7 Basis Point Share (BPS) Analysis By Type
11.8 Absolute $ Opportunity Assessment By Type
11.9 Market Attractiveness Analysis By Type
11.10 Europe Creative Software Market Size Forecast By Deployment
11.10.1 Cloud
11.10.2 On-premise
11.11 Basis Point Share (BPS) Analysis By Deployment
11.12 Absolute $ Opportunity Assessment By Deployment
11.13 Market Attractiveness Analysis By Deployment
11.14 Europe Creative Software Market Size Forecast By Industry Vertical
11.14.1 Telecom
11.14.2 Retail & E-commerce
11.14.3 Education
11.14.4 Travel & Tourism
11.14.5 Media and Entertainment
11.14.6 Others
11.15 Basis Point Share (BPS) Analysis By Industry Vertical
11.16 Absolute $ Opportunity Assessment By Industry Vertical
11.17 Market Attractiveness Analysis By Industry Vertical
Chapter 12 Asia Pacific Creative Software Analysis and Forecast
12.1 Introduction
12.2 Asia Pacific Creative Software Market Size Forecast by Country
12.2.1 China
12.2.2 Japan
12.2.3 South Korea
12.2.4 India
12.2.5 Australia
12.2.6 South East Asia (SEA)
12.2.7 Rest of Asia Pacific (APAC)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Asia Pacific Creative Software Market Size Forecast By Type
12.6.1 Audio Recording and Editing
12.6.2 Video Recording / Screen Recording
12.6.3 Image/Photo Editing
12.6.4 Video Editing
12.6.5 Animation & VFX
12.6.6 Graphics & Illustration
12.6.7 Others
12.7 Basis Point Share (BPS) Analysis By Type
12.8 Absolute $ Opportunity Assessment By Type
12.9 Market Attractiveness Analysis By Type
12.10 Asia Pacific Creative Software Market Size Forecast By Deployment
12.10.1 Cloud
12.10.2 On-premise
12.11 Basis Point Share (BPS) Analysis By Deployment
12.12 Absolute $ Opportunity Assessment By Deployment
12.13 Market Attractiveness Analysis By Deployment
12.14 Asia Pacific Creative Software Market Size Forecast By Industry Vertical
12.14.1 Telecom
12.14.2 Retail & E-commerce
12.14.3 Education
12.14.4 Travel & Tourism
12.14.5 Media and Entertainment
12.14.6 Others
12.15 Basis Point Share (BPS) Analysis By Industry Vertical
12.16 Absolute $ Opportunity Assessment By Industry Vertical
12.17 Market Attractiveness Analysis By Industry Vertical
Chapter 13 Latin America Creative Software Analysis and Forecast
13.1 Introduction
13.2 Latin America Creative Software Market Size Forecast by Country
13.2.1 Brazil
13.2.2 Mexico
13.2.3 Rest of Latin America (LATAM)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Latin America Creative Software Market Size Forecast By Type
13.6.1 Audio Recording and Editing
13.6.2 Video Recording / Screen Recording
13.6.3 Image/Photo Editing
13.6.4 Video Editing
13.6.5 Animation & VFX
13.6.6 Graphics & Illustration
13.6.7 Others
13.7 Basis Point Share (BPS) Analysis By Type
13.8 Absolute $ Opportunity Assessment By Type
13.9 Market Attractiveness Analysis By Type
13.10 Latin America Creative Software Market Size Forecast By Deployment
13.10.1 Cloud
13.10.2 On-premise
13.11 Basis Point Share (BPS) Analysis By Deployment
13.12 Absolute $ Opportunity Assessment By Deployment
13.13 Market Attractiveness Analysis By Deployment
13.14 Latin America Creative Software Market Size Forecast By Industry Vertical
13.14.1 Telecom
13.14.2 Retail & E-commerce
13.14.3 Education
13.14.4 Travel & Tourism
13.14.5 Media and Entertainment
13.14.6 Others
13.15 Basis Point Share (BPS) Analysis By Industry Vertical
13.16 Absolute $ Opportunity Assessment By Industry Vertical
13.17 Market Attractiveness Analysis By Industry Vertical
Chapter 14 Middle East & Africa (MEA) Creative Software Analysis and Forecast
14.1 Introduction
14.2 Middle East & Africa (MEA) Creative Software Market Size Forecast by Country
14.2.1 Saudi Arabia
14.2.2 South Africa
14.2.3 UAE
14.2.4 Rest of Middle East & Africa (MEA)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Middle East & Africa (MEA) Creative Software Market Size Forecast By Type
14.6.1 Audio Recording and Editing
14.6.2 Video Recording / Screen Recording
14.6.3 Image/Photo Editing
14.6.4 Video Editing
14.6.5 Animation & VFX
14.6.6 Graphics & Illustration
14.6.7 Others
14.7 Basis Point Share (BPS) Analysis By Type
14.8 Absolute $ Opportunity Assessment By Type
14.9 Market Attractiveness Analysis By Type
14.10 Middle East & Africa (MEA) Creative Software Market Size Forecast By Deployment
14.10.1 Cloud
14.10.2 On-premise
14.11 Basis Point Share (BPS) Analysis By Deployment
14.12 Absolute $ Opportunity Assessment By Deployment
14.13 Market Attractiveness Analysis By Deployment
14.14 Middle East & Africa (MEA) Creative Software Market Size Forecast By Industry Vertical
14.14.1 Telecom
14.14.2 Retail & E-commerce
14.14.3 Education
14.14.4 Travel & Tourism
14.14.5 Media and Entertainment
14.14.6 Others
14.15 Basis Point Share (BPS) Analysis By Industry Vertical
14.16 Absolute $ Opportunity Assessment By Industry Vertical
14.17 Market Attractiveness Analysis By Industry Vertical
Chapter 15 Competition Landscape
15.1 Creative Software Market: Competitive Dashboard
15.2 Global Creative Software Market: Market Share Analysis, 2022
15.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
15.3.1 Adobe
15.3.2 Apple Inc.
15.3.3 Autodesk
15.3.4 Wacom
15.3.5 Avid Technology, Inc.
15.3.6 Blackmagic Design Pty. Ltd.
15.3.7 Wondershare
15.3.8 Alludo
15.3.9 MAGIX Software GmbH.
15.3.10 TechSmith Corporation
15.3.11 CyberLink Corp.
15.3.12 Movavi Software Limited.
15.3.13 SONY CREATIVE SOFTWARE INC.
15.3.14 Nero AG
15.3.15 Quark Software Inc.
15.3.16 FXhome Limited (Artlist UK Limited)