According to a recent market study published by Growth Market Reports titled, "Global Visual Content Market by Type, By Application, and by Regions: Size, Share, Trends and Opportunity Analysis, 2018-2028", the market was valued at USD 4,195.8 Million in 2020 and is expected to grow at a healthy growth rate of 10.5% by the year 2028. The global Visual Content market is anticipated to grow significantly during forecast period. Visual content is used by marketers and consumers to effectively convey messages and concepts. Organizations use visual content to improve engagement, generate leads, and raise brand recognition.

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Global Visual Content market has been segmented based on type, application, and regions. Based on types, the market is divided into images visual content, video visual content, infographics visual content, and others. On the basis of applications, the visual content market is segmented into editorial, commercial use, and others. In terms of regions, the global visual content market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

The network of global economic connections is becoming deep, wide, and complex. Even before the pandemic, public attitudes toward technology have begun to change the visual landscape. In commercial photography, the demand for images depicting family life is trending. Commercial use is the use of content, here images, directly or indirectly for product marketing and promotion, thereby obtaining monetary benefits. Companies use photos to get people to buy products and/services or visit website, leading to some form of sales, thus commercial use. Global media consumption is increasingly conducted in digital format. Growing number of devices supporting digital media and increasing internet access speed provide consumers with the option of accessing the media content of their choice. Online visual content consumption has grown tremendous in the past few years.

As per Growth Market Reports industry analyst Akshay Udavant “The spread of COVID-19 has had a huge impact on the visual market players on many fronts and outside factors. Industries are affected by disruptions in the form of break in supply chain, renewal cancellations, and shutdowns due to lockdowns imposed in various countries to contain the spread of the disease. Reduction in the amount of content uploaded by contributors and/or reduction in the number of contributors on site due to reduced royalties earned by contributors and inability of custom contributors and editorial photographers to complete assignments due to travel and in-person event restrictions.

Regulatory policies are expected to play a pivotal role in shaping the dynamics of the global visual content market during the forecast period. Increasing efforts by governments and private sector companies to overcome the crisis and rising production capacity in the media and entertainment industry are expected to propel the demand for visual content during the forecast period.

Key Takeaways from the Study

  • The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period, the rise in the demand for digital video content, especially from the younger population is boosting visual content market.
  • The US is projected to hold the largest share of the global visual content market, due to developments in technology and the creation of business models for advertising through audio visualization as well as new visual content.

Report Scope

Report Metric


Market Value in 2020

USD 4,195.8 Million

Market Growth Rate (from 2021 to 2028)


Historical Data

2018 & 2019

Base Year


Forecast Period

2021– 2028

Market Segments

Type, Application, and Regions

Region Scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Key Companies Profiled

Shutterstock, Inc., Getty Images, Inmagine Group (123RF), Adobe Inc (Fotolia), StoryBlocks (Great Hill Partners), Cimpress PLC, The Associated Press, Dissolve Inc., Pond5 Inc., Alamy Ltd, Column Five Media, Inc., EasyWebContent, Inc., Canva Pty Ltd, Animoto Inc.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Demand Side: Media and entertainment company, Social media company, Advertising company, Digital marketing companies.
  • Regulatory Side: Concerned government authorities, and other regulatory bodies.
  • Associations and Industry Bodies: Digital Millennium Copyright Act, Children’s Online Privacy Protection Act, The Federal Trade Commission, US federal and state, foreign laws.