According to a recent market study published by Growth Market Reports titled, "Global Mobile Health Apps Market by Service Types, App Store Types, End-users, and Regions: Size, Share, Trends and Opportunity Analysis, 2020-2027", the market was valued at USD 15,157.8 Million in 2019 and is estimated to expand at a CAGR of 24.9% from 2020 to 2027. The growth of the mobile health apps market is attributed to the rise in the adoption of smartphone-based applications for real-time data monitoring and easy healthcare consultation received through these apps.

The global mobile health apps market has been fragmented based on service types, app store types, end-users, and regions. In terms of service types, the market has been categorized as monitoring services, fitness solutions, diagnostic services, treatment services, and others. On the basis of app store types, the global mobile health apps market has been classified as Google play store, Apple play store, and others. In terms of end-users, the market has been segregated into patients, healthcare professionals, household users, and others. Based on regions, the global mobile health apps market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA).

North America has been further bifurcated into countries such as the US, and Canada. Latin America has been segmented into Brazil, Mexico, and Rest of Latin America, while Asia Pacific has been split into, China, Japan, South Korea, Australia, Southeast Asia, and Rest of Asia Pacific. Europe has been categorized as Germany, France, Italy, the U.K., Spain, Russia, the Netherlands, and the Rest of Europe, and the MEA region is divided into Saudi Arabia, South Africa, the UAE, and the Rest of MEA.

Request a free sample copy:

The effects of the COVID-19 pandemic have led to the closure of several non-essential businesses reducing the demand for industrial goods, which in turn, is hampering several industries worldwide. Conversely, the COVID-19 pandemic is encouraging developers worldwide to develop novel mobile health apps, to cater to the surging demand for mobile health apps. Rising inclination of people toward constant health monitoring and growing focus on leading a healthy lifestyle during this period have propelled health-related activities during the lockdown period. Additionally, the installation of mobile health apps has grown significantly, which is leading to the significant growth of the market during the COVID-19 pandemic. The norms implemented by governments for social distancing to avoid the spread of novel Coronavirus had created a huge demand for mobile health apps. These apps are allowed physicians and other healthcare service providers to offer live consultation to patients. This, in turn, drives market growth.

As per Growth Market Reports industry analyst Vidya Jadhav, “Rising young population and increasing adoption of connected health solutions among healthcare service providers, patients, and fitness conscious people are anticipated to drive the growth of the mobile health apps market significantly. Moreover, constant advancements in mobile health applications to improve end-user experience and accurate result analysis are expected to create lucrative opportunities during the forecast period.”

Key Takeaways from the Study

  • Europe is dominating the global mobile health apps market and this trend is expected to continue during the forecast period.
  • In terms of service types, the fitness solutions segment accounts for a major share of the market and is anticipated to expand at a considerable CAGR during the forecast period. High adoption of fitness tracking devices among the young generation is anticipated to drive the market.
  • In terms of revenue generation, Apple store apps is expected to remain a dominant segment during the forecast period due to high adoption of health applications among Apple product users and high costs associated with them.

Report Scope

Report Metric


Market Value in 2019

USD 15,157.8 Million

Market Growth Rate (from 2021 to 2027)


Historical Data

2017 & 2018

Base Year


Forecast Period

2020 –2027

Market Segments

By Service Types, by App Store Types, by End-users, Regions

Regional Scope

North America, Europe, Latin America, Asia Pacific, and Middle East & Africa (MEA)

Country Scope

The US, Canada, Brazil, Mexico, Rest of Latin America, China, Japan, South Korea, India, Australia, Southeast Asia, Rest of Asia Pacific, Germany, France, Italy, the UK, Spain, Russia, the Netherlands, Rest of Europe, Saudi Arabia, South Africa, the UAE and Rest of MEA.

Key Companies Profiled

Abbott, AstraZeneca PLC, Bristol-Myers Squibb, GlaxoSmithKline PLC, Johnson & Johnson, Merck & Co., Inc., Novartis AG, Pfizer, F. Hoffmann-La Roche Ltd, Sanofi, Novartis, and Roche

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail for tailor-made purchase options to meet your specific research requirements

Target Audience

  • Supply-side: Mobile health apps providers, application developers, primary respondents
  • Demand side: Patients, physicians, household users, and others
  • Regulatory side: Concerned government authorities, commercial research & development (r&d) institutions, and other regulatory bodies
  • Associations and Industry Bodies: World Health Organization (WHO), GSM Association, NCBI (National Center for Biotechnology Information), IEEE (Institute of Electrical and Electronics Engineers)