Global Multivitamins Supplements Market By Type (Premium Multi-Vitamins and Mass Multi-Vitamins), By Form (Capsule, Tablet, Gummies, Powder, and Liquid), By Target Gender & Age Group (Labeled Men and Labeled Women), By Distribution Channel (Offline and Online) and Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2022-2030
Multivitamins Supplements Market Outlook
The Global Multivitamins Supplements Market was estimated at USD 1,533.9 million in 2021 and is anticipated to reach USD 2,554.3 million by 2030, expanding at a CAGR of 5.9% during the forecast period. Multivitamins are consumable dietary supplements containing a combination of vitamins, minerals, and other valuable ingredients. These supplements are packed under one capsule to bring about health needs satisfaction.
Vitamins are a group of complex organic compounds required in small quantities by the body to maintain good health. 13 vitamins and 16 minerals are important to human nutrition, and each of these serves multiple functions in the body. Vitamins are not normally synthesized in the body and thus are supplied through the diet. The addition of vitamin supplements to a routine gives the body an extra boost and increases human health.
Multivitamins provide stable health in an easy way. The need to lead healthy lives among people has given rise to the development of multivitamin supplements. Multivitamins are available in forms such as tablets, capsules, powders, liquids, and injectables. The consumption of multivitamin supplements has increased substantially in the past few decades. On average, 20% to 30% of people in developed and developing countries consume multivitamins.
Macro-economic Factors
Healthcare Spending
Governments across the globe are investing in the healthcare industry to increase real per capita healthcare spending. Healthcare expenditure plays an important role in providing opportunities for maintaining health. It strengthens human capital and improves productivity, thereby contributing to economic performance.
According to National Health Expenditure (NHE), in the US, hospital expenditure increased up to USD 1,270.1 Billion in 2020, which is faster than the 6.3% growth in 2019. Physician and clinical services expenditure increased up to USD 809.5 billion in 2020, faster than the 4.2% growth in 2019. Healthcare systems are organized and financed in different ways across the EU member states.
In 2021, healthcare expenditure in Germany and France was equivalent to 12.8% and 12.2%, respectively, of gross domestic product (GDP), more than any other EU member state. Continuous R&D activities, investments, and spending for innovations in multivitamin supplements propel the global market.
GDP
Gross domestic product (GDP) is the standard measure of the value added through the production of goods and services in a country during a certain period. Improvements in the healthcare industry lead to an increase in GDP and the other way around. Healthcare holds a significant place in the quality of human capital. Increasing expenditure on healthcare surges the productivity of human capital; thus, making a positive contribution to economic growth.
Investments in various healthcare aspects are boosting income, GDP, and productivity across the globe. High-income countries spend on healthcare around USD 3,000 for each citizen, while low-income countries only spend up to USD 30 per capita. While some countries spend higher than 12% of their GDP on healthcare, others spend as little as ~3%. Thus, an increase in the spending on healthcare is boosting GDP.
Multivitamins Supplements Market Dynamics
Market Driver
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Rising Number of Health-conscious Consumers
Health-conscious consumers (HCCs) are individuals who are concerned about nutrition, fitness, stress, and their environment. According to the International Food Information Council, the age group between 25 and 34 is the most health-conscious people. High emphasis on immunity and nutrition is indicative of a consumer shift toward holistic health.
Consumer prioritization of overall health and wellness has propelled the demand for multivitamins supplements. Consumer awareness about the importance of well-being and prevention is growing, due to consulting online medicine portals and websites in the health sector.
In general, consumers are increasing their focus on health, with a proactive approach to the treatment and prevention of potential diseases. High global health consciousness is correlated to the investment in multivitamins supplements. Thus, high consumer health consciousness is expected to fuel the market during the forecast period.
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Increasing Demand for Multivitamins Supplements
Multivitamins are the most commonly used supplements in the world. Their popularity has increased rapidly in the past few decades. In a modern scenario, with the rising awareness toward enhancing the nutrition profiles of consumers, multivitamins have become instantly popular. These products are vital for good health and daily bodily functions.
The demand for multivitamins is increasing continuously as they improve health, compensate for poor eating habits, and reduce the risk of developing chronic diseases. Across the globe, the demand for multivitamins in female populations is projected to rise by ~30%. They are crucial for female health, mainly in areas of menstruation, ovulation, oocyte quality, and maturation.
The demand for vitamin supplements grew effectively during the coronavirus pandemic and is expected to increase further. Changing food habits and the large presence of the Men & Women group population in developing countries are projected to increase the demand for these supplements in the coming years.
Market Restraint
Presence of Counterfeit Dietary Supplements
Counterfeit dietary supplements are finished products that look identical to the original supplement and are harmful to the body. Counterfeiting is the branding and sale of unauthorized products. They usually contain substances such as harmful chemicals, and poor quality or fake ingredients, and they look similar to the authentic ones in color, size, and texture. Counterfeit, poor quality, or adulterated dietary supplements are unsafe for consumption.
The increase in the consumption of dietary supplements has led to an increase in counterfeit supplements in the market. Counterfeit dietary supplements are manufactured using low-cost non-standard materials and are not tested or approved by regulatory authorities; therefore, they are unfit for human consumption. The number of counterfeit supplements consumed increased during the pandemic. Thus, counterfeiting of dietary supplements is expected to restrain the market during the forecast period.
Market Opportunity
Increasing Nutrition Needs in Sports Activities
The growing popularity of fitness, bodybuilding, and specialized sports between the age group of 20 years and 40 years is increasing the demand for multivitamin supplements. Nutrition and vitamins play an important part in the growth and development of young athletes. The benefits of multivitamins in sports activities are:
Boosting metabolic rate: The addition of multivitamins into the diet or post-workout boosts the metabolic rate, as multivitamins have a high thermic effect on food (TEF). Promoting muscle strength and growth: multivitamins akin to creatine, calcium, and vitamin D help build and strengthen muscles.
Accelerating healing: multivitamins help build strong muscles and promote recovery. Thus, the increasing need for nutritional supplements is expected to create opportunities in the market, as it is useful for increasing performance.
Scope of Multivitamins Supplements Market Report
The report on the global Multivitamins Supplements market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Multivitamins Supplements Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast |
Base Year |
2021 |
Historic Data |
2015–2020 |
Forecast Period |
2022–2030 |
Segmentation |
Type (Premium Multi-Vitamins and Mass Multi-Vitamins), Form (Capsule, Tablet, Gummies, Powder, and Liquid), Target Gender & Age Group (Labeled Men and Labeled Women), and Distribution Channel (Offline and Online) |
Regional Scope |
(North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered |
Haleon, New Chapter, Inc., Bayer AG, Nordic Naturals, Church & Dwight Co., Inc. (VitaFusion), Pharmavite LLC. (Nature Made), Nature's Way, Amway, OLLY Public Benefit Corporation, NOW Foods, Pure Encapsulations, LLC., Garden of Life, and Thorne |
Multivitamins Supplements Market Segmental Outlook
On the basis of type, the global multivitamins supplements market is bifurcated into premium multivitamins and mass multivitamins. The premium multivitamins segment is expected to expand at a CAGR of 6.8% from 2022 to 2030, due to its anti-inflammatory and antioxidant properties boosting the metabolism.
The segment is expanding, particularly in developing and developed regions such as Asia Pacific and North America. Premium multivitamins are generally recommended by nutritionists, as they are used to support general health and wellness.
Based on form, global multivitamin supplements are segmented into capsules, tablets, gummies, powders, and liquids. The tablet segment is expected to expand at a CAGR of 6.1% from 2022 to 2030. The growing adoption of multivitamin supplement capsules to support the immune system and energy level is driving the segment.
Based on target gender & age group, the global multivitamin supplements market is segmented into labeled men and labeled women, which are further divided into 18-35, 36-50, and >50.
The labeled women segment held 57.8% share of the market in 2021 and is anticipated to expand at a 6.0% CAGR during the forecast period, as large dietary supplement manufacturers and distributors are investing heavily in multivitamins for women and promoting multivitamins that have a high nutrient content, such as vitamins B6, B12, and folic acid.
Based on distribution channels, the global multivitamin supplements market is segmented into online and offline. The online segment is expected to hold a 63.4% share of the market and is anticipated to expand at a 6.0% CAGR during the forecast period, as online stores provide more benefits to consumers than traditional retail stores, including offers, discounts, convenience, reduced product cost, and anonymity for consumers. Increasing high-speed internet penetration and growing smartphone users are expected to fuel the online segment over the forecast period.
Regional Outlook
On the basis of region, the global multivitamins supplements market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
North America accounted for 29.7% share of the market in 2021, due to the growing geriatric population and rising prevalence of heart & cancer diseases that increase the prescription rate of multivitamin supplements. Additionally, increasing investment in the manufacturing of multivitamin supplements and drugs for efficient treatment and promoting healthy aging is driving the market in North America.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the Global Multivitamins Supplements Market
- Historical, Current, and Projected Market Size in terms of Value
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints, and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Multivitamins Supplements Market Performance
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Multivitamins Supplements Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Multivitamins Supplements Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Multivitamins Supplements Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Multivitamins Supplements Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Multivitamins Supplements Market Size & Forecast, 2016-2031
4.5.1 Multivitamins Supplements Market Size and Y-o-Y Growth
4.5.2 Multivitamins Supplements Market Absolute $ Opportunity
4.6 Multivitamins Supplements: Pricing Analysis (2015-2030)
4.7 Provitamins and Mixtures of Vitamins: Import & Export Analysis (HS Code: 293690)
4.8 Premium Multivitamins Supplements: Consumer Purchasing Behaviour Analysis (Men/Women)
4.9 Multivitamins Supplements: Recent Product Launches in The Market and its Sales Performance (2015-2021)
4.10 Impact of Key Regulations
4.11 Single vitamins/minerals vs. gender-specific MVMs, by country (qualitative analysis)
4.12 Global consumer Trends for premium segment by Gender – Current & Future Trends
4.13 List of Premium Multivitamins Supplement Players
Chapter 5 Global Multivitamins Supplements Market Analysis and Forecast By Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Type
5.1.2 Basis Point Share (BPS) Analysis By Type
5.1.3 Absolute $ Opportunity Assessment By Type
5.2 Multivitamins Supplements Market Size Forecast By Type
5.2.1 Premium Multi-Vitamins
5.2.1.1 Labeled Men
5.2.1.2 Labeled Women
5.2.2 Mass Multi-Vitamins
5.2.2.1 Labeled Men
5.2.2.2 Labeled Women
5.3 Market Attractiveness Analysis By Type
Chapter 6 Global Multivitamins Supplements Market Analysis and Forecast By Form
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Form
6.1.2 Basis Point Share (BPS) Analysis By Form
6.1.3 Absolute $ Opportunity Assessment By Form
6.2 Multivitamins Supplements Market Size Forecast By Form
6.2.1 Capsule
6.2.2 Tablet
6.2.3 Gummies
6.2.4 Powder
6.2.5 Liquid
6.3 Market Attractiveness Analysis By Form
Chapter 7 Global Multivitamins Supplements Market Analysis and Forecast By Target Gender & Age Group
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By Target Gender & Age Group
7.1.2 Basis Point Share (BPS) Analysis By Target Gender & Age Group
7.1.3 Absolute $ Opportunity Assessment By Target Gender & Age Group
7.2 Multivitamins Supplements Market Size Forecast By Target Gender & Age Group
7.2.1 Labeled Men
7.2.1.1 18-35
7.2.1.2 36-50
7.2.1.3 >50
7.2.2 Labeled Women
7.2.2.1 18-35
7.2.2.2 36-50
7.2.2.3 >50
7.3 Market Attractiveness Analysis By Target Gender & Age Group
Chapter 8 Global Multivitamins Supplements Market Analysis and Forecast By Distribution Channel
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities By Distribution Channel
8.1.2 Basis Point Share (BPS) Analysis By Distribution Channel
8.1.3 Absolute $ Opportunity Assessment By Distribution Channel
8.2 Multivitamins Supplements Market Size Forecast By Distribution Channel
8.2.1 Online
8.2.2 Offline
8.3 Market Attractiveness Analysis By Distribution Channel
Chapter 9 Global Multivitamins Supplements Market Analysis and Forecast by Region
9.1 Introduction
9.1.1 Key Market Trends & Growth Opportunities by Region
9.1.2 Basis Point Share (BPS) Analysis by Region
9.1.3 Absolute $ Opportunity Assessment by Region
9.2 Multivitamins Supplements Market Size Forecast by Region
9.2.1 North America
9.2.2 Europe
9.2.3 Asia Pacific
9.2.4 Latin America
9.2.5 Middle East & Africa (MEA)
9.3 Market Attractiveness Analysis by Region
Chapter 10 Coronavirus Disease (COVID-19) Impact
10.1 Introduction
10.2 Current & Future Impact Analysis
10.3 Economic Impact Analysis
10.4 Government Policies
10.5 Investment Scenario
Chapter 11 North America Multivitamins Supplements Analysis and Forecast
11.1 Introduction
11.2 North America Multivitamins Supplements Market Size Forecast by Country
11.2.1 U.S.
11.2.2 Canada
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 North America Multivitamins Supplements Market Size Forecast By Type
11.6.1 Premium Multi-Vitamins
11.6.1.1 Labeled Men
11.6.1.2 Labeled Women
11.6.2 Mass Multi-Vitamins
11.6.2.1 Labeled Men
11.6.2.2 Labeled Women
11.7 Basis Point Share (BPS) Analysis By Type
11.8 Absolute $ Opportunity Assessment By Type
11.9 Market Attractiveness Analysis By Type
11.10 North America Multivitamins Supplements Market Size Forecast By Form
11.10.1 Capsule
11.10.2 Tablet
11.10.3 Gummies
11.10.4 Powder
11.10.5 Liquid
11.11 Basis Point Share (BPS) Analysis By Form
11.12 Absolute $ Opportunity Assessment By Form
11.13 Market Attractiveness Analysis By Form
11.14 North America Multivitamins Supplements Market Size Forecast By Target Gender & Age Group
11.14.1 Labeled Men
11.14.1.1 18-35
11.14.1.2 36-50
11.14.1.3 >50
11.14.2 Labeled Women
11.14.2.1 18-35
11.14.2.2 36-50
11.14.2.3 >50
11.15 Basis Point Share (BPS) Analysis By Target Gender & Age Group
11.16 Absolute $ Opportunity Assessment By Target Gender & Age Group
11.17 Market Attractiveness Analysis By Target Gender & Age Group
11.18 North America Multivitamins Supplements Market Size Forecast By Distribution Channel
11.18.1 Online
11.18.2 Offline
11.19 Basis Point Share (BPS) Analysis By Distribution Channel
11.20 Absolute $ Opportunity Assessment By Distribution Channel
11.21 Market Attractiveness Analysis By Distribution Channel
Chapter 12 Europe Multivitamins Supplements Analysis and Forecast
12.1 Introduction
12.2 Europe Multivitamins Supplements Market Size Forecast by Country
12.2.1 Germany
12.2.2 France
12.2.3 Italy
12.2.4 U.K.
12.2.5 Spain
12.2.6 Russia
12.2.7 Rest of Europe
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Europe Multivitamins Supplements Market Size Forecast By Type
12.6.1 Premium Multi-Vitamins
12.6.1.1 Labeled Men
12.6.1.2 Labeled Women
12.6.2 Mass Multi-Vitamins
12.6.2.1 Labeled Men
12.6.2.2 Labeled Women
12.7 Basis Point Share (BPS) Analysis By Type
12.8 Absolute $ Opportunity Assessment By Type
12.9 Market Attractiveness Analysis By Type
12.10 Europe Multivitamins Supplements Market Size Forecast By Form
12.10.1 Capsule
12.10.2 Tablet
12.10.3 Gummies
12.10.4 Powder
12.10.5 Liquid
12.11 Basis Point Share (BPS) Analysis By Form
12.12 Absolute $ Opportunity Assessment By Form
12.13 Market Attractiveness Analysis By Form
12.14 Europe Multivitamins Supplements Market Size Forecast By Target Gender & Age Group
12.14.1 Labeled Men
12.14.1.1 18-35
12.14.1.2 36-50
12.14.1.3 >50
12.14.2 Labeled Women
12.14.2.1 18-35
12.14.2.2 36-50
12.14.2.3 >50
12.15 Basis Point Share (BPS) Analysis By Target Gender & Age Group
12.16 Absolute $ Opportunity Assessment By Target Gender & Age Group
12.17 Market Attractiveness Analysis By Target Gender & Age Group
12.18 Europe Multivitamins Supplements Market Size Forecast By Distribution Channel
12.18.1 Online
12.18.2 Offline
12.19 Basis Point Share (BPS) Analysis By Distribution Channel
12.20 Absolute $ Opportunity Assessment By Distribution Channel
12.21 Market Attractiveness Analysis By Distribution Channel
Chapter 13 Asia Pacific Multivitamins Supplements Analysis and Forecast
13.1 Introduction
13.2 Asia Pacific Multivitamins Supplements Market Size Forecast by Country
13.2.1 China
13.2.2 Japan
13.2.3 South Korea
13.2.4 India
13.2.5 Australia
13.2.6 South East Asia (SEA)
13.2.7 Rest of Asia Pacific (APAC)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Asia Pacific Multivitamins Supplements Market Size Forecast By Type
13.6.1 Premium Multi-Vitamins
13.6.1.1 Labeled Men
13.6.1.2 Labeled Women
13.6.2 Mass Multi-Vitamins
13.6.2.1 Labeled Men
13.6.2.2 Labeled Women
13.7 Basis Point Share (BPS) Analysis By Type
13.8 Absolute $ Opportunity Assessment By Type
13.9 Market Attractiveness Analysis By Type
13.10 Asia Pacific Multivitamins Supplements Market Size Forecast By Form
13.10.1 Capsule
13.10.2 Tablet
13.10.3 Gummies
13.10.4 Powder
13.10.5 Liquid
13.11 Basis Point Share (BPS) Analysis By Form
13.12 Absolute $ Opportunity Assessment By Form
13.13 Market Attractiveness Analysis By Form
13.14 Asia Pacific Multivitamins Supplements Market Size Forecast By Target Gender & Age Group
13.14.1 Labeled Men
13.14.1.1 18-35
13.14.1.2 36-50
13.14.1.3 >50
13.14.2 Labeled Women
13.14.2.1 18-35
13.14.2.2 36-50
13.14.2.3 >50
13.15 Basis Point Share (BPS) Analysis By Target Gender & Age Group
13.16 Absolute $ Opportunity Assessment By Target Gender & Age Group
13.17 Market Attractiveness Analysis By Target Gender & Age Group
13.18 Asia Pacific Multivitamins Supplements Market Size Forecast By Distribution Channel
13.18.1 Online
13.18.2 Offline
13.19 Basis Point Share (BPS) Analysis By Distribution Channel
13.20 Absolute $ Opportunity Assessment By Distribution Channel
13.21 Market Attractiveness Analysis By Distribution Channel
Chapter 14 Latin America Multivitamins Supplements Analysis and Forecast
14.1 Introduction
14.2 Latin America Multivitamins Supplements Market Size Forecast by Country
14.2.1 Brazil
14.2.2 Mexico
14.2.3 Rest of Latin America (LATAM)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Latin America Multivitamins Supplements Market Size Forecast By Type
14.6.1 Premium Multi-Vitamins
14.6.1.1 Labeled Men
14.6.1.2 Labeled Women
14.6.2 Mass Multi-Vitamins
14.6.2.1 Labeled Men
14.6.2.2 Labeled Women
14.7 Basis Point Share (BPS) Analysis By Type
14.8 Absolute $ Opportunity Assessment By Type
14.9 Market Attractiveness Analysis By Type
14.10 Latin America Multivitamins Supplements Market Size Forecast By Form
14.10.1 Capsule
14.10.2 Tablet
14.10.3 Gummies
14.10.4 Powder
14.10.5 Liquid
14.11 Basis Point Share (BPS) Analysis By Form
14.12 Absolute $ Opportunity Assessment By Form
14.13 Market Attractiveness Analysis By Form
14.14 Latin America Multivitamins Supplements Market Size Forecast By Target Gender & Age Group
14.14.1 Labeled Men
14.14.1.1 18-35
14.14.1.2 36-50
14.14.1.3 >50
14.14.2 Labeled Women
14.14.2.1 18-35
14.14.2.2 36-50
14.14.2.3 >50
14.15 Basis Point Share (BPS) Analysis By Target Gender & Age Group
14.16 Absolute $ Opportunity Assessment By Target Gender & Age Group
14.17 Market Attractiveness Analysis By Target Gender & Age Group
14.18 Latin America Multivitamins Supplements Market Size Forecast By Distribution Channel
14.18.1 Online
14.18.2 Offline
14.19 Basis Point Share (BPS) Analysis By Distribution Channel
14.20 Absolute $ Opportunity Assessment By Distribution Channel
14.21 Market Attractiveness Analysis By Distribution Channel
Chapter 15 Middle East & Africa (MEA) Multivitamins Supplements Analysis and Forecast
15.1 Introduction
15.2 Middle East & Africa (MEA) Multivitamins Supplements Market Size Forecast by Country
15.2.1 Saudi Arabia
15.2.2 South Africa
15.2.3 UAE
15.2.4 Rest of Middle East & Africa (MEA)
15.3 Basis Point Share (BPS) Analysis by Country
15.4 Absolute $ Opportunity Assessment by Country
15.5 Market Attractiveness Analysis by Country
15.6 Middle East & Africa (MEA) Multivitamins Supplements Market Size Forecast By Type
15.6.1 Premium Multi-Vitamins
15.6.1.1 Labeled Men
15.6.1.2 Labeled Women
15.6.2 Mass Multi-Vitamins
15.6.2.1 Labeled Men
15.6.2.2 Labeled Women
15.7 Basis Point Share (BPS) Analysis By Type
15.8 Absolute $ Opportunity Assessment By Type
15.9 Market Attractiveness Analysis By Type
15.10 Middle East & Africa (MEA) Multivitamins Supplements Market Size Forecast By Form
15.10.1 Capsule
15.10.2 Tablet
15.10.3 Gummies
15.10.4 Powder
15.10.5 Liquid
15.11 Basis Point Share (BPS) Analysis By Form
15.12 Absolute $ Opportunity Assessment By Form
15.13 Market Attractiveness Analysis By Form
15.14 Middle East & Africa (MEA) Multivitamins Supplements Market Size Forecast By Target Gender & Age Group
15.14.1 Labeled Men
15.14.1.1 18-35
15.14.1.2 36-50
15.14.1.3 >50
15.14.2 Labeled Women
15.14.2.1 18-35
15.14.2.2 36-50
15.14.2.3 >50
15.15 Basis Point Share (BPS) Analysis By Target Gender & Age Group
15.16 Absolute $ Opportunity Assessment By Target Gender & Age Group
15.17 Market Attractiveness Analysis By Target Gender & Age Group
15.18 Middle East & Africa (MEA) Multivitamins Supplements Market Size Forecast By Distribution Channel
15.18.1 Online
15.18.2 Offline
15.19 Basis Point Share (BPS) Analysis By Distribution Channel
15.20 Absolute $ Opportunity Assessment By Distribution Channel
15.21 Market Attractiveness Analysis By Distribution Channel
Chapter 16 Competition Landscape
16.1 Multivitamins Supplements Market: Competitive Dashboard
16.2 Global Multivitamins Supplements Market: Market Share Analysis, 2022
16.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
16.3.1 Haleon
16.3.2 New Chapter, Inc.
16.3.3 Bayer AG
16.3.4 Nordic Naturals
16.3.5 Church & Dwight Co., Inc. (VitaFusion)
16.3.6 Pharmavite LLC. (Nature Made)
16.3.7 Nature's Way
16.3.8 Amway
16.3.9 OLLY Public Benefit Corporation
16.3.10 NOW Foods
16.3.11 Pure Encapsulations, LLC.
16.3.12 Garden of Life
16.3.13 Thorne