Motorcycle Market by Product Types (Standard, Cruiser, Sports, Mopeds, Electric, and Others), and Regions (Asia Pacific, Europe, North America, Middle East & Africa, and Latin America) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global motorcycle market size was valued at USD 122.67 Billion in 2022 and is estimated to reach USD 212.59 Billion by 2031, expanding at a CAGR of 6.3% during the forecast period, between 2023-2031. This growth is attributed to rapid urbanization, surging disposable income, and increasing middle class population.
A motorcycle is a two-wheeled vehicle, primarily driven by an internal combustion engine. Motorcycles are also known as motorbikes or bikes and nowadays, consumers are also opting for electric motorcycles. Motorcycles are built with strong metallic and fiber frames integrated with many mechanical and electronic components along with an engine.
Motorcycle manufacturing companies are putting their best efforts to cater every need of a motorcycle enthusiast and general user. Every motorcycle is a symbol of a personality of the user and hence market tries to serve different types of demands of the bike lovers.
Motorcycle Market Trends, Drivers, Restraints, and Opportunities
- Rapid urbanization, surging disposable income, and increasing middle class population are some of the key trends fueling the growth of motorcycles market.
- Product launches for greater fuel efficiency with stylish and attractive bikes is expected to incite demand of the market.
- Improvements in mileage and other advantages such as larger fuel tanks, low cost of maintenance and longevity is boosting the demand of the market.
- Easy availability of vehicle loans is one of the factors which drives the growth of the global motorcycle market
- Environmental concerns such as pollution hampers the growth of the market.
- High cost and maintenance of premium bikes is a key restraint od middle population.
- Manufacturers are launching bikes which run on ecofriendly supplies like solar energy, water, or electricity. These efforts are helping to attract environmental conscious people to the market and is going to foster the growth of the market during the forecast period.
Scope of Motorcycle Market Report
The report on the global motorcycle market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Base Year |
2022 |
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Historic Data |
2016–2021 |
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Forecast Period |
2023–2031 |
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Regional Scope |
Asia Pacific, Europe, North America, the Middle East & Africa, and Latin America |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Motorcycle Market Segment Insights
Based on product types, the global motorcycle market is divided into standard, cruiser, sports, mopeds, electric and others. Collectively, standard and cruiser motorcycles are anticipated to account for more than 53% of the total market share in 2020. This is attributed to standard motorcycle’s high fuel efficiency, low-cost maintenance, and longevity. In addition, the availability of multiple options to finance the purchase of a motorcycle has enabled the rural population of developing countries to purchase bikes. This, in turn, is creating a plethora of opportunities for the players operating in this segment.
Also, the demand for cruiser variants is gradually rising, with consumers taking a greater interest in this segment, especially in North America and Europe. This is attributed to the development of lightweight cruiser bikes and high-performance motorcycles.
Regional Analysis
On the basis of regions, the global motorcycle market is segmented into Asia Pacific, Europe, North America, the Middle East & Africa, and Latin America. Asia Pacific accounted for the largest market share of more than 72% in 2019 an is expected to dominate in the forecast period.
Growth of the market in the region is attributed to surging disposable income, urbanization, better standards of living with attractive addition to the lifestyle.
The sales revenue of motorcycles in India is expected to reach USD 57,819.3 Mn by the end of 2026. In emerging economies such as China and India, OEMs are establishing production facilities to avoid paying import duties and to gain an edge in the motorcycle market.
Growing demand for premium motorcycles and low cost of manufacturing in these regions is also expected to boost sales of premium motorcycles during the forecast period. The markets of U.S. and Europe are also anticipated to witness a lucrative growth over the forecast period owing to higher disposable income and favorable economy of the nations.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Motorcycle Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Motorcycle Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Motorcycle Market - Supply Chain
4.5. Global Motorcycle Market Forecast
4.5.1. Motorcycle Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Motorcycle Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Motorcycle Market Absolute $ Opportunity
5. Global Motorcycle Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Motorcycle Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Motorcycle Demand Share Forecast, 2019-2026
6. North America Motorcycle Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Motorcycle Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Motorcycle Demand Share Forecast, 2019-2026
7. Latin America Motorcycle Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Motorcycle Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Motorcycle Demand Share Forecast, 2019-2026
8. Europe Motorcycle Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Motorcycle Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Motorcycle Demand Share Forecast, 2019-2026
9. Asia Pacific Motorcycle Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Motorcycle Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Motorcycle Demand Share Forecast, 2019-2026
10. Middle East & Africa Motorcycle Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Motorcycle Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Motorcycle Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Motorcycle Market: Market Share Analysis
11.2. Motorcycle Distributors and Customers
11.3. Motorcycle Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Bajaj Auto Ltd
11.4.2. Bayerische Motoren Werke (BMW) AG
11.4.3. Ducati Motor Holding S.p.A
11.4.4. Eicher Motors Limited
11.4.5. Harley-Davidson, Inc
11.4.6. Hero MotoCorp Ltd
11.4.7. Honda Motor Co., Ltd
11.4.8. KTM AG
11.4.9. Piaggio & C. SpA
11.4.10. Suzuki Motor Corporation
11.4.11. Triumph Motorcycles Ltd
11.4.12. TVS Motor Company Ltd
11.4.13. Vmoto Limited