Global E-Cigarette and Vape Market by Product Type (Disposable, Rechargeable, Others), by Flavor (Fruity, Tobacco, Candy, Menthols, Others), by End-User (Male, Female), by Distribution Channel (Offline {Vape Shop, Tobacconist, Convenience Stores}, Online), Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
The global e-cigarette and vape market size was valued at USD 16,074.1 Mn in 2021 and is projected to reach a value of USD 39,794.2 Mn by 2030 growing at a CAGR of 10.2% between 2022 and 2030. Increasing awareness regarding e-cigarettes and the high demand for rechargeable electronic cigars is likely to boost the market.
An e-cigarette, also known as an electronic cigarette or vaporizer cigarette, is a battery-powered e-cigarette and vape device that simulates the experience by producing a flavored vapor that mimics the smoke from burning tobacco.
The vapor is usually made by heating a liquid that contains a mixture of nicotine, flavorings, and other chemicals. Some e-cigarettes are designed to look like traditional cigarettes while others are made to resemble pens or other items. The key propelling factor for the market is the perceived health benefits, as many users believe that e-cigarettes are less harmful than traditional cigarettes because they do not produce smoke or combustion.
Also, e-cigarettes come in a wide range of flavors, which can appeal to a wider range of users. The global E-Cigarette and Vape market is slightly impacted by Covid-19, due to the disruption in the supply chain and limitations in the cross broader transactions. The supply chain was disrupted in the initial stage of the lockdown, which declined the manufacturing of E-Cigarette and Vapes.
E-Cigarette and Vape Market Dynamics
Major Drivers
Rechargeable e-cigarettes are becoming popular among young people, as they release less smoke and are easy to charge through a USB port, which is expected to drive the market. Smokers are buying recharged e-cigarettes, as it is cost-effective.
According to the National Institute of Health, JUUL is the most popular retail e-cigarette brand in the USA and it has become more popular among young people that the term “JUULing” has become synonymous with “vaping” among young adults and teens. JUUL is a small, rechargeable, battery-powered e-cigarette.
Increasing demand for e-cigarettes and vapes, as the omni channel strategy usage is encouraging the sales and marketing method is expected to boost the market. An omnichannel method is designed to deliver a seamless and consistent customer experience across all touchpoints.
Exixting Restraints
High consumption of e-cigarettes affects health, as they produce several dangerous chemicals such as acrolein, acetaldehyde, and formaldehyde is expected to restrain the market. These aldehydes cause lung disease, asthma, and cardiovascular disease. Vaping e-cigarettes causes extensive nicotine addiction among young people and this affects lungs.
Governments around the world have implemented regulations on e-cigarettes and vapes, such as age restrictions, limits on advertising, and bans on certain flavors. These regulations can make it more difficult for manufacturers to sell their products worldwide, which in turn, thus is expected to hamper the market.
Emerging Opportunity
Vape companies are focusing on launching new vape flavors to attract the young generation which is expected to create lucrative opportunities for the global market in the coming years. Consumers are tempted toward flavors such as chocolate, fruits, strawberry, berry, tobacco, vanilla, and others.
Scope of E-Cigarette and Vape Market Report
The report on the global E-Cigarette and Vape market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
E-Cigarette and Vape Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast |
Base Year |
2021 |
Historic Data |
2019–2020 |
Forecast Period |
2022–2030 |
Segmentation |
By Product Type (Disposable, Rechargeable, Others) By Flavor (Fruity, Tobacco, Candy, Menthols, Others) By End-User (Male, Female) By Distribution Channel (Offline {Vape Shop, Tobacconist, Convenience Stores}, Online) |
Regional Scope |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
Report Coverage |
Market scope, Analysis, Share, Competitive analysis, Growth facts, Restraints, Opportunities, and Revenue Forecast |
Key Player Covered in the Report |
JUUL Labs, Philip Morris International, British American Tabacco, Imperial Brands, Altria Group, Japan Tobacco International, Vuse (R.J Reynolds Vapor Company), NJOY, Logic Technology Development, Vaporesso, J Well France and Others. |
E-Cigarette and Vape Market Segment Insights
The Global E-Cigarette and Vape market is segmented on the basis of Product Type, Flavor, End-User, Distribution Channel, and regions.
Based on Product Type, the Global E-Cigarette and Vape Market are segmented into Disposable, Rechargeable, and Others. The Disposable segment is the fastest-growing segment in the product type segment with a CAGR of XX% in the forecasted period. Disposable e-cigarettes and vapes are non-rechargeable variants of e-cigarettes that come charged and prefilled with juice.
Disposable vapes are available in different flavors and are ready to use without any hassle of charging. The benefits of the disposable e-cigarette are portable and convenient, also it comes with unique flavors. For beginner vapers who want to sample vaping without investing in an expensive e-cigarette and vape device, disposable vapes are a great choice.
They're also a fantastic option for people who want to give vaping a try before making the investment in a pricey device and maybe going back to smoking cigarettes if they don't enjoy it. Disposable e-cigarettes and vaping differ from other products on the market today because of their cost.
Based on flavor, the Global E-Cigarette and Vape Market is segmented into Fruity, Tobacco, Candy, Menthols, and Others. The flavor is one of the main reasons adults initially try and continue to use e-cigarettes, although other common reasons are using e-cigarettes as a tool for quitting cigarette use, health reasons, and curiosity.
The fruity flavor segment is likely to grow at a significant CAGR of XX%. An estimated 7,700 e-liquids across 466 brands are available, each with its own concentration and combinations of nicotine and flavorings. Most adult e-cigarette users use flavored products, fruits or fruity and menthol/mint being the most common.
Interest in trying e-cigarettes was highest for fruit flavors, almost six times higher than interest in tobacco-flavored e-cigarettes. Although menthol and candy flavors were also more appealing than tobacco flavors, alcohol, and tobacco did not differ.
Based on End-User, the Global E-Cigarette, and Vape Market is segmented into Male and Female. The male segment is expected to gain a significant market share in the forecast period. Awareness and use of e-cigarettes and vaping have increased considerably in the last few years worldwide among adults both male and female, particularly those who are current or former smokers.
The male segment is expected to account for the largest share of the market during the forecast period, as the majority of young-age males between 15 to 25 use cigarettes and vaping from high school and college. The number of males smoking e-cigarettes and vaping is increasing every year due to its perceived benefit of being less harmful than traditional cigarettes, also smoking cessation is one of the top reasons people are inclined to e-cigarette and vape products.
Based on Distribution Channel, the Global E-Cigarette and Vape Market is segmented into Online and Offline. The offline is further bifurcated into vape shops, tobacconists, and Convenience Stores. The offline segment holds the largest market share in the forecasted period as it is easy to find a variety of shops in various regions, moreover, consumers can choose from a variety of brands and flavors. In the US, the UK, and other European countries retail shops are quite accessible and are growing in number.
E-Cigarette and Vape Market Regional Outlook
Based on regions, the Global E-Cigarette and Vape market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). In Europe, the market for disposable e-cigarettes is anticipated to reach a market share of XX% in 2021. The region's disposable e-cigarette market is anticipated to increase as a result of the rising product uptake among millennials and generation X.
Both the UK and France are seeing an increase in the vaping habit. Additionally, the adoption rate of disposable e-cigarettes is very high in Germany, France, and the United Kingdom. E-cigarettes with fruit flavors are also becoming increasingly popular in this area.
E-cigarettes and vaping have become contentious issues worldwide, with different countries and regions taking different approaches to regulating the use of these e-cigarette and vape devices. In some countries such as the United States, and the United Kingdom, e-cigarettes and vaping are relatively unregulated and are marketed as a less harmful alternative to traditional cigarettes.
Awareness and use of electronic cigarettes, or e-cigarettes, have increased significantly since their entry into the U.S. market in 2007. In some countries such as India and Brazil, e-cigarettes and vaping are banned. In other countries, e-cigarettes and vaping products are typically only available to adults and are subject to age verification.
The US is the leading country in the E-cigarette and vaping market with a contribution share of more than XX% of the global market share. The US e-cigarette market has grown significantly in recent years, driven by increasing consumer demand for these products. China is also a major player in the e-cigarette and vape market, with most of the products being manufactured there.
Surveys have shown that e-cigarette use is highest among young people, with a significant percentage of high school and middle school students reporting that have used an e-cigarette. There is also growing awareness of the health risk associated with e-cigarettes have grown, many consumers have become more aware of the potential dangers of these products and may be more likely to consider alternatives.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the Global E-Cigarette and Vape Market
- Historical, Current, and Projected Market Size in terms of Value and Volume
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints, and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global E-Cigarette and Vape Market Performance
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 E-Cigarette and Vape Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 E-Cigarette and Vape Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 E-Cigarette and Vape Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the E-Cigarette and Vape Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global E-Cigarette and Vape Market Size & Forecast, 2015-2030
4.5.1 E-Cigarette and Vape Market Size and Y-o-Y Growth
4.5.2 E-Cigarette and Vape Market Absolute $ Opportunity
4.6 Global E-Cigarette and Vape Market: Key Trends and Development
4.7 Global E-Cigarette and Vape Market: Impact of Key Regulations
Chapter 5 Global E-Cigarette and Vape Market Analysis and Forecast By Product Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Product Type
5.1.2 Basis Point Share (BPS) Analysis By Product Type
5.1.3 Absolute $ Opportunity Assessment By Product Type
5.2 E-Cigarette and Vape Market Size Forecast By Product Type
5.2.1 Disposable
5.2.2 Rechargeable
5.2.3 Others
5.3 Market Attractiveness Analysis By Product Type
Chapter 6 Global E-Cigarette and Vape Market Analysis and Forecast By Flavour
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Flavour
6.1.2 Basis Point Share (BPS) Analysis By Flavour
6.1.3 Absolute $ Opportunity Assessment By Flavour
6.2 E-Cigarette and Vape Market Size Forecast By Flavour
6.2.1 Fruity
6.2.2 Tobacco
6.2.3 Candy
6.2.4 Menthols
6.2.5 Others
6.3 Market Attractiveness Analysis By Flavour
Chapter 7 Global E-Cigarette and Vape Market Analysis and Forecast By End-User
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By End-User
7.1.2 Basis Point Share (BPS) Analysis By End-User
7.1.3 Absolute $ Opportunity Assessment By End-User
7.2 E-Cigarette and Vape Market Size Forecast By End-User
7.2.1 Male
7.2.2 Female
7.3 Market Attractiveness Analysis By End-User
Chapter 8 Global E-Cigarette and Vape Market Analysis and Forecast By Distribution Channel
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities By Distribution Channel
8.1.2 Basis Point Share (BPS) Analysis By Distribution Channel
8.1.3 Absolute $ Opportunity Assessment By Distribution Channel
8.2 E-Cigarette and Vape Market Size Forecast By Distribution Channel
8.2.1 Offline
8.2.1.1 Vape Shop
8.2.1.2 Tobacconist
8.2.1.3 Convenience Stores
8.2.2 Online
8.3 Market Attractiveness Analysis By Distribution Channel
Chapter 9 Global E-Cigarette and Vape Market Analysis and Forecast by Region
9.1 Introduction
9.1.1 Key Market Trends & Growth Opportunities by Region
9.1.2 Basis Point Share (BPS) Analysis by Region
9.1.3 Absolute $ Opportunity Assessment by Region
9.2 E-Cigarette and Vape Market Size Forecast by Region
9.2.1 North America
9.2.2 Europe
9.2.3 Asia Pacific
9.2.4 Latin America
9.2.5 Middle East & Africa (MEA)
9.3 Market Attractiveness Analysis by Region
Chapter 10 Coronavirus Disease (COVID-19) Impact
10.1 Introduction
10.2 Current & Future Impact Analysis
10.3 Economic Impact Analysis
10.4 Government Policies
10.5 Investment Scenario
Chapter 11 North America E-Cigarette and Vape Analysis and Forecast
11.1 Introduction
11.2 North America E-Cigarette and Vape Market Size Forecast by Country
11.2.1 U.S.
11.2.2 Canada
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 North America E-Cigarette and Vape Market Size Forecast By Product Type
11.6.1 Disposable
11.6.2 Rechargeable
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis By Product Type
11.8 Absolute $ Opportunity Assessment By Product Type
11.9 Market Attractiveness Analysis By Product Type
11.10 North America E-Cigarette and Vape Market Size Forecast By Flavour
11.10.1 Fruity
11.10.2 Tobacco
11.10.3 Candy
11.10.4 Menthols
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis By Flavour
11.12 Absolute $ Opportunity Assessment By Flavour
11.13 Market Attractiveness Analysis By Flavour
11.14 North America E-Cigarette and Vape Market Size Forecast By End-User
11.14.1 Male
11.14.2 Female
11.15 Basis Point Share (BPS) Analysis By End-User
11.16 Absolute $ Opportunity Assessment By End-User
11.17 Market Attractiveness Analysis By End-User
11.18 North America E-Cigarette and Vape Market Size Forecast By Distribution Channel
11.18.1 Offline
11.18.1.1 Vape Shop
11.18.1.2 Tobacconist
11.18.1.3 Convenience Stores
11.18.2 Online
11.19 Basis Point Share (BPS) Analysis By Distribution Channel
11.20 Absolute $ Opportunity Assessment By Distribution Channel
11.21 Market Attractiveness Analysis By Distribution Channel
Chapter 12 Europe E-Cigarette and Vape Analysis and Forecast
12.1 Introduction
12.2 Europe E-Cigarette and Vape Market Size Forecast by Country
12.2.1 Germany
12.2.2 France
12.2.3 Italy
12.2.4 U.K.
12.2.5 Spain
12.2.6 Russia
12.2.7 Rest of Europe
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Europe E-Cigarette and Vape Market Size Forecast By Product Type
12.6.1 Disposable
12.6.2 Rechargeable
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis By Product Type
12.8 Absolute $ Opportunity Assessment By Product Type
12.9 Market Attractiveness Analysis By Product Type
12.10 Europe E-Cigarette and Vape Market Size Forecast By Flavour
12.10.1 Fruity
12.10.2 Tobacco
12.10.3 Candy
12.10.4 Menthols
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis By Flavour
12.12 Absolute $ Opportunity Assessment By Flavour
12.13 Market Attractiveness Analysis By Flavour
12.14 Europe E-Cigarette and Vape Market Size Forecast By End-User
12.14.1 Male
12.14.2 Female
12.15 Basis Point Share (BPS) Analysis By End-User
12.16 Absolute $ Opportunity Assessment By End-User
12.17 Market Attractiveness Analysis By End-User
12.18 Europe E-Cigarette and Vape Market Size Forecast By Distribution Channel
12.18.1 Offline
12.18.1.1 Vape Shop
12.18.1.2 Tobacconist
12.18.1.3 Convenience Stores
12.18.2 Online
12.19 Basis Point Share (BPS) Analysis By Distribution Channel
12.20 Absolute $ Opportunity Assessment By Distribution Channel
12.21 Market Attractiveness Analysis By Distribution Channel
Chapter 13 Asia Pacific E-Cigarette and Vape Analysis and Forecast
13.1 Introduction
13.2 Asia Pacific E-Cigarette and Vape Market Size Forecast by Country
13.2.1 China
13.2.2 Japan
13.2.3 South Korea
13.2.4 India
13.2.5 Australia
13.2.6 South East Asia (SEA)
13.2.7 Rest of Asia Pacific (APAC)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Asia Pacific E-Cigarette and Vape Market Size Forecast By Product Type
13.6.1 Disposable
13.6.2 Rechargeable
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis By Product Type
13.8 Absolute $ Opportunity Assessment By Product Type
13.9 Market Attractiveness Analysis By Product Type
13.10 Asia Pacific E-Cigarette and Vape Market Size Forecast By Flavour
13.10.1 Fruity
13.10.2 Tobacco
13.10.3 Candy
13.10.4 Menthols
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis By Flavour
13.12 Absolute $ Opportunity Assessment By Flavour
13.13 Market Attractiveness Analysis By Flavour
13.14 Asia Pacific E-Cigarette and Vape Market Size Forecast By End-User
13.14.1 Male
13.14.2 Female
13.15 Basis Point Share (BPS) Analysis By End-User
13.16 Absolute $ Opportunity Assessment By End-User
13.17 Market Attractiveness Analysis By End-User
13.18 Asia Pacific E-Cigarette and Vape Market Size Forecast By Distribution Channel
13.18.1 Offline
13.18.1.1 Vape Shop
13.18.1.2 Tobacconist
13.18.1.3 Convenience Stores
13.18.2 Online
13.19 Basis Point Share (BPS) Analysis By Distribution Channel
13.20 Absolute $ Opportunity Assessment By Distribution Channel
13.21 Market Attractiveness Analysis By Distribution Channel
Chapter 14 Latin America E-Cigarette and Vape Analysis and Forecast
14.1 Introduction
14.2 Latin America E-Cigarette and Vape Market Size Forecast by Country
14.2.1 Brazil
14.2.2 Mexico
14.2.3 Rest of Latin America (LATAM)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Latin America E-Cigarette and Vape Market Size Forecast By Product Type
14.6.1 Disposable
14.6.2 Rechargeable
14.6.3 Others
14.7 Basis Point Share (BPS) Analysis By Product Type
14.8 Absolute $ Opportunity Assessment By Product Type
14.9 Market Attractiveness Analysis By Product Type
14.10 Latin America E-Cigarette and Vape Market Size Forecast By Flavour
14.10.1 Fruity
14.10.2 Tobacco
14.10.3 Candy
14.10.4 Menthols
14.10.5 Others
14.11 Basis Point Share (BPS) Analysis By Flavour
14.12 Absolute $ Opportunity Assessment By Flavour
14.13 Market Attractiveness Analysis By Flavour
14.14 Latin America E-Cigarette and Vape Market Size Forecast By End-User
14.14.1 Male
14.14.2 Female
14.15 Basis Point Share (BPS) Analysis By End-User
14.16 Absolute $ Opportunity Assessment By End-User
14.17 Market Attractiveness Analysis By End-User
14.18 Latin America E-Cigarette and Vape Market Size Forecast By Distribution Channel
14.18.1 Offline
14.18.1.1 Vape Shop
14.18.1.2 Tobacconist
14.18.1.3 Convenience Stores
14.18.2 Online
14.19 Basis Point Share (BPS) Analysis By Distribution Channel
14.20 Absolute $ Opportunity Assessment By Distribution Channel
14.21 Market Attractiveness Analysis By Distribution Channel
Chapter 15 Middle East & Africa (MEA) E-Cigarette and Vape Analysis and Forecast
15.1 Introduction
15.2 Middle East & Africa (MEA) E-Cigarette and Vape Market Size Forecast by Country
15.2.1 Saudi Arabia
15.2.2 South Africa
15.2.3 UAE
15.2.4 Rest of Middle East & Africa (MEA)
15.3 Basis Point Share (BPS) Analysis by Country
15.4 Absolute $ Opportunity Assessment by Country
15.5 Market Attractiveness Analysis by Country
15.6 Middle East & Africa (MEA) E-Cigarette and Vape Market Size Forecast By Product Type
15.6.1 Disposable
15.6.2 Rechargeable
15.6.3 Others
15.7 Basis Point Share (BPS) Analysis By Product Type
15.8 Absolute $ Opportunity Assessment By Product Type
15.9 Market Attractiveness Analysis By Product Type
15.10 Middle East & Africa (MEA) E-Cigarette and Vape Market Size Forecast By Flavour
15.10.1 Fruity
15.10.2 Tobacco
15.10.3 Candy
15.10.4 Menthols
15.10.5 Others
15.11 Basis Point Share (BPS) Analysis By Flavour
15.12 Absolute $ Opportunity Assessment By Flavour
15.13 Market Attractiveness Analysis By Flavour
15.14 Middle East & Africa (MEA) E-Cigarette and Vape Market Size Forecast By End-User
15.14.1 Male
15.14.2 Female
15.15 Basis Point Share (BPS) Analysis By End-User
15.16 Absolute $ Opportunity Assessment By End-User
15.17 Market Attractiveness Analysis By End-User
15.18 Middle East & Africa (MEA) E-Cigarette and Vape Market Size Forecast By Distribution Channel
15.18.1 Offline
15.18.1.1 Vape Shop
15.18.1.2 Tobacconist
15.18.1.3 Convenience Stores
15.18.2 Online
15.19 Basis Point Share (BPS) Analysis By Distribution Channel
15.20 Absolute $ Opportunity Assessment By Distribution Channel
15.21 Market Attractiveness Analysis By Distribution Channel
Chapter 16 Competition Landscape
16.1 E-Cigarette and Vape Market: Competitive Dashboard
16.2 Global E-Cigarette and Vape Market: Market Share Analysis, 2021
16.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
16.3.1 JUUL Labs
16.3.2 Philip Morris International
16.3.3 British American Tabacco
16.3.4 Imperial Brands
16.3.5 Altria Group
16.3.6 Japan Tobacco International
16.3.7 Vuse (R.J Reynolds Vapor Company)
16.3.8 NJOY
16.3.9 Logic Technology Development
16.3.10 Vaporesso
16.3.11 J Well France