Europe, India, and Middle East & Africa (MEA) Fresh Blueberry Market Expected to Reach USD 1,693.5 Million by 2027

According to a recent market study published by Growth Market Reports, titled, “Europe, India, and Middle East & Africa (MEA) fresh blueberry market by natures, end-uses, distribution channels, and region: Size, Share, Trends and Opportunity Analysis, 2017-2027”, the market was valued at USD 1,075.7 million in 2019 and is expected to grow at a rate of around 7.1% by the year 2027. Blueberries are known as king of antioxidant fruits. They are often labeled as superfoods, as they are rich in nutrients, low on calories, convenient, and are good for the health.

Furthermore, blueberries can be eaten fresh or incorporated into a variety of recipes, as they are sweet and impart a beautiful purple-blue hue to the food. They can also be purchased frozen. Various benefits associated with blueberries include protection against cancer and heart diseases, helps maintain mental health, maintain blood pressure, and improves bone strength. Blueberries comprise of a plant compound known as anthocyanin, which give blueberries their color and several other health benefits. One cup of blueberries gives 24% of a person daily recommended allowance of vitamin C.

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Europe, India, and Middle East & Africa (MEA) fresh blueberry market is fragmented based on natures, end-uses, distribution channels, and region. In terms of natures, the market is segmented into organic and conventional. On the basis of end-uses, the market is segmented business-to-business (B2B) and business-to-consumers (B2C). In terms of distribution channels, the market is segmented into hypermarkets/supermarkets, departmental stores, retail stores, and online channel. Based on region, the fresh blueberry Market is segmented into Europe, India, and Middle East & Africa (MEA). Europe is further bifurcated into countries such as Romania, Spain, Poland, and Rest of Europe. The Middle East & Africa (MEA) region is further divided into UAE, Morocco, and Rest of Middle East & Africa (MEA).

The effect of COVID-19 is hampering the production process of several manufacturing industries and businesses. Moreover, trade barriers are further reducing the demand-supply of various products and services. Governments of different countries have announced partial and total lockdown in their countries and the temporary shutdown of industries due to which the overall production process of industries has been adversely affected. The Europe, India and Middle East & Africa (MEA) fresh blueberry market that was progressively growing in early 2020 was weakened owing to the COVID-19 outbreak. The pandemic has hampered the demand for fresh blueberry from numerous farming businesses due to the disruption in the supply chain activities.

The first quarter of 2020 was an unforeseen turning of events for several industries including agriculture. Supply chains are being disturbed by the outbreaks in major regions, thus reducing the demand for various products due to uncertainty in the Europe, India and Middle East & Africa (MEA) economy. The agricultural industry is a major part of any economy. Certain discrepancies in production and supply chain are creating mild disruption across some areas in the supply chain of the fresh blueberry market. Moreover, the economic downturn, decreases the demand for fresh blueberry in the local and export markets. This, in turn, is anticipated to hamper the market.

As per Growth Market Reports industry analysts Rajat Verma, “The Europe, India, and Middle East & Africa (MEA) fresh blueberry market is anticipated to witness significant growth during forecast period 2020-2027 driven by emerging trend of healthy snacking, increasing demand for superfruits and foods containing antioxidants, and rising health awareness among consumers.”

Key Takeaways from the Study

• Top six market player including Winterwood Farms Ltd., Berry Plantation BETEC, The Summer Berry Company, Qualiprim, AGRAL PROD S.R.L., and Blueberryfields bvba.
• Europe accounts for a major share of the market, followed by Middle East & Africa (MEA). The market in Middle East & Africa (MEA) is projected to expand at significant CAGR during the forecast period.
• The consumption of fresh blueberries is rising worldwide, especially in emerging economies due to growing health consciousness.
• The Europe and Middle East & Africa (MEA) are expected to generate large revenue during the forecast period owing to growing population, increasing urbanization.

Report Scope

Target Audience

• Supply-side: fresh blueberry market manufacturers, raw material suppliers, primary respondents, and distributors.
• Regulatory Side: Concerned government authorities, commercial research & development (R&D) institutions, and other regulatory bodies.
• Associations and Industry Bodies: International Food Law and Regulations: European Union (EU), Food Safety and Standards Authority of India (FSSAI), Food and Agricultural Import Regulations and Standards (FAIRS), and European Food Safety Authority (EFSA).