Wine Packaging Market Size, Share & Growth | Forecast [2031]

Report Description

Global Wine Packaging Market Outlook 2031:

The global wine packaging market size was valued at USD 8.13 Billion in 2022 and is projected to reach USD 11.77 Billion by 2031, expanding at a CAGR of 4.2% during the forecast period 2023 - 2031. The growth of the market is attributed to the rising demand and consumption of wine by consumers across the globe.

Wine packaging is used to ensure the wine stay fresh for longer period of time. Several packing materials are used for wine packaging but it is generally packaged and stored in glass bottle to increase its shelf life and ensure safe storage. Packaging also offer help in increasing the sales of the product, as more consumers pay close attention to the attractive packaging.

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Moreover, it protects the quality and quantity of wine during shipping. One key function of packaging is that it provides valuable information and benefits about the product, which ultimately increases the popularity of the brand company. In the retailing and distribution ecosystem, the demand for wine is popular in a wide variety of packages and labels that are now offered to consumers such as glass bottles, kegs, plastic bottles boxes, cans, and cartons in various sizes.

Glass wine bottles are most preferred and available in different shapes. Some of the emerging trends in wine packaging are gaining traction such as special cases for smaller wine bottles, twist-off corks, new-label materials, bottle wraps, stacked singles, thinner eco-glass, paper bottles, laser-cut labels, cans, etched glass, and shrink-wrap sleeves. 

The COVID-19 pandemic outbreak had negatively impacted the global wine packaging market. During the pandemic, emergency lockdown imposed by government body had forced to temporary shutdown of restaurants, liquor store, bar, and manufacturing plant as part of policies to curb the virus spread. As a result, the supply chain of packaging had been completely disrupted across the globe. Additionally, the pandemic had adversely impacted the overall trade business of alcoholic beverages. The market is expected to recover soon due to subsiding COVID cases. 

Wine Packaging Market Trends, Drivers, Restraints, and Opportunities

• Rising awareness among consumers about health benefits of the wine across the globe is one of the key factors driving the market.
• Surging demand for degradable packaging material with diversity in shape, size, and color from the wine industry is projected to boost the market during the forecast period.
• Irregularity in the supply chain of packaging material act as major challenges that can restrict the market growth in the coming years.
• High cost of raw materials such as glass bottles is expected to hamper the market growth during the projected timeline.
• Growing demand of lightweight packaging and double-layered packaging from end-users is anticipated to create significant growth opportunities for the market.

Scope of the Wine Packaging Market Report

The report on the global wine packaging market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Wine Packaging Market Segment Insights

Glass bottles segment to grow at rapid pace

Based on product types, the global wine packaging market is fragmented into bag in box, glass bottles, plastic bottles, closures, and others. The closures segment is further sub-divided into aluminum screw caps, natural corks, synthetic corks, and others. The glass bottles segment is expected to grow at a rapid pace during the forecast period due to the wide adoption of glass bottles in packaging industry.

This type of bottle preserve wine for longer period of time and attract consumers. However, the closures segment is projected to expand at a substantial growth rate in the coming years attributed to the rising production of packaged wine, improved performance of corks, and cost-effective nature of corks.

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Growing inclination of consumer drives the plastic segment

On the basis of material types, the market is segmented into metal, glass, paper board, and plastic. The plastic segment is projected to expand at robust growth rate during the forecast period owing to the growing inclination of consumer towards the single serving container options.

On the other hand, the paper board segment is anticipated to expand at a substantial CAGR during the forecast period owing to the high adoption of paper board material as it uses less energy and good for environment due to its recyclable and biodegradable nature.

Additionally, the material is available in diversity of size, shapes, and color to attract consumers, which is driving the segment further.

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North America to constitute a key market share

In terms of regions, the global wine packaging market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to constitute a key share of the market during the projected period attributed to the presence of the well-established wine industry.

Moreover, government initiatives for the local packaging providers and increasing international export of wine play another important roles for the market expansion in the region. 

However, the market of Asia Pacific is anticipated to grow at a rapid pace during the forecast period due to the changing lifestyle of consumer, rapidly increasing consumer base for wine especially younger generation, and increasing disposable income of population in the region.

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