The United States whey protein market size is projected to expand at a CAGR of 4.7% during the forecast period, 2021-2028. The growth of the market is attributed to rising adoption of protein rich diet among the population.

High obesity rate is expected to encouraged people to look for new ways to stay fit and live healthy lifestyles. Thus, people are looking for high protein products. Protein is most preferable type of supplement to aid in weight loss Protein supplements in the form of whey powders are widely available in the country. Moreover, a significant portion of the population is opting for whey protein to meet their daily protein requirements in order to meet their fitness goals.
At the same time, the food-processing industries are utilizing whey protein to make healthy drinks. Whey protein helps in gaining muscle mass by repairing muscle cells after exercise and stimulating muscle growth optimally. Whey protein with high protein quality score and percentage of BCAAs (branched-chain amino acids), has been used as a muscle-building supplement in the fitness industry.
Market Trends, Drivers, Restraints, and Opportunities
- Growing demand for whey protein products from the sports industry is anticipated to proliferate the growth of the market during the forecast period.
- Increasing demand for energy drinks owing to rising number of people opting for fitness activities is driving the growth of the market.
- The matured dairy sector and rising infant formula production are expected to boosted the United States whey protein market.
- Side effects of proteins may hinder the market growth.
- Rising number of dietary supplements is anticipated to create immense opportunities for the market players.
Scope of the Report
The report on the United States whey protein market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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United States whey protein Market -Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2021
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Historic Data
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2019–2020
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Forecast Period
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2021–2028
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Segmentation
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Types (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Applications (Sports and Performance Nutrition, Infant Formula, and Functional/Fortified Food)
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Geographical Zone
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The US
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Agropur MSI, LLC, Carbery Group, Davisco foods international Inc.
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Whey Protein Market Segment Insights:
Whey protein concentrate is anticipated to account a major market share
Based on types, the market is segregated into whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. The whey concentrate segment is estimated to account for a major market share and is expected to grow at a healthy rate during the forecast period. Whey concentrate is made up of 80% protein and 20% carbohydrates and lactose. Whey protein concentrate is the most affordable and widely used form of whey protein, which is a by-product of cheese production. It is a preferable bodybuilding supplement, which is used to boost dietary protein intake and increases muscle hypertrophy.
The whey isolate segment is anticipated to account for a significant market share during the forecast period. A whey protein isolate is a dietary supplement and food ingredient that is produced by separating the components of whey. Whey is a by-product of the cheese-making process that is made from milk.

Functional/fortified food segment is anticipated to expand at a high CAGR
On the basis of applications, the United States whey protein market is segregated into sports and performance nutrition, infant formula, and functional/fortified food. The functional/fortified food segment dominated the whey protein market in 2020, accounting for more than 45% of total market revenue in applications segment. Its ability to emulsify, brown, foam, and thicken products has increased its penetration in bakery and confectionery shops. Additionally, these ingredients improve the solubility, nutritional fortification, gelation, and water-binding properties of bakery and confectionery products.

Segments
Segments Covered in the Report
The United States whey protein market is segmented on the basis of
Types
- Whey Protein Concentrate
- Whey Protein Isolate
- Hydrolyzed Whey Protein
End-users
- Sports and Performance Nutrition
- Infant Formula
- Functional/Fortified Food
Country
Key Players
- Agropur MSI
- LLC
- Carbery Group
- Davisco foods international Inc.
Competitive Landscape
The major players in the United States whey protein market include Agropur MSI, LLC, Carbery Group, Davisco foods international Inc.
Companies are engaging in mergers, acquisitions and partnerships to expand their market share. To stay competitive, key companies are focusing on R&D activities and launching new products on a regular basis. Manufacturers in the market have formed alliances with milk suppliers to ensure continuous raw material supply and efficient logistics network.
