The Middle East and Africa whey protein market size is projected to register a substantial CAGR of 6.75 during the forecast period, 2021–2028. Growth of the market is attributed to the increasing trend of fitness center, health club, adoption of protein rich diet, and increasing population.
A whey protein is made up from whey. It is a byproduct of cheese. The proteins contain immunoglobulin, serum albumin, β-lacto globulin, and α-lactalbumin. Protein is majorly used as a dietary supplement and sold in powder form to add into beverages.
The Covid-19 pandemic affected the demand and supply of Middle East and Africa whey protein market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.
Market Trends, Drivers, Restraints, and Opportunities
- Major development in sport nutrition sector is projected to boost the market in the coming years.
- Increasing number of chronic illness due to change in life style among people is the major factor fueling the market.
- Increase in number of people who have milk allergy, prefer other type of protein is anticipated to restrict the market growth.
- Lack of awareness about whey protein possesses a main challenge that can hamper the market expansion during the forecast period.
Scope of the Report
The report on the Middle East and Africa whey protein market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Middle East and Africa Whey Protein Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (Sports and Performance Nutrition, Infant Formula and Function/Fortified Food), and Geography
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Geographical Scope
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South Africa, Saudi Arabia, United Arab Emirates, Kuwait, and Rest of Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Frieslandcampina, The Agropur Dairy Cooperative, Arla Foods Ingredients, Carbery Group, and Lactalis Ingredients.
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Market Segment Insights
The whey protein concentrate segment is projected to hold a large market share
On the basis of type, the Middle East and Africa whey protein market is divided into whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. The whey protein concentrate is most cost effective, less processed and basic type of whey of all categories. It has major cholesterol, sugar, carbohydrates, and fats. Whey protein isolate are lower in carbs and fat, more expensive than whey protein concentrate, it gives major amount of protein, easy to digest for people with lactose tolerance, people who have particular diet to follow they use whey protein isolate. Hydrolyzed whey protein is the ultra-form and most pure of whey protein and is made up from a method called as hydrolysis. In this process, the protein segments are broken down into minor segments. Hydrolyzed whey protein is useful for the people who have digestive problem, milk allergies, often used for speed up the process of recovery, protein synthesis, and high-level athletes.
The infant formula segment accounts for key share of the market
Based on applications, the Middle East and Africa whey protein market is segregated into Sports and Performance Nutrition, Infant Formula and Function/Fortified Food. The infant formula segment accounts for a key share of the market. Growth of the market is attributed to increasing number of chronic illness cases, rising demand for dairy ingredient, and rapidly changing lifestyle. The functional/fortified food segment is anticipated to expand at a rapid pace during the forecast period due to adoption of healthy diet, increase in application in personal care industry, and rapid urbanization.
South Africa is expected to dominate the market
On the basis of regions, the Middle East and Africa whey protein market is classified as South Africa, Saudi Arabia, United Arab Emirates, Kuwait, and Rest of Middle East & Africa.
South Africa is anticipated to dominate the market during the forecast period. The whey protein market in South Africa is expected to reach USD 125.9 million during forecast period. Growth of the market is attributed to increasing demand for high protein baby meals from working mothers, as well as the nutritional needs of sports. People are buying more protein bars and supplements to satisfy their nutritional needs and preserve their health.
Segments
Segments Covered in the Report
The Middle East and Africa whey protein market has been segmented on the basis of
Type
- Whey Protein Concentrate
- Whey Protein Isolate
- Hydrolyzed Whey Protein
Application
- Sports and Performance Nutrition
- Infant Formula
- Function/Fortified Food
Geography
- South Africa
- Saudi Arabia
- United Arab Emirates
- Kuwait
- Rest of Middle East & Africa
Key Players
- Frieslandcampina
- The Agropur Dairy Cooperative
- Arla Foods Ingredients
- Carbery Group
- Lactalis Ingredients
Competitive Landscape
Key players competing in the market include Frieslandcampina, The Agropur Dairy Cooperative, Arla Foods Ingredients, Carbery Group, and Lactalis Ingredients.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
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