The Africa wheat protein market size is projected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the rising production and consumption of wheat in the region.
Wheat proteins are plant-based proteins that are derived primarily by digesting wheat with various enzymes. These proteins are a form of insoluble functional protein with specific visco-elastic properties that give the product elasticity and extensibility. They are widely utilized in a variety of end-use applications such as baking & confectionery, animal feed, nutrition supplements, cosmetics & personal care, and others as a viable alternative to animal-based protein. Consumers choose food items that offer numerous advantages, and wheat protein is used as a functional component in almost all food applications, fueling the worldwide wheat protein market's development. Wheat protein is an important source of protein since it contains 75-90 per cent protein and provides health advantages such as stronger muscles, better digestion, and more.
The pandemic of COVID-19 has had a significant influence on the wheat protein market. As customers became more aware of the pandemic's influence on meat supply, they began to choose plant-based alternatives instead. Meat substitute brands saw a 500% increase in sales as a result of this. As people shift toward a healthy lifestyle, the epidemic has affected sales of plant-based snacks, dairy substitutes, and vitamins.
Manufacturers are producing baked goods with additional proteins in response to the rising demand for bakery items with different proteins. South African manufacturers are continuously adopting innovation in order to obtain cost-leadership and secure fixed suppliers throughout the early stages of growth.
The report on the Africa wheat protein market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Wheat Protein Market - Africa Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Types (Wheat Protein Concentrate, Wheat Protein Isolate, and Textured Wheat Protein) and Applications (Bakery, Confectionery, Dairy, Nutritional Supplements, Animal Feed, and Other Applications) |
Regional Scope |
South Africa, Nigeria, Kenya, and Rest of Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Cargill Incorporated, Kroener Staerke, Tate & Lyle PLC, Maccallum Pty Ltd, and Meelunie BV |
Wheat protein concentrate segment is projected to account for a major market share
On the basis of types, the Africa wheat protein market is segmented into wheat protein concentrate, wheat protein isolate, and textured wheat protein. The wheat protein concentrate segment is expected to account for a key share of the market in the coming years owing to the rising concerns about health among the general public.
Bakery segment is expected to grow at a significant pace
In terms of applications, the Africa wheat protein market is bifurcated into bakery, confectionery, dairy, nutritional supplements, animal feed, and other applications. The bakery segment is expected to account for a key share of the market during the forecast period due to wheat proteins nutritional value and aesthetic appeal of baked goods. Moreover, these proteins are typically included to improve the dough's functioning and structure, whereas other proteins contribute to the overall protein per serving in baked products.
South Africa is expected to dominate the market
On the basis of regions, the Africa wheat protein market is categorized as South Africa, Nigeria, Kenya, and Rest of Africa. The market of South Africa is anticipated to expand at an impressive CAGR during the forecast period. The regional market growth can be attributed to changing consumer lifestyles and growing healthcare costs. Furthermore, the market's growth is being accelerated by the retail sector's rapid expansion. As a result, consumer concerns about clean labelling, ease of digestion, the desire to avoid allergy-causing chemicals, and sustainability are driving demand for plant proteins in the country, particularly wheat proteins.
Key players competing in the Africa wheat protein market include Cargill Incorporated, Kroener Staerke, Tate & Lyle PLC, Maccallum Pty Ltd, and Meelunie BV.
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