Wellness Tourism Market Size, Share & Industry Report [2032]

Report Description

The global wellness tourism market size was USD 822.4 Billion in 2023 and is likely to reach USD 2412.1 Billion by 2032, expanding at a CAGR of 12.7% during 2024–2032. The market growth is attributed to the ­­increasing focus on mental health.

Wellness tourism refers to the travel industry's growing trend of combining leisure travel with wellness and self-care activities. This type of tourism has become increasingly popular as people seek to prioritize their physical and mental well-being while exploring new destinations. The wellness tourism market is comprised of two primary types of travelers: primary wellness travelers who choose destinations based on their wellness offerings, and secondary wellness travelers who incorporate wellness activities into their existing travel plans.

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The wellness tourism market is booming, with secondary wellness travelers accounting for 85-90% of wellness tourism trips and expenditures. Domestic wellness travel is also on the rise, accounting for 80-85% of all wellness vacations. While international travel tends to be more expensive, both domestic and foreign travelers tend to spend more on wellness-related services than the average traveler. The wellness tourism industry is expanding rapidly, driven by permaculture training programs, wellness development programs, spirituality, peace, and group wellness retreats. As a result, the industry is attracting a substantial population from both domestic and foreign markets.

Impact of Artificial Intelligence (AI) in Wellness Tourism Market

Artificial Intelligence-powered algorithms analyze individual data, such as health records, lifestyle habits, and wellness goals, to create personalized wellness programs tailored to each traveler's needs. AI-powered virtual wellness coaches provide a personalized guidance and support to travelers, helping them stay on track with their wellness goals while on the go.

Wellness Tourism Market Dynamics

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Major Drivers

Growing awareness of the importance of wellness and self-care is increasing the demand for the wellness tourism market. Additionally, the rise of the middle class in many countries has led to an increase in disposable income, enabling individuals to invest in wellness tourism experiences. Furthermore, the increasing focus on mental health is propelling expected to propel the global market during the forecast period.

Existing Restraints

Limited availability of the of wellness and tourism experts is expected to hinder the global market. Lesser wellness tourism experience availability across the globe is making it difficult for individuals to book and participate in these experiences, constraining the global market. This limited availability is also leading to the higher cost of the available wellness tourism experts.

Emerging Opportunities

Rising demand for wellness retreats is increasing, providing opportunities for operators to develop retreat-style experiences that cater to individual needs and preferences. Furthermore, the growing interest in wellness-focused travel is creating opportunities for operators to develop wellness-focused travel experiences that cater to individual needs and preferences. Increasing demand for wellness tourism experiences tailored to specific groups, such as seniors, families, or individuals with disabilities, is creating opportunities for operators to develop targeted experiences.

Scope of the Wellness Tourism Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Regional Analysis

In terms of region, the global wellness tourism market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific dominates the global market in 2023 owing to the growing middle class and increasing awareness of wellness. Moreover, the increasing government support in this region is expected to drive the regional market significantly. Additionally, the is a development in the infrastructure, which is making it easier for tourists is boosting the regional market.

The market in North America is projected to grow at a significant pace in the years to come owing to the high demand for wellness. There is a high demand for wellness experiences in North America, driven by a growing awareness of the importance of wellness and self-care. Furthermore, the strong focus on wellness tourism, with many destinations and resorts offering wellness-focused experiences such as yoga, meditation, and spa treatments, is expected to propel the regional market during the forecast period.

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Segment Analysis

Service Segment Analysis

Based on service, the wellness tourism market is divided into transport, lodging, shopping, activities & excursions, and wellness activities. The lodging segment held the largest share in the global market in 2023 owing to the increasing development of luxury and high-end hotels and resorts. The popular tourists’ destinations are contributing to a large market share. Furthermore, the increasing popularity of homestays, caravan, campervan, and private home (guest house or bed & breakfast) is expected to fuel the segment.  For instance,

• In August 2021, "Carnoustie Group has collaborated with South City Ayurvedic Wellness Center to introduce a luxurious Ayurvedic and ancient Indian wellness center, valued at INR 100 Crore, situated approximately 16 kilometers from Science City to Sunderbans on the outskirts of Kolkata. This state-of-the-art facility offers an unparalleled wellness experience, blending traditional Ayurvedic practices with modern amenities, providing a tranquil retreat for those seeking holistic rejuvenation."

The wellness activities segment is anticipated to grow at a substantial CAGR during the forecast period due to the increasing acceptance of these activities. Activities such as yoga, meditation, spa treatments, and wellness retreats is expected to boost the segment during the forecast period. Moreover, the rising demand for the unique experiences through these activities is fueling the segment substantially.

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Location Segment Analysis

On the basis of location, the global market is bifurcated into domestic wellness tourism and international wellness tourism. The domestic wellness tourism segment is anticipated to register a considerable CAGR in over the predicted period owing to the convenience of travelling. Domestic wellness tourism is often more convenient for tourists, as they do not need to worry about international travel and easily access wellness tourism experiences within their own country. Furthermore, the cost-effectiveness of domestic travel as compared to international ones is driving the segment.

The international wellness tourism segment is projected to register a robust growth rate during the assessment years due to the adventurous experience that it provides. International wellness tourism often involves traveling to new and exciting destinations, which are an adventure in itself. Furthermore, the international wellness tourism offers a wider range of wellness tourism experiences, as tourists access different cultures, climates, and wellness practices, propelling the segment.

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Travel Purpose Segment Analysis

On the basis of travel purpose, the wellness tourism market is segmented into primary and secondary. The primary wellness tourism segment registers a robust growth rate in 2023 due to the wellness-focused travels. Primary wellness tourism refers to wellness tourism experiences that are the primary purpose of a trip. Wellness retreats that offer a range of wellness activities such as yoga, meditation, and spa treatments are popular among tourists is fueling the segment.