Web Performance Optimization Solution Market Trends [2031]
Web Performance Optimization Solution Market Trends [2031]
Segments - Web Performance Optimization (WPO) Solution Market by Type (On-premises and Cloud-based), End-user (IT & Telecom, BFSI, Automotive, Retail, E-commerce, Government, Healthcare), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
Upcoming
| Report ID :ICT-SE-5859
| 4.7 Rating
| 56 Reviews
| 201 Pages
| Format :
Report Description
Web Performance Optimization (WPO) Solution Market Outlook 2031
The global Web Performance Optimization (WPO) solution market size was USD 9.41 Bn in 2022 and is likely to reach USD 20.61 Bn by 2031, expanding at a CAGR of 9.1% during 2023–2031. Increasing demand for software solutions for digital marketing operations is expected to drive the market.
Rising number of people who use mobile phones and the increasing use of internet services are expected to drive the web performance optimization (WPO) market. Surge in the use of cloud-based solutions offers agility and scalability for WPO solutions, thereby creating profitable projections for the market growth. Furthermore, growing digitalization among businesses and the rising consumer trust in e-commerce platforms worldwide are expected to drive the market. For instance,
-
According to a recently published report on September 21, 2022, the e-commerce industry earned about USD 5.2 trillion worldwide in 2021.
Web performance optimization (WPO) solutions involve a set of software tools that help businesses reach maximum clients and market their products and services. Businesses are required to reach out to their exact target customers in order to sell merchandise.
This directly impacts the market, as WPO software provides businesses with one-stop solutions and tools required to optimize their website performance, improve business impression, and save time.
The COVID-19 pandemic boosted the market, due to a surge in the adoption of online business structures across many industries globally. In the initial pandemic period, businesses opted for digitalization and function using the remote working structure.
This led to an urgent requirement for cloud-based working spaces, which led to high demand for WPO services to ensure seamless workflow from remote locations. These factors fueled the market during the pandemic period.
Impact of Artificial Intelligence (AI) in Web Performance Optimization (WPO) Solution Market
The use of artificial intelligence is likely to boost the web performance optimization (WPO) solution market. Implementation of AI significantly improves the functionality of WPO software by providing a real-time analysis of website usage.
AI predicts future analytics and highlights the existing issues in the system that require optimization, using higher machine learning algorithms. Rising demand for high-quality content delivery from the end-user industries is expected to drive the market.
Web Performance Optimization (WPO) Solution Market Dynamics
Major Drivers
Rapid expansion of the e-commerce industry is projected to drive the market. E-commerce is a rapidly growing industry, due to the availability of a wide range of products and services. A majority of businesses depend on online operations and marketing activities.
This is attributed to the rising adoption of mobile phones by consumers worldwide. Furthermore, continuously developing internet technology is expected to drive the market during the projection period. For instance,
-
According to the data published on October 25, 2023, about 5.3 billion users of the internet are present worldwide.
Existing Restraints
High cost of WPO tools hinders the market. High-performance WPO tools offer high conversion rates and search engine ranking. However, these tools are less likely to be cost-effective for blooming businesses, enterprises, and startups. This is likely to hamper the market during the forecast period.
Emerging Opportunities
High search engine operation (SEO) ranking is expected to create lucrative opportunities for the market growth. WPO solutions help online service providers load their web pages faster on the browsers of users.
This is made possible through search engines such as Google, which redirects maximum traffic to the sites that load rapidly. Rising demand for better consumer experience on digital platforms is anticipated to provide substantial growth opportunities for the market growth.
Scope of the Web Performance Optimization (WPO) Solution Market Report
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Web Performance Optimization (WPO) Solution Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
|
Base Year |
2022 |
|
Historic Data |
2016–2021 |
|
Forecast Period |
2023–2031 |
|
Segmentation |
Type (On-premises and Cloud-based) and End-user (IT & Telecom, BFSI, Automotive, Retail, E-commerce, Government, Healthcare) |
|
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
|
Key Players Covered in the Report |
Cisco Systems, Inc; CDNetworks Inc; TransUnion LLC.; Dynatrace LLC.; Akamai Technologies; Broadcom; Cavisson Systems Inc.; New Relic, Inc.; F5, Inc.; Cloudflare, Inc.; NTT Limited; and IBM |
Web Performance Optimization (WPO) Solution Market Segment Insights
Type Segment Analysis
Based on type, the web performance optimization (WPO) solution market is divided into on-premises and cloud-based segments. The cloud-based segment is projected to hold a major share of the market during the projection period, due to the advanced scalability and flexibility of the software operations.
Cloud-based WPO software provides users with on-demand access to computing resources. It enables businesses to make quick adaptions in terms of changing workloads to enhance web performance. Rising adoption of remote or hybrid work culture globally is expected to drive the segment.
Rising demand from businesses to launch AI-driven digital solutions in the form of cloud-based apps, APIs, and public cloud platforms, requires absolute transparency in operations such as payments and user interfaces to ensure customer privacy. This has encouraged the players in the market to enhance digital security with every update in their products and services. For instance,
-
On April 4, 3023, F5, Inc., announced its enhanced capabilities to safeguard digital services to application program interface (API) and the AI-powered apps deployed by its customers. The company aims to strengthen the security for its customers with the help of improvements made in the analysis engine.
End-user Segment Analysis
On the basis of end-user, the market is segregated into IT & telecom, BFSI, automotive, retail, e-commerce, government, and healthcare. The IT & telecom segment held a major market share in 2022, as the use of WPO solutions facilitates rapid access to applications and crucial data.
This significantly enhances the efficiency of business operations, thereby reducing the system downtime. Furthermore, WPO solutions help enhance network response, by minimizing the delays in data transmission and providing seamless communication. This is projected to fuel the market during the forecast period.
The e-commerce segment is projected to expand at a high CAGR during the forecast period, owing to the rising popularity of e-commerce platforms. WPO software enhances the web performance of e-commerce websites and engages maximum users.
This is achieved with the help of fast load times, resulting in quick access to product pages for consumers. Additionally, WPO services contribute to providing a smooth shopping experience, thereby encouraging customer loyalty, which is anticipated to drive the segment in the coming years.
Regional Outlook
In terms of region, the global web performance optimization (WPO) solution market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America dominated the market in 2022, owing to advanced IT infrastructure in the region.
Countries such as the US and Canada are global leaders in hi-tech automation in several end-user industries, such as healthcare, telecom, e-commerce, and others. Furthermore, the rising influence of social media in the region encourages key players to market their services in accordance with changing consumer preferences, which drives the market.
Asia Pacific is expected to dominate the market during the projection period, owing to the increasing availability of the internet. The region consists of developed economies such as South Korea and Japan, which have already adopted 5G and advanced internet technology, whereas developing countries, such as India, China, and others, are undergoing rapid tech revolution. Advancement in internet technology complements the use of mobile phones in various countries, which boosts the market. For instance,
-
According to the report published by Forbes on July 10, 2023, about USD 692 million internet users are present worldwide.
Increasing usage of mobile phones complements the market growth, as people become familiar with digital shopping options from various web-based businesses, which is likely to drive the market in the coming years.
Segments
The Web Performance Optimization (WPO) solution market has been segmented on the basis of
Type
- On-premises
- Cloud-based
End-user
- IT & Telecom
- BFSI
- Automotive
- Retail
- E-commerce
- Government
- Healthcare
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Cisco Systems, Inc
- CDNetworks Inc
- TransUnion LLC.
- Dynatrace LLC.
- Akamai Technologies
- Broadcom
- Cavisson Systems Inc.
- New Relic, Inc.
- F5, Inc.
- Cloudflare, Inc.
- NTT Limited
- IBM
Competitive Landscape
Key players competing in the global web performance optimization (WPO) solution market are Cisco Systems, Inc.; CDNetworks Inc.; TransUnion LLC.; Dynatrace LLC.; Akamai Technologies; Broadcom; Cavisson Systems Inc.; New Relic, Inc.; F5, Inc.; Cloudflare, Inc.; NTT Limited; and IBM.
These companies adopted several development strategies, including acquisitions, mergers, product launches, collaboration, partnerships, and production expansion to enhance their business presence worldwide. For instance,
-
On October 3, 2023, Akamai Technologies announced updated features of its product to help organizations simplify compliance with PCI DSS 4.0 Javascript security requirements. This is expected to enhance the payment card data security for the end-users.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Web Performance Optimization Solution (WPO) Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Web Performance Optimization Solution (WPO) Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Web Performance Optimization Solution (WPO) Market - Supply Chain
4.5. Global Web Performance Optimization Solution (WPO) Market Forecast
4.5.1. Web Performance Optimization Solution (WPO) Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Web Performance Optimization Solution (WPO) Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Web Performance Optimization Solution (WPO) Market Absolute $ Opportunity
5. Global Web Performance Optimization Solution (WPO) Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Types
5.3.1. On-premises
5.3.2. Cloud-based
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Web Performance Optimization Solution (WPO) Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by End Users
6.3.1. IT & Telecom
6.3.2. BFSI
6.3.3. Automotive
6.3.4. Retail
6.3.5. E-commerce
6.3.6. Government
6.3.7. Healthcare
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Web Performance Optimization Solution (WPO) Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Web Performance Optimization Solution (WPO) Demand Share Forecast, 2019-2026
8. North America Web Performance Optimization Solution (WPO) Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Types
8.4.1. On-premises
8.4.2. Cloud-based
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by End Users
8.7.1. IT & Telecom
8.7.2. BFSI
8.7.3. Automotive
8.7.4. Retail
8.7.5. E-commerce
8.7.6. Government
8.7.7. Healthcare
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Web Performance Optimization Solution (WPO) Demand Share Forecast, 2019-2026
9. Latin America Web Performance Optimization Solution (WPO) Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Types
9.4.1. On-premises
9.4.2. Cloud-based
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by End Users
9.7.1. IT & Telecom
9.7.2. BFSI
9.7.3. Automotive
9.7.4. Retail
9.7.5. E-commerce
9.7.6. Government
9.7.7. Healthcare
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Web Performance Optimization Solution (WPO) Demand Share Forecast, 2019-2026
10. Europe Web Performance Optimization Solution (WPO) Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Types
10.4.1. On-premises
10.4.2. Cloud-based
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by End Users
10.7.1. IT & Telecom
10.7.2. BFSI
10.7.3. Automotive
10.7.4. Retail
10.7.5. E-commerce
10.7.6. Government
10.7.7. Healthcare
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Web Performance Optimization Solution (WPO) Demand Share Forecast, 2019-2026
11. Asia Pacific Web Performance Optimization Solution (WPO) Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Types
11.4.1. On-premises
11.4.2. Cloud-based
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by End Users
11.7.1. IT & Telecom
11.7.2. BFSI
11.7.3. Automotive
11.7.4. Retail
11.7.5. E-commerce
11.7.6. Government
11.7.7. Healthcare
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Web Performance Optimization Solution (WPO) Demand Share Forecast, 2019-2026
12. Middle East & Africa Web Performance Optimization Solution (WPO) Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by Types
12.4.1. On-premises
12.4.2. Cloud-based
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Web Performance Optimization Solution (WPO) Market Size and Volume Forecast by End Users
12.7.1. IT & Telecom
12.7.2. BFSI
12.7.3. Automotive
12.7.4. Retail
12.7.5. E-commerce
12.7.6. Government
12.7.7. Healthcare
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Web Performance Optimization Solution (WPO) Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Web Performance Optimization Solution (WPO) Market: Market Share Analysis
13.2. Web Performance Optimization Solution (WPO) Distributors and Customers
13.3. Web Performance Optimization Solution (WPO) Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Cisco Systems, Inc
13.4.2. CDNetworks Inc
13.4.3. TransUnion LLC.
13.4.4. Dynatrace LLC.
13.4.5. Akamai Technologies
13.4.6. Broadcom
13.4.7. Cavisson Systems Inc.
13.4.8. New Relic, Inc.
13.4.9. F5, Inc.
13.4.10. Cloudflare, Inc.
13.4.11. NTT Limited
13.4.12. IBM
Methodology
Related Reports
Some other reports from this category!
Our Clients
