Segments - Web Content Filtering Market by Technique (File Type, Image, Internet Protocol, Keyword, Profiles, and Uniform Resource Locator), End-user (Business Organizations, Government Agencies, Mobile Phone Applications, Personal Usage, and Schools & Educational Institutions), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global web content filtering market size was over USD 5 Bn in 2022 and is likely to surpass USD 15 Bn by 2031, expanding at a CAGR of 14% during 2023–2031. The growth of the market is attributed to the increasing internet scams and internet spammers, and rising malicious online fraudulent activities across the globe.
Web content filtering refers to a process of preventing or restricting users from accessing certain websites. It is a web protection feature by Microsoft Defender for endpoints and for businesses. Web content filtering lets organizations configure, track & customize their software in order to regulate users with access enabled & disabled for certain websites, based on the compliance policies & norms of respective enterprises.
Several web content filter software solutions are widely used today. Even in household internet users especially parents have to use the web filters to prevent kids from watching inappropriate content from internet. The application of the filters is increasingly adopted in business industries to ensure the protection of their websites from malicious activities & to let their employees get to surf through pertinent information.
Web content filtering can be operated by using either hardware- or software-based solutions to set up the filtering process for particular types of sites. Some of the common web domains widely applied for content filters are associated with live streaming, gambling, adult, sports, and others. Domain name system (DNS) filtering is a specific type of content filtering that uses the DNS layer to filter based on IP addresses, which is significantly being adopted by enterprises to protect their web usage and defend from virus attacks.
Several organizations are adopting these filter systems to ensure security, to prevent the data breach during operations, and stay compliant with an organization while using the internet. For such security reasons, the demand for internet-linked devices and the filter solution are rising in commercial enterprises. Software as a service (SaaS), as a protection tool, directs the net traffic with state-of-the-art technology to provide a secured protection of web contents.
Increasing expansion of the cloud-based services, business startups looking for the customized web-based solutions, and enterprise management are factors trending in the web content filtering market.
Increasing incidences of cyber-attack and high penetration of virus issues in serving the internet is projected to boost the demand for web content filtering services during the analysis period.
Issues such as malware attacks and spam via e-mails of individual or corporate groups creating threats to the violation of privacy policies of that organization increase the demand for content filtering solutions.
Growing awareness regarding filtering software among parents and their wide adoption using personal electronic devices to prevent malicious activities and inappropriate, content on the internet is projected to boost the market.
Lack of product differentiation and the high price of the product hamper the market. Moreover, the availability of open sources and high maintenance & installation costs are likely to restrain the market.
Increasing advancements in artificial intelligence (AI) technology for superior filtering solutions are expected to present numerous opportunities in the market in the coming years.
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Web Content Filtering Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Technique (File Type, Image, Internet Protocol, Keyword, Profiles, and Uniform Resource Locator), End-user (Business Organizations, Government Agencies, Mobile Phone Applications, Personal Usage, and Schools & Educational Institutions) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
Barracuda Networks Inc.; Bloxx, Ltd.; Blue Coat Systems Inc.; Cisco Systems Inc.; ContentKeeper Technologies; Kaspersky Lab; McAfee Inc.; Fortinet; Interoute; iboss; TitanHQ; Clearswift; Cyren; Untangle; Palo Alto Networks Inc.; Symantec Corporation; Trend Micro; and Websens Inc. |
Based on technique, the market is divided into file type, image, internet protocol (IP), keyword, profiles, and uniform resource locator (URL). The file type segment is expected to register a significant growth rate in the coming years, owing to the granularity and flexibility provided to control net content access. On the other hand, the internet protocol (IP) segment is projected to expand at a considerable pace during the forecast period owing to the effective use of the method for setting web content filters.
In terms of end-users, the market is classified as business organizations, government agencies, mobile phone applications, personal usage, and schools & educational institutions. The business organizations segment is anticipated to expand at a high CAGR during the forecast period owing to the rising adoption of web content filtering among several enterprises including small & medium enterprises across the globe.
The schools & educational institutions and government agencies segments are projected to expand at a rapid pace in the coming years owing to the wide application of the filters for educational and government institutions to prevent malicious internet activities.
In terms of region, the global web content filtering market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is projected to dominate the market during the analysis period owing to the early adoption of advanced technology and existence of major global market players in this region. Conversely, Europe is expected to hold a substantial share of the market in the coming years due to the growing adoption for web content filtering among the enterprises in this region.
The market in Asia Pacific is projected to expand at a significant pace owing to the increasing awareness about the data security requirements and strict government regulations among business organizations.
The market in Asia Pacific is projected to expand at a significant pace owing to increasing awareness about data security requirements and strict government regulations among business organizations.
The global web content filtering market has been segmented based on
Key players competing in the global web content filtering market include Barracuda Networks Inc.; Bloxx, Ltd.; Blue Coat Systems Inc.; Cisco Systems Inc.; ContentKeeper Technologies; Kaspersky Lab; McAfee Inc.; Fortinet; Interoute; iboss; TitanHQ; Clearswift; Cyren; Untangle; Palo Alto Networks Inc.; Symantec Corporation; Trend Micro; and Websens Inc.
These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, and product launches to expand their consumer base worldwide. For instance,
In March 2021, Barracuda Networks Inc. launched its Zero Trust Security and remote monitoring and management (RMM) software capabilities, to enhance its Zero Trust Security, RMM for MSPs. The Zero Trust Effort includes Barracuda CloudGen Access for MSPs.
In April 2021, Cisco Systems Inc. and SFR declared major updates to SFR’s network infrastructure to support businesses in France to boost digitization plans and prepare for superior internet services in the future.