Web Analytics Market

Web Analytics Market by Types (Off-site and On-site), Applications (Business & Market Research, Online Advertising, Behavioral Targeting, Global Traffic Management, Digital Rights Management, Online Fraud Detection, Personalization, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa)- Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-490
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 190
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The global web analytics market is anticipated to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the rising adoption of web content for the enhancement of marketing activities and high investment for improving web traffic of their various web contents from several business organizations.
 

Web Analytics Market Key Takeaways

Web analytics refers to a measurement system or tool that is used for collecting, analyzing, and reporting web data. This data is essential for improving web content and usage as data are required for calculating web flow. Owing to certain advantages associated with the system, it is widely used especially for business and market research analysis. Companies use web analytics software to measure how they are performing of their web contents or usage against their competitors, which help to understand the scope for improvement or maximize the effectiveness in the use of web content.

In general, companies need to trace their website’s progress and develop their marketing strategy accordingly. Using the web analytics tool, a company can easily measure the level of web traffic for their specific web contents as it provides information about number of visitors, keywords searched, and the duration of per click frequencies. The system also provides a detailed information about the geographic distribution of their web visitors, which can help a company to adopt an effective approach for dealing with various clients from different regions. Different companies require different marketing strategies and web analytics can help these organizations to reach their objectives with high precision and accuracy. Over the years, Google analytics has gradually adopted several different methods that allow the publication of web content to enhance the relationship between customers to marketers. This has resulted in Google analytics to diversify its method of handling data that is based on customer-oriented rather than company-oriented.

Market Trends, Drivers, Restraints, and Opportunities

  • High penetration of smartphones and increasing access to websites using smartphone are key factors expected to drive the market growth during the forecast period.
  • Rising access to digital platforms and wide use of internet services due to the COVID-19 pandemic present major drivers for the market expansion.
  • Shortage of skilled labor to operate web analytics software is proven to be a major challenge, which is projected to restrain the growth of the web analytics market.
  • Technological advancement that helps to establishment of innovative web analytics system and software is anticipated to create lucrative opportunities for the market expansion.

Scope of the Report

The report on the global web analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attribute

Details

Report Title

Web Analytics Market – Global Industry Analysis, Growth, Share, Size, Trends and Forecast

Base Year

2020

Historic Data

2018-2019

Forecast Period

2021-2028

Segmentation

Types (off-site and on-site) and Applications (Business & Market Research, Online Advertising, Behavioral Targeting, Global Traffic Management, Digital Rights Management, Online Fraud Detection, Personalization, and Others).

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Trends and Revenue Forecast

Key Players Covered in the Report

Google Analytics, Omniture Inc., Webtrends Corp., and Yahoo Analytics.

 

Global Web Analytics Market Segment Insights

On-site segment is expected to represent a key market share
On the basis of types, the market is bifurcated into off-site and on-site. The on-site segment is expected to represent a key market share during the forecast period owing to the wide adoption of the types for various applications especially online advertising and online fraud detection purposes across industries.       
 

Web Analytics Market By Types

       
Business & market research segment is projected to exhibit a high CAGR
Based on Applications, the web analytics market is segmented into business & market research, online advertising, behavioral targeting, global traffic management, digital rights management, online fraud detection, personalization, and others. The business & market research segment is anticipated to exhibit a high CAGR during the forecast period owing to rising investment for enhancement of web content traffic from business and market research organizations.   
                                                                

North America to dominate the market
Based on the regions, the web analytics market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is projected to dominate the market in the coming years owing to the wide adoption of advanced and latest technology among various organizations to enhance their websites publishing about services and products. The presence of key global players especially in the US acts as a key driving factor for the market growth in the region. Moreover, increasing marketing services and social media presence in this region is a key driver for the regional market growth.
 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Web Analytics Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Web Analytics Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Web Analytics Market - Supply Chain
  4.5. Global Web Analytics Market Forecast
     4.5.1. Web Analytics Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Web Analytics Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Web Analytics Market Absolute $ Opportunity
5. Global Web Analytics Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Web Analytics Market Size and Volume Forecast by Types
     5.3.1. Off-site
     5.3.2. On-site
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Web Analytics Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Web Analytics Market Size and Volume Forecast by Applications
     6.3.1. Business & Market Research
     6.3.2. Online Advertising
     6.3.3. Behavioral Targeting
     6.3.4. Global Traffic Management
     6.3.5. Digital Rights Management
     6.3.6. Online Fraud Detection
     6.3.7. Personalization
     6.3.8. Others
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Web Analytics Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Web Analytics Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Web Analytics Demand Share Forecast, 2019-2026
8. North America Web Analytics Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Web Analytics Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Web Analytics Market Size and Volume Forecast by Types
     8.4.1. Off-site
     8.4.2. On-site
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Web Analytics Market Size and Volume Forecast by Applications
     8.7.1. Business & Market Research
     8.7.2. Online Advertising
     8.7.3. Behavioral Targeting
     8.7.4. Global Traffic Management
     8.7.5. Digital Rights Management
     8.7.6. Online Fraud Detection
     8.7.7. Personalization
     8.7.8. Others
  8.8. Basis Point Share (BPS) Analysis by Applications
  8.9. Y-o-Y Growth Projections by Applications
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Web Analytics Demand Share Forecast, 2019-2026
9. Latin America Web Analytics Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Web Analytics Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Web Analytics Market Size and Volume Forecast by Types
     9.4.1. Off-site
     9.4.2. On-site
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Web Analytics Market Size and Volume Forecast by Applications
     9.7.1. Business & Market Research
     9.7.2. Online Advertising
     9.7.3. Behavioral Targeting
     9.7.4. Global Traffic Management
     9.7.5. Digital Rights Management
     9.7.6. Online Fraud Detection
     9.7.7. Personalization
     9.7.8. Others
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Web Analytics Demand Share Forecast, 2019-2026
10. Europe Web Analytics Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Web Analytics Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Web Analytics Market Size and Volume Forecast by Types
     10.4.1. Off-site
     10.4.2. On-site
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Web Analytics Market Size and Volume Forecast by Applications
     10.7.1. Business & Market Research
     10.7.2. Online Advertising
     10.7.3. Behavioral Targeting
     10.7.4. Global Traffic Management
     10.7.5. Digital Rights Management
     10.7.6. Online Fraud Detection
     10.7.7. Personalization
     10.7.8. Others
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Web Analytics Demand Share Forecast, 2019-2026
11. Asia Pacific Web Analytics Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Web Analytics Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Web Analytics Market Size and Volume Forecast by Types
     11.4.1. Off-site
     11.4.2. On-site
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Web Analytics Market Size and Volume Forecast by Applications
     11.7.1. Business & Market Research
     11.7.2. Online Advertising
     11.7.3. Behavioral Targeting
     11.7.4. Global Traffic Management
     11.7.5. Digital Rights Management
     11.7.6. Online Fraud Detection
     11.7.7. Personalization
     11.7.8. Others
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Web Analytics Demand Share Forecast, 2019-2026
12. Middle East & Africa Web Analytics Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Web Analytics Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Web Analytics Market Size and Volume Forecast by Types
     12.4.1. Off-site
     12.4.2. On-site
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Web Analytics Market Size and Volume Forecast by Applications
     12.7.1. Business & Market Research
     12.7.2. Online Advertising
     12.7.3. Behavioral Targeting
     12.7.4. Global Traffic Management
     12.7.5. Digital Rights Management
     12.7.6. Online Fraud Detection
     12.7.7. Personalization
     12.7.8. Others
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Web Analytics Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Web Analytics Market: Market Share Analysis
  13.2. Web Analytics Distributors and Customers
  13.3. Web Analytics Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Google Analytics
     13.4.2. Omniture Inc.
     13.4.3. Webtrends Corp.
     13.4.4. Yahoo Analytics

Segments covered in the Report
The global web analytics market has been segmented on the basis of

Types

  • Off-site
  • On-site

Applications

  • Business & Market Research
  • Online Advertising
  • Behavioral Targeting
  • Global Traffic Management
  • Digital Rights Management
  • Online Fraud Detection
  • Personalization
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Some of the key players competing in the global web analytics market include Google Analytics, Omniture Inc., Webtrends Corp., and Yahoo Analytics. These major companies are actively engaged in various market strategies including mergers, product launches, and expansion of production units to diversify their business operation and increase their existing consumer base.
 

Web Analytics Market By key Players

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