Web Analytics Market Size, Share, Growth | Forecast 2031

Web Analytics Market Size, Share, Growth | Forecast 2031

Segments - Web Analytics Market by Types (Off-site and On-site), Applications (Business & Market Research, Online Advertising, Behavioral Targeting, Global Traffic Management, Digital Rights Management, Online Fraud Detection, Personalization, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa)- Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

https://growthmarketreports.com/Raksha
Author : Raksha Sharma
https://growthmarketreports.com/Vineet
Fact-checked by : Vineet Pandey
https://growthmarketreports.com/Shruti
Editor : Shruti Bhat

Upcoming | Report ID :ICT-SE-490 | 4.7 Rating | 68 Reviews | 190 Pages | Format : PDF Excel PPT

Report Description


Web Analytics Market Outlook 2031

The global web analytics market size was valued at USD 4.90 Billion in 2022 and is projected to reach USD 21.57 Billion by 2031, expanding at a CAGR of 17.9% during the forecast period 2023 - 2031The growth of the market is attributed to the rising adoption of web content for the enhancement of marketing activities and high investment in improving web traffic.

Increasing importance of digital marketing and the need for businesses to gain insights into their online presence is driving the web analytics market. The web analytics market involves the use of tools and services to track, measure, and analyze website data.

It includes various software platforms, such as Google Analytics, Adobe Analytics, and others, that help businesses understand user behavior, optimize website performance, and make data-driven decisions.  

Web Analytics Market Outlook
Growing adoption of mobile devices is expected to propel the market. Mobile traffic accounts for a significant portion of website visits, due to the widespread use of smartphones and tablets. Web analytics tools that track and analyze mobile traffic help businesses understand user behavior on different devices, optimize mobile experiences, and ensure their websites are mobile-friendly. For instance,

  • In November 2021, Tableau Software, a global analytics platform, unveiled a series of upcoming innovations within its comprehensive data analytics and business intelligence portfolio. These advancements demonstrate its commitment to delivering cutting-edge solutions that empower organizations to gain valuable insights from their data.

The research report finds that the COVID-19 pandemic had a positive impact on the web analytics market. Imposition of lockdowns and social distancing measures boosted online activity, including website visits, e-commerce transactions, and digital interactions. This surge in online activity has driven the demand for web analytics tools to track and analyze user behavior.

Many businesses transitioned to remote work arrangements during the pandemic, leading to high reliance on digital platforms. This has increased the need for web analytics tools to monitor website performance, user engagement, and conversion rates.

Artificial Intelligence Impact on The Web Analytics Market

Artificial intelligence (AI) is expected to accelerate the web analytics market, transforming the way businesses analyze and leverage website data. AI-powered web analytics tools analyze vast amounts of data quickly and accurately, providing insights into user behavior, preferences, and trends. This helps businesses make data-driven decisions efficiently and effectively.

AI algorithms analyze user data to personalize website experiences, such as recommending products or content based on user preferences. This increases user engagement and improves conversion rates.

Use of artificial intelligence (AI) and machine learning (ML) in web analytics tools is increasing. AI and ML algorithms analyze vast amounts of data quickly, identify patterns and trends, and provide actionable insights. For example, Adobe Analytics uses AI and ML to provide real-time insights into user behavior, automate reporting processes, and personalize website experiences based on user preferences.

Web Analytics Market Dynamics

Major Drivers

Increasing importance of digital marketing is driving the web analytics market. The shift towards digital marketing has become essential for businesses to reach their target audience effectively. Web analytics tools provide valuable data on website traffic, user engagement, conversion rates, and more, enabling businesses to optimize their digital marketing strategies and improve overall performance.

Technological advancements are expected to boost the market. Advancements in technology, such as artificial intelligence (AI) and machine learning (ML), have greatly enhanced the capabilities of web analytics tools.

ML algorithms predict user behavior, personalize website experiences, and automate reporting processes, making web analytics efficient and effective. For example, Amazon uses predictive analytics to recommend products to customers based on their past purchases and browsing behavior.

Existing Restraints

Growing concerns regarding data privacy are expected to restrain the market growth. Challenges of using web analytics tools involve collecting and storing user data without violating privacy regulations. For example, the General Data Protection Regulation (GDPR) in the European Union requires businesses to obtain user consent before collecting their data.

Lack of skilled professionals is expected to hamper the market. Web analytics requires specialized skills and expertise. Shortage of skilled professionals in this field has been registered. This makes it challenging for businesses to implement and utilize web analytics tools effectively.

Emerging Opportunities

Integration with other marketing technologies is expected to create lucrative opportunities in the market. Web analytics tools integrate with other marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, and advertising platforms, to provide a comprehensive view of customer behavior across different channels.

Moreover, web analytics tools use predictive analytics to forecast user behavior and identify opportunities for growth. For instance,

  • In March 2021, Piano, a prominent global subscription commerce and customer experience platform, announced its strategic partnership with AT Internet, a key French company specializing in digital analytics and contextual data. This collaboration brings together Piano's expertise in subscription commerce and customer experience with AT Internet's cutting-edge analytics solutions, enabling businesses to gain deep insights into customer behavior and preferences.

Scope of Web Analytics Market Report

The report on the global web analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attribute

Details

Report Title

Web Analytics Market – Global Industry Analysis, Growth, Share, Size, Trends and Forecast

Base Year

2022

Historic Data

2016-2021

Forecast Period

2023-2031

Segmentation

Types (Off-site and On-site) and Applications (Business & Market Research, Online Advertising, Behavioral Targeting, Global Traffic Management, Digital Rights Management, Online Fraud Detection, Personalization, and Others).

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Trends and Revenue Forecast

Key Players Covered in the Report

Adobe Systems Incorporated.; AT Internet; Clicktale; Google Analytics; MicroStrategy Incorporated; Mixpanel; Teradata Corporation; Omniture Inc.; Webtrends Corp.; and Yahoo Analytics.

Global Web Analytics Market Segment Insights

Types Segment Analysis

On the basis of types, the web analytics market share is bifurcated into off-site and on-site. The on-site segment is expected to represent a key market share during the forecast period, owing to the adoption of various types of applications.

Enterprises with a large amount of web data prefer onsite web analytics, as it enables analysis of user behavior on their website. This includes identifying revenue drivers and customer conversion pointers, which help to measure the commercial performance of the website.

Web Analytics Market Types
Application Segment Analysis

Based on applications, the web analytics market is segmented into business & market research, online advertising, behavioral targeting, global traffic management, digital rights management, online fraud detection, personalization, and others.

The business & market research segment is anticipated to expand at a high CAGR during the forecast period, owing to the rising investment for enhancement of web content traffic from business and market research organizations.    

The digital rights management segment is expected to propel the market in the coming years. It manages online presence on social media platforms such as Instagram, Twitter, and Facebook by analyzing, creating, and publishing content posts.  For instance,

  • In February 2023, DAS42, a key consulting and professional services provider in the cloud-based data analytics industry, has recently been awarded the Data Analytics Partner Specialization in Google Cloud Partner Advantage. This recognition is a testament to DAS42's exceptional expertise and proficiency in utilizing Google Cloud technology to develop cutting-edge solutions for its clients. Its demonstrated skills and capabilities have earned it this prestigious specialization.

    

Web Analytics Market Applications                                                              

Web Analytics Market Regional Analysis

Based on regions, the web analytics market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is projected to dominate the market in the coming years, owing to the wide adoption of advanced and latest technology among various organizations.

The presence of key global players, especially in the US, acts as a key driving factor for the market growth in the region. Moreover, increasing marketing services and social media presence in this region is a key driver for the regional market growth. For instance,

  • In March 2023, Datajoin, a Utah-based integration solutions company, unveiled its Digital Analytics Integrations for both Adobe Analytics and Google Analytics teams. This groundbreaking development expands the capabilities of digital analytics tools, going beyond website metrics to facilitate customer acquisition for businesses. Datajoin empowers marketers to optimize their use of marketing automation and advertising platforms by connecting web analytics data.

Web Analytics Market Region

Segments

Types

  • Off-site
  • On-site

Applications

  • Business & Market Research
  • Online Advertising
  • Behavioral Targeting
  • Global Traffic Management
  • Digital Rights Management
  • Online Fraud Detection
  • Personalization
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Adobe Systems Incorporated.
  • AT Internet
  • Clicktale
  • Google Analytics
  • MicroStrategy Incorporated
  • Mixpanel
  • Teradata Corporation
  • Omniture Inc.
  • Webtrends Corp.
  • Yahoo Analytics

Competitive Landscape

Some key players competing in the global web analytics market include Adobe Systems Incorporated.; AT Internet; Clicktale; Google Analytics; MicroStrategy Incorporated; Mixpanel; Teradata Corporation; Omniture Inc.; Webtrends Corp.; and Yahoo Analytics.

These major companies are actively engaged in various market strategies, including mergers, product launches, and expansion of production units, to diversify their business operations and increase their existing consumer base. For instance,

  • In June 2022, Snap Inc. and Google Cloud joined forces to leverage Google's advanced data, analytics, and AI/ML technologies for the development of Snapchat. This collaboration involves Snap's adoption of Google Cloud TPU for deep learning recommendation models, resulting in an improved user experience and personalized solutions. This partnership builds upon their longstanding relationship spanning over a decade.

  • In January 2022, the IBM Institute for Business Value, in collaboration with the National Retail Federation, the largest retail trade association worldwide, published their latest global study titled, ‘Consumers want it all’. This study highlights the growing consumer inclination towards sustainability and the emergence of diverse shopping patterns across various digital, physical, and mobile touchpoints.

Web Analytics Market Key Players

Frequently Asked Questions

Some of the key players competing in the global web analytics market include Google Analytics, Omniture Inc., Webtrends Corp., and Yahoo Analytics.

North America is projected to dominate the market in the coming years owing to the wide adoption of advanced and latest technology among various organizations to enhance their websites publishing about services and products.

The on-site segment is expected to represent a key market share during the forecast period owing to the wide adoption of the types for various applications especially online advertising and online fraud detection purposes across industries.

The Web Analytics Market is studied from 2023 - 2031.

Web Analytics Market is growing at a CAGR of 17.9% in forecast period.

The global Web Analytics Market size was valued at USD 4.90 Billion in 2022.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Web Analytics Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Web Analytics Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Web Analytics Market - Supply Chain
  4.5. Global Web Analytics Market Forecast
     4.5.1. Web Analytics Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Web Analytics Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Web Analytics Market Absolute $ Opportunity
5. Global Web Analytics Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Web Analytics Market Size and Volume Forecast by Types
     5.3.1. Off-site
     5.3.2. On-site
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Web Analytics Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Web Analytics Market Size and Volume Forecast by Applications
     6.3.1. Business & Market Research
     6.3.2. Online Advertising
     6.3.3. Behavioral Targeting
     6.3.4. Global Traffic Management
     6.3.5. Digital Rights Management
     6.3.6. Online Fraud Detection
     6.3.7. Personalization
     6.3.8. Others
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Web Analytics Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Web Analytics Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Web Analytics Demand Share Forecast, 2019-2026
8. North America Web Analytics Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Web Analytics Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Web Analytics Market Size and Volume Forecast by Types
     8.4.1. Off-site
     8.4.2. On-site
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Web Analytics Market Size and Volume Forecast by Applications
     8.7.1. Business & Market Research
     8.7.2. Online Advertising
     8.7.3. Behavioral Targeting
     8.7.4. Global Traffic Management
     8.7.5. Digital Rights Management
     8.7.6. Online Fraud Detection
     8.7.7. Personalization
     8.7.8. Others
  8.8. Basis Point Share (BPS) Analysis by Applications
  8.9. Y-o-Y Growth Projections by Applications
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Web Analytics Demand Share Forecast, 2019-2026
9. Latin America Web Analytics Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Web Analytics Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Web Analytics Market Size and Volume Forecast by Types
     9.4.1. Off-site
     9.4.2. On-site
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Web Analytics Market Size and Volume Forecast by Applications
     9.7.1. Business & Market Research
     9.7.2. Online Advertising
     9.7.3. Behavioral Targeting
     9.7.4. Global Traffic Management
     9.7.5. Digital Rights Management
     9.7.6. Online Fraud Detection
     9.7.7. Personalization
     9.7.8. Others
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Web Analytics Demand Share Forecast, 2019-2026
10. Europe Web Analytics Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Web Analytics Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Web Analytics Market Size and Volume Forecast by Types
     10.4.1. Off-site
     10.4.2. On-site
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Web Analytics Market Size and Volume Forecast by Applications
     10.7.1. Business & Market Research
     10.7.2. Online Advertising
     10.7.3. Behavioral Targeting
     10.7.4. Global Traffic Management
     10.7.5. Digital Rights Management
     10.7.6. Online Fraud Detection
     10.7.7. Personalization
     10.7.8. Others
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Web Analytics Demand Share Forecast, 2019-2026
11. Asia Pacific Web Analytics Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Web Analytics Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Web Analytics Market Size and Volume Forecast by Types
     11.4.1. Off-site
     11.4.2. On-site
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Web Analytics Market Size and Volume Forecast by Applications
     11.7.1. Business & Market Research
     11.7.2. Online Advertising
     11.7.3. Behavioral Targeting
     11.7.4. Global Traffic Management
     11.7.5. Digital Rights Management
     11.7.6. Online Fraud Detection
     11.7.7. Personalization
     11.7.8. Others
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Web Analytics Demand Share Forecast, 2019-2026
12. Middle East & Africa Web Analytics Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Web Analytics Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Web Analytics Market Size and Volume Forecast by Types
     12.4.1. Off-site
     12.4.2. On-site
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Web Analytics Market Size and Volume Forecast by Applications
     12.7.1. Business & Market Research
     12.7.2. Online Advertising
     12.7.3. Behavioral Targeting
     12.7.4. Global Traffic Management
     12.7.5. Digital Rights Management
     12.7.6. Online Fraud Detection
     12.7.7. Personalization
     12.7.8. Others
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Web Analytics Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Web Analytics Market: Market Share Analysis
  13.2. Web Analytics Distributors and Customers
  13.3. Web Analytics Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Adobe Systems Incorporated. AT Internet Clicktale Google Analytics MicroStrategy Incorporated Mixpanel Teradata Corporation Omniture Inc. Webtrends Corp. Yahoo Analytics

Methodology

Our Clients

Pfizer
Dassault Aviation
General Mills
Deloitte
Microsoft
General Electric
FedEx Logistics
sinopec