The Global Water Flosser Market size was valued at USD 942.25 Million in 2022 and is expected to surpass USD 1400.27 Million by 2031, expanding at a CAGR of 4.5% during the forecast period, 2023–2031. The growth of the market is attributed to the increasing awareness about oral care. Moreover, the rising occurrence of dental diseases especially among children is estimated to increase the product demand during the forecast period.
A water flosser is a hand-held gadget that sprays streams of water in and around teeth to eliminate foods stuck between teeth. People who face dental problems and adopting for braces or permanent or fixed bridges are group commonly using water flosser. Thus, a water flosser is widely used to efficiently clean dental implants, bridges, crowns, and veneers.
According to the Centers for Disease Control and Prevention (CDC), more than 90% of adults in the U.S. had cavity issues in 2016. The dental diseases are mainly caused due to the accretion of food remains, which results to build up plaque between teeth. The water flosser helps in the prevention of causing such diseases as it can easily remove food remains before they start forming plaque around teeth.
Additionally, the rapidly growing medical tourism industry globally is expected to have a major positive impact for the market growth. Furthermore, government initiatives and support through different organizations or bodies to spread wide awareness about dental cleaning and oral care present major aspects for the market expansion. The rising geriatric population across the globe is another key factor anticipated to raise product demand.
The rapid urbanization and growing awareness about living a healthy life and personal care are also likely to fuel the market growth. A large number of population using tobacco or indulge in smoking in developing economies such as China and India has resulted in expanding cases of dental problems mainly tooth decay and gum diseases. Therefore, the increasing demand for dental procedures in these countries is propelling the market growth.
Market Trends, Drivers, Restraints, and Opportunities
Growing consumption of tobacco products and rising cases of oral health issues are expected to propel market growth during the forecast period.
Rising demand for teeth whitening products and mouthwash is boosting the global water flosser market.
Increasing disposable income of consumers and their changing lifestyle for better standard of living are projected to fuel the market growth.
Increasing production of new advanced products due to technological advancement is expected to drive in the market expansion.
Lack of awareness and knowledge about the products especially in developing countries are projected to hinder the market growth during the forecast period.
High demand for oral care products is anticipated to offer a huge opportunity for the market expansion.
Scope of Water Flosser Market Report
The report on the global water flosser market includes an assessment of the market, trends, segments, and regional markets. Overview as well as dynamics have also been involved in the report.
Global Water Flosser Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Products (Cordless and Countertop) and Applications (Hospitals, Dental Clinics, and Home Cares)
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Company Share, Growth Factors, Market Analysis and Size, Competitive Landscape, and Trends, and Revenue Forecast
Key Players Covered in the Report
Water Pik, Inc.; ToiletTree Products, Inc.; Ginsey Home Solutions; Oral Breeze; Koninklijke Philips N.V.; Procter & Gamble; Aquapick; Shenzhen Relish Technology Co., Ltd.; Hydro Floss; and S. C. Johnson & Son, Inc.
Global Water Flosser Market Segment Insights
Cordless segment is expected to hold a robust market share
Based on products, the market is segmented into cordless and countertop. The cordless segment dominated the global water flosser market in 2020 and is projected to exhibit a robust CARG during the forecast period. Growing demand for feasible and portable electronic devices for oral care is a key driving factor boosting the demand for cordless water flosser.
According to a global clinical report, the cordless products are 93% more effective than string floss in decreasing gum bleeding and 52% more effective in reducing gingivitis. On the other hand, the countertop segment is predicted to witness substantial growth during the targeted period from 2021 to 2028. The segment growth can be attributed due to its large water reservoir capacity, high water pressure, and are user-friendly products.
Dental clinics segment dominated the market
On the basis of applications, the market is classified into hospitals, dental clinics, and home cares. The dental clinic segment held a dominant share accounting for more than 45% of the global market revenue in 2020. Increasing demand for professional dental care and rapid growth of numerous advanced clinics owing to growing cases of oral diseases are key driving factors for propelling the segment growth.
According to the CDC report in 2016, 84% of American aged from 2 to 17 years went to dentists for various oral related issues. The homes care segment is likely to witness the fastest CAGR of 5.4% during the forecast period, 2021 to 2028 due to rising awareness about maintaining oral hygiene. Additionally, high prices of dental treatments in clinics and hospitals is another key factor that push to adopt home care treatment, thus, expanding the segment growth.
Asia Pacific is the fastest-growing region
In terms of regions, the global water flosser market is categorized as Asia Pacific, North America, Latin America, Europe and Middle East & Africa. The market in North America is anticipated to grow at a healthy rate during the analysis period owing to the rising number of targeted population and wide awareness about oral care and hygiene among a large number of population in the region.
Furthermore, growing cases of gum diseases are likely to increase the product demand, thereby, boosting the regional market growth. However, the market in Asia Pacific is expected to be the fastest-growing regional market in the coming years on account of the rising awareness about dental health and growing healthcare spending from several governments in the region.
The global water flosser market has been segmented in terms of
- Dental Clinics
- Home Cares
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
Some major players competing in the global water flosser market include Water Pik, Inc.; ToiletTree Products, Inc.; Ginsey Home Solutions; Oral Breeze; Koninklijke Philips N.V.; Procter & Gamble; Aquapick; Shenzhen Relish Technology Co., Ltd.; Hydro Floss; and S. C. Johnson & Son, Inc. These businesses focus on product modernization to gain their greater share in the global market.
Water Pik, Inc. is a major manufacturer of advanced personal healthcare products sold under the Waterpik brand name. The company’s products are sold over a variety of channels, such as drug store chains, mass-merchandisers, and specialty retailers. Its headquartered is in Fort Collins, CO, which operates facilities in the U.S., Canada and the United Kingdom. With its persistent commitment to modernization, health and wellness, and sustainability, the company has been recognized for award-winning design and technology, plus it has acquired over 500 patents during the last 50 years.
Recently, Waterpik presented ‘Waterpik Sonic-Fusion’ that provides an effective and one-step oral care treatment for a complete clean. Sonic-Fusion enables flossing and brushing at the same time.