The global wallpaper market size was USD 1.81 Billion in 2022 and is likely to reach USD 2.58 Billion by 2031, expanding at a CAGR of 4% during 2023–2031. Wallpapers are decorative layers applied on the walls, which are made from different materials such as paper, vinyl, and fabric. These are available in various colors and prints to fit a consumer’s preference and tastes and fashions.
Wallpapers come under the category of home décor and are used to beautify homes or offices. They help conceal flaws walls in rooms such as paint chipping or discoloration caused by water damage. These days, wallpapers are made using eco-friendly, durable, and sustainable materials; therefore, many users opt for wallpapers to improve the appearance of their rooms.
Wallpaper Market Trends, Drivers, Restraints, and Opportunities
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Rise in disposable income and rapid urbanization in many countries drive the wallpaper market.
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Increase in standard of living has compelled people to buy wallpapers and decorate their houses or offices with flair. This, in turn, is driving the market.
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Countries with a humid climate do not opt for wallpapers, as they can develop wrinkles or get damaged due to the weather. If walls are not constructed properly, water can seep through, which reduces the longevity of wallpapers, thus restraining the market.
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Wall papers are available in different design themes and can be customized as per the consumers’ needs, which in turn is likely to create opportunities in the market.
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Technological advancements and strategic activities by key players such as integration of eco-friendly and sustainable materials to manufacture wallpapers are creating lucrative opportunities for companies to leverage.
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The use of graphic designs drives market growth.
Scope of Wallpaper Market Report
The report on the global wallpaper market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes
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Details
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Report Title
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Wallpaper Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast
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Base Year
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2022
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Historic Data
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2016-2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Vinyl, Nonwoven, Paper, Fabric, and Others), End-users (Residential and Commercial)
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
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Key Players Covered in the Report
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Sangetsu Corp.; York Wallcoverings, Inc.; F. Schumacher & Co.; AS Creation Tapeten AG; Osborne & Little; The Romo Group; Grandeco; 4Walls; Marburger Tapetenfabrik; and Asian Paints
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Wallpaper Market Segment Insights
High Functionality Drives the Vinyl Segment
Based on product types, the wallpaper market can be segmented into vinyl, nonwoven, paper, fabric, and others. The vinyl segment dominated the market in 2019 and this trend is expected to continue during the forecast period. Damaged vinyl can easily be replaced and clean. Moreover, vinyl is fire-resistant, which increases its use among consumers, thus driving the segment.
Rapid urbanization and growing standard of living, people usually prefer employing eco-friendly and cost-effective wallpapers. Vinyl satisfies all these demands of consumers, making it a lucrative segment. The nonwoven segment is expected to expand at a significant CAGR due to growing demand for peel and stick wallpapers and their easy application. These wallpapers are easy to remove and do not leave behind any mark, residue, or cause damage to the wall.
High Commercialization of Wallpapers in Corporate Enterprises Drives Commercial Segment
Based on end-users, the market can be bifurcated into commercial and residential. The commercial segment uses wallpapers in offices, institutions or corporate enterprises to make it esthetically appealing. The trend of designing the interiors of offices and commercial areas is increasing, which further fuels the wallpaper market. Rapid urbanization and rise in per capita income of people drives the residential segment. Various construction projects are being undertaken, which is projected to boost the demand for wallpapers.
North America Dominates the Wallpaper Market
In terms of regions, the global wallpaper market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the wallpaper market due to the rise in disposable income and increase in the demand for fashionable décor among people. Additionally, launch of customized and improved products with different graphic designs has significantly fueled the market in the region.
The market in Asia Pacific is expected to grow at a robust pace due to the rise in population, increase in the number of developments and renovation projects, especially in developing countries such as India, China, and Japan. Strategic marketing activities by key players and the integration of eco-friendly, cost-effective, and durable wallpapers propels the demand for wallpapers in Asia Pacific.
Segments
Product Types
- Vinyl
- Nonwoven
- Paper
- Fabric
- Others
End-users
Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
Competitive Landscape
Key players in the global wallpaper market include Sangetsu Corp.; York Wallcoverings, Inc.; F. Schumacher & Co.; AS Creation Tapeten AG; Osborne & Little; The Romo Group; Grandeco; 4Walls; Marburger Tapetenfabrik; and Asian Paints. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence, and increase their market share.
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