Global Wallpaper Market

Global Wallpaper Market by Product Type (Vinyl, Nonwoven, Paper, Fabric, and Others), End-users (Residential and Commercial), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2021-2028

  • Report ID: MC-3610
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 202
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The global wallpaper market was valued at USD 1.67 billion in 2020 and is anticipated to expand at a CAGR of about 4% during the forecast period, between 2021 and 2028. Wallpapers are decorative layers applied on the walls, which are made from different materials such as paper, vinyl, and fabric. These are available in various colors and prints to fit a consumer’s preference and tastes and fashions.

Global Wallpaper Market summary

Wallpapers come under the category of home décor and are used to beautify homes or offices. They help conceal flaws walls in rooms such as paint chipping or discoloration caused by water damage. These days, wallpapers are made using eco-friendly, durable, and sustainable materials; therefore, many users opt for wallpapers to improve the appearance of their rooms.

Market Trends, Drivers, Restraints, and Opportunities:

  • Rise in disposable income and rapid urbanization in many countries drive the wallpaper market.
  • Increase in standard of living has compelled people to buy wallpapers and decorate their houses or offices with flair. This, in turn, is driving the market.
  • Countries with a humid climate do not opt for wallpapers, as they can develop wrinkles or get damaged due to the weather. If walls are not constructed properly, water can seep through, which reduces the longevity of wallpapers, thus restraining the market.
  • Wall papers are available in different design themes and can be customized as per the consumers’ needs, which in turn is likely to create opportunities in the market.
  • Technological advancements and strategic activities by key players such as integration of eco-friendly and sustainable materials to manufacture wallpapers are creating lucrative opportunities for companies to leverage.
  • The use of graphic designs drives market growth.

Scope of the report:

The report on the global wallpaper market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Wallpaper Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast

Base Year

2020

Historic Data

2018 & 2019

Forecast Period

2021–2028

Segmentation

Type (Vinyl, Nonwoven, Paper, Fabric, and Others), End-users (Residential and Commercial)

Regional Scope

Asia Pacific, North America, Europe, Latin America, and Middle East & Africa

Report Coverage

Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast

Key Players Covered in the Report

Sangetsu Corp.; York Wallcoverings, Inc.; F. Schumacher & Co.; AS Creation Tapeten AG; Osborne & Little; The Romo Group; Grandeco; 4Walls; Marburger Tapetenfabrik; and Asian Paints

Wallpaper Market Segment Insights:

High functionality drives the vinyl segment

Based on product types, the wallpaper market can be segmented into vinyl, nonwoven, paper, fabric, and others. The vinyl segment dominated the market in 2019 and this trend is expected to continue during the forecast period. Damaged vinyl can easily be replaced and clean. Moreover, vinyl is fire-resistant, which increases its use among consumers, thus driving the segment. Rapid urbanization and growing standard of living, people usually prefer employing eco-friendly and cost-effective wallpapers. Vinyl satisfies all these demands of consumers, making it a lucrative segment. The nonwoven segment is expected to expand at a significant CAGR due to growing demand for peel and stick wallpapers and their easy application. These wallpapers are easy to remove and do not leave behind any mark, residue, or cause damage to the wall.

Global Wallpaper Market taxonomy

High commercialization of wallpapers in corporate enterprises drives the commercial segment

Based on end-users, the market can be bifurcated into commercial and residential. The commercial segment uses wallpapers in offices, institutions or corporate enterprises to make it esthetically appealing. The trend of designing the interiors of offices and commercial areas is increasing, which further fuels the wallpaper market. Rapid urbanization and rise in per capita income of people drives the residential segment. Various construction projects are being undertaken, which is projected to boost the demand for wallpapers.

North America dominates the global market

In terms of regions, the global wallpaper market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the wallpaper market due to the rise in disposable income and increase in the demand for fashionable décor among people. Additionally, launch of customized and improved products with different graphic designs has significantly fueled the market in the region. The market in Asia Pacific is expected to grow at a robust pace due to the rise in population, increase in the number of developments and renovation projects, especially in developing countries such as India, China, and Japan. Strategic marketing activities by key players and the integration of eco-friendly, cost-effective, and durable wallpapers propels the demand for wallpapers in Asia Pacific.

Segments

Segments covered in the report
By Product Types

  • Vinyl
  • Nonwoven
  • Paper
  • Fabric
  • Others

By End-users

  • Residential
  • Commercial

By Regions

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

By Key Players

  • Sangetsu Corp.
  • York Wallcoverings, Inc.
  • F. Schumacher & Co.
  • AS Creation Tapeten AG
  • Osborne & Little
  • The Romo Group
  • Grandeco
  • 4Walls
  • Marburger Tapetenfabrik
  • Asian Paints

 

Competitive Landscape

Key players in the global wallpaper market include Sangetsu Corp.; York Wallcoverings, Inc.; F. Schumacher & Co.; AS Creation Tapeten AG; Osborne & Little; The Romo Group; Grandeco; 4Walls; Marburger Tapetenfabrik; and Asian Paints. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence, and increase their market share.

Global Wallpaper Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Wallpaper Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Wallpaper Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Wallpaper Market - Supply Chain
  4.5. Global Wallpaper Market Forecast
     4.5.1. Wallpaper Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Wallpaper Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Wallpaper Market Absolute $ Opportunity
5. Global Wallpaper Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Wallpaper Market Size and Volume Forecast by Types
     5.3.1. Vinyl
     5.3.2. Nonwoven
     5.3.3. Paper
     5.3.4. Fabric
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Wallpaper Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Wallpaper Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Wallpaper Demand Share Forecast, 2019-2026
7. North America Wallpaper Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Wallpaper Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Wallpaper Market Size and Volume Forecast by Types
     7.4.1. Vinyl
     7.4.2. Nonwoven
     7.4.3. Paper
     7.4.4. Fabric
     7.4.5. Others
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Wallpaper Demand Share Forecast, 2019-2026
8. Latin America Wallpaper Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Wallpaper Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Wallpaper Market Size and Volume Forecast by Types
     8.4.1. Vinyl
     8.4.2. Nonwoven
     8.4.3. Paper
     8.4.4. Fabric
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Wallpaper Demand Share Forecast, 2019-2026
9. Europe Wallpaper Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Wallpaper Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Wallpaper Market Size and Volume Forecast by Types
     9.4.1. Vinyl
     9.4.2. Nonwoven
     9.4.3. Paper
     9.4.4. Fabric
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Wallpaper Demand Share Forecast, 2019-2026
10. Asia Pacific Wallpaper Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Wallpaper Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Wallpaper Market Size and Volume Forecast by Types
     10.4.1. Vinyl
     10.4.2. Nonwoven
     10.4.3. Paper
     10.4.4. Fabric
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Wallpaper Demand Share Forecast, 2019-2026
11. Middle East & Africa Wallpaper Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Wallpaper Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Wallpaper Market Size and Volume Forecast by Types
     11.4.1. Vinyl
     11.4.2. Nonwoven
     11.4.3. Paper
     11.4.4. Fabric
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Wallpaper Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Wallpaper Market: Market Share Analysis
  12.2. Wallpaper Distributors and Customers
  12.3. Wallpaper Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Sangetsu Corp.
     12.4.2. York Wallcoverings, Inc.
     12.4.3. F. Schumacher & Co.
     12.4.4. AS Creation Tapeten AG
     12.4.5. Osborne & Little
     12.4.6. The Romo Group
     12.4.7. Grandeco
     12.4.8. 4W

Segments covered in the report
By Product Types

  • Vinyl
  • Nonwoven
  • Paper
  • Fabric
  • Others

By End-users

  • Residential
  • Commercial

By Regions

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

By Key Players

  • Sangetsu Corp.
  • York Wallcoverings, Inc.
  • F. Schumacher & Co.
  • AS Creation Tapeten AG
  • Osborne & Little
  • The Romo Group
  • Grandeco
  • 4Walls
  • Marburger Tapetenfabrik
  • Asian Paints

 

Key players in the global wallpaper market include Sangetsu Corp.; York Wallcoverings, Inc.; F. Schumacher & Co.; AS Creation Tapeten AG; Osborne & Little; The Romo Group; Grandeco; 4Walls; Marburger Tapetenfabrik; and Asian Paints. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence, and increase their market share.

Global Wallpaper Market keyplayers

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