Vitamin Fortified and Mineral Enriched Food & Beverage Market

Vitamin Fortified and Mineral Enriched Food & Beverage Market by Product Types (Dairy Products, Cereal-based Products, Infant Formulas, Beverages, and Others), Applications (Convenience Stores, Supermarkets/Hypermarkets, Online Retail Store, Pharmacy/Drug Store, and Others), and Geography (South Africa, Nigeria, Egypt, and Rest of Africa) - Africa Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: FB-3738
  • Author: Growth Market Reports
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  • No. Of Pages: 176
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The Africa vitamin fortified and mineral enriched food & beverage market size is projected to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the increasing health awareness and growing adaptation of healthy eating habits. Fortification of the food comprises of addition of nutrients to the food products to boost the nutritional values. Fortified food products & beverages have added vitamins, minerals, and other micronutrients. Micronutrients are necessary for important body functions and metabolism. Human body cannot itself form micronutrients. Therefore, the micronutrients are added to the food products externally during production. Micronutrients are capable of creating chemicals that have vitamins and minerals. These chemicals are normally tasteless and odorless when added to the food. Some foods naturally have certain types of micronutrients, but these micronutrients are lost through cooking or storage. Food producers add those nutrients back in the food to enhance its nutritional values. ‌Adding nutrients to foods can help the body easily to fulfill its requirements.

Vitamin Fortified and Mineral Enriched Food & Beverage Market key takeaways

These nutrients are found in meat and vegetables. Most fortified foods are packaged and processed. The most common type of fortified food products include breakfast cereals, bread, eggs, fruit juice, soy milk & other milk alternatives, milk, yogurt, and salt. Multiple nutrients are added to the fortified food products such as folic acid, vitamin A, vitamin B6, vitamin B12, calcium, vitamin D, vitamin E, iron, and iodine. For instance, eggs and milk products are fortified with omega-3 fatty acids. These products are cost-effective and still have similar nutritional value. They also help in preventing nutrition-related illness.

Market Trends, Drivers, Restraints and Opportunities

  • Rising health awareness and increasing proclivity for vitamin enriched food products are the major factor propelling the market expansion.
  • Growing consumer interest for immunity-enhancing diet and food habits is estimated to propel the market growth in the coming years.
  • Public health problems owing to micronutrient deficiencies, disability, premature death, and reduced work capacity resulted into the significant progress in Africa for food fortification. This is expected to spur the market expansion during the forecast period.
  • Risks for side effects associated with nutrients fortification is expected to hamper the market growth in the next few years.
  • Industrial growth with various programs related to manufacturing of mineral enriched food products is expected to create numerous opportunities for the market growth during the forecast period.

Scope of the Report

The report on the Africa vitamin fortified and mineral enriched food & beverage market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Vitamin Fortified and Mineral Enriched Food & Beverage Market - Africa Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Product Types (Dairy Products, Cereal-based Products, Infant Formulas, Beverages, and Others) and Applications (Convenience Stores, Supermarkets/Hypermarkets, Online Retail Store, Pharmacy/Drug Store, and Others)

Geographical Scope

South Africa, Nigeria, Egypt, and Rest of Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Nestle SA; Abbott; PepsiCo, Inc.; and Kellogg Company

 

Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Segment Insights

Cereal-based products segment is projected to expand at a considerable CAGR

Based on product types, the market is segregated into dairy products, cereal based products, infant formulas, beverages, and others. The cereal-based products segment is projected to expand at a considerable CAGR during the forecast period owing to the high demand for ready-to-eat cereals. Moreover, growing demand for vitamin D enriched food products and low cost associated with cereal fortification are major factors that can fuel the growth of the market segment. On the other hand, the dairy products segment is anticipated to hold a considerable market share in coming years owing to rising implementation of milk fortification programs and increasing demand for milk, yoghurt, and cheese.

Vitamin Fortified and Mineral Enriched Food & Beverage Market by types

Supermarkets/hypermarkets segment is expected to grow at a rapid pace

On the basis of applications, the Africa vitamin fortified and mineral enriched food & beverage market is divided into convenience stores, supermarkets/hypermarkets, online retail store, pharmacy/drug store, and others. The supermarkets/hypermarkets segment is expected to grow at a rapid pace during the projected period due to rapid rise of the middle-class, increasing disposable income, and increased demand for processed foods. Additionally, the customers are shifting from daily shopping to weekly or monthly shopping due to increased store capacity through refrigerators, growing access to public transportation, and ownership of private vehicles. This has fuel the growth of the market segment in the coming years.

Vitamin Fortified and Mineral Enriched Food & Beverage Market by ap[plications

South Africa is anticipated to constitute a key market share

In terms of geography, the market is classified as South Africa, Nigeria, Egypt, and Rest of Africa. South Africa is anticipated to constitute a key share of the market during the projected period owing to, rising trend of fitness activities and fast moving lifestyle in the country. Moreover, the growing demand for vitamin and mineral fortified food products among the vegan population is one of the major reasons behind the rapid expansion of the market in the country. Additionally, the foremost preference of consumers for the products with natural ingredients is estimated to boost the market growth in the coming years.

Segments

Segments Covered in the Report
The Africa vitamin fortified and mineral enriched food & beverage market has been segmented on the basis of

Product Types

  • Dairy Products
  • Cereal based products
  • Infant Formulas
  • Beverages
  • Others
Applications
  • Convenience Stores
  • Supermarkets/Hypermarkets
  • Online Retail Store
  • Pharmacy/Drug Store
  • Others
Geography
  • South Africa
  • Nigeria
  • Egypt
  • Rest of Africa
Key Players
  • Nestle SA
  • Abbott
  • PepsiCo, Inc.
  • Kellogg Company

Competitive Landscape

Key players competing in the Africa vitamin fortified and mineral enriched food & beverage market are Nestle SA; Abbott; PepsiCo, Inc.; and Kellogg Company. Companies are focusing on marketing strategies, merger, acquisition, expansions, and partnership with each other for product launches with healthier ingredients and food supplements to expand their market share.

Vitamin Fortified and Mineral Enriched Food & Beverage Market by key players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Vitamin Fortified and Mineral Enriched Food & Beverage Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Vitamin Fortified and Mineral Enriched Food & Beverage Market - Supply Chain
  4.5. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Forecast
     4.5.1. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Absolute $ Opportunity
5. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
     5.3.1. Convenience Stores
     5.3.2. Supermarkets/Hypermarkets
     5.3.3. Online Retail Store
     5.3.4. Pharmacy/Drug Store
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
7. North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
     7.4.1. Convenience Stores
     7.4.2. Supermarkets/Hypermarkets
     7.4.3. Online Retail Store
     7.4.4. Pharmacy/Drug Store
     7.4.5. Others
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
8. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
     8.4.1. Convenience Stores
     8.4.2. Supermarkets/Hypermarkets
     8.4.3. Online Retail Store
     8.4.4. Pharmacy/Drug Store
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
9. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
     9.4.1. Convenience Stores
     9.4.2. Supermarkets/Hypermarkets
     9.4.3. Online Retail Store
     9.4.4. Pharmacy/Drug Store
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
10. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
     10.4.1. Convenience Stores
     10.4.2. Supermarkets/Hypermarkets
     10.4.3. Online Retail Store
     10.4.4. Pharmacy/Drug Store
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
11. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
     11.4.1. Convenience Stores
     11.4.2. Supermarkets/Hypermarkets
     11.4.3. Online Retail Store
     11.4.4. Pharmacy/Drug Store
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market: Market Share Analysis
  12.2. Vitamin Fortified and Mineral Enriched Food & Beverage Distributors and Customers
  12.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Nestle SA
     12.4.2. Abbott
     12.4.3. PepsiCo, Inc.
     12.4.4. Kellogg Company

Segments Covered in the Report
The Africa vitamin fortified and mineral enriched food & beverage market has been segmented on the basis of

Product Types

  • Dairy Products
  • Cereal based products
  • Infant Formulas
  • Beverages
  • Others
Applications
  • Convenience Stores
  • Supermarkets/Hypermarkets
  • Online Retail Store
  • Pharmacy/Drug Store
  • Others
Geography
  • South Africa
  • Nigeria
  • Egypt
  • Rest of Africa
Key Players
  • Nestle SA
  • Abbott
  • PepsiCo, Inc.
  • Kellogg Company

Key players competing in the Africa vitamin fortified and mineral enriched food & beverage market are Nestle SA; Abbott; PepsiCo, Inc.; and Kellogg Company. Companies are focusing on marketing strategies, merger, acquisition, expansions, and partnership with each other for product launches with healthier ingredients and food supplements to expand their market share.

Vitamin Fortified and Mineral Enriched Food & Beverage Market by key players

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