Report Description
The Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market size was valued at USD 62.82 Billion in 2022 and is expected to surpass USD 116.66 Billion by 2031, expanding at a CAGR of 7.12% during the forecast period, 2023 – 2031. The growth of the market is attributed to the increasing health awareness and growing adaptation of healthy eating habits. Fortification of the food comprises of addition of nutrients to the food products to boost the nutritional values. Fortified food products & beverages have added vitamins, minerals, and other micronutrients. Micronutrients are necessary for important body functions and metabolism.
Human body cannot itself form micronutrients. Therefore, the micronutrients are added to the food products externally during production. Micronutrients are capable of creating chemicals that have vitamins and minerals. These chemicals are normally tasteless and odorless when added to the food. Some foods naturally have certain types of micronutrients, but these micronutrients are lost through cooking or storage. Food producers add those nutrients back in the food to enhance its nutritional values. Adding nutrients to foods can help the body easily to fulfill its requirements.
These nutrients are found in meat and vegetables. Most fortified foods are packaged and processed. The most common type of fortified food products include breakfast cereals, bread, eggs, fruit juice, soy milk & other milk alternatives, milk, yogurt, and salt. Multiple nutrients are added to the fortified food products such as folic acid, vitamin A, vitamin B6, vitamin B12, calcium, vitamin D, vitamin E, iron, and iodine. For instance, eggs and milk products are fortified with omega-3 fatty acids. These products are cost-effective and still have similar nutritional value. They also help in preventing nutrition-related illness.
Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Trends, Drivers, Restraints and Opportunities
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Rising health awareness and increasing proclivity for vitamin enriched food products are the major factor propelling the market expansion.
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Growing consumer interest for immunity-enhancing diet and food habits is estimated to propel the market growth in the coming years.
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Public health problems owing to micronutrient deficiencies, disability, premature death, and reduced work capacity resulted into the significant progress in Africa for food fortification. This is expected to spur the market expansion during the forecast period.
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Risks for side effects associated with nutrients fortification is expected to hamper the market growth in the next few years.
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Industrial growth with various programs related to manufacturing of mineral enriched food products is expected to create numerous opportunities for the market growth during the forecast period.
Scope of Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Report
The report on the Africa vitamin fortified and mineral enriched food & beverage market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Vitamin Fortified and Mineral Enriched Food & Beverage Market - Africa Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Product Types (Dairy Products, Cereal-based Products, Infant Formulas, Beverages, and Others) and Applications (Convenience Stores, Supermarkets/Hypermarkets, Online Retail Store, Pharmacy/Drug Store, and Others)
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Geographical Scope
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South Africa, Nigeria, Egypt, and Rest of Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Nestle SA; Abbott; PepsiCo, Inc.; and Kellogg Company
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Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Segment Insights
Cereal-based products segment is projected to expand at a considerable CAGR
Based on product types, the market is segregated into dairy products, cereal based products, infant formulas, beverages, and others. The cereal-based products segment is projected to expand at a considerable CAGR during the forecast period owing to the high demand for ready-to-eat cereals. Moreover, growing demand for vitamin D enriched food products and low cost associated with cereal fortification are major factors that can fuel the growth of the market segment.
On the other hand, the dairy products segment is anticipated to hold a considerable market share in coming years owing to rising implementation of milk fortification programs and increasing demand for milk, yoghurt, and cheese.
Supermarkets/hypermarkets segment is expected to grow at a rapid pace
On the basis of applications, the Africa vitamin fortified and mineral enriched food & beverage market is divided into convenience stores, supermarkets/hypermarkets, online retail store, pharmacy/drug store, and others. The supermarkets/hypermarkets segment is expected to grow at a rapid pace during the projected period due to rapid rise of the middle-class, increasing disposable income, and increased demand for processed foods.
Additionally, the customers are shifting from daily shopping to weekly or monthly shopping due to increased store capacity through refrigerators, growing access to public transportation, and ownership of private vehicles. This has fuel the growth of the market segment in the coming years.
South Africa is anticipated to constitute a key market share
In terms of geography, the market is classified as South Africa, Nigeria, Egypt, and Rest of Africa. South Africa is anticipated to constitute a key share of the market during the projected period owing to, rising trend of fitness activities and fast moving lifestyle in the country. Moreover, the growing demand for vitamin and mineral fortified food products among the vegan population is one of the major reasons behind the rapid expansion of the market in the country. Additionally, the foremost preference of consumers for the products with natural ingredients is estimated to boost the market growth in the coming years.
Segments
The Africa vitamin fortified and mineral enriched food & beverage market has been segmented on the basis of
Product Types
- Dairy Products
- Cereal based products
- Infant Formulas
- Beverages
- Others
Applications
- Convenience Stores
- Supermarkets/Hypermarkets
- Online Retail Store
- Pharmacy/Drug Store
- Others
Geography
- South Africa
- Nigeria
- Egypt
- Rest of Africa
Key Players
Competitive Landscape
Key players competing in the Africa vitamin fortified and mineral enriched food & beverage market are Nestle SA; Abbott; PepsiCo, Inc.; and Kellogg Company. Companies are focusing on marketing strategies, merger, acquisition, expansions, and partnership with each other for product launches with healthier ingredients and food supplements to expand their market share.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Vitamin Fortified and Mineral Enriched Food & Beverage Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Vitamin Fortified and Mineral Enriched Food & Beverage Market - Supply Chain
4.5. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Forecast
4.5.1. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Absolute $ Opportunity
5. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
5.3.1. Convenience Stores
5.3.2.
Supermarkets/Hypermarkets
5.3.3.
Online Retail Store
5.3.4.
Pharmacy/Drug Store
5.3.5.
Others
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
7. North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
7.4.1. Convenience Stores
7.4.2.
Supermarkets/Hypermarkets
7.4.3.
Online Retail Store
7.4.4.
Pharmacy/Drug Store
7.4.5.
Others
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
8. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
8.4.1. Convenience Stores
8.4.2.
Supermarkets/Hypermarkets
8.4.3.
Online Retail Store
8.4.4.
Pharmacy/Drug Store
8.4.5.
Others
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
9. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
9.4.1. Convenience Stores
9.4.2.
Supermarkets/Hypermarkets
9.4.3.
Online Retail Store
9.4.4.
Pharmacy/Drug Store
9.4.5.
Others
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
10. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
10.4.1. Convenience Stores
10.4.2.
Supermarkets/Hypermarkets
10.4.3.
Online Retail Store
10.4.4.
Pharmacy/Drug Store
10.4.5.
Others
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
11. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market Size and Volume Forecast by Applications
11.4.1. Convenience Stores
11.4.2.
Supermarkets/Hypermarkets
11.4.3.
Online Retail Store
11.4.4.
Pharmacy/Drug Store
11.4.5.
Others
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Vitamin Fortified and Mineral Enriched Food & Beverage Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Vitamin Fortified and Mineral Enriched Food & Beverage Market: Market Share Analysis
12.2. Vitamin Fortified and Mineral Enriched Food & Beverage Distributors and Customers
12.3. Vitamin Fortified and Mineral Enriched Food & Beverage Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Nestle SA
12.4.2.
Abbott
12.4.3.
PepsiCo, Inc.
12.4.4.
Kellogg Company