The Asia Pacific video streaming market size was around USD 14754.30 Million in 2022 and is anticipated to reach USD 74994.60 Million by 2031, accelerating at a CAGR of 19.8% during the forecast period, 2023–2031. The growth of the market is attributed to rising adoption of technologies such as artificial intelligence and blockchain to enhance the video streaming.
A continuous transfer of videos from a server to a user is known as video streaming. Video streaming helps user to watch videos online without downloading them. Streamed video include Tv shows, movies, livestream videos, and YouTube videos. A prerecorded media file maintained on a distant server is usually the starting point for video transmissions.
When the server receives a client request, the video file's content is compressed and transmitted in parts to the requesting device. Video and audio files are divided into data packets, each containing a little amount of information. To communicate data via a network, a transmission protocol is typically employed, such as User Datagram Protocol (UDP) or Transmission Control Protocol (TCP). After the data packets are received by the requesting client, the data is decompressed and interpreted by a video player on the user’s end.
Asia Pacific Video Streaming Market Trends, Drivers, Restraints, and Opportunities
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Increased usage of cloud-based video streaming technologies for extending the reach of video content is projected to drive the market.
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Innovations and cost reductions in video services are estimated to fuel the market during forecast period.
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Increasing use of smartphones with rapid internet technology such as LTE, 4G, and 3G has driven the video streaming market.
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Lack of digital connectivity in the rural areas act a major factor that hinders the market growth.
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Technological advancement in the field of video streaming is anticipated to create lucrative opportunities for the market players.
Scope of the Asia Pacific Video Streaming Market Report
The report on the Asia Pacific video streaming market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Video Streaming Market - Asia Pacific Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Solutions (Internet Protocol TV, Over the Top, and Pay-tv), Streaming (Non-linear Video Streaming and Live Video Streaming), Platforms (Laptops & Desktops, Gaming Consoles, Smart TV, and Smart Phones & Tablets), Services (Training & Support, Consulting, and Managed Services), Revenue Models (Subscription, Advertising, and Rental), Applications (Web Browsing & Advertising, Real-time Entertainment, Gaming, E-learning, Social Networking, and Others), Users (Commercial and Residential), Deployments (On-premise and Cloud)
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Regional Scope
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India, China, Japan, South Korea, Singapore, and Australia
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Google Inc., Amazon Web Series, Inc., Microsoft Corporation, Tencent, iQIYI, Inc., and Netflix, Inc.
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Asia Pacific Video Streaming Market Segment Insights
The over-the-top (OTT) segment is projected to grow at a rapid pace during the forecast period
Based on solutions, the Asia Pacific video streaming market is segregated into internet protocol tv, over the top, and pay-tv. The over-the-top (OTT) segment held major market share in 2019 and is projected to maintain its dominance during the forecast period. OTT stands for over the top, a service platform that allows customers to watch movies and TV shows over the internet without having to subscribe to a typical cable or pay-tv provider.
OTT video streaming service are gaining traction in several industries such as healthcare, education, and gaming. For example, increasing number of Netflix subscribers, as well as OTT service providers, such as premium digital service providers such as YouTube, Spotify have contributed the segment growth.
Furthermore, growing desire for increased business process automation, as well as widespread availability of broadband infrastructure, is estimated to propel the OTT segment during forecast period.
The non-linear video streaming segment is estimated to expand at a high CAGR during the forecast period
On the basis of streaming segment, the market is bifurcated into non-linear video streaming and live video streaming. The non-linear video streaming segment is projected to expand at a high CAGR during the forecast period. The non-linear video streaming market has grown in popularity as viewing patterns have shifted in recent years, with high demand for global content.
The benefits on non-linear video streaming services and solutions, such as ability to watch videos at any time, video recording ability, and series linking simplicity, are estimated to drive the demand for non-linear video streaming during the forecast period.
The smartphone & tablet segment dominated the market during 2019
In terms of platforms, the Asia Pacific video streaming market is categorized into laptops & desktops, gaming consoles, smart tv, and smart phones & tablets. The smartphones & tablets segment held major market share in 2019 and is projected to continue its dominance during the forecast period owing to increasing number of smartphone & tablet users.
The fact that India and China have the world's largest populations of smartphone and internet users helps the smartphone and tablet market. The smart tv segment is projected to grow at a substantial rate during the forecast period. Smart TVs are gaining popularity among consumers because they give quick internet access and allow connecting with external devices.
The training & support segment is projected to expand at a significant rate during the forecast period
On the basis of services, the market is divided into training & support, consulting, and managed services. The training & support segment held key market share in 2019 and is estimated to dominate the market during forecast period, due to the fact that Asia Pacific is a prominent outsourcing destination for a variety of businesses.
In addition, industries such as telecom, IT, healthcare, and BFSI have seen consistent growth in countries such as China, India, and Japan. The segment is projected to be driven by the consequent increase in the number of workers in these industries and the demand for effective training programs.
The subscription segment is expected to account for a key market share during forecast period
Based on revenue models, the market is segmented into subscription, advertising, and rental. The subscription segment is projected to hold key market share during forecast period. Consumers are increasingly interested in consumer electronics and connected devices that endorse high-speed internet and digital media technologies, providing them to access video from anywhere in the world.
An access fee or a membership is frequently required for internet video streaming. The membership model gives you access to a lot of video content, including unique programs. As a result, increasing number of subscribers are driving the segment.
The gaming segment is projected to dominate the market during forecast period
In terms of applications, the Asia Pacific video streaming market is fragmented into web browsing & advertising, real-time entertainment, gaming, e-learning, social networking, and others. The gaming segment is projected to dominate the market during forecast period. This is due to the growing number of players in the gaming industry who live-stream or broadcast their games for spectators to interact with. Furthermore, the video game industry’s future growth prospect includes streaming games from remote internet servers.
Several social media platforms have begun to include live streaming capabilities in order to boost revenue and consolidate their grip on the social media. Additionally, streaming live on social media networking sites has emerged as a new way for users or social media influencers to communicate with their fans.
The residential segment is estimated to grow at a rapid pace during the forecast period
Based on users, the market is bifurcated into commercial and residential. The residential segment is estimated to grow at a rapid pace during the forecast period. The widespread adoption of digital media among mass audiences has resulted in a significant change in the allocation of advertising expenditure from traditional media to digital media platforms in various Asia Pacific countries.
Furthermore, mobile operators are cooperating with prominent video streaming providers and launching new services in order to capitalize on new development opportunities created by the growing user base of video streaming services. This is estimated to fuel the commercial segment.
The cloud segment held major market share in 2019
On the basis of deployments, the market is segregated into on-premise and cloud. The cloud segment is projected to hold key market share during the forecast period. In 2019, due to China's increasing adoption of cloud-based video streaming services, the country dominated the cloud segment. Meanwhile, the markets of Japan and India contributed a significant portion of revenue. Because of the convenience of streaming videos and the growing demand for unique material, the cloud segment is projected to grow during the projected period.
China accounted for a major market share in 2019
In terms of country, the Asia Pacific video streaming market is classified as India, China, Japan, South Korea, Singapore, and Australia. China accounted for a major market share in 2019 owing to huge number of subscribers of video streaming in the country. Baidu, Tencent, and Alibaba, three of China's most powerful television companies, are spending heavily in new content creation.
Chinese content, on the other hand, is still in the early phases of worldwide distribution. The market in the Asia Pacific is expected to increase due to the liberalization of the telecom industry, the accompanying inflow of significant investment from mobile operators, and the low pricing of numerous video streaming services.
Segments
The Asia Pacific video streaming market has been segmented on the basis of
Solutions
- Internet Protocol TV
- Over the Top
- Pay-tv
Streaming
- Non-linear Video Streaming
- Live Video Streaming
Platforms
- Laptops & Desktops
- Gaming Consoles
- Smart TV
- Smart Phones & Tablets
Services
- Training & Support
- Consulting
- Managed Services
Revenue Models
- Subscription
- Advertising
- Rental
Applications
- Web Browsing & Advertising
- Real-time Entertainment
- Gaming
- E-learning
- Social Networking
- Others
Users
Deployments
Country
- India
- China
- Japan
- South Korea
- Singapore
- Australia
Key Players
Competitive Landscape
Key players competing in the Asia Pacific video streaming market include Google Inc., Amazon Web Series, Inc., Microsoft Corporation, Tencent, iQIYI, Inc., and Netflix, Inc. Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.
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