User Generated Content Platform Market Size [2031]

User Generated Content Platform Market Size [2031]

Segments - User Generated Content Platform Market by Product Type (Blogs, Audio & Video, Advertising &Promotions, and Websites), End-user (Enterprises and Individuals), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Author : Debadatta Patel
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Fact-checked by : PARTHA PAUL
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Editor : Shruti Bhat

Upcoming | Report ID :CG-6187 | 4.6 Rating | 54 Reviews | 197 Pages | Format : PDF Excel PPT

Report Description


User Generated Content Platform Market Outlook 2031

The global user generated content platform market size was USD 4.36 Billion in 2022 and is likely to reach USD 44 Billion in 2031, expanding at a CAGR of 29.2% during 2023–2031. The market growth is attributed to the increasing internet penetration and rising technological advancements.

Rising adoption of smartphones and mobile devices is anticipated to boost the market.The increasing proliferation of social media platforms helps users to connect, share experiences, and engage with each other's content, which fosters a sense of belonging. For instance,

  • As per the recent data published in November 2023, the global mobile user count reached 7.1 billion in 2021 and around 7.26 billion in 2022. The number of users is expected to increase worldwide and reach7.49 billion by 2025.

User Generated Content Platform Market Outlook

User generated content (UGC) platformsand services enable users to create, share, and interact with content created by users rather than traditional content producers or publishers. Retailers and e-commerce platforms recognize the impact of user-generated content on purchasing decisions. UGC platforms integrate with e-commerce platforms to enhance the online shopping experience by providing authentic product reviews, ratings, and visual content. For instance,

  • In November 2022, Emplifi, a unified customer experience platform acquired Pixlee TurnTo, a US-based provider of solutions encompassing user-generated content, ratings and reviews, and influencer marketing. The acquisition aims to use Pixlee TurnTo’s capabilities in social marketing, live commerce, and customer care workflows ina unified CX Cloud platform.

The market report finds that the COVID-19pandemic boosted the user generated content platform market. Lockdowns and social distancing measures imposed by the governments led to a surge in online activities, which increased user engagement on UGC platforms. Individuals turned to social media, video-sharing platforms, and other UGC platforms for entertainment, communication, and information sharing. For instance,

  • According to the data published in August 2023, major social media platforms registered significant growth in monthly active users in 2021, as billions of individuals worldwide spent more time at home, due to lockdowns and social distancing. TikTok registered an increase of 38%, followed by Pinterest and Reddit.

Impact of Artificial Intelligence (AI) on the User Generated Content Platform Market

Artificial Intelligence (AI) is expected to boost the revenue of key players present in theuser generated content platform market. AI plays a crucial role in analyzing user behavior, preferences, and engagement patterns. UGC platforms leverage AI to provide personalized content recommendations, enhancing user experience and keeping users engaged. However, user engagement is crucialin platforms,such as YouTube, Netflix, marketplace, and social media feeds. For instance,

  • In June 2022, Claid.ai, an AI company focused on assisting market places in optimizing user-generated images, introduced its comprehensive image processing platform,Claid API 2.0. This platform automates the enhancement of photos, removal of backgrounds, alignment of products on the canvas, and correction of lighting issues.

User Generated Content Platform Market Dynamics

Major Drivers

Increasing internet penetration drives the market. High internet penetration enables UGC platforms to reach a large and diverse audience across the globe. This leads to an extensive and varied pool of users, contributing content by making the platforms vibrant and engaging. Furthermore, increased internet penetration is often accompanied by a rise in mobile internet usage. Mobile devices facilitate easy access to UGC platforms, allowing users to create and consume content anytime and anywhere. For instance,

  • As per the data published in December 2023, the number of internet users around the world has reached 5.3 billion, which is approximately two-thirds of the global population currently connected to the World Wide Web.

Existing Restraints

Rising privacy concerns hamper the market. Users are increasingly concerned about the security of their personal information on UGC platforms. High-profile data breaches or instances of data misuse lead to a loss of trust and result in users being hesitant to share personal content or information, thereby restraining the market.

Emerging Opportunities

Increasing development of innovative content-creation toolscreates lucrative opportunities in the market. New tools enable users to experiment with different content formats, such as augmented reality (AR), virtual reality (VR), and interactive graphics. This diversification of content enhances the appeal of UGC platforms to a broader audience. Additionally, advanced content creation tools often support real-time editing and collaboration features. This allows users to create and edit content collaboratively, fostering a sense of community and collective creativity on UGC platforms.

Scope of the User Generated Content Platform Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

User Generated Content Platform Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Product Type (Blogs, Audio & Video, Advertising & Promotions, and Websites) and End-user (Enterprises and Individuals)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, MarketTrends, and Revenue Forecast

Key Players Covered in the Report

Bazaarvoice; CrowdRiff; Grin Technologies Inc.; Monotype Imaging Inc.; Pixlee TurnTo; Taggbox.com; Upfluence; Wyng, Inc.; and Yotpo Ltd.

Market Segment Insights

Product Type Segment Analysis

Based on product type, the user generated content platform market is divided into blogs, audio & video, advertising & promotions, and websites. The audio & video segment is expected to hold a dominant share of the market during the projection period, due tothe rising demand for visual content and the growing popularity of video-sharing platforms.

The increasing preference for visual content over text-based content has contributed to the creation and consumption of content in the form of videos, podcasts, and other visual formats. The comprehensive insights provided by video content captivate viewers, making it a suitable tool for showcasing products. Various platforms facilitating user-generated content through audio and video have proven to be transformative for brands, which contributes to increasing sales and successful campaigns. For instance,

  • In January 2023, Sting, PepsiCo Inc., an energy drink brand,collaborated with Moj, an India-based short video app, to generate user-generated content for a promotional campaign. This innovative approach aimed to enhance the volume of user-generated content and amplify the reach of the campaign.

User Generated Content Platform Market Product Type

The social media segment is anticipated to expand at a significant pace in the coming years, due to the increasing user engagement on social media and rising influencer marketing. Social media platforms have become integral parts of individuals' lives, with a large number of users actively engaging in content creation and consumption.The growing user base of Facebook, Instagram, Twitter, and TikTok increases the demand for user-generated content. Furthermore, influencers and ordinary users,who create content related to products and services,are powerful marketing tools, providing authentic and relatable endorsements that resonate with their followers.

End-user Segment Analysis

On the basis of end-user, the global market is bifurcated into enterprises and individuals. The enterprises segment is projected to register a high CAGR during the forecast period,due to the increasing focus on employee engagement and rising adoption of enterprise social networking.

UGC platforms play a crucial role in knowledge management within enterprises. Employees create, share, and access valuable content, which contributes to the collective knowledge of the organization.Collaboration features within these platforms enable teams to work together on projects, share insights, and streamline communication. Furthermore, the adoption of enterprise social networking is rising, with organizations leveraging UGC platforms to create internal social networks, which fuels the segment. For instance,

  • In February 2020, Bazaarvoice, a key provider of product reviews and UGC solutions, partnered with Yotpo, a prominent e-commerce marketing platform. The partnership aimed to broaden the syndication of user-generated content between brands and retailers, fostering an extensive and interconnected network for sharing authentic user experiences and feedback.

User Generated Content Platform Market End-user

The individuals segment is expected to expand at a significant growth rate,owing to the rising proliferation of social media and a growing number of content creators.The widespread use of social media platforms has empowered individuals to create and share content on a global scale.UGC platforms enable individuals to showcase their content posts to align with their personal expression on social media. Additionally, the emergence of content creators and influencers boosts the demand for innovative UGC platforms for brand partnerships and revenue-sharing, thus propelling the segment.

Regional Outlook

In terms of region, the global user generated content platform market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period,due to high penetration of the internet and social media and increasing digital content consumption.

North America registered a high rate of internet and social media penetration across the globe.The widespread use of social media platforms creates a favorable environment for the growth of the UGC platforms market. Furthermore, increasing consumption of digital content, including videos, images, and written content boosts the market,as UGC platforms offer a diverse range of content creation options that align with the preferences of users.

The market in Asia Pacific is projected to grow at a rapid pace during the forecast period, owing to the increasing use of smartphones and rapid technological advancements. Asia Pacific registered a significant surge in smartphone adoption that  provides individuals easy access to UGC platforms to create, share, and consume content on the go. Additionally, the region is recognized for its technological innovation and rapid advancements. This influences developers to introduce new features in the UGC platforms and stay at the forefront ofthe digital landscape. For instance,

  • In May 2020, Reuters, an international news organization, announced the expansion of its user-generated content (UGC) offering to Reuters News Agency customers in EMEA, Latin America, and Asia Pacific through a partnership with Storyful, a social media intelligence agency. This initiative helps Reuters customers to access user-generated content across the globe.

    User Generated Content Platform Market Region

Segments

The user generated content platform market has been segmented on the basis of

Product Type

  • Blogs
  • Audio & Video
  • Advertising & Promotions
  • Audio & Video
  • Websites

End-user

  • Enterprises
  • Individuals

Region

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

Competitive Landscape

Key players competing in the global user generated content platform market are Bazaarvoice; CrowdRiff; Grin Technologies Inc.; Monotype Imaging Inc.; Pixlee TurnTo; Taggbox.com; Upfluence; Wyng, Inc.; and Yotpo Ltd.

These companies adopted development strategies, including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion, to expand their consumer base worldwide. For instance,

  • In November 2022, TaskUs Inc., a provider of outsourced trust and safety and digital customer experience services for rapidly expanding technology companies, announced a strategic investment in AntiToxin, Inc., also known as L1ght. The investment is intended to support the launch of the Safety Operations Center and to enhance user safety on social networks, dating apps, and online marketplaces.

    User Generated Content Platform Market Keyplayers

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. User Generated Content Platform Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. User Generated Content Platform Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. User Generated Content Platform Market - Supply Chain
  4.5. Global User Generated Content Platform Market Forecast
     4.5.1. User Generated Content Platform Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. User Generated Content Platform Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. User Generated Content Platform Market Absolute $ Opportunity
5. Global User Generated Content Platform Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. User Generated Content Platform Market Size and Volume Forecast by End Users
     5.3.1. Enterprises
     5.3.2. Individuals
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global User Generated Content Platform Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. User Generated Content Platform Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global User Generated Content Platform Demand Share Forecast, 2019-2026
7. North America User Generated Content Platform Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America User Generated Content Platform Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America User Generated Content Platform Market Size and Volume Forecast by End Users
     7.4.1. Enterprises
     7.4.2. Individuals
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America User Generated Content Platform Demand Share Forecast, 2019-2026
8. Latin America User Generated Content Platform Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America User Generated Content Platform Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America User Generated Content Platform Market Size and Volume Forecast by End Users
     8.4.1. Enterprises
     8.4.2. Individuals
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America User Generated Content Platform Demand Share Forecast, 2019-2026
9. Europe User Generated Content Platform Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe User Generated Content Platform Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe User Generated Content Platform Market Size and Volume Forecast by End Users
     9.4.1. Enterprises
     9.4.2. Individuals
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe User Generated Content Platform Demand Share Forecast, 2019-2026
10. Asia Pacific User Generated Content Platform Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific User Generated Content Platform Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific User Generated Content Platform Market Size and Volume Forecast by End Users
     10.4.1. Enterprises
     10.4.2. Individuals
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific User Generated Content Platform Demand Share Forecast, 2019-2026
11. Middle East & Africa User Generated Content Platform Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa User Generated Content Platform Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa User Generated Content Platform Market Size and Volume Forecast by End Users
     11.4.1. Enterprises
     11.4.2. Individuals
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa User Generated Content Platform Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global User Generated Content Platform Market: Market Share Analysis
  12.2. User Generated Content Platform Distributors and Customers
  12.3. User Generated Content Platform Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Bazaarvoice
     12.4.2. CrowdRiff
     12.4.3. Grin Technologies Inc.
     12.4.4. Monotype Imaging Inc.
     12.4.5. Pixlee TurnTo
     12.4.6. Taggbox.com
     12.4.7. Upfluence
     12.4.8. Wyng, Inc.
     12.4.9. Yotpo Ltd.

Methodology

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Honda Motor Co. Ltd.
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Deloitte
The John Holland Group
Pfizer
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