Segments - User Generated Content Platform Market by Product Type (Blogs, Audio & Video, Advertising &Promotions, and Websites), End-user (Enterprises and Individuals), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global user generated content platform market size was USD 4.36 Billion in 2022 and is likely to reach USD 44 Billion in 2031, expanding at a CAGR of 29.2% during 2023–2031. The market growth is attributed to the increasing internet penetration and rising technological advancements.
Rising adoption of smartphones and mobile devices is anticipated to boost the market.The increasing proliferation of social media platforms helps users to connect, share experiences, and engage with each other's content, which fosters a sense of belonging. For instance,
As per the recent data published in November 2023, the global mobile user count reached 7.1 billion in 2021 and around 7.26 billion in 2022. The number of users is expected to increase worldwide and reach7.49 billion by 2025.
User generated content (UGC) platformsand services enable users to create, share, and interact with content created by users rather than traditional content producers or publishers. Retailers and e-commerce platforms recognize the impact of user-generated content on purchasing decisions. UGC platforms integrate with e-commerce platforms to enhance the online shopping experience by providing authentic product reviews, ratings, and visual content. For instance,
In November 2022, Emplifi, a unified customer experience platform acquired Pixlee TurnTo, a US-based provider of solutions encompassing user-generated content, ratings and reviews, and influencer marketing. The acquisition aims to use Pixlee TurnTo’s capabilities in social marketing, live commerce, and customer care workflows ina unified CX Cloud platform.
The market report finds that the COVID-19pandemic boosted the user generated content platform market. Lockdowns and social distancing measures imposed by the governments led to a surge in online activities, which increased user engagement on UGC platforms. Individuals turned to social media, video-sharing platforms, and other UGC platforms for entertainment, communication, and information sharing. For instance,
According to the data published in August 2023, major social media platforms registered significant growth in monthly active users in 2021, as billions of individuals worldwide spent more time at home, due to lockdowns and social distancing. TikTok registered an increase of 38%, followed by Pinterest and Reddit.
Artificial Intelligence (AI) is expected to boost the revenue of key players present in theuser generated content platform market. AI plays a crucial role in analyzing user behavior, preferences, and engagement patterns. UGC platforms leverage AI to provide personalized content recommendations, enhancing user experience and keeping users engaged. However, user engagement is crucialin platforms,such as YouTube, Netflix, marketplace, and social media feeds. For instance,
In June 2022, Claid.ai, an AI company focused on assisting market places in optimizing user-generated images, introduced its comprehensive image processing platform,Claid API 2.0. This platform automates the enhancement of photos, removal of backgrounds, alignment of products on the canvas, and correction of lighting issues.
Increasing internet penetration drives the market. High internet penetration enables UGC platforms to reach a large and diverse audience across the globe. This leads to an extensive and varied pool of users, contributing content by making the platforms vibrant and engaging. Furthermore, increased internet penetration is often accompanied by a rise in mobile internet usage. Mobile devices facilitate easy access to UGC platforms, allowing users to create and consume content anytime and anywhere. For instance,
As per the data published in December 2023, the number of internet users around the world has reached 5.3 billion, which is approximately two-thirds of the global population currently connected to the World Wide Web.
Rising privacy concerns hamper the market. Users are increasingly concerned about the security of their personal information on UGC platforms. High-profile data breaches or instances of data misuse lead to a loss of trust and result in users being hesitant to share personal content or information, thereby restraining the market.
Increasing development of innovative content-creation toolscreates lucrative opportunities in the market. New tools enable users to experiment with different content formats, such as augmented reality (AR), virtual reality (VR), and interactive graphics. This diversification of content enhances the appeal of UGC platforms to a broader audience. Additionally, advanced content creation tools often support real-time editing and collaboration features. This allows users to create and edit content collaboratively, fostering a sense of community and collective creativity on UGC platforms.
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
User Generated Content Platform Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Product Type (Blogs, Audio & Video, Advertising & Promotions, and Websites) and End-user (Enterprises and Individuals) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, MarketTrends, and Revenue Forecast |
Key Players Covered in the Report |
Bazaarvoice; CrowdRiff; Grin Technologies Inc.; Monotype Imaging Inc.; Pixlee TurnTo; Taggbox.com; Upfluence; Wyng, Inc.; and Yotpo Ltd. |
Based on product type, the user generated content platform market is divided into blogs, audio & video, advertising & promotions, and websites. The audio & video segment is expected to hold a dominant share of the market during the projection period, due tothe rising demand for visual content and the growing popularity of video-sharing platforms.
The increasing preference for visual content over text-based content has contributed to the creation and consumption of content in the form of videos, podcasts, and other visual formats. The comprehensive insights provided by video content captivate viewers, making it a suitable tool for showcasing products. Various platforms facilitating user-generated content through audio and video have proven to be transformative for brands, which contributes to increasing sales and successful campaigns. For instance,
In January 2023, Sting, PepsiCo Inc., an energy drink brand,collaborated with Moj, an India-based short video app, to generate user-generated content for a promotional campaign. This innovative approach aimed to enhance the volume of user-generated content and amplify the reach of the campaign.
The social media segment is anticipated to expand at a significant pace in the coming years, due to the increasing user engagement on social media and rising influencer marketing. Social media platforms have become integral parts of individuals' lives, with a large number of users actively engaging in content creation and consumption.The growing user base of Facebook, Instagram, Twitter, and TikTok increases the demand for user-generated content. Furthermore, influencers and ordinary users,who create content related to products and services,are powerful marketing tools, providing authentic and relatable endorsements that resonate with their followers.
On the basis of end-user, the global market is bifurcated into enterprises and individuals. The enterprises segment is projected to register a high CAGR during the forecast period,due to the increasing focus on employee engagement and rising adoption of enterprise social networking.
UGC platforms play a crucial role in knowledge management within enterprises. Employees create, share, and access valuable content, which contributes to the collective knowledge of the organization.Collaboration features within these platforms enable teams to work together on projects, share insights, and streamline communication. Furthermore, the adoption of enterprise social networking is rising, with organizations leveraging UGC platforms to create internal social networks, which fuels the segment. For instance,
In February 2020, Bazaarvoice, a key provider of product reviews and UGC solutions, partnered with Yotpo, a prominent e-commerce marketing platform. The partnership aimed to broaden the syndication of user-generated content between brands and retailers, fostering an extensive and interconnected network for sharing authentic user experiences and feedback.
The individuals segment is expected to expand at a significant growth rate,owing to the rising proliferation of social media and a growing number of content creators.The widespread use of social media platforms has empowered individuals to create and share content on a global scale.UGC platforms enable individuals to showcase their content posts to align with their personal expression on social media. Additionally, the emergence of content creators and influencers boosts the demand for innovative UGC platforms for brand partnerships and revenue-sharing, thus propelling the segment.
In terms of region, the global user generated content platform market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period,due to high penetration of the internet and social media and increasing digital content consumption.
North America registered a high rate of internet and social media penetration across the globe.The widespread use of social media platforms creates a favorable environment for the growth of the UGC platforms market. Furthermore, increasing consumption of digital content, including videos, images, and written content boosts the market,as UGC platforms offer a diverse range of content creation options that align with the preferences of users.
The market in Asia Pacific is projected to grow at a rapid pace during the forecast period, owing to the increasing use of smartphones and rapid technological advancements. Asia Pacific registered a significant surge in smartphone adoption that provides individuals easy access to UGC platforms to create, share, and consume content on the go. Additionally, the region is recognized for its technological innovation and rapid advancements. This influences developers to introduce new features in the UGC platforms and stay at the forefront ofthe digital landscape. For instance,
In May 2020, Reuters, an international news organization, announced the expansion of its user-generated content (UGC) offering to Reuters News Agency customers in EMEA, Latin America, and Asia Pacific through a partnership with Storyful, a social media intelligence agency. This initiative helps Reuters customers to access user-generated content across the globe.
The user generated content platform market has been segmented on the basis of
Key players competing in the global user generated content platform market are Bazaarvoice; CrowdRiff; Grin Technologies Inc.; Monotype Imaging Inc.; Pixlee TurnTo; Taggbox.com; Upfluence; Wyng, Inc.; and Yotpo Ltd.
These companies adopted development strategies, including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion, to expand their consumer base worldwide. For instance,
In November 2022, TaskUs Inc., a provider of outsourced trust and safety and digital customer experience services for rapidly expanding technology companies, announced a strategic investment in AntiToxin, Inc., also known as L1ght. The investment is intended to support the launch of the Safety Operations Center and to enhance user safety on social networks, dating apps, and online marketplaces.