The global ultra-books market size was valued at USD $ 24.5 billion in 2020 and is projected to reach USD $ 925.8 billion by 2028, expanding at CAGR of 68% during the forecast period, 2021–2028. The growth of the market is attributed to rising penetration in emerging region, improving internet structure, and rising disposable income.
Ultra-book is a mini notebook computer designed to provide superior computing functionality as that of a standard laptop but with less weight, size, and an extended battery life. In another terms, an ultra-book also called an ultraportable notebook or subnotebook. Ultra-book is a marketing term, originated and trademark by Intel, for a category of high-end laptop computers.
The features of ultra-book are world-class battery, high graphics performance, Intel rapid start technology, and hardware-based security. The software features of ultra-book are context-aware sensors, compass, accelerometer, light sensor, and inclinometer.
The Covid-19 pandemic had a major impact on the ultra-books market. The production as well as supply was affected due to pandemic. The market suffered moderate loss; however, the government’s steps and strategies have helped to neutralize the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing FDI flow into the market, rising digitalization, and introduction of new government programs are projected to boost the market.
- Factors such as increasing population, improving internet infrastructure, and rising disposable income are expected to stimulate market growth.
- Rising awareness among the consumer is expected to propel the growth of ultra-books market over forecast period.
- Various applications and hardware like SSDs, slim design, light weight, fast performance, larger display, and ULV hardware platform are driving the market.
- High price and lack of skilled labors is expected to restrict the market growth.
Scope of Ultra Books Market Report
The report on the global ultra-books market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Ultra books Market – Global Industry Analysis, Growth, Shares, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Windows System and MAC System) and Applications (Household and Business)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Apple Inc., Dell Inc., Microsoft Corporation, ASUSTeK Computer Inc., Lenovo Group Ltd, LG Electronics Inc., Razer Inc., Toshiba Corporation, HP Development Company, L.P., Acer Inc., Hasee Computer Company Ltd, FUJITSU, and Samsung Electronics Co. Ltd.
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Ultra Books Market Segment Insights
The MAC segment is projected to constitute a large market share
On the basis of types, the ultra-books market is segmented into windows system and MAC system. The MAC system segment is expected to account for a key share of the market during the forecast period, owing to rising disposable income and increasing population. The windows system segment is anticipated to expand at a rapid pace during the forecast period due to improving internet structure and rising penetration in emerging countries.
The business segment is expected to expand at a substantial CAGR during the forecast period
Based on applications, the global ultra-book market is bifurcated into business and household. The business segment is expected to grow at a rapid pace.
Asia Pacific is to account major market share
In terms of regions, the global ultra-books market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of Asia Pacific is anticipated to expand at a high CAGR during the forecast period. The regional market growth can be attributed to increasing population and rising disposable income. However, the market of North America is expected to exhibit a rapid growth rate in coming years due to improving internet structure and increasing population.
Segments
The global ultra-books market has been segmented on the basis of
Type
- Windows System
- MAC System
Applications
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Apple Inc.
- Dell Inc.
- ASUSTeK Computer Inc.
- Lenovo Group Limited
- LG Electronics Inc.
- Microsoft Corporation
- Razer Inc.
- Toshiba Corporation
- HP Development Company, L.P.
- FUJITSU
- Hasee Computer Company Ltd
- Samsung Electronics Co. Ltd.
Competitive Landscape
Key players competing in the ultra-books market include Apple Inc., Dell Inc., Microsoft Corporation, ASUSTeK Computer Inc., Lenovo Group Ltd, LG Electronics Inc., Razer Inc., Toshiba Corporation, HP Development Company, L.P., Acer Inc., Hasee Computer Company Ltd, FUJITSU, and Samsung Electronics Co. Ltd.
Some of these players are using several business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.
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