Ultra books Market

Ultra books Market

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Debadatta Patel

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Aman Singh

Ultra books Market Outlook 2031

The global ultrabooks market size was valued USD 26.5 billion in 2022 and is estimated to reach USD 235.96 billion by 2031, expanding at a CAGR of 27.5% during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration for ultrabooks, improving internet structure, and rising disposable income in emerging regions.

Rising adoption of digital technologies is driving the demand for ultrabooks. Many businesses and individuals rely on digital devices for work and personal use, and ultrabooks are becoming a popular choice due to their portability, performance, and connectivity options. This trend is expected to continue due to digitalization across the globe. For instance,

  • As per a recent report, Hewlett Packard (HP) Inc. held a market share of 22.5% in global PC shipments during the second quarter of 2023, positioning them as the second largest PC vendor worldwide, following Lenovo. The collective market share of the three leading vendors (Lenovo, HP, and Dell) has substantially increased from approximately 40% in 2011 to over 60% in 2023.

Ultra books Market Outlook

Rising disposable income is a key driving factor propelling the ultrabook market. Consumers are more likely to invest in high-end products with the increase in disposable income. This drives the demand for premium ultrabooks with advanced features and capabilities.

The research report finds that the Covid-19 pandemic had a major impact on the ultrabooks market. The production was hampered due to the pandemic due to the disruption in the supply chain. Lockdown restrictions enabled people to work from home; however, consumers were not keen to invest in ultrabooks due to their high cost. Thus, the market suffered moderate losses. The pandemic encouraged key players to implement advanced technologies to overcome these challenges and expand the market.

Artificial Intelligence (AI) Impact on Ultrabooks Market

Ultrabooks with Artificial intelligence (AI)-based processors deliver fast and efficient performance. AI algorithms optimize system resources and prioritize tasks, resulting in a smooth and responsive user experience. AI-powered voice assistants, such as Microsoft's Cortana or Amazon's Alexa, are increasingly being integrated into ultrabooks, allowing users to control their devices through voice commands, making it easier to access information or perform tasks hands-free. For instance,

  • On December 4, 2023, Lenovo unveiled the Xiaoxin Pro AI ultrabook 2024 featuring Intel's latest Core Ultra processors. Intel China previously teased the official release date of the Core Ultra processor, codenamed Meteor Lake, on December 15. The processor boasts enhanced core graphics performance and AI capabilities, leveraging Intel's 4-process technology and Foveros 3D packaging for improved efficiency and architectural advancements.

Ultrabooks Market Dynamics

Ultra books Market Dynamics

Major Drivers

Introduction of new government programs is boosting the market. Government programs such as subsidies, tax incentives, and initiatives to promote digital literacy encourage the adoption of this laptop. These programs make ultrabooks affordable for consumers and businesses, thereby increasing their demand and driving the market.

Increasing foreign direct investment (FDI) is fueling the market. FDI refers to the flow of capital from one country to another to establish or expand businesses. Increasing FDI flow brings additional capital and resources into the market, leading to increased competition and innovation. It results in the introduction of new products and technologies, thus driving the market.  For instance,

  • In November 2021, Intel announced a collaboration with Samsung to develop a novel ultrabook platform. The platform features Intel's latest 12th Gen Core processors and Samsung's OLED display technology, resulting in a device that offers high performance and stunning visuals. The collaboration aims to combine Samsung's expertise in display technology and Intel's leadership in processor technology to create a new standard for ultrabooks.

Existing Restraint

High cost of ultrabook is restraining the market. These laptops come with a higher price tag compared to traditional laptops. For budget-conscious consumers, ultrabooks become less affordable, due to their premium build quality, advanced features, and compact design, which increases its cost. Additionally, these laptops have limited options for upgrading components such as RAM or storage due to their slim and compact design. This lack of upgradability is a constraint for users who prefer customization or anticipate future hardware requirements.

Emerging Opportunities

Technological advancements in processor technology, storage solutions, and display technologies present opportunities for ultrabook manufacturers to further improve performance, efficiency, and user experience. This includes fast processors, large storage capacities, and enhanced display resolutions.

Growing demand for remote work and flexible lifestyles creates significant opportunities for ultrabooks. Their portability, performance, and long battery life make them an ideal choice for professionals who work from various locations.

Scope of The Ultra Books Market Report

The report on the global ultra-books market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Ultra books Market – Global Industry Analysis, Growth, Shares, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Types (Windows System and MAC System) and Applications (Household and Business)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Apple Inc.; ASUSTeK Computer Inc.; Dell Inc.; FUJITSU; Hasee Computer Company Ltd; HP Development Company, L.P.; Lenovo Group Limited; LG Electronics Inc.; Microsoft Corporation; Razer Inc.; Samsung Electronics Co. Ltd.; Toshiba Corporation.

Ultra Books Market Segment Insights

Type Segment Analysis

On the basis of types, the ultrabooks market is segmented into Windows system and MAC system. The MAC system segment is expected to account for a key share of the market during the forecast period, owing to rising disposable income and increasing population. The MAC ultrabook is portable, lightweight, and consists of many features such as high-end graphics, Wi-Fi, audio, video, and camera, which makes them popular among users. For instance,

  • In October 2021, Apple Inc. unveiled its latest MacBook Pro models featuring the powerful M1 Pro and M1 Max chips. These cutting-edge processors deliver remarkable performance enhancements and introduce a range of advanced features, elevating the user experience to new heights.

The Windows system segment is anticipated to expand at a rapid pace during the forecast period, due to improving internet structure and rising penetration in emerging countries.

Application Segment Analysis

Based on application, the global ultra-book market is bifurcated into business and household. The household segment is expected to grow at a rapid pace, owing to the advanced feature of ultrabook. The device enables instant access to required files, its weight-less and ultrathin feature makes them easy to transport. They have a portable power bank, which is accessible and convenient for charging while traveling.

Ultra books Market Applications

Regional Analysis

In terms of regions, the global ultrabooks market is classified as Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. North America dominates the market, owing to improving internet structure and increasing population. The market in Asia Pacific is anticipated to expand at a high CAGR during the forecast period. The growth of the regional market is attributed to increasing population and rising disposable income.  For instance,

  • In June 2023, LG introduced its latest laptop series in India, showcasing innovative features. The highlight of the lineup is the LG Gram 2-in-1, available in a 16-inch size, offering users the flexibility to transition between laptop and tablet modes at their convenience seamlessly.

Ultra books Market Regions

Segments

The global ultrabooks market has been segmented on the basis of

Type

  • Windows System
  • MAC System

Application

  • Household
  • Business

Region

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Apple Inc.
  • ASUSTeK Computer Inc.
  • Dell Inc.
  • FUJITSU
  • Hasee Computer Company Ltd
  • HP Development Company, L.P.
  • Lenovo Group Limited
  • LG Electronics Inc.
  • Microsoft Corporation
  • Razer Inc.
  • Samsung Electronics Co. Ltd.
  • Toshiba Corporation

Competitive Landscape

Key players competing in the ultrabooks market include Apple Inc.; ASUSTeK Computer Inc.; Dell Inc.; FUJITSU; Hasee Computer Company Ltd; HP Development Company, L.P.; Lenovo Group Limited; LG Electronics Inc.; Microsoft Corporation; Razer Inc.; Samsung Electronics Co. Ltd.; and Toshiba Corporation.

These players are using several business strategies such as mergers, capacity expansion, acquisitions, product launches collaborations, and partnerships to enhance their market shares. For instance,

  • In January 2023, ASUSTeK Computer Inc. introduced its ZenBook series, including the ZenBook Pro 16X OLED (UX 7602). These laptops showcase innovative designs, powerful specifications, and notable features like touchscreen displays and ergonomic keyboards, providing users with an exceptional computing experience.
  • In January 2022, Dell Inc. unveiled its latest offerings, the XPS 13 and XPS 15 laptops. These models feature the newest Intel processors and upgraded display options, resulting in improved performance and an enhanced visual experience for users.

Ultra books Market Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Ultra books Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Ultra books Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Ultra books Market - Supply Chain
  4.5. Global Ultra books Market Forecast
     4.5.1. Ultra books Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Ultra books Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Ultra books Market Absolute $ Opportunity
5. Global Ultra books Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Ultra books Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Ultra books Demand Share Forecast, 2019-2026
6. North America Ultra books Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Ultra books Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Ultra books Demand Share Forecast, 2019-2026
7. Latin America Ultra books Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Ultra books Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Ultra books Demand Share Forecast, 2019-2026
8. Europe Ultra books Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Ultra books Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Ultra books Demand Share Forecast, 2019-2026
9. Asia Pacific Ultra books Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Ultra books Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Ultra books Demand Share Forecast, 2019-2026
10. Middle East & Africa Ultra books Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Ultra books Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Ultra books Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Ultra books Market: Market Share Analysis
  11.2. Ultra books Distributors and Customers
  11.3. Ultra books Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Apple Inc. ASUSTeK Computer Inc. Dell Inc. FUJITSU Hasee Computer Company Ltd HP Development Company, L.P. Lenovo Group Limited LG Electronics Inc. Microsoft Corporation Razer Inc. Samsung Electronics Co. Ltd.
     11.4.2. Toshiba Corporation

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FAQ Section

Some frequently asked questions about this report!

Key players competing in the ultrabooks market include Apple Inc.; ASUSTeK Computer Inc.; Dell Inc.; FUJITSU; Hasee Computer Company Ltd; HP Development Company, L.P.; Lenovo Group Limited; LG Electronics Inc.; Microsoft Corporation; Razer Inc.; Samsung Electronics Co. Ltd.; Toshiba Corporation.

MAC system segment is expected to propel the market.

The growth of the market is attributed to rising penetration in emerging regions, improving internet structure, and rising disposable income.

The global ultrabooks market size was valued at USD 26.5 billion in 2022 and is estimated to reach USD 235.96 billion by 2031.