The trail camera market size was valued at nearly USD 100.1 Mn in 2022 and is anticipated to reach USD 172.8 Mn by 2031, expanding at a CAGR of 7% during the forecast period, 2023 – 2031. The growth of the market is attributed to increased worldwide spending on wildlife monitoring and research by government and private organizations around the world.
Trail cameras are image and video-capturing devices built for rugged use in the wild. Hard casings, waterproof digital sensors, laser tripwires that are outfitted, and infrared vision capabilities are notable features of trail cameras. According to reports published by the National Park Service, USA, photo cataloging of wildlife along the Los Angeles River was undertaken recently using trail cameras.
Trail cams are available in varied shapes and sizes with capabilities designed as per the end use and need. Modern trail cameras have rechargeable batteries working on solar energy in addition to lithium-ion battery backups. Continuous charging for equipment is possible for seamless data capturing. Innovations of embedded WCDMA or FDD LTE sim cards and memory storage capacities have further enhanced the functionalities of new-aged trail cameras.
The market report finds that the COVID-19 pandemic adversely affected the trail camera market growth with a decline in photography professions worldwide with imposed lockdowns. A slump in wildlife photography demand services was observed with decreased volumes of expenses from organizations. Photography is directly linked to consumer demands which took a dip during the pandemic with reduced resources of incomes.
The latest innovations in trail cameras provide multiangle views of camera lenses. Tree mounting straps are widely used in wildlife data capturing along with tripod-mounted trail cameras. On average, most trail cameras cover 80 to 100 ft ranges of image capturing. Smart image recognition systems embedded in trail cameras have technologies that keep the cameras working as long as the subject remains in focus.
Trail Camera Market Dynamics
Increasing research and wildlife explorations are major drivers for market growth. The growing number of people turning to wildlife-related professions is expected to significantly boost market growth in the upcoming years. A major stimulant for increased sales of trail cameras is the rise in the number of wildlife enthusiasts.
High manufacturing costs of trail camera equipment are seen as a major market hindrance to growth. Depending on the features provided, a good trail camera costs a minimum of USD 60 and in higher ranges of USD 450. High initial investments for wildlife enthusiasts may be a major restraint to the expansion of the market.
The lack of substitutes for capturing and recording long-duration wildlife video streaming presents a significant market development opportunity for the trail camera market. Growing government initiatives worldwide for wildlife conservation projects is a major opportunity for the expansion of the trail camera market.
Scope of the Report
The report on the global trail camera market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Trail Camera Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
2020 – 2021
Pixel Size (Above 12 MP, 8 to 12 MP, and Below 8 MP) and Applications (Wildlife Monitoring & Research and Security)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Browning Trail Cameras; SPYPOINT; Boly Media Communications Inc.; Cuddeback; Easy Storage Technologies Co., Ltd.; MINOX GmbH; Prometheus Group; GSM Outdoors; Vista Outdoor Inc.; Wildgame Innovations; Bgha Inc.; EBSCO Industries; Covert Scouting Cameras, Inc.; and Reconyx, Inc.
Trail Camera Market Segment Insights
Based on the pixel size segment, the trail camera market is divided into above 12 MP, 8 to 12 MP, and below 8 MP. The 8 to 12 MP segment is expected to expand at a significant growth rate during the projection period, owing to the improved picture qualities and design changes. The introduction of new technologies such as enhanced data speeds with 5G and the use of multi-sims is expected to boost the sales of trail cameras. Advancements in camera setups enabling non-cellular and cellular tech inclusions are expected to boost segment growth.
The 17 to 21 MP segment is anticipated to hold a key share of the market, owing to the rugged usage capabilities and designs manufactured for unsupervised use of cameras is expected to boost the segment growth. Image capturing features such as low glow infrared, night vision, HD images and videos, and fast triggering speeds are expected to propel the growth of the segment in the forecast period.
On the basis of the application segment, the market is subdivided into wildlife monitoring & research and security. The wildlife monitoring & research segment is expected to dominate the segment growth in the forecast period with increased research and focus on studying animal behavior patterns and activity. The growing developments in trail camera technology have opened up avenues for commercial availability which is expected to bolster the sale of trail cameras for commercial usage boosting the segment growth.
The security segment is anticipated to hold a key share of the market due to its extensive use in enhancing land security and monitoring. Landowners and managers are growingly making use of trail cameras for security and surveillance. Digital photography of mountain bikes and car races and trail rides is an upcoming application of trail cameras that is expected to bolster segment growth in the coming years.
In terms of region, the global trail camera market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period owing to the presence of major tech giants and manufacturers of imaging equipment. Technological advancements in camera manufacturing are making trail camera usage more user-friendly, reliable, and adaptable. The growing number of wildlife enthusiasts in wildlife photographers has expanded the user base of trail cameras in wildlife sanctuaries which is expected to strengthen the market expansion in the region.
Asia Pacific is projected to grow at a rapid pace in the market of trail cameras, owing to a growing consumer base in the region. Wildlife explorers are opting for new professional avenues in the field of wildlife exploration. Researchers, photographers, and study groups are increasing with growing awareness about technological use to cover events in the wild which is expected to enhance the market in Asia Pacific.
The global trail camera market has been segmented on the basis of
- Above 12 MP
- 8 to 12 MP
- Below 8 MP
- Wildlife Monitoring & Research
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Browning Trail Cameras
- Boly Media Communications Inc.
- Easy Storage Technologies Co., Ltd.
- MINOX GmbH
- Prometheus Group
- GSM Outdoors
- Vista Outdoor Inc.
- Wildgame Innovations
- Bgha Inc.
- EBSCO Industries
- Covert Scouting Cameras, Inc.
- Reconyx, Inc.
Key players competing in the trail camera market are Browning Trail Cameras; SPYPOINT; Boly Media Communications Inc.; Cuddeback; Easy Storage Technologies Co., Ltd.; MINOX GmbH; Prometheus Group; GSM Outdoors; Vista Outdoor Inc.; Wildgame Innovations; Bgha Inc.; EBSCO Industries; Covert Scouting Cameras, Inc.; and Reconyx, Inc.
These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. The competitive landscape covers key insights into growth strategies adopted by major market players.
- In January 2022, Cuddeback announced the launch of cellular trail cameras known as Tracks, a specialized line of trail cameras that share images with all Tracks cameras of users.