Traditional Toys and Games Market Size, Share, Analysis 2030

Report Description

The global traditional toys and games market size is anticipated to expand at a CAGR of 4% and is projected to reach USD 119.2 billion during the forecast period, between 2021 and 2028. Rising participation in sports activities by children increases the demand for outdoor sports & games such as cricket kits, football, and skipping ropes are propelling the global traditional toys and games market.

Get Free Sample Report

Traditional toys and games are typically non-electric toys and games made from materials such as wood, wool, metals, etc. These toys are also handmade at home or by any toymaker. For instance, dolls play kitchens, trains, cars, garages, work-station, and shopping carts are some popular toys. The traditional toys and games help children to engage and communicate with other children while playing. Moreover, traditional toys and games develop a child’s physical and mental strength. The physical strength of a child is developing by performing any physical activities like playing with balls, ropes, bats, and sticks. Mental strength can be developed by communicating, creative thinking, socializing with others while doing art & craftwork, or games that include necessary communication.

Market Trends, Drivers, Restraints, and Opportunities:

• Growing concerns among parents related to learning skills like manual calculation, hand-eye coordination, and sensory development are boosting the market. 
• Increasing demand for traditional board games by parents for teaching certain tactics and improving the memory of their children is driving the market. 
• Increasing awareness related to the benefits of outdoor activities on physical and mental health are fueling the market
• Rising demand for electronic gadgets and toys such as video games among children are restricting the market.
• Technological advancement and the introduction of online gaming are hampering the traditional toys and games market.   
• The growth in the commercialization of cartoons and movies characters such as Tom & Jerry, Doraemon, Superman, Spiderman, and Ironman are creating opportunities in the market.
• Increasing consumer spending towards the adoption of educational toys is creating opportunities in the market.

Scope of the report:

The report on the global traditional toys and games market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Traditional Toys and Games Market Segment Insights:

Plush segment to grow during the anticipated period

In terms of products, the global traditional toys and games market is segmented into games/puzzles, infants/toddlers toys, plush, outdoor & sports toys, model vehicles, dolls, construction sets, arts and crafts, remote control toys, educational toys, dress up and role play, and ride-on vehicles. The plush toys segment is constituted a significant market share in 2020 and is projected to grow in the near future, owing to growing adoption by both children and adults. The plush toy is a toy animal toy made of soft fabric and stuffed with cotton or similar material. The plush toys help children and adults by providing a way to experience and express emotions and feelings of unconditional support and reducing stress.

Textile segment estimated to grow in the near future

In terms of materials, the traditional toys and games market is categorized as plastic, textile, metal, and wood. The textile segment is expected to hold a significant share of the market during the forecast period, due to the rising environmental concerns and stringent rules and regulations imposed by the government to reduce the use of plastic and metal-made toys. The metal is made of heavy metals such as cadmium and leads which is harmful to children. The textile-based toys offer comfort and a soft feel while playing, which is expected to support the growth of the segment during the forecast period.

3-4 years segment is likely hold a substantial market share in the coming years

On the basis of age groups, the traditional toys and games market is divided into 0-18 months, 19-36 months, 3-4 years, 5-8 years, 8-10 years, 11-14 years, and above 14 years. 3-4 years segment constituted a significant market share and is projected to expand at a rapid rate during the forecast period. The growth of the 3-4 years segment is attributed to the growing demand for different types of toys among children. Children at this age are highly interested in playing with toys and force their parents to buy them. These factors are anticipated to fuel the segment in the coming years.

Online segment to grow at a significant pace in the near future

Based on distribution channels, the traditional toys and games market is fragmented into online stores and offline stores. The offline segment is further sub-segregated into specialty toy chain stores, supermarkets and hypermarkets, departmental stores, and others. The online segment is expected to hold a significant share of the market during the forecast period, due to the presence of various national and international brands. The growth in the online segment is attributed to the growing working population and convenience towards online purchases. Moreover, the availability of a wide range of products and online sopping methods offers facilities such as cash on delivery, discounts on bulk purchasing, and product return service, which aid in the growth of the online segment.  

Asia Pacific dominates the global market

In terms of regions, the global traditional toys and games market is split into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe constituted a significant share of the market in 2020, due to the growing population in countries like China and India.  In India, about 5% of the total population are infants aged 0-2 years old which implies a huge customer base for infant toys. Moreover, emerging economies and growing disposable income increase the consumers sending on toys. However, modern parents are willing to spend more on educational toys, which is anticipated to boost the market in Asia Pacific.

Get Free Sample Report