GCC Tortilla Market by Product Type (Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas), By Processing Type (Fresh, Frozen), By Source (Corn, Wheat), By Distribution Channels (Retail, Food Service), By Country (Saudi Arabia, UAE, Qatar, Rest of GCC)

Tortilla Market Outlook

The Tortilla market was valued at USD 657.8 million in 2020 and is projected to reach USD 1,290.6 million by 2028, expanding at a CAGR of 9.7% during the forecast period.

Factors such as the rising healthy snacking, fast food with delicious taste, also the rise in frozen food are expected to drive the market. The GCC tortilla market is expected to increase due to favorable socioeconomic and demographic variables such as urbanization, population expansion, disposable incomes, and a rise in the standard of life. Rise in demand for healthy and nutritious snacks has been an aspect that is driving the tortilla market.

Tortillas made from corn or wheat are abundant in protein, vitamins, and minerals, are a staple diet for people, and are now gaining appeal in other parts of the world as well. Tortillas have largely replaced white sandwich bread in many parts of the world, as they are regarded as a healthier alternative to bread, which is frequently made from refined flour, which is bad for the gut.

Tortilla Market Macro-Economic Factor

Urbanization

Urbanization is one of the major factors contributing to the desertion of rural areas and the agricultural lifestyle in favor of improved conditions and industrial jobs. Increasing urbanization and changing lifestyle lead to frequent consumption and purchasing of tortilla snacks, which is anticipated to fuel the demand for fresh tortilla, thus boosting the market during the forecast period.

Packaged food industry

Changing lifestyle, convenience of consumption, and increased health awareness are the main factors driving the packaged food industry. The benefits of packaged food are many, including easy handling, cooking and consumption, and free from external tampering. Growing demand for packaged food by consumers, owing to rapid pace of life and changing eating habits, is expected to have a significant impact on the market.

Product Development

In the present scenario, consumers want food that is convenient, of good quality, and healthy and safe, yet provides diversity in terms of new flavors, and are good value for money. Product development in the food industry must meet the diverse needs of consumers, otherwise companies are expected to lose the market share.

The industry meets the needs of consumers in many ways, including providing tortilla which are ready to be used as a food ingredient by food processors and the fast food sector; developing products that meet the needs of the population which undergoes demographic changes; developing products with reduced fat, salt, and sugar; and many more.

Tortilla Market Dynamics

Tortilla Market Driver

The various application of tortillas as packaging materials in the food and beverage industry is expected to promote the development of the GCC market. The falling prices of wheat and corn, the main ingredients of tortillas, are expected to drive demand for tortillas, thereby driving the growth of the GCC market. In addition, the growing demand for Mexican food in other parts of the world is expected to boost the demand for tortillas, which in turn is expected to promote the growth of the GCC tortilla market.

Rapid urbanization, coupled with changes in lifestyle, has led to an increasing demand for the mobile food category, which drives demand for tortillas in Gulf Cooperation Council market. In addition, it is expected that during the forecast period, the addition of delicious alternatives, such as sweet potato tortillas, low-carbohydrate flour tortillas, and two flour tortillas with added calcium and vitamin D, will promote the development of the GCC market.

Tortilla Market Restraint

The tortilla market is growing rapidly; however, some factors restrict the growth of this market, including the availability of substitutes such as brown bread and whole wheat bread in the tortilla industry. Another factor that restricts the growth of this market is the low awareness of the importance of the nutritional value of tortilla products.

Tortilla Market Opportunity

Increasing adoption of multichannel by key companies is expected to provide growth opportunities to the companies and expand the consumer base. The online platform or the e-commerce channel is expected to have a positive impact on the growth and revenue generation of companies. Tortilla manufacturing companies can enter into partnerships with specialty retailers in order to distribute their products and expand their consumer base.

The e-commerce industry vertical is expected to offer fruitful growth opportunities. Many customers across the world prefer services provided by the e-commerce, such as 24/7 customer care service, product offerings across broad categories, relevancy to choose products, and others. With these benefits, convenience.

Tortilla Market Segmental Outlook

Based on product types, the GCC tortilla market is divided into tortilla chips, tostadas, flour tortillas, taco shells, and corn tortillas. The tortilla chips segment is expected to expand at a CAGR of 9.9% during the forecast period, due to rising consumption of snack-based meals. Furthermore, the accessibility of these chips in different flavors and several variants is anticipated to propel the tortilla chips market.

In terms of sources, the GCC tortilla market is segmented into corn and wheat. The corn segment is expected to expand at a CAGR of 10.3% during the forecast period, as it delivers fiber, whole grains, and other nutrients while being low in fat and calories. 100% corn tortillas are safe for those with celiac disease or gluten intolerance.

In terms of Processing type, the GCC tortilla market is segmented into fresh and frozen. The frozen segment is expected to expand at a CAGR of 9.6% during the forecast period, owing to increasing consumer preference and availability convenience foods, frozen items are seeing an increase in demand as they take less time and effort to prepare than fresh dishes.

Based on distribution channels, the GCC tortilla market is divided into retail and food service. The food service segment is expected to expand at a CAGR of 9.4% during the forecast period, due to the growing popularity of on-the-go food items and speedy home delivery models that provide convenience, ready-to-eat, and low-cost meal delivery options, online food delivery services are becoming more popular.

Based on Country, the GCC tortilla market is divided into Saudi Arabia, UAE, Qatar, Rest of GCC. The UAE is expected to expand at a CAGR of 9.6% during the forecast period, due to tourism and there are several restaurants, international franchises and cafés are opening which offers a variety of tortilla and innovative ambiences.

Key Benefits for Industry Participants & Stakeholders

• In-depth Analysis of the GCC Tortilla Market
• Historical, Current and Projected Market Size in terms of Value
• Potential & Niche Segments Exhibiting Promising Growth Covered
• Industry Drivers, Restraints and Opportunities Covered in the Study
• Recent Industry Trends and Developments
• Competitive Landscape & Strategies of Key Players
• Neutral Perspective on GCC
•  Tortilla Market Performance

Segments

By Product Type

• Tortilla Chips
• Taco Shells
• Tostadas
• Flour Tortillas
• Corn Tortillas

By Source

• Corn
• Wheat

By Processing Type

• Fresh
• Frozen

By Distribution Channel

• Retail
  • Hypermarket/Supermarket
  • Convenience Stores
  • Specialty Retail Stores
  • Other Offline Channel
  • Online
• Food Services
  • Offline
  • Online

Key Market Players Profiled in the Report

• La Tortilla Factory
• Tyson Foods, Inc.
• MF Food
• Cornitos
• Hain Celestial Group
• Kuwait Indo Trading Co.
• Notions Group
• Señor Pepe's Mexican Foods
• Oman Foodstuff Factory LLC.
• National Food Industries

Competitive Landscape

• Top players in the market include La Tortilla Factory, Tyson Foods, Inc., Hain Celestial Group, Senor Pepe's Mexican Foods, Others
• These companies are considered as key manufacturers of GCC Tortilla based on their revenue, product offerings and supply chain management system.
• The players are adopting key strategies such as acquisition, collaborations, and geographical expansion where there is potential opportunity for the GCC Tortilla market.

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