Tissue Paper Packaging Machines Market Size, Forecast [2031]

Report Description

Tissue Paper Packaging Machines Market Outlook 2031

The global tissue paper packaging machines market size was USD 232 Million in 2022 and is likely to reach USD 319 Million by 2031, expanding at a CAGR of 3.6% during 2023–2031. The market growth is attributed to the growing awareness of personal hygiene and rapidly changing lifestyles.

Rising demand for tissue papers from residential and commercial users is anticipated to propel the market. Health awareness among individuals is rising owing to the increasing concerns over the prevalence of different diseases and infections. The tissue paper packaging machines allow quick packaging of tissue paper in the required size and shape. The increasing demand for efficient machinery with advanced features is anticipated to create opportunities in the market.

• As per a study report published in December 2023, the sales revenue of tissue & hygiene paper was USD 339 billion in 2023. Toilet paper registered the highest demand with revenue amounting to USD 107 billion in 2023. Furthermore, factors such as urbanization, rising disposable income, and improvements in sanitation facilities are driving the revenue.

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The research report finds that the COVID-19 pandemic affected the tissue paper packaging machines market. Consumers stockpiled large amounts of tissue paper during the initial days of the pandemic. However, the demand for new machines slowed down, owing to a decline in industrial production and hindrance in supply chain activities.

The limited demand from commercial end-users, such as restaurants, hotels, and corporate offices, affected the market. However, the market witnessed a significant rise in the demand for tissue and hygiene paper, owing to the rising health awareness and guidelines released by various governments around the world to avoid infection.

Impact of Artificial Intelligence (AI) on Tissue Paper Packaging Machines Market

AI is expected to contribute to market expansion with the rising adoption of automated and semi-automated packaging solutions. AI technology enhances the efficiency and productivity of packaging machines, thereby reducing dependence on manual handling. AI further helps to boost sustainability in the industry by optimizing energy and reducing raw material waste.

Tissue Paper Packaging Machines Market Dynamics

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Major Drivers

Growing urbanization and increasing disposable income are anticipated to fuel the market. A significant rise in disposable income allows consumers to boost spending on household products to improve living standards. Thus, consumers are increasingly spending on away-from-home tissue and hygiene solutions and tissue paper for toilet use, washroom use, kitchen use, and various other cleaning requirements. The significant rise in health awareness among the population is boosting the adoption of tissue paper, which is facilitating the growth of the market.

• According to the Consumer Expenditure-2022 report released by the Bureau of Labor Statistics (BLS) on September 8, 2023, the average annual spending for all consumer products in 2022 was USD 72,967. This is a 9% growth over the average expenditure recorded in 2021. Spending on housing products ranked the highest, followed by transportation, food, and other products. 

Increasing shift in dietary habits is expected to propel the market in the coming years. The trend of frequently eating out and ordering from food delivery services has boosted the demand for tissue paper. Purchase of tissue paper for various functionalities in commercial places, such as hotels and restaurants has increased, which significantly increases the need for tissue paper production and packaging, therefore facilitating the growth of the market.

Existing Restraints

Changing preferences of consumers are likely to affect the market. The wide availability of various alternative solutions to tissue papers, including washcloths or facecloths, bidets, napkins, handkerchiefs, and drying machines, hinders the market. Additionally, the regulations set by governments regarding eco-friendly production measures and the rising cost of pulp material affect the market.

Emerging Opportunities

Growing investment toward the adoption of advanced technology & sustainability solutions is expected to widen the opportunities in the market. The rise of technologies, such as AI, the Internet of Things (IoT), and Machine Learning (ML), is further expected to boost tissue paper production efficiency.

• According to the article published by the American Forest & Paper Association (AF&PA), about 90% of tissue paper manufacturers utilize some recycled fiber material to manufacture new tissue products.  

The growing diversification of tissue paper use is expected to create lucrative opportunities in the market. Tissue papers are combined with various cleaning products to increase their usage for wide purposes, such as face wash and hand washing.

Scope of the Tissue Paper Packaging Machines Market Report

The global market research report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

System Type Analysis

Based on system type, the tissue paper packaging machines market is divided into kitchen rolls packaging lines, tissue fold packaging lines, standalone systems, and toilet rolls packaging lines. The toilet rolls packaging lines segment is expected to lead the market in terms of revenue generation during the projection period. This growth is attributed to the increasing consumer demand for folded toilet paper.

The segment is further driven by rising urbanization, population growth, and increasing income levels in developing countries. The boost in urban housing and changing lifestyles are driving up the purchase of toilet paper. Furthermore, the rising awareness regarding hygiene and the development of sanitation facilities are expected to fuel the segment.

The standalone systems segment is anticipated to register considerable CAGR, owing to the rising preference from local manufacturers with low investment capacities. Several tissue paper businesses with budgetary limits adopt a single machine for primary packaging, instead of purchasing entirely automatic machinery. The rise of local businesses to meet increasing consumer product demand is expected to boost the segment in the coming years.

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Operation Type

On the basis of operation type, the global market is bifurcated into automated and semi-automated. The semi-automated segment held the major share of the market in 2022 and is projected to expand at a substantial CAGR during the forecast period. This growth is attributed to the increasing purchase of semi-automated machines among tissue paper-manufacturing businesses that generate low-volume output. These machines are commonly adopted due to their ease of use and cost-efficiency advantages.

The automated segment is projected to hold a key share of the market, owing to the increasing adoption of packaging machines with advanced technology. Smart packaging machines are widely available in the market with reduced cost, which is expected to boost their adoption. The rising need for higher output and emphasis on sustainable approaches are further anticipated to propel the segment in the coming years.

• On October 19, 2023, Amazon, the e-commerce giant, announced that the company is trialing a new packaging machine in the US and Europe, which builds paper bags made to fit around the individual product. This solution significantly reduces the packaging material needed for thousands of everyday products, such as office supplies, household items, and sports equipment.

Regional Outlook

In terms of region, the global tissue paper packaging machines market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, owing to the high demand for tissue paper from emerging economies, such as China, Japan, and India. China is the major consumer of tissue paper, with a high demand for toilet paper, kitchen paper, paper napkins, facial tissues, and others.

China is a major manufacturer and provider of affordable tissue paper packaging solutions, which is another key factor propelling market in the region. Additionally, growing awareness about personal hygiene is boosting the demand for tissue paper, thereby fueling the market in the region.

• According to the survey report published in December 2023, China generated the largest revenue with sales of tissue & hygiene paper, amounting to USD 68 billion.

The market in Europe is expected to grow at a rapid pace due to the high demand for tissue papers. Consumption of tissue papers has significantly increased in countries, such as the UK, since the COVID-19 pandemic. It is majorly driven by concerns about personal hygiene, changing lifestyles, and high expenditure on personal care products. The growing demand for tissue papers for diverse needs from residential and commercial users is further creating opportunities in the market.

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