Surfing Apparel and Accessories Market Share, Size [2032]

Report Description

Surfing Apparel and Accessories Market Outlook 2031

The global surfing apparel and accessories market size was USD 8.91 Bn in 2022 and is likely to reach USD 14.3 Bn by 2031, expanding at a CAGR of 5.4% during 2023–2031. Market growth is attributed to the increasing popularity of surfing as a sport and lifestyle activity and the rising demand for sustainable and eco-friendly products.

Rising number of surfing enthusiasts creates demand for specialized apparel and accessories tailored to the unique requirements of surfers, which drives the market. A growing number of training programs for surfing sports encourage surfers to invest in surfing activities. For instance,

• In December 2020, the International Surfing Association (ISA) took a proactive stance in the advancement and promotion of surfing sports by introducing the Surf Instructor Certification Program. This program comes with the best practices to instruct adaptive surfers.

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Increasing technological innovations in materials are helping to boost the adoption of the surfing product in the new consumer landscape. Rising e-commerce platforms have made surfing apparel and accessories accessible to consumers worldwide. Online shopping provides convenience and a wide range of choices, contributing to the overall demand.

The market report finds that the COVID-19 pandemic hampered the surfing apparel and accessories market. The pandemic has disrupted supply chains globally, which affected the production and distribution of goods. Delays in manufacturing and transportation led to shortages of surfing apparel and accessories.

Impact of Artificial Intelligence (AI) on the Surfing Apparel and Accessories Market

Artificial Intelligence (AI) is expected to boost the revenue of the market players present in the surfing apparel and accessories market. This technology analyzes customer preferences, behaviors, and purchase history to provide personalized product recommendations. AI technologies enhance supply chain management by predicting demand, optimizing inventory levels, and improving logistics. This helps surfing apparel and accessories brands to ensure that popular products are in stock, minimize overstock situations, and streamline the production and distribution process.

Surfing Apparel and Accessories Market Dynamics

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Major Drivers

Growing awareness about health and fitness among individuals drives the market. Growing health consciousness among individuals is encouraging them to adopt an active lifestyle. Surfing is a physically demanding water sport that attracts individuals seeking to recreate and full-body workout. This shift increased the number of participants in surfing, which drives the demand for specialized apparel and accessories. Additionally, a growing athleisure trend where active wear is worn not only during sports activities but also as casual everyday wear has gained immense popularity across the globe.

Existing Restraints

High cost of specialized gear hampers the market. Specialized surfing gear often comes with a high price tag due to the use of advanced materials, innovative technologies, and specialized designs. This limited affordability discourages potential customers, especially those who are price-sensitive or new to the sport, from investing heavily in gear.

Emerging Opportunities

Growing technological advancements create lucrative opportunities for a market. The development of new, high-performance materials enhances the functionality and durability of surfing gear. Innovations, such as lightweight, quick-drying, and moisture-wicking fabrics improve comfort and performance by providing surfers with a more enjoyable experience. Furthermore, the use of 3D printing technology in manufacturing allows for the creation of intricate and customized designs. This technology helps to produce components of surfing accessories, offering a level of precision and customization that traditional manufacturing methods struggle to achieve. For instance,

• On October 4, 2023, Paradoxal Surfboards, a sustainable surfing equipment manufacturer, announced that among the green innovations shown at the 2023 Cannes Yachting Festival were ingenious surfboards created entirely of beached seaweed and 3D printing technology under the Paradoxal brand.

Scope of the Surfing Apparel and Accessories Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Product Segment Analysis

Based on product, the surfing apparel and accessories market is divided into fins, surfboard leash, wetsuit, surf tees, board shorts, and others. The surf tees segment is expected to hold a dominant share of the market during the projection period, as it provides comfort and benefits to surfers.

Surf tees are often designed with materials that provide comfort and performance benefits for surfers. This includes quick-drying fabrics, UV protection, and lightweight materials that enhance the overall surfing experience.

Surf tees incorporate stylish designs and graphics that align with current fashion trends. These designs resonate with consumers, which further drives the demand for surf tees over other types of surfing apparel.

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The surfboard leash segment is expected to expand at a significant pace in the coming years due to rising innovation and technology. Advancements in surfboard design and technology, such as the use of new materials and shaping techniques make surfboards appealing to consumers. Surfboards with enhanced performance features, such as better maneuverability, speed, and suitability for specific wave conditions boost their popularity and attract a significant portion of the market.

Distribution Channel Segment Analysis

On the basis of distribution channel, the global market is segregated into online and offline. The offline segment is projected to register a high CAGR during the forecast period, as it provides an in-person shopping experience and brand presence in physical stores.

Offline retail channels, such as brick-and-mortar stores offer a tangible and in-person shopping experience. Consumers prefer trying on surf apparel, feeling the fabric, and physically inspecting products before making a purchase. Additionally, established surfwear brands have a strong presence in physical stores, contributing to the dominance of the offline purchase. Recognizable brands often invest in retail spaces to showcase their products and connect with consumers on a personal level.

The online segment is anticipated to gain significant revenue share, due to growing e-commerce and it provides convenience to consumers. Online shopping offers convenience and accessibility by allowing consumers to browse and purchase surf apparel from the comfort of their homes. Online platforms showcase a broader range of products than physical stores. This extensive product selection attracts consumers looking for specific styles, designs, or niche products within the surfing apparel market.

Regional Outlook

In terms of region, the global surfing apparel and accessories market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period due to growing consumer demand and the presence of well-developed retail infrastructure.

The consistent demand for surfing apparel and accessories in North America is due to factors, such as a thriving surf culture, a large population of surf enthusiasts, and favorable economic conditions. Additionally, the availability of a well-developed retail infrastructure in the region including surf shops and specialty stores enhances the accessibility of surfing apparel and accessories. For instance,

• In February 2023, Hurley unveiled three fresh collections in celebration of its title sponsorship of the Hurley Pro Sunset Beach 2023 event on North Shore, U.S. The initial collection showcases hooded performance surf tops, boardshorts, and t-shirts designed for optimal performance. The second collection introduces a range of swim wear along with a series of local activations.

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The market in Asia Pacific is projected to grow rapidly during the forecast period, owing to the growing surfing culture and rising urbanization. Rising interest and growth in the surfing culture across countries in Asia Pacific, leads to an increasing demand for surfing apparel and accessories. This is driven by a combination of factors including lifestyle trends, increased awareness, and the influence of global surfing events. Furthermore, rising urbanization in Asia Pacific contributes to lifestyle changes including the adoption of sports and outdoor activities, which gain popularity in urban centers with access to surfing facilities.