Sports Nutrition Market

Sports Nutrition Market by Product Types (Sports Drinks [Isotonic, Hypotonic, and Hypertonic], Sports Supplements [Probiotics, Omega-3, Carbohydrates, Protein, Vitamin, Minerals, and Amino Acids], Sports Foods [Protein Bars, Energy Bars, and Protein Gel]), Distribution Channels (E-commerce and Brick & Mortar), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

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  • Author: Growth Market Reports
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The global sports nutrition market size was valued USD 10.7 billion in 2020 and is projected to reach USD 90.1 billion by 2028, expanding at a CAGR of 10.6 % during the forecast period, 2021–2028. The growth of the market is attributed to increasing number of consumers focusing on self-care and fitness activities.

Sports Nutrition Market Key Takeaways

According to the International Diabetes Federation, 463 million adults aged 20 to 79 had diabetes in 2019, with the number expected to rise to 700 million by 2045. During the forecast period, all of these factors are forecast to expand participation in fitness activities and drive consumption of various supplements, including sports nutrition products.

The market is being driven by an increasing awareness of the availability of sports nutrition products. Furthermore, consumers are educating themselves regarding the benefits of various ingredients and supplements from various sources. According to a research reported by Friesland Campina Ingredients, in 2020, 45% of consumers is expected to seek nutritional information from gyms and personal trainers, while 53% of them is anticipated to seek information friends and family.

According to the International Health Racquet and Sportsclub Assocation (IHRSA), in 2019, 73.6 million people in the US were part of health clubs. Athletes are focusing on achieving dietary requirements while engaging in physical exercise in order to improve their performance. This, in turn, is expected to drive the market for nutritional supplements. Market participants are introducing new flavors, ingredients, and technology to expand their market share.

Market Trends, Drivers, Restraints, and Opportunities

  • Growing awareness of the increased risk of serious illness in COVID-19 patients who have obesity, diabetes, or heart disease is expected to spur the market growth.
  • Rising prevalence of diabetes and incidence of obesity is anticipated to propel the growth of the market.
  • Increasing number of people following an active lifestyle is projected to boost the market growth during the forecast period.
  • Expanding consumer demand for nutritional products containing plant-based ingredients and products that provide immunity-boosting benefits are positively influence the market growth.

Scope of the Report

The report on the global sports nutrition market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Sports Nutrition Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Sports Drinks [Isotonic, Hypotonic, and Hypertonic], Sports Supplements [Probiotics, Omega-3, Carbohydrates, Protein, Vitamin, Minerals, and Amino Acids], Sports Foods [Protein Bars, Energy Bars, and Protein Gel]), Distribution Channels (E-commerce and Brick & Mortar)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

PepsiCo., Abbott, Clif Bar & Company, Science in Sport, TheHut.com Ltd., Cardiff Sports Nutrition Limited, Iovate Health Sciences International, Inc., Coca-Cola Company, Glanbia plc, Muscle Pharm, Bountiful Company, Post Holdings, Inc., and BA Sports Nutrition, LLC.

Sports Nutrition Market Segment Insights

Sports food segment is anticipated to register at a rapid CAGR

Based on product types, the market is segregated into sports drink, sports supplements, and sports foods. The sports drinks segment is further divided into isotonic, hypotonic, and hypertonic. The sports supplement segment is classified as probiotics, omega-3, carbohydrates, protein, vitamin, minerals, and amino acids. Moreover, the sports food segment is further segmented into protein bars, energy bars, and protein gel.

The sports supplement segment is expected to account for a key market share during the forecast period owing to increasing use of supplement among athletes and gym members for a variety of reasons, including endurance, strength gain, muscular growth, recuperation, energy, weight management, immune enhancement, and cognitive restoration. However, the sports foods segment is anticipated to expand at a rapid pace during the forecast period owing to the increasing adoption of protein and energy bars as healthy ready-to-eat snacks. In 2020, the sports supplements segment dominated the market, accounting for more than 80% of the total revenue.

The easy availability of sports supplements in various flavors and ingredients by top retailers such as Bodybuilding.com, Walmart, and Amazon is driving the segment growth. Furthermore, the availability of vegan- and plant-based supplements is increasing sports supplement adoption across the globe. Furthermore, the development of innovative sports food products to gain a competitive advantage is propelling the segment growth worldwide. For instance, Clif Bar expanded its product portfolio in June 2018 with the introduction of two new energy bars to the market, namely Clif Fruit Smoothie Filled Energy Bar and Clif Sweet & Salty Energy Bar.

E-commerce segment is expected to grow at a significant pace

On the basis of distribution channels, the sports nutrition market is segregated into e-commerce and brick & mortar. The brick and mortar segment is expected to constitute a significant market share owing to presence of huge range of sports nutrition items that are readily available in physical stores. In 2020, the brick and mortar segment accounted for more than 75% of total revenue. Furthermore, these stores are employing a variety of techniques in order to attract more customers and obtain a competitive advantage. For instance, The Vitamin Shoppe opened a new store in New Jersey, the US, in October 2019. It features digital product guides, individualized health assessments, mobile POS checkout, supplement sampling machines, and body composition analysis stations. Additionally, in January 2021, The Vitamin Shoppe opened its first store in Vietnam in collaboration with Kim Lien Group.

On the other hand, the e-commerce segment is anticipated to expand at a rapid pace during the forecast period owing to rapid technological adoption and increasing e-commerce activities. Furthermore, due to the spread of the COVID-19 and the resulting lockdowns have increased the online sales. According to a survey undertaken by the United Nations Conference on Trade and Development and the Netcomm Suisse e-Commerce Association, the online purchase of pharmaceutical and health items climbed by 9% in 2020.

Sports Nutrition Market By Distribution Channels

Europe is anticipated to dominate the market

In terms of regions, the market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Europe is anticipated to expand at an impressive CAGR during the forecast period. The regional market growth is attributed to increasing public awareness about physical fitness, healthy lifestyle, weight loss, and nutrition goods. Furthermore, many initiatives by important stakeholders aimed at promoting the uptake of sports nutrition products in the Europe is gaining the market traction. For instance, Westomatic launched a contactless sports nutrition drink dispenser in January 2021, which can help to reduce the spread of COVID-19.

On the other hand, North America dominated the sports nutrition market in 2020, accounting for almost 60% of the total revenue. This is due to rising health consciousness as well as the widespread availability of sports nutrition products.

According to a survey done in September 2020 by Optimum Nutrition, a sports nutrition company, 62% percent of the people in the US are concerned about their overall health. Furthermore, government-sponsored nutrition and exercise efforts are boosting market growth in the region. The President's Council on Sports, Fitness, and Nutrition (PCSFN) is a US Advisory Committee dedicated to encourage Americans to engage in physical exercise and eat healthily.

Sports Nutrition Market By Regions

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Sports Nutrition Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Sports Nutrition Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Sports Nutrition Market - Supply Chain
  4.5. Global Sports Nutrition Market Forecast
     4.5.1. Sports Nutrition Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Sports Nutrition Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Sports Nutrition Market Absolute $ Opportunity
5. Global Sports Nutrition Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Sports Nutrition Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Sports Nutrition Demand Share Forecast, 2019-2026
6. North America Sports Nutrition Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Sports Nutrition Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Sports Nutrition Demand Share Forecast, 2019-2026
7. Latin America Sports Nutrition Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Sports Nutrition Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Sports Nutrition Demand Share Forecast, 2019-2026
8. Europe Sports Nutrition Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Sports Nutrition Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Sports Nutrition Demand Share Forecast, 2019-2026
9. Asia Pacific Sports Nutrition Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Sports Nutrition Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Sports Nutrition Demand Share Forecast, 2019-2026
10. Middle East & Africa Sports Nutrition Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Sports Nutrition Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Sports Nutrition Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Sports Nutrition Market: Market Share Analysis
  11.2. Sports Nutrition Distributors and Customers
  11.3. Sports Nutrition Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. PepsiCo. Abbott Clif Bar & Company Science in Sport TheHut.com Ltd. Cardiff Sports Nutrition Limited  
Segments Covered in the Report
The global sports nutrition market has been segmented on the basis of

Product Types
  • Sports Drinks
    • Isotonic
    • Hypotonic
    • Hypertonic
  • Sports Supplements
    • Probiotics,
    • Omega -3
    • Carbohydrates
    • Protein
    • Vitamin
    • Minerals
    • Amino Acids
  • Sports Foods
    • Protein Bars
    • Energy Bars
    • Protein Gel
Distribution Channels
  • E-commerce
  • Brick & Mortar
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • PepsiCo.
  • Abbott
  • Clif Bar & Company
  • Science in Sport
  • TheHut.com Ltd.
  • Cardiff Sports Nutrition Limited
  • Iovate Health Sciences International, Inc.
  • Coca-Cola Company
  • Glanbia plc
  • Muscle Pharm
  • Bountiful Company
  • Post Holdings, Inc.
  • BA Sports Nutrition, LLC

Key players competing in the sports nutrition market include PepsiCo., Abbott, Clif Bar & Company, Science in Sport, TheHut.com Ltd., Cardiff Sports Nutrition Limited, Iovate Health Sciences International, Inc., Coca-Cola Company, Glanbia plc, Muscle Pharm, Bountiful Company, Post Holdings, Inc., and BA Sports Nutrition, LLC.

To obtain a competitive advantage, key players are introducing innovative products. For instance, In January 2020, Nutry, a Brazil-based company, introduced a vanilla flavored post-workout protein bar. Herbalife Nutrition introduced Herbalife 24 - BCAAs (Branched-Chain Amino Acids) powder to the sports product line, in July 2019. The product contains branched-chain amino acids, which aid in rapid recovery, lean muscle retention, and muscle growth following the exercise routine. The product is gluten-free, caffeine-free, and free of artificial tastes and sweeteners, allowing athletes to absorb only the nutrients required for peak performance.

In September 2020, Lonza launched TWK10, a probiotic for sports nutrition products TWK10 is a Lactobacillus Plantarum strain isolated from Taiwanese Kimchi that aids in athletic performance by improving energy harvesting and muscle endurance.

In October 2020, Synergy launched a variety of flavors for plant-based protein products, including vanilla, strawberry, and chocolate, as well as other coffee-based and dessert-inspired flavors.

In May 2020, Orgain introduced plant-based organic protein powders, such as organic sport protein powder, organic sports recovery powder, and organic sport energy powder.

Sports Nutrition Market By Key Players

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