Global Sports Analytics Market by Types (Individual and Team), Applications (Performance Analytics, Player & Team Valuation, Player Fitness & Safety, Fan Engagement, and Broadcast Management), Deployment Model (On-premise and Cloud-based), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2021-2028
The global sports analytics market is expected to reach USD 3.44 billion by 2028, expanding at a CAGR of 21.5% during the forecast period, between 2021 and 2028. Technology advancements in data collection have improved analytics, which has resulted in the expansion of the market.
Sports analytics are a collection of relevant, historical, and statistics that can provide a competitive advantage to a team or an individual. Through the collection and analysis of these data, sports analytics inform players, coaches, and other staff to facilitate decision making during and prior to sporting events. The term ‘sports analytics’ was first popularized by Oakland Athletics’ General Manager Billy Beane in 2002 when he heavily focused on the use of analytics to build a competitive team on a minimal budget in the MLB. The analysis has two key aspects of sports, on-field and off-field analysis. On-field analysis focuses on improving the performance of teams and players. It deals in aspects such as game tactics and player fitness. Off-field analytics focuses on the business side of sports; it deals in sport organization or body surface patterns and insights through data to increase ticket and merchandise sales and improves fan engagement.
Market Trends, Drivers, Restraints, and Opportunities:
- Advancements in data collection have allowed for sports analytics to grow, thus leading to the development of advanced statistics and machine learning, thus, driving the market.
- Sport specific technologies allow for game simulations to be conducted by teams prior to play. These, in turn, are making sports analytics popular and boosting the market.
- Improving fan acquisition and marketing strategies and rising understanding the impact of sponsorship on each team and its fans are the driving the market.
- Growing investments from sponsor companies to make their team better is a major reasons that help to fuel the market growth.
- Technology advancement such as wide application of Artificial Intelligence (AI) and Machine Learning (ML) for better result of sport analysis is a key factor offering several growth opportunities of the market.
Scope of the report:
The report on the global sports analytics market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
| Attributes | Details |
| Report Title | Sports Analytics Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Types (Individual and Team), Applications (Performance Analytics, Player & Team Valuation, Player Fitness & Safety, Fan Engagement, and Broadcast Management), Deployment Model (On-premise and Cloud-based) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | IBM Corp., SAP SE, SAS Institute Inc., Oracle Corp., and Salesforce Inc. |
Sports Analytics Market Segment Insights:
Performance analytics segment to grow at a substantial CAGR
In terms of applications, the sports analytics market is segmented into performance analytics, player & team valuation, player fitness & safety, fan engagement, and broadcast management. The performance analytics is estimated to expand at a substantial CAGR during the forecast period due to the increase in fan engagement and emergence of novel technologies such AL, ML, and internet of things (IoT) and rise in the number of investors and sponsors wanting to improve their team and add valuable playing and non-playing members in their team.
Cloud-based segment to hold large share
Based on deployment models, the sports analytics market is bifurcated into on-premise and cloud-based. The cloud-based segment is expected to hold a large share of the sports analytics market during the forecast period. Most companies in the sports analytics market offer cloud-based solutions to gain maximum profits and automate their equipment maintenance process. The cloud-based deployment model enables clubs and organizations to digitize sports performance by providing secure and sustainable data. Increase in the demand for structured and visualized data in the market has propelled the demand for cloud-based deployment models. Other advantages of the cloud-based deployment are scalability, cost-effectiveness, privacy, data quality, and data integrity. Rising awareness regarding the same are expected to drive the segment.
Team sports segment to account for large market share
In terms of sport types, the sports analytics market is bifurcated into individual and team sports. The team sports segment is expected to account for large share of the market during the forecast period owing to rising numerous big companies’ sponsoring and investment in team sports and presence of growing fan base.
North America to account for key market share
Based on regions, the global sports analytics market is segmented into Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is anticipated to hold a large market share during the forecast period due to the presence of a large number of big companies investing in sports and presence of big sports leagues that bring in revenue.
Segments
Segments Covered in the ReportBy Types
- Individual Sports
- Team Sports
- Performance Analytics
- Player & Team Valuation
- Player Fitness & Safety
- Fan Engagement
- Broadcast Management
- On-premise
- Cloud-based
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- IBM Corp.
- SAP SE
- SAS Institute Inc.
- Oracle Corp.
- Salesforce Inc.
Competitive Landscape
Key players in the global sports analytics market are IBM Corp., SAP SE, SAS Institute Inc., Oracle Corp., and Salesforce Inc. These players are constantly engaged in various market development strategies such as mergers & acquisitions, collaborations, agreements, and partnerships to increase their market share.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Sports Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Sports Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Sports Analytics Market - Supply Chain
4.5. Global Sports Analytics Market Forecast
4.5.1. Sports Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Sports Analytics Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Sports Analytics Market Absolute $ Opportunity
5. Global Sports Analytics Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Sports Analytics Market Size and Volume Forecast by Types
5.3.1. Individual Sports Team Sports
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Sports Analytics Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Sports Analytics Market Size and Volume Forecast by Applications
6.3.1. Performance Analytics Player & Team Valuation Player Fitness & Safety Fan Engagement
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Sports Analytics Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Sports Analytics Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Sports Analytics Demand Share Forecast, 2019-2026
8. North America Sports Analytics Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Sports Analytics Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Sports Analytics Market Size and Volume Forecast by Types
8.4.1. Individual Sports Team Sports
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Sports Analytics Market Size and Volume Forecast by Applications
8.7.1. Performance Analytics Player & Team Valuation Player Fitness & Safety Fan Engagement
8.8. Basis Point Share (BPS) Analysis by Applications
8.9. Y-o-Y Growth Projections by Applications
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Sports Analytics Demand Share Forecast, 2019-2026
9. Latin America Sports Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Sports Analytics Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Sports Analytics Market Size and Volume Forecast by Types
9.4.1. Individual Sports Team Sports
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Sports Analytics Market Size and Volume Forecast by Applications
9.7.1. Performance Analytics Player & Team Valuation Player Fitness & Safety Fan Engagement
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Sports Analytics Demand Share Forecast, 2019-2026
10. Europe Sports Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Sports Analytics Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Sports Analytics Market Size and Volume Forecast by Types
10.4.1. Individual Sports Team Sports
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Sports Analytics Market Size and Volume Forecast by Applications
10.7.1. Performance Analytics Player & Team Valuation Player Fitness & Safety Fan Engagement
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Sports Analytics Demand Share Forecast, 2019-2026
11. Asia Pacific Sports Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Sports Analytics Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Sports Analytics Market Size and Volume Forecast by Types
11.4.1. Individual Sports Team Sports
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Sports Analytics Market Size and Volume Forecast by Applications
11.7.1. Performance Analytics Player & Team Valuation Player Fitness & Safety Fan Engagement
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Sports Analytics Demand Share Forecast, 2019-2026
12. Middle East & Africa Sports Analytics Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Sports Analytics Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Sports Analytics Market Size and Volume Forecast by Types
12.4.1. Individual Sports Team Sports
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Sports Analytics Market Size and Volume Forecast by Applications
12.7.1. Performance Analytics Player & Team Valuation Player Fitness & Safety Fan Engagement
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Sports Analytics Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Sports Analytics Market: Market Share Analysis
13.2. Sports Analytics Distributors and Customers
13.3. Sports Analytics Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. IBM Corp. SAP SE SAS Institute Inc. Oracle Corp. Salesforce Inc.
By Types
- Individual Sports
- Team Sports
- Performance Analytics
- Player & Team Valuation
- Player Fitness & Safety
- Fan Engagement
- Broadcast Management
- On-premise
- Cloud-based
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- IBM Corp.
- SAP SE
- SAS Institute Inc.
- Oracle Corp.
- Salesforce Inc.
Key players in the global sports analytics market are IBM Corp., SAP SE, SAS Institute Inc., Oracle Corp., and Salesforce Inc. These players are constantly engaged in various market development strategies such as mergers & acquisitions, collaborations, agreements, and partnerships to increase their market share.
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