China Smartphone Screen Protector Market Market Outlook:
China Smartphone Screen Protector market was valued at USD 7,834.5 million in 2020 and is projected to reach USD 13,576.8 million by 2028, expanding at a CAGR of 7.4% during the forecast period. The growth in the smartphone screen protector industry is associated with the enormous usage of smartphones among consumers in the country. The smartphone screen protectors protect the user’s smartphone’s screen against damage and scratches. China Smartphone Screen Protector market is segmented into material types, product types, sizes, distribution channels, prices, and applications.
Increasing number of strategies such as mergers & acquisitions, agreements, partnerships, and product launches among companies to establish themselves as providers of smartphone screen protector cloud are anticipated to create lucrative opportunities in the market in the near future. Rising adoption of various strategies by market players to increase their presence and share in the market is expected to create growth opportunities in the market.
Scope of China Smartphone Screen Protector Market Report
Attributes
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Details
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Report Title
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Smartphone Screen Protector Market – China Industry Analysis, Size, Share, Growth, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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By Material Type (Tempered Glass, Polyethylene Terephthalate (PET), Thermoplastic Polyurethane (TPU), and Multi-layered), By Product Type (2D, 2.5D, 3D, and 9H Tempered Glass), By Size (0.21mm, 0.26mm, 0.33mm, and 0.48mm), By Distribution Channel (Online and Instore), By Price (Less than USD 5, USD 5 - USD 10, USD 11 – USD 20, USD 21-USD 30, USD 31- USD 40, USD 41 – USD 50, and Above USD 50), and By Application (Economic Smartphone and Premium Smartphone)
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered
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Belkin International, Inc, Corning Incorporated, 3M, Guangzhou Lito Technology Co., Ltd., Nippon Electric Glass, Co., Ltd, OPPO, PanzerGlass, RICCO ELECTRONICS CO LTD, Shenzhen New Star Glass and Packing Manufacture Co., Ltd., Shenzhen YIPI Electronic Limited, ZAGG Inc.
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Macro-economic Factors
Technological Innovations
The manufactures are focusing on technological advancement and developing new smartphone models and screen protectors for attracting more customers. Chinese manufacturers are researching to develop user-friendly products. Additionally, an increasing need for special protective screen guards among premium smartphone users.
Coronavirus
COVID-19 has reflected a negative impact on the China smartphone screen protector market, due to the restrictions on movements, social distancing, lockdowns, and people being forced to serve from home. Additionally, the demand for smartphones is decreasing in the year 2020. Consumers focused on saving money for essentials over smartphones.
Moreover, the working-class population and students studying from home shift their demand towards the adoption of tablets and computers. However, the favourable policies related to the expansion of the smartphone industry are expected to increase the demand for a smartphone screen protector at a rapid pace during the forecast period.
Market Dynamics
Market Driver- Expanding Consumer Electronics Industry
The booming consumer electronics industry is projected to drive the demand for smartphone screen protectors, due to the continuous expansion of the consumer electronics industry. In the year 2020, China amounted to over 150 billion U.S. dollars and is projected to generate revenue of 175 billion U.S dollars by 2025, by the sale of consumer electronics products.
The number of smartphone users in China is more than 66% of the total population and reached around 970 million in the year 2020. Moreover, the rising number of smartphone users increases the demand for smartphone screen protectors. However, the expansion in the consumer electronics industry is anticipated to fuel the market in the near future.
Market Driver- Rising Demand for Modern Smartphones
China’s smartphone screen protector market is driven by the growing demand for modern smartphones among consumers. Apple’s smartphone is one of the most popular smartphone brands among Chinese consumers and Apple smartphones are highly demanded by the millennial population in China. Apple’s smartphones are very expensive, and their maintenance incurred more costs. Hence, the demand for smartphone screen protectors is increasing among consumers for protecting their smartphones from physical damages, which is expected to boost the market over the forecast period.
Market Restraint- Decline in the Demand for PET and TPU-based Smartphone Screen Protectors
The smartphone screen protectors are made from various materials such as tempered glass, polyethylene terephthalate (PET), thermoplastic polyurethane (TPU), and multi-layered. The decreasing demand for PET & TPU-based smartphone screen protectors is owing to the limited benefits offered by the material. The TPU-based smartphone screen protectors offer less protection against high-impact drops.
On the other hand, PET-based smartphone screen protectors provide limited resistance against screen damage and contain low-grade adhesive properties. Moreover, the PET bases smartphone screen protectors raise concerns related to smartphone screen coating damage. Also, the rising substitution of the TPU based screen protectors by tempered glass protectors is expected to decline the demand for the product. Thus, the aforementioned factors are expected to hamper the market growth.
Market Opportunity- Technological Innovations
Chinese manufacturers have increased research activities to develop new innovative user-friendly smartphones. The development of high-quality tempered glass is one of the best smartphone screen protectors, offers a clear display, contains glare reducing and anti-reflective properties, provides good light transmittance, and gives the feeling of the original screen to the user. Moreover, the evolution of nano glass screen protectors which offer higher scratch resistance as compared to standard smartphone screen protectors is creating opportunities in the market.
China Smartphone Screen Protector Market Segmental Outlook
In terms of material types, the market is segmented into tempered glass, polyethylene terephthalate (PET), thermoplastic polyurethane (TPU), and multi-layered. The tempered glass segment is expected to hold a substantial market share during the forecast, attributed to the benefits offered by tempered glass on the user’s smartphone screen.
Tempered glass provides best protection against any scratch to the smartphone screen as compared to polyethylene terephthalate (PET), thermoplastic polyurethane (TPU). The tempered glass is highly adopted by the manufacturers and demanded by the consumer, due to its durability and protecting smartphone screen from pointed sharp object and severe falls.
Based on product types the market is segregated into 2D, 2.5D, 3D, and 9H tempered glass. The 2.5D segment is expected to hold a substantial market share during the forecast, attributed to the technological up-gradation and the curve edge benefits offered by 2.5D smartphone screen protectors.
The 2.5D tempered glass-based smartphone screen protectors are smoothly polished that offer a smooth feeling while using the smartphone. However, 2.5D smart screen protectors offer flexible display, giving premium look and purely aesthetic experience to smartphone users.
On the basis of sizes, the market is divided into 0.21mm, 0.26mm, 0.33mm, and 0.48mm. 0.33mm segment expected to hold a substantial market share during the forecast period, owing to its good performance in hardness. The 0.33mm size-based smartphone screen protectors are highly demanded by customers worldwide.
Additionally, the 0.33mm size-based smartphone screen protectors provide comfort on the fingers and hands of users. However, the growing adoption of 0.33mm thickness-sized- based smartphone screen protectors among consumers is associated with benefits such as it offers a natural feel, responding fast, and helping in operating smartphones smoothly.
In terms of distribution channels, the market is classified as online and instore. The online segment is expected to hold a substantial market share during the forecast, due to the growing number of e-commerce vendors and innovative delivery options offered by the vendors such as same-day delivery.
The growth in the online segment is attributed to the continuous penetration of high-speed internet and increasing demand for smartphones by consumers. Moreover, the presence of major online retailers such as Alibaba, Taobao, JD.com, Tmall, Suning.com, Xiaohongshu, Amazon China, and Vipshop with their online portals is fueling the China smartphone screen protector market.
In terms of prices, the China smartphone screen protector market is categorized as less than Less than USD 5, USD 5 - USD 10, USD 11 – USD 20, USD 21-USD 30, USD 31- USD 40, USD 41 – USD 50, and Above USD 50. USD 11-USD 20 segment held a considerable share of the market in 2020 and is projected to grow during the forecast period.
The growth in the USD 11-USD 20 segment is attributed to the growing adoption by premium smartphone users. The premium smartphone users mostly demand USD 11-USD 20 priced-based smartphone screen protectors. As the premium smartphone users have faith in the quality of smartphone screen protectors priced between USD 11-USD 20 as compared to others prices.
On the basis of applications, the market is categorized as economic smartphone and premium smartphone. The premium smartphone segment is anticipated to grow at a significant CAGR during the forecast period, due to the increasing demand for premium smartphones such as Samsung, iPhone, and others among consumers.
China is becoming a more upper-middle-class country that increasing the consumer’s living standard and demand for premium products. Changing consumers' preference towards the adoption of premium smartphones associated with increasing disposable income and increasing consumers' spending on premium smartphones.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the China Smartphone Screen Protector Market
- Historical, Current and Projected Market Size in terms of Value
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on China Smartphone Screen Protector Market Performance
Segments
Key Segments Covered
By Material Types
- Tempered Glass
- Polyethylene Terephthalate (PET)
- Thermoplastic Polyurethane (TPU)
- Multi-layered
By Product Types
- 2D
- 2.5D
- 3D
- 9H Tempered Glass
By Sizes
- 0.21mm
- 0.26mm
- 0.33mm
- 0.48mm
By Distribution Channels
By Prices
- Less than USD 5
- USD 5 - USD 10
- USD 11 – USD 20
- USD 21-USD 30
- USD 31- USD 40
- USD 41 – USD 50
- Above USD 50
By Applications
- Economic Smartphone
- Premium Smartphone
Key Market Players Profiled in the Report
- Belkin International, Inc
- Corning Incorporated
- 3M
- Guangzhou Lito Technology Co., Ltd.
- Nippon Electric Glass, Co., Ltd
- OPPO
- PanzerGlass
- RICCO ELECTRONICS CO LTD
- Shenzhen New Star Glass and Packing Manufacture Co., Ltd.
- Shenzhen YIPI Electronic Limited
- ZAGG Inc.
Competitive Landscape
- Key players operating in the China smartphone screen protector market include Belkin International, Inc, Corning Incorporated, 3M, Guangzhou Lito Technology Co., Ltd., Nippon Electric Glass, Co., Ltd, OPPO, PanzerGlass, RICCO ELECTRONICS CO LTD, Shenzhen New Star Glass and Packing Manufacture Co., Ltd., Shenzhen YIPI Electronic Limited, ZAGG Inc., based on their revenue, research & development (R&D) activities, presence, and value chain management system.
- The players are adopting key strategies such as acquisition, collaborations, and geographical expansion where potential opportunity for the China smartphone screen protector market.