Segments - Smart Washing Machine Market by Products (Front Load and Top Load), Capacities (Less Than 6 Kg, 6-10 Kg, and More Than 10 Kg), Applications (Residential and Commercial), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global smart washing machine market was valued at USD 8.44 Billion in 2022 and is projected to reach USD 45.55 Billion by 2031, expanding at a CAGR of 20.6% during the forecast period, 2023 – 2031. The growth of the market is attributed to the increasing demand for commercial laundry equipment due to the rising incidence of laundry services.
A smart washing machine is an Internet of Things (IoT)-based clothes washing appliance, which helps the user to monitor and operate the washing procedure using smartphones or other smart electronic devices. Increasing usage of smartphones in day-to-day life has resulted into the higher demand for smart washing machines. These machines can be operated by installing the application on the users’ smartphones, which need to connect to the internet using Wi-Fi network.
Using the application, the users can monitor the washing procedures including washing, spinning, and rinsing the laundry besides providing information regarding the remaining countdown timing for washing. It automatically notifies with alarm when it completes the washing process and the app can automatically detect if there is error in the machine or its functions.
The growing trend of using connected devices for smart home appliance and higher demand for smart washing machines in smart homes, especially among the consumers of developed countries including the US is a key aspect of the market expansion. As per a report of Digitized House Media, every 3 out of 5 people in America use smart home products to enhance their smart home setting and are widely monitored using smartphones. Increasing global concern on water scarcity is a key factor to be considered, which urge the manufacturers to design water-effective technology to minimize the water waste or excessive use of water.
Unlike conventional washing machines, smart washing machines are widely adopted among environment-conscious people as these smart machines can save several gallons of water. For instance, Samsung’s 6.0 FlexWash washer based on stainless-steel version of product, which is equipped with an energy saving technology and Wi-Fi connectivity, only uses 4,278 gallons of water per year as compared to 12,000 gallons used by conventional washing machines. Over the years, consumers are increasingly adopting efficient and technologically advanced washing appliances.
Factors such as easy accessibility and user-friendly of the machines using a smartphone are acting major factors driving the market growth.
Rising disposable income of consumers and increasing number of working populations who need frequent laundry services are another key factor expected to boost the market.
High penetration of IoT and wide adoption of smart house among a large number of populations in developed countries are projected to fuel the market growth.
High prices of smart washing machines compared to conventional washing machines are expected to hinder the market growth during the forecast period.
Growing R&D activities from globally leading electronic manufacturing companies for the development of innovative and advanced featured washing machines are presenting immense opportunities for the market expansion.
The report on the global smart washing machine market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Global Smart Washing Machine Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Products (Front Load and Top Load), Capacities (Less Than 6 Kg, 6-10 Kg, and More Than 10 Kg), and Applications (Residential and Commercial) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Americair Corporation, Blueair, COWAYCO. LTD., Dyson, Honeywell International Inc., Koninklijke Philips N.V., Sharp Corporation, Sunbeam Products, Inc., Whirlpool, and Xiaomi Corporation |
Based on products, the market is bifurcated into front load and top load. The front load segment is anticipated to dominate the market expanding at a considerable CAGR during the forecast period owing to the increasing willingness of consumers towards purchasing the conventional front loading washing machines. Wide adoption of the front load smart machines in commercial laundry centers present a key factor driving the segment growth.
On the other hand, the top load segment is projected to exhibit a CAGR of 23.8% during the forecast period owing to its convenience to use and availability of lower prices products. Rising demand for the product type from a large number of middle-class customer base is another major factor contributing to the segment growth.
On the basis of capacities, the market is segmented into less than 6 kg, 6-10 kg, and more than 10 kg. The 6-10 kg segment is projected to account for a large market share during the analysis period owing to the wide popularity of the products among middle-class families and rising adoption for household uses. Whereas, the more than 10 kg segment is anticipated to expand at a CAGR of 23.9% during the forecast period due to the large adoption of the products owing to large capacity for washing heavy clothes and large number of other clothes.
Factors such as growing occurrence of commercial laundry services over the globe is helping to expand the segment growth. For instance, enlarged application of the coin laundry services in the U.S. has increased the implementation of front-load washing machines with 8-22 kg capacity.
Based on applications, the market is bifurcated into residential and commercial. The residential segment is projected to register a large market share in the coming years owing to the increasing disposable income of consumers across the emerging countries including India, China, and Brazil. To effective use of wash cycles as well as avoid the excessive water usage, these products are largely getting installed in the residential sectors.
However, the commercial segment is expected to surpass a CAGR of 23.6% during the forecast period due to the rapidly shifting of consumer preference towards the coin laundry and online laundry services in the developing countries, especially in Asia Pacific.
In terms of regions, the global smart washing machine market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to account for a large market share in the coming years owing to the growing adoption of smart appliances by a large number of populations in this region. The demand for smart washing machines is higher in the U.S. and Canada due to the shifting consumer preference towards energy-efficient and water-saving products.
Meanwhile, the market in Asia Pacific is anticipated to expand at a significant CAGR of 20.9% during the analysis period owing to the expanding internet penetration as well as wide adoption of smart laundry machines among consumers in emerging countries including India and China. As per a report of China Internet Network Information Center (CNNIC), the penetration of internet is 59.6% across the country.
The global smart washing machine market has been segmented based on
Some key players competing in the global smart washing machine market include Americair Corporation, Blueair, COWAYCO. LTD., Dyson, Honeywell International Inc., Koninklijke Philips N.V., Sharp Corporation, Sunbeam Products, Inc., Whirlpool, and Xiaomi Corporation. These leading market players are using strategies including merges, acquisition, new launches, and product development to build their strong position in the market. The R&D and innovation are the key strategies that are widely adopted by players to enhance their market share.
For instance, in April 2019, TCL Corp. introduced its new range of smart home appliances especially washing machines in India. The company launched TCL B-series, G-series, and K-series washing machines with front and top-loading capacity. In another event in August 2020, Xiaomi revealed its strategy to expand its smart appliances portfolio in India with the launch of an Internet-enabled washing machine. It was the first ever washing machine available in Indian market manufactured by Xiaomi.