Smart Advertising Market

Smart Advertising Market by Components (Hardware, Software, and Services), Products (Interactive Kiosk, Digital Billboard, and Digital Poster), End-users (Corporate, Government, Education, Food & Beverage, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-695
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 182
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The global smart advertising market size was valued at USD 655.4 in 2020. The market is projected to expand at a CAGR of approximately 19.8% during the forecast period, 2021 – 2028. The growth of the market is attributed to the rapid expansion of wireless internet access infrastructure and the availability of video content management tools globally.
 

Smart Advertising Market Key Takeaways


Smart advertising is distinct from conventional advertising, which grabs the attention of people immediately. Organizations are focusing on smart ads for a variety of reasons, including eye-catching and user-friendly advertising choices, entertainment, cost-effectiveness, and others. The main goal of advertising is to raise awareness about the company's product, educate potential buyers, gain a competitive advantage, and change the buyer's consumption habits. Smart advertising incorporates three technologies: immersive media, system motion, and artificial intelligence (AI), which work together to help start businesses, increase customer engagement, and help advertisers push customers to a company's special marketing page or an online shop. Smart advertising responds to its surroundings by receiving and transmitting data over an information network and plays an important role in inciting customer interest and the company's conversion rate.

Smart advertising is quickly gaining attraction and becoming one of the most common types of advertising for businesses in a variety of industries, including automotive, gaming, consumer goods, entertainment, and electronics. Smart advertising, as opposed to other traditional types of advertising, allows advertisers to efficiently target consumers based on multiple attributes such as preferences, age, and location, among others, resulting in increased user interaction. Digital Out-of-Home (DOOH) companies now recognize potential customers and offer personalized advertising content, due to technological advances in areas such as artificial intelligence (AI), sensor fusion, machine learning (ML), and big data analytics. This technology empowered DOOH companies to analyze vast amounts of customer data to determine how well their advertisements are doing.

Market Trends, Drivers, Restraints, and Opportunities:

  • Advertisers are increasingly focusing on using a hyper-targeted advertisement model to offer customized content to specific customer segments, which is expected to drive the market.
  • Rapidly expanding wireless internet networking infrastructure and global availability of video content management systems, are both contributing to the growth of the corporate sector in the market.
  • Government regulations governing data privacy and security, such as the European Union's General Data Protection Regulation (GDPR), is expected to hamper the market growth.

Scope of the Report

The report on the global smart advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Smart Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Components (Hardware, Software, and Services), Products (Interactive Kiosk, Digital Billboard, and Digital Poster), End-users (Corporate, Government, Education, Food & Beverage, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media (UK) Limited, JCDecaux Group, Include Ltd., Intersection, IKE Smart City, Changing Environments Inc., and Captivate

 

Market Segment Insights:

Hardware Segment is holding a dominant share
Based on components, the global smart advertising market is divided into hardware, software, and services. The hardware segment accounts for a key share of the market and is anticipated to expand at a rapid pace during the forecast period. Increased installation of outdoor digital billboards, indoor digital posters, and virtual kiosk networks by (Digital Out Of Home) DOOH media companies around the world led the segment to grow rapidly over the forecast period. DOOH media companies are concentrating on combining high-definition cameras and advanced sensors such as vibration, smoke, and proximity sensors with traditional digital displays to increase the delivery of personalized advertisement content. These hardware systems, which are driven by Machine Learning (ML) and Artificial Intelligence (AI), play a key role in identifying and categorizing customers based on a variety of factors such as gender, age, mood, and place. These factors are crucial in propelling the hardware market.
 

Smart Advertising Market By Components


Digital Poster segment is expected to represent a key share
On the basis of products, the global smart advertising market is divided into interactive kiosk, digital poster, digital billboard, and others. The digital billboard segment accounts for a key share of the market and is anticipated to expand at a rapid pace during the forecast period. Increased emphasis on replacing traditional billboards with digitalized billboards that have wireless connectivity and a range of sensors increased the market share of the digital billboard segment in 2020. These smart billboards are a key component of several smart city projects and generate a significant amount of revenue for local governments. Over the forecast period, the digital poster segment is expected to rise at a rapid pace. Digital posters are increasingly used in public and private spaces such as business centers, community centers, and shopping malls. Furthermore, over the next six years, the market is expected to expand, due to the growing adoption of digital posters in transit advertisements such as city metro and buses, as well as for street-side advertising.

Corporate segment is holding a dominant share
Based on end-users, the global smart advertising market is divided into corporate, government, education, food & beverage, and others. In 2020, the corporate segment dominated the industry and is expected to expand at a rapid pace over the forecast period. Increasing number of creative and imaginative advertisement campaigns undertaken by multi-national corporations and large-scale businesses with a substantial global or regional footprint leads to the segment growth. Smart advertising is expected to play a key role in allowing businesses to expand their scope and undertake consumer engagement at major public venues, as well as improve customer experiences. DOOH network operators are focused on integrating advanced electronic and information and communication technology into traditional digital displays, such as AI, machine learning, sensors, and cameras. These innovations enabled media agencies and marketers to develop innovative and engaging advertising strategies that increase consumer awareness and conversions.

Asia Pacific is a fast-growing market
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. In 2020, the global smart advertising market was dominated by the market in North America. Emergence of several leading DOOH media firms, high advertisement spending by businesses, and the availability of high-speed wireless internet connectivity in the area are the main growth drivers in the region. Over the forecast period, the smart advertising market in Asia Pacific is expected to be a rapidly-growing regional market, due to increased emphasis by multinational corporations on innovative advertisements to develop a strong presence in high-potential and developing economies such as China and India. Continuous investment in high-speed internet infrastructure, growing number of smart city initiatives, and the involvement of major electronic component manufacturers in Asia Pacific are expected to drive the installation of digital displays and many other smart advertising items.
 

Smart Advertising Market By Regions

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smart Advertising Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Smart Advertising Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Smart Advertising Market - Supply Chain
  4.5. Global Smart Advertising Market Forecast
     4.5.1. Smart Advertising Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Smart Advertising Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Smart Advertising Market Absolute $ Opportunity
5. Global Smart Advertising Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Smart Advertising Market Size and Volume Forecast by End Users
     5.3.1. Corporate
     5.3.2. Government
     5.3.3. Education
     5.3.4. Food & Beverage
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Smart Advertising Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Smart Advertising Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Smart Advertising Demand Share Forecast, 2019-2026
7. North America Smart Advertising Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Smart Advertising Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Smart Advertising Market Size and Volume Forecast by End Users
     7.4.1. Corporate
     7.4.2. Government
     7.4.3. Education
     7.4.4. Food & Beverage
     7.4.5. Others
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Smart Advertising Demand Share Forecast, 2019-2026
8. Latin America Smart Advertising Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Smart Advertising Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Smart Advertising Market Size and Volume Forecast by End Users
     8.4.1. Corporate
     8.4.2. Government
     8.4.3. Education
     8.4.4. Food & Beverage
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Smart Advertising Demand Share Forecast, 2019-2026
9. Europe Smart Advertising Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Smart Advertising Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Smart Advertising Market Size and Volume Forecast by End Users
     9.4.1. Corporate
     9.4.2. Government
     9.4.3. Education
     9.4.4. Food & Beverage
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Smart Advertising Demand Share Forecast, 2019-2026
10. Asia Pacific Smart Advertising Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Smart Advertising Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Smart Advertising Market Size and Volume Forecast by End Users
     10.4.1. Corporate
     10.4.2. Government
     10.4.3. Education
     10.4.4. Food & Beverage
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Smart Advertising Demand Share Forecast, 2019-2026
11. Middle East & Africa Smart Advertising Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Smart Advertising Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Smart Advertising Market Size and Volume Forecast by End Users
     11.4.1. Corporate
     11.4.2. Government
     11.4.3. Education
     11.4.4. Food & Beverage
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Smart Advertising Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Smart Advertising Market: Market Share Analysis
  12.2. Smart Advertising Distributors and Customers
  12.3. Smart Advertising Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Lamar Advertising Company
     12.4.2. OUTFRONT Media Inc.
     12.4.3. CIVIQ Smartscapes
     12.4.4. Clear Channel Outdoor Holdings, Inc.
     12.4.5. Exterion Media (UK) Limited
     12.4.6. JCDecaux Group
     12.4.7. Include Ltd.
     12.4.8. Intersection
     12.4.9. IKE Smart City
     12.4.10. Changing Environments Inc.

Segments Covered in the Report
The global smart advertising market has been segmented on the basis of

Components

  • Hardware
  • Software
  • Services

Products

  • Interactive Kiosk
  • Digital Billboard
  • Digital Poster
  • Others

End-users

  • Corporate
  • Government
  • Education
  • Food & Beverage
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Lamar Advertising Company
  • OUTFRONT Media Inc.
  • CIVIQ Smartscapes
  • Clear Channel Outdoor Holdings, Inc.
  • Exterion Media (UK) Limited
  • JCDecaux Group
  • Include Ltd.
  • Intersection
  • IKE Smart City
  • Changing Environments Inc.
  • Captivate

Key players operating in the market are Lamar Advertising Company, CIVIQ Smartscapes, OUTFRONT Media Inc., Include Ltd, Exterion Media (UK) Limited, Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Intersection, IKE Smart City., Changing Environments Inc., and Captivate. These industry players are working on designing new ways to help corporations around the world embrace DOOH and smart ads. Other businesses are focused on expanding their digital display networks to provide smart advertising services.

JCDecaux, for example, purchased APN Outdoor, an OOH media group in Australia. As a result of the purchase, the former was able to expand existing operations in the high-potential market in Australia. Clear Channel Outdoor Holdings Inc. is a specialist outdoor advertising business that focuses primarily on digital ads on streets and airports. The company has a broad global business network that spans 30 countries and includes approximately 14,000 digital displays. Exterion Media (UK) Limited has a large presence in countries such as the Netherlands, the UK, France, Spain, and Ireland. The organisation provides analysis and data services for measuring the efficacy of advertisement campaigns.
 

Smart Advertising Market By Key Players

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