The German skincare products market size was valued at USD 431.65 Million in 2022 and is anticipated to reach USD 629.42 Million by 2031, expanding at a CAGR of 4.28% during the forecast period, 2023–2031. The growth of the market is attributed to increasing aging population.
Skin care refers to cosmetics that are intended to protect and care for the skin. These include sunscreen, as well as various creams and lotions for the face, hands, and feet. Skin treatment items with a health focus, such as acne treatments, are excluded since they are included under OTC pharmaceuticals in the consumer market. In terms of market value, German skin care products market leads the European market.
Consumers in Germany are recognized for making well-informed products based on their skin type & preferences. Men & women alike are still looking for product formulations that fulfil their expectations in terms of quality & adverse effects.
German Skincare Products Market Trends, Drivers, Restraints, and Opportunities
- Increasing aging population in Germany, is projected to boost the market.
- Expanding female population is leading to high demand of anti-aging products, which is projected to drive the market.
- Multipurpose items and those utilized by and under expert supervision have become increasingly popular in recent years, which is projected to fuel the market.
- Increasing awareness among consumers about organic cosmetics is projected to drive the market.
- Organic and natural cosmetics are becoming increasingly popular among younger generation is estimated to drive the market.
- High cost of the cosmetic products, is anticipated to hamper the market.
Scope of the German Skincare Products Market Report
The report on the German skincare products market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Skincare Products Market - German Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Facial Care, Body Care, and Others), Distribution Channel (Supermarkets/Hypermarkets, Conveniences Stores, Specialist Stores, and Others)
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Country Scope
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Germany
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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L’Oreal S.A.; Procter & Gamble.; Beiersdrof AG.; Unilever.; ESTEE LAUDER COMPANIES INC.
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German Skincare Products Market Segment Insights
The facial care segment is expected to grow at a rapid pace
Based on types, the German skincare products market is divided into facial care, body care, and others. The facial care segment is expected to grow at a rapid pace during the forecast period due to increasing use of facial care products by men and women. Sales of facial skin care products are estimated to be the maximum.
The distribution channel segment is projected to expand at a considerable CAGR
On the basis of distribution channels, the market is segregated into supermarkets/hypermarkets, conveniences stores, specialist stores, and others. The major distribution channel for natural cosmetics is drug shops, which account for over 40% of the market, followed by department stores, perfumeries, and salons.
Online vendors profit due to the lack of flexibility in traditional stationary stores. In the next two years, online expenditure is expected to rise by 8%, with men and women spending about similar amounts on cosmetic items.
Germany is anticipated to constitute a key market share
German skincare products market is expected to constitute a key share of the overall market during the projected period due to increasing aging population in the country. Even if immigration has increased since 2011, when the general fall was noted, Germany has one of the world's fastest-aging and declining populations. The main focus is on active ageing, so that a growing percentage of people live a healthy life for a long period of time.
Segments
The German skincare products market has been segmented on the basis of
Type
- Facial Care
- Body Care
- Others
Distribution Channel
- Supermarkets/Hypermarkets
- Conveniences Stores
- Specialist Stores
- Others
Country
Key Players
Competitive Landscape
Key players competing in the German skincare products market includes L’Oreal S.A.; Procter & Gamble.; Beiersdrof AG.; Unilever.; ESTEE LAUDER COMPANIES INC. Some of these players are adopting various strategies, such as partnerships, acquisitions, and product launches, to gain a larger share in the market. The skincare products market is fairly consolidated, with the top players controlling majority of market share.