The global self-adhesive labels market size was USD 49.12 Billion in 2022 and is likely to reach USD 81.59 Billion by 2031, expanding at a CAGR of 5.8% during 2023–2031. The market growth is attributed to the rapid growth in the e-commerce industry. A label is referred to as an essential part of product identification.
A label is a piece of plastic film, paper, metal, and other materials containing essential information regarding a product or an item. These labels are usually affixed to product packaging in such a way that it is easily accessible to consumers. Labels are used in the packaging of any product to aid consumers to identify that product through packaging. Labels display all the essential information regarding the product, facilitating consumers to make an informed decision about buying and using the product.
Labels help companies create brand recognition and set the aesthetic tone of their products. Labels make products recognizable and distinguishable. Labels provide other important information such as ingredients, instructions for usage, price, warnings, health risks, brand name, dates of manufacturing, dates of expiry, and other vital data.
Self-adhesive labels are labels that come with one side of labels coated with adhesive. These labels stick without wetting them or any other steps. The adhesive side of these labels is usually protected with a protective layer, which is peeled off to use the labels. These types of labels are considered more convenient than any other types of labels.
There are several advantages to using self labels, such as versatility, affordability, durability, flexibility, and others. These labels are easy to use, which makes them less time-consuming than other labels.
The adoption of self stick labels is increasing among several industries as well as for individual uses. Several benefits of these labels contribute to high production and integration of the labels, as affordable packaging solutions.
COVID-19 Impact on Self-adhesive Labels Market
The global self-adhesive labels market was affected moderately during the COVID-19 period. The lockdown, social distancing policies, travel restrictions, and other pandemic-related regulations resulted in a halt in production, unavailability of raw materials & workforce, a decline in product demand, a shutdown of several manufacturing units, and the disruption of the supply chain.
The pandemic affected several industries and manufacturing processes in those industries were either slowed down or shut down. Conversely, the demand for medicines, healthcare supplies, emergency supplies, packaged foods & drinks, and other essential goods increased during the pandemic.
Increasing demand for such products as well as a need to adhere to pandemic-related safety regulations boosted the demand for self stick labels and had a positive impact on the global market.
Self-adhesive Labels Market Dynamics
The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The global self-adhesive labels market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2023 to 2031.
Trends
Increasing awareness regarding the negative effects of plastic wastage on the environment has surged the demand for paper-based labels across the globe. Small plastic labels are difficult to collect and recycle, as they are categorized as micro-plastic. The rising importance of adopting bio-degradable materials such as paper is one of the key market trends in the global market.
Drivers
Increasing Population and Rapid Urbanization
Rising population and rapid urbanization are expected to boost the global market growth in the coming years. Surging demand for consumer electronics, packaged food products, and other consumer goods in developing regions increases the demand for self labels in the packaging industry. The prevailing presence of various digital retail platforms in developing countries boosts the demand for packaging materials such as different types of labels, including self-adhesive labels. Labels facilitate companies to establish their brands, increase the aesthetic value of their products, and expand their customer base.
Increasing Industrial Applications
A rising number of industries such as pharmaceutical, beauty & personal care, and food & beverages are integrating self-adhesive labels in their packaging process for their products. An increasing number of industries use such labels to provide essential information such as ingredients, usage, quantity, and warnings, which aid in the expansion of the global market in the coming years.
Restraints
Growing Adoption of Wet-glue Adhesive Labels
Wet-glue adhesive is not pre-applied to the labels, as it is applied right before the application of a label on a product. This feature makes wet-glue labels more cost-effective than self labels. Production time for wet-glue labels is less than for self-adhesive labels. Wet-glue is stored for a long time and used again to decrease wastage. Increasing preference for wet-glue labels over self stick labels hinders the growth of the global market.
Changing Environmental Mandates and Government Restrictions
The packaging and labeling industries need to adhere to government restrictions and environmental mandates to streamline their manufacturing process. Constantly changing and updating restrictions and regulations are estimated to hamper the growth of the global market in the coming years.
Opportunities
Extensive ongoing research and development activities introduce new technologies in the packaging industry. Advancements in labeling equipment and machinery as well as label designing software aid label manufacturers in enhancing production lines, improving supply chains, and eliminating labeling errors. High demand for technological advancements in the industry offers lucrative opportunities to the market players.
Scope of Self-adhesive Labels Market Report
The global self-adhesive labels market research report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Self-adhesive Labels Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Adhesive Type (Emulsion Acrylic, Holt-melt, and Solvent), Label Type (Release Liner, Linerless, Removable, Permanent, and Repositionable), Material Type (Paper and Plastic), Printing Technology (Letterpress, Gravure, Flexography, Lithography, Offset, Digital Printing, and Screen Printing), and End-user (Pharmaceutical, Food & Beverage, Personal Care, Consumer Durables, Retail, Logistics & Transport, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Self-adhesive Labels Market Size and Analysis, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Mondi; FUJI SEAL INTERNATIONAL, INC.; Optimum Group; LINTEC Corporation; 3M; AVERY DENNISON CORPORATION; Asteria Group; H.B. Fuller Company; Etiket Schiller; CCL Industries; Coveris; Fuji Seal, Inc.; UPM; Lecta Adestor; Constantia Flexibles; PMC Label Materials Co., Ltd.; Suzhou Jan Tan Packaging & Printing Co., Ltd.; Schades A/S; SVS, SPOL. S R.O.; MÜROLL GmbH; Royston Labels; Zhongshan Fuzhou Adhesive Products Co., Ltd.; Right Label Solutions Limited; Consolidated Label Co; and Others
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Self-adhesive Labels Market Segment Insights
What Key Factors Contribute to the Rapid Expansion of the Emulsion Acrylic Segment?
On the basis of adhesive type, the global self-adhesive labels market is divided into emulsion acrylic, holt-melt, and solvent. The emulsion acrylic segment holds a significant market share during the forecast period, as emulsion acrylic adhesives offer more durability than other types of adhesives.
Acrylic adhesives withstand many chemical solvents as well as UV rays. These types of adhesives have the ability to bond surfaces for the long term. These adhesives offer superior adhesion and are difficult to remove easily.
The hot-melt segment is anticipated to expand in the coming years, as soft hot-melt adhesives bleed into surfaces to provide excellent adhesion. These adhesives are usually used for rough surfaces as they bleed into those surfaces to stick labels.
Hot-melt adhesives require a high initial tack, where the adhesive melt and grips the surface after pressure is applied to it. Hot melts, which are rubber-based adhesives, are more cost-effective that other adhesives that boost the segment growth.
Which Major Factors influence Substantial Growth of the Permanent Segment?
In terms of label type, the global self-adhesive labels market is segregated into release liner, linerless, removable, permanent, and repositionable. The permanent segment is expected to register a high CAGR during the forecast period, as permanent self-adhesive labels are the most commonly used type of labels in various industries.
Permanent labels possess qualities such as durability, superior adhesion, and a high level of initial tack. These labels perform well in low temperatures. Permanent labels are usually used to avoid any misuse of products or misinterpretation of important information. Surging demand for permanent labels in pharmaceutical, food & beverage, and chemical industries drives the segment growth.
Why is Plastic Segment More Prevalent than Paper Segment?
Based on material type, the global self-adhesive labels market is bifurcated into paper and plastic. The plastic segment is projected to hold a significant market share during the forecast period, as plastic labels are more durable than paper labels. Plastic labels are flexible to work with and possess better resistance to extreme environmental conditions, which drives the plastic segment’s growth.
The paper segment is anticipated to register growth in the coming years, as paper labels have more printability than plastic labels. Paper labels hold ink well, come in an array of various colors, and are environmentally friendly. These factors boost the paper segment growth.
What are Main Aspects for Boosting the Flexography Segment?
In terms of printing technology, the global self-adhesive labels market is divided into letterpress, gravure, flexography, lithography, offset, digital printing, and screen printing. The flexography segment is projected to hold a key market share during the forecast period, as flexography printing technology is used to produce large-scale orders.
Flexography is used to develop full colors process prints. This printing technology is used to generate huge label quantities with high quality at a higher speed than other printing technologies. Flexography is a cost-effective printing technology compared with others, which aids in the expansion of the segment in the coming years.
The letterpress segment is anticipated to expand rapidly in the coming years. Letterpress printing is a type of Intaglio printing, which is done with ink put below the surface of the metal printing plate. In letterpress, high pressure is necessary to transfer ink on labels to produce high-quality prints. This type of printing technology is used to produce etched images and engraved & raised letters.
What are Major Reasons for High Revenue Generation in Food & Beverage Segment?
On the basis of end-user, the global self-adhesive labels market is segregated into pharmaceutical, food & beverage, personal care, consumer durables, retail, logistics & transport, and others. The food & beverage segment accounted for the largest market share in 2019 and is expected to dominate the global market during the forecast period.
Self-adhesive labels are predominantly used in the food & beverage industry for packaged fresh food, fresh produce, ready meals, meat, and others. Several foods and beverage brands use these labels to enhance the aesthetics of the packaged products. Labels are used to provide necessary information regarding the usage, preservation, and disposal of packaged products to customers.
The demand for self-adhesive labels is surging in the food & beverage industry, as these labels are increasingly used to provide product identification, ingredient information, and warnings.
The pharmaceutical segment is anticipated to register growth in the coming years, owing to the increasing usage of self-adhesive labels in the pharmaceutical industry to identify products. These types of labels are used to maintain the integrity of packaged medicines and other healthcare-related products.
The labels are used to maintain the quality control of the healthcare-related packed products, provide security against tampering, and offer caution for any hazardous substances while transporting. The labels offer important information such as the date of expiry, which is boosting the segment growth.
Why is Asia Pacific dominating Self-adhesive Labels Market?
Based on region, the global self-adhesive labels market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is expected to register a high CAGR during the forecast period, owing to growing industries such as healthcare and packaging in Japan, India, South Korea, and China.
The packaging industry in China is considered the second largest across the globe. Increasing demand for aesthetically pleasing packaged goods and customized packaging in various industries such as food & beverages boost the demand for self-adhesive labels in China.
The packaging industry in India is expected to grow significantly in the coming years. The packaging industry in India is driven by growing research & development activities in various industries, rising populations that lead to increasing demand for various packaged products, and growing disposable income.
Rapidly growing industries and the high adoption of self-adhesive labels in those industries propel the growth of the market in Asia Pacific.
The self-adhesive labels market in North America is anticipated to register significant growth in the coming years, due to the growing e-commerce sector in the region. North America has developed economies such as the US and Canada, which fuels the packaging industry in the region. Changing lifestyles, increasing disposable income, and surging demand for packaged and ready-to-eat food products and beverages are expected to drive the market growth in North America.
Segments
The global self-adhesive labels market has been segmented on the basis of
Adhesive Type
- Emulsion Acrylic
- Holt-melt
- Solvent
Label Type
- Release Liner
- Linerless
- Removable
- Permanent
- Repositionable
Material Type
Printing Technology
- Letterpress
- Gravure
- Flexography
- Lithography
- Offset
- Digital Printing
- Screen Printing
End-user
- Pharmaceutical
- Food & Beverage
- Personal Care
- Consumer Durables
- Retail
- Logistics & Transport
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Player
- Mondi
- FUJI SEAL INTERNATIONAL, INC.
- Optimum Group
- LINTEC Corporation
- 3M
- AVERY DENNISON CORPORATION
- Asteria Group
- H.B. Fuller Company
- Etiket Schiller
- CCL Industries
- Coveris
- Fuji Seal, Inc.
- UPM
- Lecta Adestor
- Constantia Flexibles
- PMC Label Materials Co., Ltd.
- Suzhou Jan Tan Packaging & Printing Co., Ltd.
- Schades A/S
- SVS, SPOL. S R.O.
- MÜROLL GmbH
- Royston Labels
- Zhongshan Fuzhou Adhesive Products Co., Ltd.
- Right Label Solutions Limited
- Consolidated Label Co
- Others
Competitive Landscape
Key players competing in the global self-adhesive labels market are Mondi; FUJI SEAL INTERNATIONAL, INC.; Optimum Group; LINTEC Corporation; 3M; AVERY DENNISON CORPORATION; Asteria Group; H.B. Fuller Company; Etiket Schiller; CCL Industries; Coveris; Fuji Seal, Inc.; UPM; Lecta Adestor; Constantia Flexibles; PMC Label Materials Co., Ltd.; Suzhou Jan Tan Packaging & Printing Co., Ltd.; Schades A/S; SVS, SPOL. S R.O.; MÜROLL GmbH; Royston Labels; Zhongshan Fuzhou Adhesive Products Co., Ltd.; Right Label Solutions Limited; Consolidated Label Co; and others.
Some of these major companies have adopted various business development strategies including acquisitions, mergers, collaborations, partnerships, product launches, and production capacity expansion to expand their consumer base and enhance their market share.
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In May 2022, AVERY DENNISON CORPORATION, a multinational producer and distributor of pressure-sensitive adhesive materials, announced its investments, which are aimed at expanding the manufacturing capacity of the company as well as enhancing production facility efficiency in Europe. The production facility enhancements include a new automated warehouse and high-speed hotmelt adhesive coater.
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In January 2022, H.B. Fuller Company, a US-based major adhesive manufacturing company, acquired Apollo Chemicals Ltd., which is a UK-based manufacturer of coatings, adhesives, and primers. The acquisition enables the company to expand its business globally.
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In October 2021, Asteria Group, a Belgium-based manufacturer of flexible packaging, labels, folding boxes, and others, acquired CS Labels, which is a UK-based leading manufacturer of digitally printed labels. The acquisition provides support and resource for Asteria Group to CS Labels, which is expected to operate its own business.
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In April 2020, Coveris, a provider of innovative and sustainable packaging solutions, acquired Plasztik-Tranzit Kft, which is a Hungary-based leader in high-quality flexible packaging solutions for the food industry. Plasztik-Tranzit Kft was renamed into Coveris Pirtó after the acquisition. With the acquisition, Coveris targets at creating a high-tech packaging production hub in Eastern Europe.
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