The Global Sanitary Ware Market size was valued at USD 12.21 Billion in 2022 and is expected to surpass USD 20.28 Billion by 2031, expanding at a CAGR of 5.8% during the forecast period, 2023 – 2031. Sanitary ware comprises all the things found in bathrooms and kitchens, such as sinks/closet, wash basins, cisterns, and pedestals.
Sanitary ware products are mostly made of porcelain, a type of ceramic. These products are most likely to be found connected to a water supply and are generally concerned with water related applications.
Market Trends, Drivers, Restraints, and Opportunities
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Several non-government organizations (NGOs) with the help of the World Health Organization (WHO) are running campaigns and building toilets in several rural and under-developed areas in developing countries to offer people safe sanitation, which in turn, is fueling the market.
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Increasing concerns and awareness regarding personal hygiene is driving the market.
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Increasing disposable income and changing lifestyles are major facets driving the sanitary ware market.
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Fluctuating housing demand and the impact of the COVID pandemic are hampering the market.
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Key market players are investing in research to develop products to attract more customers and to increase their market shares. This, in turn, is creating opportunities in the market.
Scope of Sanitary Ware Market Report
The report on the global sanitary ware market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes
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Details
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Report Title
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Sanitary Ware Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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End-users (Commercial and Residential), Product Types (Toilet Sink/Closets and Washbasins), Technologies (Slip Casting, Pressure Casting, Tape Casting, and Isostatic Casting)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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TOTO Ltd.; Jaquar Group; Kohler Co.; CERA Sanitaryware Ltd.; and Hindware Homes
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Sanitary Ware Market Segment Insights
Commercial segment to expand at a substantial CAGR
In terms of end-users, the market is bifurcated into commercial and residential. The commercial segment is projected to expand at a substantial CAGR during the forecast period owing to heavy use of the products for various commercial establishments. Moreover, the commercial places have to provide minimum requirements for any office or factory include toilets and washbasins for the use of employees or costumers. These are key factors that help to increase in the use of these products in number of hotels worldwide; thus, boosting the segment growth.
The toilet sinks/water closets segment to grow at a rapid pace
Based on product types, the global sanitary ware market is bifurcated into toilet sinks/water closets and washbasins. The toilet sinks/water closets segment is projected to expand at a rapid pace during the forecast period owing to wide adoption of toilet sinks/water closets in various spaces of both commercial and residential areas. Initiatives by governments in developing nations to improve access to basic sanitation and maintain hygiene is a key factor fueling segment growth.
Isostatic casting segment to expand at a substantial CAGR
In terms of technologies, the market is divided into slip casting, pressure casting, tape casting, and isostatic casting. The isostatic casting segment is anticipated to expand at a substantial CAGR during the forecast period as it is a relatively new method of casting ceramic into sanitary ware. It enables fast and cost-efficient casting in new and attractive designs, allowing the high use of the technology for various business setups.
Asia Pacific to hold significant market share
On the basis of regions, the global sanitary ware market is segmented into Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific is expected to hold a significant share of the market during the forecast period. The presence of emerging major economies and improving lifestyle of people in the region are major factors driving the regional market growth. Moreover, increasing income, growing awareness about hygiene, and rising government initiatives are other key factors propelling the market in the region.

Segments
By End-users
By Product Types
- Toilet Sinks/Closets
- Washbasins
By Technologies
- Slip Casting
- Pressure Casting
- Tape Casting
- Isostatic Casting
By Regions
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
By Key Players
Competitive Landscape
Key players in the global sanitary ware market include TOTO Ltd.; Jaquar Group; Kohler Co.; CERA Sanitaryware Ltd.; and Hindware Homes. These players are widely engaged in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
