Sanitary Napkin Market

Sanitary Napkin Market

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Debadatta

Author:

Debadatta Patel

Partha

Fact-checked by:

PARTHA PAUL

Aman

Editor:

Aman Singh

The global sanitary napkin market was estimated at USD 24 billion in 2020 and is projected to expand at a robust CAGR during the forecast period, between 2021 and 2028. Sanitary napkins, also known as menstrual pads, are feminine hygienic absorbent items that are worn by women during menstruation to absorb the flow of blood from the vagina and avoid leakage. Sanitary napkins are worn externally, unlink menstrual cups and are medically tested for leakage and hygiene purposes. They are made up of cotton and superabsorbent polymers and have fragrance and antibacterial substances to avoid infections or odor during menstruation. Sanitary napkins come in different sizes to suit every woman and to make the menstrual phase more comfortable and easier.

Sanitary Napkin Market

Market Trends, Drivers, Restraints, and Opportunities

  • Rising consumer preference toward sanitary napkins has increased substantially owing to the comfort and flexibility offered, thereby surging the market growth.
  • Growing awareness about female hygiene and menstruation has increased the demand for sanitary napkins in the market.
  • Unawareness in society and the topic of menstruation being a taboo issue in rural areas can restrain the market.
  • Innovations in the sanitary napkins market such as wings napkins, fragrance napkins, panty liners, and long lasting napkins have resulted in elevation in market demand for sanitary napkins.
  • Increasing health issues related to the female reproductive system has substantially increased hygiene consciousness, which has positively impacted the market growth.
  • Government initiatives toward menstruation awareness and hygienic has also fueled the market growth.

Scope of the report

The report on the global sanitary napkin market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Sanitary Napkin Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast

Base Year

2020

Historic Data

2018 & 2019

Forecast Period

2021–2028

Segmentation

Types (Menstrual Pads [Disposable Pads, Cloth Pads, and Biodegradable Pads] and Pantyliners), Distribution Channels (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Specialty Stores, E-commerce, and Others)

Regional Scope

Asia Pacific, North America, Europe, Latin America, and Middle East & Africa

Report Coverage

Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast

Global Sanitary Napkin Market Segment Insights:

The manufacture of menstrual pads with superabsorbent materials has shifted consumer preference

 Based on types, the market can be bifurcated into menstrual pads and pantyliners. The menstrual pads can be further segmented into disposable pads, cloth pads, and biodegradable pads. The menstrual pads segment held a substantial market share in 2020 owing to high demand for these pads. Menstrual pads are easy to wear and offer comfort and relief during menstruation. Menstrual pads are designed to fit the women as per the size and have antibacterial and fragrance properties to adhere to the consumer’s requirements. Disposable napkins are preferred over biodegradable or cloth napkins. Disposable pads can be used only once and required to be disposed off immediately. Cotton napkins can be used a few times; however, the chances of fungal infections are increased by the use of reusable napkins. Increasing awareness about menstruation and the vaginal infections has significantly shifted consumer preference toward the menstrual pads segment.

Sanitary Napkin Market

Wide availability and variety of options drive the supermarket and hypermarkets segment

On the basis of distribution channels, the market can be categorized as supermarkets and hypermarkets, pharmacies, convenience stores, specialty stores, e-commerce, and others. The supermarket and hypermarkets segment is projected to hold a substantial market share during the forecast period owing to high availability of supermarkets in every locality. Supermarkets have a wide variety of sanitary napkins and offer the consumers a range of different brands to choose their preferred products Attributes such as sizes, shapes, longevity, and comfort are offered by different brands to ensure consumer satisfaction. The pharmacies segment is also estimated to expand at a rapid growth owing to the 24x7 availability of pharmacies and wide access of drug stores in residential areas.

Sanitary Napkin Market

Asia Pacific to dominate the global market

In terms of regions, the global sanitary napkin market can be categorized as Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. Asia Pacific dominates the global market owing to high population of women and the rise in disposable income and standard of living. Additionally, increasing awareness in developing countries such as India, China, and Japan have fueled the market growth. Government initiatives for the purpose of promoting hygiene among young girls has increased the demand for sanitary napkins. For example, the Menstrual Hygiene Scheme (MHS) launched by the Ministry of Health and Family Welfare of the Government of India in order to create awareness among adolescent girls from the ages between 10 and 19 in rural areas regarding menstrual hygiene has effectively driven the sanitary napkin market in India. The main aim of the scheme was to create awareness about the safe use and dispose of menstrual pads in an environmentally friendly manner.

Sanitary Napkin Market

Segments

Segments covered in the report

By Types

  • Menstrual Pads
    • Disposable Pads
    • Cloth Pads
    • Biodegradable Pads
  • Pantyliners

By Distribution Channels

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Specialty Stores
  • E-commerce
  • Others

By Regions

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

Competitive Landscape

Key players in the global sanitary napkin market are Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, Kao Corporation, Unicharm Corporation, Seventh Generation; Inc., Millie and More Pty Ltd., Hygienika Dystrybucja S.A., Premier FMCG (Pty) Limited, Corman S.p.A., First Quality Enterprises, Inc., Ontex Group NV, Svenska Cellulosa Aktiebolaget, Bodywise (UK) Ltd., Naty AB, TZMO, HengAn.com, Bella Flor Inc., and Ontex. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Sanitary Napkin Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Sanitary Napkin Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Sanitary Napkin Market - Supply Chain
  4.5. Global Sanitary Napkin Market Forecast
     4.5.1. Sanitary Napkin Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Sanitary Napkin Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Sanitary Napkin Market Absolute $ Opportunity
5. Global Sanitary Napkin Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Sanitary Napkin Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Sanitary Napkin Demand Share Forecast, 2019-2026
6. North America Sanitary Napkin Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Sanitary Napkin Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Sanitary Napkin Demand Share Forecast, 2019-2026
7. Latin America Sanitary Napkin Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Sanitary Napkin Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Sanitary Napkin Demand Share Forecast, 2019-2026
8. Europe Sanitary Napkin Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Sanitary Napkin Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Sanitary Napkin Demand Share Forecast, 2019-2026
9. Asia Pacific Sanitary Napkin Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Sanitary Napkin Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Sanitary Napkin Demand Share Forecast, 2019-2026
10. Middle East & Africa Sanitary Napkin Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Sanitary Napkin Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Sanitary Napkin Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Sanitary Napkin Market: Market Share Analysis
  11.2. Sanitary Napkin Distributors and Customers
  11.3. Sanitary Napkin Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)

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