Public Relations Tools Market

Public Relations Tools Market by Applications (Online Media and Content Marketing), Industries (Media & Entertainment, BFSI, Healthcare, IT & Telecom, Consumer Goods & Retail, and Government & Public Sector), Solutions (Relationship Management, Publishing Tools, Content Creation & Distribution, Social Media Monitoring & Management, and Data Aggregation, Monitoring, & Analysis), Deployments (Hosted and On-premise), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-4067
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 223
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The global public relations tools market size is projected to expand at considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the rising access to the Internet and availability of different digital platforms to reach out to customers. Development of various media techniques and tools such as social network further boosts the market.

Public Relations Tools Market Key Takeaways

Public relations (PR) tools include a range of digital platforms that facilitate a wider and healthy communication between an organization and its masses especially customers. These tools help business enterprises in establishment of various means to draw attentions of customers and build good relationship with the public at large. Building up a good corporate image in front of public is a vital component for each organization to stay ahead in the competition and expansion of their operations. Publicity represents a core aspect of PR that allows to promote new products or services by a company using means such as planting news. Some of the key PR methods include press release, advertisement, and product publicity that aid in the shaping the interest of the public towards new products and releasing their needs. Among key PR tools, the web offers the most effective tool for publicity as it facilitates the development of different websites wherein companies use blogs and press release to promote their innovative products. Moreover, social networks including YouTube, Facebook, and Twitter are very powerful tools used by organizations to connect more people and influence their perception.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing awareness among companies regarding effective web development and its benefits for publicity presents a key driver of the market.
  • Wide use of various social media platforms by companies to advertise and promote their products is projected to fuel the market during the forecast period.
  • Rising penetration of the Internet and growing number of users of smart electronic devices such as smartphones and laptops are further likely to push the market in the coming years.
  • Requirement of high experts or professional people handling the news and tools act as a key challenge that can hamper the market growth during the targeted period.
  • Introduction of several digital platforms and different sources for information extraction to influence and attract audiences online are offering key opportunities for boosting the market.

Scope of the Report

The report on the global public relations tools market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Public Relations Tools Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Applications (Online Media and Content Marketing), Industries (Media & Entertainment, BFSI, Healthcare, IT & Telecom, Consumer Goods & Retail, and Government & Public Sector), Solutions (Relationship Management, Publishing Tools, Content Creation & Distribution, Social Media Monitoring & Management, and Data Aggregation, Monitoring, & Analysis), and Deployments (Hosted and On-premise)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Google Inc.; Cision AB; PR Software; Business Wire Inc.; Salesforce.com; iPR Software; Meltwater Inc.; Outbrain Inc.; Onalytica; AirPR Software; Iris Isentia; Prezly; Narrative Science; and Rocket Fuel

Market Segment Insights

Content marketing segment is expected to grow at a rapid pace

Based on applications, the global public relations tools market is bifurcated into online media and content marketing. The content marketing segment is expected to grow at a rapid pace during the forecast period owing to rising importance of content creation and wide value for content marketing applications across different enterprises. However, the online media segment is anticipated to hold a key share of the market in the coming years due to the availability of wide tools for social media and extensive use of the tools for search engine optimization.

Easy evaluation of consumers’ behavior drive the Consumer goods & retail segment

On the basis of industries, the market is segregated into media & entertainment, BFSI, healthcare, IT & telecom, consumer goods & retail, and government & public sector. The consumer goods & retail segment is projected to expand at a considerable CAGR during the forecast period owing to increasing need for advanced PR tools for tracking consumers’ preference and shopping behavior. On the other hand, the healthcare segment is anticipated to account for a major market share during the forecast period due to rising spending on technology upgrade for easy accessibility of data related to patients and better healthcare infrastructure.

Public Relations Tools Market By Industries

Publishing tools segment is expected to grow significantly

Based on solutions, the global public relations tools market is divided into relationship management, publishing tools, content creation & distribution, social media monitoring & management, and data aggregation, monitoring, & analysis. The publishing tools segment is expected to grow significantly during the forecast period owing to wide availability of solutions for publishing news, please release, and content to maximize reader traffic to websites. However, the social media monitoring & management segment is anticipated to hold a key share of the market in the coming years owing to easy use of the digital platforms to connect a large number of consumers and wide social networks influence in media channels.

Flexibility to cost-effective drive the hosted segment

Based on deployments, the market is bifurcated into hosted and on-premise. The hosted segment is expected to grow at a healthy rate during the forecast period owing to the certain advantages such as flexibility and cost-effective in the installation of the tools. However, the on-premise segment is anticipated to register a robust CAGR during the targeted period owing to easy installation and more secure operations of digital operations. Moreover, availability of relatively cost-effective service on the deployment presents another key driver of the market.

North America is anticipated to constitute a key market share

In terms of regions, the global public relations tools market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to early acceptance of digital platforms and media for publicity along with the wide gadgets used by a large number of the population in the region. However, Asia Pacific market is anticipated to expand at a robust growth rate during the forecast period owing to rising use of consumer electronic devices to the high penetration of the Internet usage among a large portion of the regional population.

Segments

The global public relations tools market has been segmented on the basis of

Applications
  • Online Media
  • Content Marketing
Industries
  • Media & Entertainment
  • BFSI
  • Healthcare
  • IT & Telecom
  • Consumer Goods & Retail
  • Government & Public Sector
Solutions
  • Relationship Management
  • Publishing Tools
  • Content Creation & Distribution
  • Social Media Monitoring & Management
  • Data Aggregation, Monitoring, & Analysis
Deployments
  • Hosted
  • On-premise
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players

Competitive Landscape

Key players competing in the global public relations tools market are Google Inc.; Cision AB; PR Software; Business Wire Inc.; Salesforce.com; iPR Software; Meltwater Inc.; Outbrain Inc.; Onalytica; AirPR Software; Iris Isentia; Prezly; Narrative Science; and Rocket Fuel. Some of these players actively engage in various market development strategies such as new product launching, expansion of manufacturing units, and acquisition to enhance their product portfolio.

Public Relations Tools Market By Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Public Relations Tools Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Public Relations Tools Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Public Relations Tools Market - Supply Chain
  4.5. Global Public Relations Tools Market Forecast
     4.5.1. Public Relations Tools Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Public Relations Tools Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Public Relations Tools Market Absolute $ Opportunity
5. Global Public Relations Tools Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Public Relations Tools Market Size and Volume Forecast by Applications
     5.3.1. Online Media
     5.3.2. Content Marketing
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Public Relations Tools Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Public Relations Tools Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Public Relations Tools Demand Share Forecast, 2019-2026
7. North America Public Relations Tools Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Public Relations Tools Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Public Relations Tools Market Size and Volume Forecast by Applications
     7.4.1. Online Media
     7.4.2. Content Marketing
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Public Relations Tools Demand Share Forecast, 2019-2026
8. Latin America Public Relations Tools Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Public Relations Tools Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Public Relations Tools Market Size and Volume Forecast by Applications
     8.4.1. Online Media
     8.4.2. Content Marketing
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Public Relations Tools Demand Share Forecast, 2019-2026
9. Europe Public Relations Tools Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Public Relations Tools Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Public Relations Tools Market Size and Volume Forecast by Applications
     9.4.1. Online Media
     9.4.2. Content Marketing
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Public Relations Tools Demand Share Forecast, 2019-2026
10. Asia Pacific Public Relations Tools Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Public Relations Tools Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Public Relations Tools Market Size and Volume Forecast by Applications
     10.4.1. Online Media
     10.4.2. Content Marketing
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Public Relations Tools Demand Share Forecast, 2019-2026
11. Middle East & Africa Public Relations Tools Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Public Relations Tools Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Public Relations Tools Market Size and Volume Forecast by Applications
     11.4.1. Online Media
     11.4.2. Content Marketing
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Public Relations Tools Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Public Relations Tools Market: Market Share Analysis
  12.2. Public Relations Tools Distributors and Customers
  12.3. Public Relations Tools Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Google Inc. Cision AB PR Software Business Wire Inc. Salesforce.com  
The global public relations tools market has been segmented on the basis of

Applications
  • Online Media
  • Content Marketing
Industries
  • Media & Entertainment
  • BFSI
  • Healthcare
  • IT & Telecom
  • Consumer Goods & Retail
  • Government & Public Sector
Solutions
  • Relationship Management
  • Publishing Tools
  • Content Creation & Distribution
  • Social Media Monitoring & Management
  • Data Aggregation, Monitoring, & Analysis
Deployments
  • Hosted
  • On-premise
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players

Key players competing in the global public relations tools market are Google Inc.; Cision AB; PR Software; Business Wire Inc.; Salesforce.com; iPR Software; Meltwater Inc.; Outbrain Inc.; Onalytica; AirPR Software; Iris Isentia; Prezly; Narrative Science; and Rocket Fuel. Some of these players actively engage in various market development strategies such as new product launching, expansion of manufacturing units, and acquisition to enhance their product portfolio.

Public Relations Tools Market By Key Players

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