Asia Pacific Probiotics Market

The Asia Pacific Probiotics Market size was valued at USD XX Billion in 2022 and is expected to surpass USD XX Billion by 2031, expanding at a CAGR of 9.6% during the forecast period, 2023 – 2031. The growth of the market is attributed to rising demand for health products such as probiotics especially by the young generation.

Probiotics are microorganisms found in beauty products, fermented foods, and nutritional supplements. They contain many kinds of bacteria. The most common types of bacteria in probiotics are lactobacillus. Probiotics are a combination of bacteria and fungi, viruses and protozoa. Probiotics help maintain a healthy microbial community in the human body and help the body maintain its original state after illness. They help prevent and treat diarrhea while improving mental health. Probiotics play a huge role in disease prevention because they prevent disease by strengthening the immune system.

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The Covid-19 pandemic affected the demand and supply of advanced ceramics market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing adoption of probiotics as alternative to pharmaceutical solutions and as an immunity booster is expected to boost the market during the forecast period.

• Rising demand for probiotics to improve intestinal health with increasing disposable income is major factor fueling the market.

• Rising unhealthy lifestyle leading to obesity and other diseases is anticipated to drive the market during forecast period.

• High risk of contamination and unavailability in remote areas is projected to hamper the market growth.

• Lack of awareness among consumers about probiotics & its benefits and excessive use and trust on antibiotics act as key challenges that can restrict the market during the forecast period.

• R&D investment and innovation of probiotic products and ban on several antibiotics is expected to create significant opportunities for the market players.

Scope of the Report

The report on the Asia Pacific probiotics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

The functional food & beverages segment is projected to hold a major market share

On the basis of product types, the Asia Pacific probiotics market is divided into functional food & beverages, dietary supplement, and animal feed. The functional food & beverages segment is expected to represent a key share of the market during the forecast period owing to consumers growing interest in functional foods, especially probiotics that can support digestive health, growing health trends, and increasing use of probiotics in yogurt. Health benefits beyond traditional nutrition. The consumption of functional foods and beverages is one of the food trends in the world. Increasing popularity of natural health foods has promoted the sales of products. The risk of illness and the maintenance of general health are expected to increase the demand for supplements. On the other hand, the dietary supplements segment is anticipated to expand at a rapid pace during the forecast period. Unlike medicinal solutions, probiotics are a natural way to treat various diseases related to intestinal health, gastrointestinal diseases, and immunity enhancement. New delivery systems such as chewing gum, carbonated powder, and chewable tablets are estimated to drive the market during the forecast period.

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The convenience stores segment is expected to grow at a rapid pace

Based on distribution channels, the market is segmented into supermarket, pharmacies, convenience stores, and others. The convenience stores segment is expected to represent a key share of the market during the forecast period owing to increasing number of stores and business model that meets the lifestyle needs of consumers. Convenience stores are the preferred sales channel for consumers in most developing countries, providing quality services and competitive prices. On the other hand, the supermarket segment is anticipated to expand at a rapid pace during the forecast period due to the convenience of shopping and the availability of multiple brands.

Japan is expected to dominate the market

On the basis of regions, the probiotics market is classified as India, China Japan, South Korea, Australia, and Rest of Asia Pacific. Japan is anticipated to dominate the market during the forecast period. The regional market growth can be attributed to development and innovation of probiotic ingredients and finished products. In addition, Japanese consumers are very concerned about regular supplementation of intestinal flora and believe that probiotics are the best solution. This has greatly stimulated the probiotic market in the country.

Segments

The Asia Pacific probiotics market has been segmented on the basis of

Product Types

• Animal Feed
• Dietary Supplements
• Functional Food & Beverages

Distribution Channels

• Supermarket
• Pharmacies
• Convenience Stores
• Others

Geography

• India
• China
• Japan
• South Korea
• Australia
• Rest of Asia Pacific

Key Players

• Bio-k Plus International
• Yakult Honsha Co. Ltd.
• PepsiCo Inc.
• Nestle SA
• DANONE SA

Competitive Landscape

Key players competing in the probiotics market include Bio-k Plus International; Yakult Honsha Co. Ltd.; PepsiCo Inc.; Nestle SA; and DANONE SA.

Some of these players are using several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.