Pressure Sensitive Labels Market Size, Share & Growth [2031]

Report Description

The global pressure sensitive labels market size was USD 97.95 Bn in 2022 and is likely to reach USD 140.78 Bn by 2031, expanding at a CAGR of 4.4% during 2023–2031. The market growth is attributed to the rising demand from the healthcare, cosmetics, transportation, and food & beverages industries. Furthermore, the increasing requirement for product information is likely to boost the market.

Pressure sensitive labels are a type of self-adhesive labels, which are made of paper, cloth, plastic, film, and other materials. It can be applied to a surface without external agents such as solvents heat, and water. It includes duct tape, masking tape, and labels & stickers.

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Pressure sensitive labels help to convey product information in the form of visuals or written words. The structure of the pressure sensitive labels includes three layers; a face stock, adhesive, and release liner in a layered manner. The face stock is the upper surface of the label, made up of paper or film, which is laminated with a topcoat to enhance the appearance of the labels.

The face stock and the liner are joined with an adhesive layer, and the liner is covered in a thin substance called the release coating or release layer, which is used to separate the face stock from the liner.

The market report finds that the COVID-19 pandemic moderately impacted the pressure sensitive labels market, owing to the changing consumer behavior toward purchasing patterns. End-user sectors, such as automotive, personal care, and consumer electronics suffered, as declining sales in light of the rising concerns regarding hygiene.

The preventive measures imposed by the government, such as emergency lockdowns, social distancing, and several limitations & restrictions disturbed the operation of manufacturing units, which disrupted the supply chain of the market.

The increasing demand from the healthcare and pharmaceutical industries increased the sales of pressure sensitive labels. Furthermore, rising imports of processed fruits and vegetables and the increasing trend of home delivery of groceries boosted the market growth during the pandemic.

Pressure Sensitive Labels Market Dynamics

The research report presents a complete market overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The global pressure sensitive labels market report has up-to-date insights about market scenarios that can shape the overall market performance and output from 2023 to 2031.

Major Drivers 

Pressure sensitive labels are self-adhesive. It does not require any external agent to adhere to the surfaces, which reduces the cost of adhesives. These labels are effective in packaging and coating applications. They can be applied to different surfaces, shapes, and textures due to their flexibility and lightweight nature.

The easy-to-use and quick adherence properties make them a preferable choice in packaging. Furthermore, the easy availability and low cost encouraged consumers to adopt these labels. Rising demand for packaged consumer goods and the increasing transportation and e-commerce sector drives the market in the coming years.

Existing Restraints 

The volatility of raw materials prices hinders market growth in the coming years. The price of raw materials increases at a rapid pace, which results in increased manufacturing costs. This impacts consumer behavior resulting in an unwillingness to buy the product or even choose a budget-friendly alternative. Production of pressure sensitive tapes and labels requires a special kind of equipment, which requires high investment to set up a plant, further hampers the market.

Emerging Opportunities 

The packaging industry consists of services like delivering & preserving perishable foods and increasing the efficiency and shelf life of products. Some other applications include pharmaceuticals, logistics, and home decor that required flexible and protective packaging along with labeling, which is considered a significant opportunity for the pressure sensitive labels market.

Growing population, changing lifestyle, rapid urbanization, and rising disposable income boost the demand for smart food and beverage packaging. Increasing demand and adoption of technological advancements in the label industry such as barcodes offer lucrative opportunities for prominent players across the globe.

Scope of Pressure Sensitive Labels Market Report

The market report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.

Pressure Sensitive Labels Market Segment Insights

Based on type, the market is segmented into release liner, linerless, and others. The release liner segment is expected to hold a key market share during the projected period owing to the wide availability of release liner materials. It is made up of paper and plastic film which carry sticky material. It is widely used for labeling bottles and containers. Increasing demand from the food & beverages industry for packaging ready-to-eat food and beverages fuels the segment growth.

The linerless segment is estimated to grow at a significant pace during the forecast period, as it reduces the wastage of materials. Thus, it is a sustainable option for labeling and packaging. Increasing demand for consumer packaged goods requiring product information boosts the segment growth.

On the basis of application, the pressure sensitive labels market is classified as water-based, radiation-based, hot melt-based, solvent-based, and others. The water-based segment is projected to hold the key share of the market in the forecast period. Water-based labels are useful for on-site workers as they are less toxic and eco-friendly. These labels are completely easy to apply via spray guns, rollers, and immersion processes. Water-based pressure sensitive label printing is also easy to remove from the equipment and lessens the risk of blockages.

• For instance, On April 18, 2023, Bostik, has launched Flexcryl ClearCycle 1000 adhesive which is expected to be the first all-temperature, wash-off label adhesive. ClearCycle 1000 adhesive is derived from a water-based acrylic technology to help users to meet the needs for PET bottle label applications, which is a rapidly growing bottle material preference owing to its design and support sustainability options.  

In terms of printing technology, the pressure sensitive labels market is fragmented into digital printing, screen printing, flexography, lithography, letterpress, offset, and others. The digital printing segment is projected to register a considerable CAGR during the forecast period owing to the rising demand from the food & beverages industry.

Digital printing is low in cost and produces high-quality images compared to others. It is considered eco-friendly as it does not fade with water or UV lights. Increasing requirements regarding information such as ingredients used, recipes, and nutritional information propel brands to print appealing digital pressure sensitive labels and exhibit clear information according to consumer needs. There is no involvement of printing plates in digital printing. Thus, ink is directly distributed on paper. Growing industry trends towards eco-friendly materials and rising technological improvements boost the segment.

The offset segment is projected to account for a major market share during the assessment period. it prints a high amount of ink compared to others. The key difference between offset and digital printing is that offset uses plates to transfer an image onto a rubber surface and which is then rolled onto a sheet of paper.

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Based on the material, the pressure sensitive labels market is segregated into polypropylene, polyvinyl chloride, paper, cloth, and others. The polypropylene segment held a key share of the market in 2021 and is expected to generate a major share during the projection period, due to its superior nature to repel moisture. It has advanced chemical properties and good stress & electricity resistance properties, which significantly raise its demand as a backing material. Polypropylene is water-resistant and can withstand harsh conditions. These labels are suitable for retail packaging such as personal care, cosmetics, and pharmaceuticals.

The polyvinyl chloride segment is anticipated to contribute to the segment’s growth. Polyvinyl chloride (PVC) is fire-resistant and has a transparent appearance, which makes it suitable for glass containers, and carrying containers. It is made up of soft rubber materials that can be molded into different shapes and badges used as special tags in clothing & apparel. It is sewn on apparel including hats, shoes, and bags to promote the brand identity.

On the basis of end-user, the pressure sensitive labels market is classified into packaging, healthcare & personal care, food & beverages, transportation, logistics, and others. The food & beverages industry is expected to generate a major share during the forecast period due to the wide adoption of pressure sensitive labels for providing product information in the industry. It plays an important role in marketing and branding in the food & beverages industry.

Pressure sensitive labels help to display graphics, carry packaged foods, and all the necessary details regarding the identification of the product, category, ingredients, recipes, and serving instructions. However, In the healthcare & personal care industry, pressure sensitive label printing is used widely, such as exhibiting details of dosages of a particular medicine, manufacturing date, expiry date, and instructions for consumption, and even the necessary barcodes are used for secure pressure sensitive labels.

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In terms of region, the pressure sensitive labels market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is anticipated to dominate the market in the coming years due to the easy availability of raw materials. The rapid expansion of manufacturing hubs is increasing the demand for corrugated box packaging and the usage of labels in emerging countries such as China and India. This factor is likely to boost the market in the region.
 

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