Premium Messaging Market

Premium Messaging Market by Products (Premium SMS and Premium MMS), Origin and Termination (Application to Person and Person to Application), Applications (Banking, Financial Services, and Insurance, Media & Entertainment, Hospitality, Outsourcing, Retail, and Shipping & Logistics), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-538
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 2
  • No. Of Pages: 186
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The global premium messaging market is expanding at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the improved mobile marketing initiatives, quality improvement in content providers, and progress in SMS aggregators.

Premium messaging is a form of SMS that can be sent using a special short-code and the cost of the service is deducted from user’s available smartphone credits. A key example of premium SMS can be, texting in to vote for a candidate or competitor in entertainment shows such as singing competition, dancing, or talent search show. The charge for using the SMS service is debited from sender’s credit balance on smartphone.

Premium Messaging Market Key Takeaways

In general, premium texting can be described as a SMS or texting service that users have to pay for sending it to third-party messaging systems that charge regular text messaging prices. These payments are either charged for content submitted to the user’s phone or for service attendance. Short codes are used in lieu of telephone numbers to send or receive text or video messages to or from programs.

Market Trends, Drivers, Restraints, and Opportunities

  • Extensive use of SMS as a corporate contact platform for organizational and marketing communications is expected to driving this market growth.
  • Premium messaging systems are preferred by customers as the systems offer user-friendly and reducing cost of service. This is projected to boost the market.
  • Availability of low-cost text messages service along with easy accessibility to the service using smartphones are key factors projected to fuel the market expansion in the coming years.
  • Growing use of social messaging sites as voting platform for various polls is anticipated to hamper the premium messaging market expansion during the forecast period. .
  • Rising concerns related to threats such as mobile spam and the proliferation of instant messaging are expected to impede the market growth.
  • Advancement of new system such as customer relationship management (CRM) tactics is expected to create several opportunities for the players in the coming years.

Scope of the Report

The report on the global premium messaging market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Premium Messaging Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Products (Premium SMS and Premium MMS), Origin and Termination (Application to Person (A2P) and Person to Application (P2A)), Applications (Banking, Financial Services, and Insurance (BFSI), Media & Entertainment, Hospitality, Outsourcing, Retail, and Shipping & Logistics)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

mBlox, OpenMarket, Sybase 365, AMD Telecom SA, Infobip Plt., Dialogue Communications Ltd., Mobicage NV, Symsoft AB, V3Mobi Communications Pvt. Ltd. AT&T, T-Mobile, and Sprint


Global Premium Messaging Market Segment Insights

SMS segment is expected to hold a large market share
On the basis of products, the market is bifurcated into premium SMS and premium MMS. The premium SMS segment is expected to hold a large share of the market during the forecast period owing to the easy access to SMS service and low-cost as compared to premium MMS. The rising adoption of premium SMS service by several entertainment companies for promotion of their TV shows and programs present a key driver for the segment growth.

Premium Messaging Market By Products

Person to application segment is projected to exhibit a high CAGR
In terms of origin and termination, the global premium messaging market is segmented into application to person and person to application. The person to application segment is projected to exhibit a high CAGR during the forecast period owing to the wide use of applications for using premium SMS service. On the other hand, the application to person segment is expected to constitute a major market share in the coming years due to rising adoption of the service type.

BFSI segment is expected to grow at a substantial rate
Based on applications, the global premium messaging market is divided into banking, financial services, and insurance (BFSI), media & entertainment, hospitality, outsourcing, retail, and shipping & logistics. The BFSI segment held a key share of the market in 2020 and is anticipated to expand at a substantial rate during the forecast period. Premium messaging is widely adopted by the BFSI sector to inform consumers of order notices, payment updates, premium dues, new deals, and pricing alerts. However, the media & entertainment segment is projected to register a substantial growth rate during the forecast period. The messaging system is used by customers for various applications such as competing in or subscribing to contests, quizzes, programs, or voting via the service in media and entertainment. This presents a key factor drives the segment growth. On the other hand, the hospitality segment is anticipated to exhibit a significant CAGR during the forecast period owing to wide applications of the service for advising customers about hotel, flight, tourism company promotional schemes, as well as sending booking information.

Premium Messaging Market By Applications

Market in North America is expected to grow at a rapid pace
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is expected to grow at a rapid pace in the coming years owing to early adoption of new technology in the communication industry and presence of big global players in the region especially in the US. Some new developments such as the launching of less fees charged for premium SMS by three big operators of the US, AT & T, T-Mobile, and Sprint are key aspects for regional market growth. On the other hand, the market in Asia Pacific is projected to hold a large market share during the forecast period due to the implementation of long-term evolution (LTE) solutions of the telecommunication industry in countries such as Japan and Korea.

 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Premium Messaging Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Premium Messaging Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Premium Messaging Market - Supply Chain
  4.5. Global Premium Messaging Market Forecast
     4.5.1. Premium Messaging Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Premium Messaging Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Premium Messaging Market Absolute $ Opportunity
5. Global Premium Messaging Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Premium Messaging Market Size and Volume Forecast by Applications
     5.3.1. Banking, Financial Services, & Insurance (BFSI)
     5.3.2. Media & Entertainment
     5.3.3. Hospitality
     5.3.4. Outsourcing
     5.3.5. Retail
     5.3.6. Shipping & Logistics
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Premium Messaging Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Premium Messaging Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Premium Messaging Demand Share Forecast, 2019-2026
7. North America Premium Messaging Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Premium Messaging Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Premium Messaging Market Size and Volume Forecast by Applications
     7.4.1. Banking, Financial Services, & Insurance (BFSI)
     7.4.2. Media & Entertainment
     7.4.3. Hospitality
     7.4.4. Outsourcing
     7.4.5. Retail
     7.4.6. Shipping & Logistics
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Premium Messaging Demand Share Forecast, 2019-2026
8. Latin America Premium Messaging Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Premium Messaging Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Premium Messaging Market Size and Volume Forecast by Applications
     8.4.1. Banking, Financial Services, & Insurance (BFSI)
     8.4.2. Media & Entertainment
     8.4.3. Hospitality
     8.4.4. Outsourcing
     8.4.5. Retail
     8.4.6. Shipping & Logistics
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Premium Messaging Demand Share Forecast, 2019-2026
9. Europe Premium Messaging Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Premium Messaging Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Premium Messaging Market Size and Volume Forecast by Applications
     9.4.1. Banking, Financial Services, & Insurance (BFSI)
     9.4.2. Media & Entertainment
     9.4.3. Hospitality
     9.4.4. Outsourcing
     9.4.5. Retail
     9.4.6. Shipping & Logistics
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Premium Messaging Demand Share Forecast, 2019-2026
10. Asia Pacific Premium Messaging Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Premium Messaging Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Premium Messaging Market Size and Volume Forecast by Applications
     10.4.1. Banking, Financial Services, & Insurance (BFSI)
     10.4.2. Media & Entertainment
     10.4.3. Hospitality
     10.4.4. Outsourcing
     10.4.5. Retail
     10.4.6. Shipping & Logistics
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Premium Messaging Demand Share Forecast, 2019-2026
11. Middle East & Africa Premium Messaging Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Premium Messaging Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Premium Messaging Market Size and Volume Forecast by Applications
     11.4.1. Banking, Financial Services, & Insurance (BFSI)
     11.4.2. Media & Entertainment
     11.4.3. Hospitality
     11.4.4. Outsourcing
     11.4.5. Retail
     11.4.6. Shipping & Logistics
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Premium Messaging Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Premium Messaging Market: Market Share Analysis
  12.2. Premium Messaging Distributors and Customers
  12.3. Premium Messaging Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. AT&T
     12.4.2. T-Mobile
     12.4.3. Sprint
     12.4.4. mBlox
     12.4.5. OpenMarket
     12.4.6. Sybase 365
     12.4.7. AMD Telecom SA
     12.4.8. Infobip Plt.
     12.4.9. Dialogue Communications Ltd.
     12.4.10. Mobicage NV
     12.4.11. Symsoft AB
Segments Covered in the Report
The global premium messaging market has been segmented on the basis of

Products
  • Premium SMS
  • Premium MMS
Origin and Termination
  • Application to Person
  • Person to Application
Applications
  • Banking, Financial Services, & Insurance (BFSI)
  • Media & Entertainment
  • Hospitality
  • Outsourcing
  • Retail
  • Shipping & Logistics
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • AT&T
  • T-Mobile
  • Sprint
  • mBlox
  • OpenMarket
  • Sybase 365
  • AMD Telecom SA
  • Infobip Plt.
  • Dialogue Communications Ltd.
  • Mobicage NV
  • Symsoft AB
  • V3Mobi Communications Pvt. Ltd.

Major players competing in the premium messaging market include AT&T; T-Mobile; Sprint; mBlox; OpenMarket; Sybase 365; AMD Telecom SA; Infobip Plt.; Dialogue Communications Ltd.; Mobicage NV; Symsoft AB; and V3Mobi Communications Pvt. Ltd.

 Premium Messaging Market By Key Players

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