The global pregnancy test kit market size is estimated to expand at a CAGR of around 5.5% during the forecast period, 2021 – 2028. The growth of the market is attributed to the increase in unplanned pregnancies and growing literacy rate among women.
Pregnancy test refers to a test that is undertaken by consumers to determine pregnancy. Pregnancy tests are conducted to check the levels of human chorionic gonadotropin (hCG), which is a hormone that is produced by cells surrounding embryos.
A pregnancy test kit provides consumers with a medical device, which assists them in determination of pregnancy. Two types of tests are available, which are urine test and blood test. Blood tests are done with the help of doctors in clinics; however, urine tests can be conducted at home.
Increasing awareness of availability of these tests and growing awareness of effects of pregnancy on physical and mental health among women drives the global pregnancy test kit market. The lockdown and social-distancing rule during COVID-19 pandemic reduced the number of women visiting hospitals; however, the pandemic situation increased the demand and usage of at-home pregnancy test kits.
Prestige Consumer Healthcare, Inc. stated that during 2020, 75% of women preferred at-home pregnancy test kits over laboratory tests. With surging usage of pregnancy test kit, key players are developing and launching products to increase their market share.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing availability of pregnancy test kits is expected to drive the market during the forecast period.
- Rising awareness about pregnancy test kits and their benefits among women is projected to expand the market.
- Governments and manufactures conducted promotional campaigns that engage celebrities to influence population for utilization of pregnancy test kits, which boosts the market.
- Technological advancements in pregnancy test kits and their widespread availability is expected to propel the market during the forecast period.
- Rising adolescent pregnancy rate is anticipated to drive the market.
- High cost of pregnancy test kits makes them unaffordable in certain developing countries, which restrains the growth of the market.
- Inaccurate test results can hamper the growth of the market.
- Increasing working population and growing disposable income in developed and certain developing regions offer lucrative opportunities for the growth of the market.
Scope of Pregnancy Test Kit Market Report
The report on the global pregnancy test kit market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Pregnancy Test Kit Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Line-indicator Devices and Digital Devices), Types of Tests (Blood Test for hCG and Urine Test for hCG), and Distribution Channels (Drug Stores, Hospital Pharmacies, Independent Pharmacies, Online Pharmacies and Retail, Supermarkets and Hypermarkets, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Germaine Laboratories, Inc.; Siemens Healthineers; BioMerieux SA; Abbott Laboratories; Quindel Corporation; Church & Dwigth Co., Inc.; Swiss Precision Diagnostics GmbH; Procter & Gamble Corporation; Kent Pharmaceuticals; Prestige Brand Holdings; and Others
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Pregnancy Test Kit Market Segment Insights
On the basis of types, the market is divided into line-indicator devices and digital devices. The line-indicator devices segment is expected to drive the market during the forecast period, as they are easy to use, easy to obtain results, and are affordable as compared to digital devices. Growing number of line-indicator products approvals, increasing research & developments, and ease of availability are driving the market.
Based on types of tests, the market is segregated into blood test for hCG and urine test for hCG. The urine test for hCG is expected to hold a considerable share of the market, due to its simple process and rapid test results. Urine tests for hCG are commonly conducted within the comfort and security of home of consumers, which increases their demand and boosts the market.
Based on distribution channels, the market is segmented into drug stores, hospital pharmacies, independent pharmacies, online pharmacies, supermarkets and hypermarkets, and others. Online pharmacies and retail segment is expected to expand during the forecast period, due to increased usage of internet and availability of a variety of products online. Availability of pregnancy test kits in supermarkets and hypermarkets is anticipated to drive the market.
On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the global pregnancy test kit market, due to advancements in pregnancy testing in the region. Increasing unplanned pregnancies, rising adolescent pregnancies, growing fertility disorders, and rising demand for self-detecting pregnancy kits drive the market in North America.
The market in Asia Pacific is expected to expand rapidly, due to its vast population base, which creates opportunities for key players for market penetration. Increased awareness among population of the region and increased availability of pregnancy test kits fuels the market in Asia Pacific.
Segments
The global pregnancy test kit market has been segmented on the basis of
Types
- Line-indicator Devices
- Digital Devices
Types of Tests
- Blood Test for hCG
- Urine Test for hCG
Distribution Channels
- Drug Stores
- Hospital Pharmacies
- Independent Pharmacies
- Online Pharmacies and Retail
- Supermarkets and Hypermarkets
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Germaine Laboratories, Inc.
- Siemens Healthineers
- BioMerieux SA
- Abbott Laboratories
- Quindel Corporation
- Church & Dwigth Co., Inc.
- Swiss Precision Diagnostics GmbH
- Procter & Gamble Corporation
- Kent Pharmaceuticals
- Prestige Brand Holdings
Competitive Landscape
Germaine Laboratories, Inc.; Siemens Healthineers; BioMerieux SA; Abbott Laboratories; Quindel Corporation; Church & Dwigth Co., Inc.; Swiss Precision Diagnostics GmbH; Procter & Gamble Corporation; Kent Pharmaceuticals; Prestige Brand Holdings; and others are the key players competing in the global pregnancy test kit market. They use strategies such as mergers, acquisitions, collaborations, partnerships, and product launches to dominate the market. For example,
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In 2019, Siemens Healthineers received a Food and Drug Administration (FDA) clearance for, Atellica IM Total hCG, which is a quantitative measurement for hCG in human plasma.
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In December 2020, Church & Dwight Co., Inc. acquired a consumer healthcare company, Matrixx Initiatives, Inc., which utilizes a unique delivery system to deliver products to consumers.
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In January 2020, Procter & Gamble Corporation acquired Billie, which is a digital startup that provides Buy Now and Pay Later payment method to its consumers.
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