Global Pregnancy Test Kit Market

Global Pregnancy Test Kit Market by Types (Line-indicator Devices and Digital Devices), Types of Tests (Blood Test for hCG and Urine Test for hCG), Distribution Channels (Drug Stores, Hospital Pharmacies, Independent Pharmacies, Online Pharmacies and Retail, Supermarkets and Hypermarkets, and Others), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028.

  • Report ID: HC-4148
  • Author: Growth Market Reports
  • Rating: 4.7
  • Total Reviews: 2
  • No. Of Pages: 188
  • Format:
  • Pub. Date: Upcoming
  • Share:

The global pregnancy test kit market is estimated to expand at a CAGR of around 5.5% during the forecast period, 2021 – 2028. The growth of the market is attributed to the increase in unplanned pregnancies and growing literacy rate among women.


Global Pregnancy Test Kit Market summary

Pregnancy test refers to a test that is undertaken by consumers to determine pregnancy. Pregnancy tests are conducted to check the levels of human chorionic gonadotropin (hCG), which is a hormone that is produced by cells surrounding embryos. A pregnancy test kit provides consumers with a medical device, which assists them in determination of pregnancy. Two types of tests are available, which are urine test and blood test. Blood tests are done with the help of doctors in clinics; however, urine tests can be conducted at home.

Increasing awareness of availability of these tests and growing awareness of effects of pregnancy on physical and mental health among women drives the global pregnancy test kit market. The lockdown and social-distancing rule during COVID-19 pandemic reduced the number of women visiting hospitals; however, the pandemic situation increased the demand and usage of at-home pregnancy test kits. Prestige Consumer Healthcare, Inc. stated that during 2020, 75% of women preferred at-home pregnancy test kits over laboratory tests. With surging usage of pregnancy test kit, key players are developing and launching products to increase their market share.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing availability of pregnancy test kits is expected to drive the market during the forecast period.
  • Rising awareness about pregnancy test kits and their benefits among women is projected to expand the market.
  • Governments and manufactures conducted promotional campaigns that engage celebrities to influence population for utilization of pregnancy test kits, which boosts the market.
  • Technological advancements in pregnancy test kits and their widespread availability is expected to propel the market during the forecast period.
  • Rising adolescent pregnancy rate is anticipated to drive the market.
  • High cost of pregnancy test kits makes them unaffordable in certain developing countries, which restrains the growth of the market.
  • Inaccurate test results can hamper the growth of the market.
  • Increasing working population and growing disposable income in developed and certain developing regions offer lucrative opportunities for the growth of the market.

Scope of the Report

The report on the global pregnancy test kit market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Pregnancy Test Kit Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Line-indicator Devices and Digital Devices), Types of Tests (Blood Test for hCG and Urine Test for hCG), and Distribution Channels (Drug Stores, Hospital Pharmacies, Independent Pharmacies, Online Pharmacies and Retail, Supermarkets and Hypermarkets, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Germaine Laboratories, Inc.; Siemens Healthineers; BioMerieux SA; Abbott Laboratories; Quindel Corporation; Church & Dwigth Co., Inc.; Swiss Precision Diagnostics GmbH; Procter & Gamble Corporation; Kent Pharmaceuticals; Prestige Brand Holdings; and Others

Market Segment Insights

Line-indicator devices are anticipated to expand at considerable CAGR

On the basis of types, the market is divided into line-indicator devices and digital devices. The line-indicator devices segment is expected to drive the market during the forecast period, as they are easy to use, easy to obtain results, and are affordable as compared to digital devices. Growing number of line-indicator products approvals, increasing research & developments, and ease of availability are driving the market.


Global Pregnancy Test Kit Market types

Urine test for hCG segment is expected to drive the market

Based on types of tests, the market is segregated into blood test for hCG and urine test for hCG. The urine test for hCG is expected to hold a considerable share of the market, due to its simple process and rapid test results. Urine tests for hCG are commonly conducted within the comfort and security of home of consumers, which increases their demand and boosts the market.

Online pharmacies and retail segment is anticipated to expand at a rapid pace

Based on distribution channels, the market is segmented into drug stores, hospital pharmacies, independent pharmacies, online pharmacies, supermarkets and hypermarkets, and others. Online pharmacies and retail segment is expected to expand during the forecast period, due to increased usage of internet and availability of a variety of products online. Availability of pregnancy test kits in supermarkets and hypermarkets is anticipated to drive the market.


Global Pregnancy Test Kit Market distribution channels

North America is projected to dominate the market

On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the global pregnancy test kit market, due to advancements in pregnancy testing in the region. Increasing unplanned pregnancies, rising adolescent pregnancies, growing fertility disorders, and rising demand for self-detecting pregnancy kits drive the market in North America. The market in Asia Pacific is expected to expand rapidly, due to its vast population base, which creates opportunities for key players for market penetration. Increased awareness among population of the region and increased availability of pregnancy test kits fuels the market in Asia Pacific.

Segments

The global pregnancy test kit market has been segmented on the basis of
Types

  • Line-indicator Devices
  • Digital Devices

Types of Tests

  • Blood Test for hCG
  • Urine Test for hCG

Distribution Channels

  • Drug Stores
  • Hospital Pharmacies
  • Independent Pharmacies
  • Online Pharmacies and Retail
  • Supermarkets and Hypermarkets
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

Competitive Landscape

Germaine Laboratories, Inc.; Siemens Healthineers; BioMerieux SA; Abbott Laboratories; Quindel Corporation; Church & Dwigth Co., Inc.; Swiss Precision Diagnostics GmbH; Procter & Gamble Corporation; Kent Pharmaceuticals; Prestige Brand Holdings; and others are the key players competing in the global pregnancy test kit market. They use strategies such as mergers, acquisitions, collaborations, partnerships, and product launches to dominate the market. For example, in 2019, Siemens Healthineers received a Food and Drug Administration (FDA) clearance for, Atellica IM Total hCG, which is a quantitative measurement for hCG in human plasma. In December 2020, Church & Dwight Co., Inc. acquired a consumer healthcare company, Matrixx Initiatives, Inc., which utilizes a unique delivery system to deliver products to consumers. In January 2020, Procter & Gamble Corporation acquired Billie, which is a digital startup that provides Buy Now and Pay Later payment method to its consumers.

Global Pregnancy Test Kit Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Pregnancy Test Kit Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Pregnancy Test Kit Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Pregnancy Test Kit Market - Supply Chain
  4.5. Global Pregnancy Test Kit Market Forecast
     4.5.1. Pregnancy Test Kit Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Pregnancy Test Kit Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Pregnancy Test Kit Market Absolute $ Opportunity
5. Global Pregnancy Test Kit Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Pregnancy Test Kit Market Size and Volume Forecast by Types
     5.3.1. Line-indicator Devices
     5.3.2. Digital Devices
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Pregnancy Test Kit Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Pregnancy Test Kit Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Pregnancy Test Kit Demand Share Forecast, 2019-2026
7. North America Pregnancy Test Kit Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Pregnancy Test Kit Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Pregnancy Test Kit Market Size and Volume Forecast by Types
     7.4.1. Line-indicator Devices
     7.4.2. Digital Devices
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Pregnancy Test Kit Demand Share Forecast, 2019-2026
8. Latin America Pregnancy Test Kit Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Pregnancy Test Kit Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Pregnancy Test Kit Market Size and Volume Forecast by Types
     8.4.1. Line-indicator Devices
     8.4.2. Digital Devices
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Pregnancy Test Kit Demand Share Forecast, 2019-2026
9. Europe Pregnancy Test Kit Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Pregnancy Test Kit Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Pregnancy Test Kit Market Size and Volume Forecast by Types
     9.4.1. Line-indicator Devices
     9.4.2. Digital Devices
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Pregnancy Test Kit Demand Share Forecast, 2019-2026
10. Asia Pacific Pregnancy Test Kit Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Pregnancy Test Kit Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Pregnancy Test Kit Market Size and Volume Forecast by Types
     10.4.1. Line-indicator Devices
     10.4.2. Digital Devices
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Pregnancy Test Kit Demand Share Forecast, 2019-2026
11. Middle East & Africa Pregnancy Test Kit Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Pregnancy Test Kit Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Pregnancy Test Kit Market Size and Volume Forecast by Types
     11.4.1. Line-indicator Devices
     11.4.2. Digital Devices
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Pregnancy Test Kit Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Pregnancy Test Kit Market: Market Share Analysis
  12.2. Pregnancy Test Kit Distributors and Customers
  12.3. Pregnancy Test Kit Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Germaine Laboratories, Inc.
     12.4.2. Siemens Healthineers
     12.4.3. BioMerieux SA
     12.4.4. Abbott Laboratories
     12.4.5. Quindel Corporation
     12.4.6. Church & Dwigth Co., Inc.
     12.4.7. Swiss Precision Diagnostics GmbH

The global pregnancy test kit market has been segmented on the basis of
Types

  • Line-indicator Devices
  • Digital Devices

Types of Tests

  • Blood Test for hCG
  • Urine Test for hCG

Distribution Channels

  • Drug Stores
  • Hospital Pharmacies
  • Independent Pharmacies
  • Online Pharmacies and Retail
  • Supermarkets and Hypermarkets
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

Germaine Laboratories, Inc.; Siemens Healthineers; BioMerieux SA; Abbott Laboratories; Quindel Corporation; Church & Dwigth Co., Inc.; Swiss Precision Diagnostics GmbH; Procter & Gamble Corporation; Kent Pharmaceuticals; Prestige Brand Holdings; and others are the key players competing in the global pregnancy test kit market. They use strategies such as mergers, acquisitions, collaborations, partnerships, and product launches to dominate the market. For example, in 2019, Siemens Healthineers received a Food and Drug Administration (FDA) clearance for, Atellica IM Total hCG, which is a quantitative measurement for hCG in human plasma. In December 2020, Church & Dwight Co., Inc. acquired a consumer healthcare company, Matrixx Initiatives, Inc., which utilizes a unique delivery system to deliver products to consumers. In January 2020, Procter & Gamble Corporation acquired Billie, which is a digital startup that provides Buy Now and Pay Later payment method to its consumers.

Global Pregnancy Test Kit Market keyplayers

Buy Report