Pregnancy Care Products Market by Products (Stretch Mark Minimizer, Breast Cream, Toning/Firming Lotion, Itching Prevention Cream, Nipple Protection Cream, Body Restructuring Gel, and Stressed Leg Product) and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa)- Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The global pregnancy care products market size was valued at USD 32.9 million in 2020 and is anticipated to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the increasing demand from the developing economies for pregnancy care products.
 

Pregnancy is the period during which an offspring is developed inside a female body. Pregnancy care products are used for the easement of this process. There has been a gradual shift from the traditional home remedies with respect to skin care during the pregnancy period to the commercially available products which are considered to be much more effective and convenient to use. To improve pregnancy outcomes, apart from pregnancy care products, the female host is also expected to be undergoing prenatal care. This includes the intake of extra folic acid, regular exercise, physical examinations, blood tests, and avoiding drugs, alcohol, & tobacco products.

According to the Centers for Disease Control and Prevention (CDC), in 2019, there are about 300 million pregnancies where in 90 % of these pregnancies are found in developing countries. India and China together represent 75 million pregnancies, which is one-fourth of the entire pregnancies globally. The COVID-19 pandemic has hindered the growth of global pregnancy care products market initially. However, scientists & researchers, upon further research, reported & identified that the coronavirus has numerous viral genes that can accelerate the present weakness of the hosts. This leads to the rapid arrangement of clinics, healthcare laboratories, and hospitals to expand novel innovations in pregnancy care products. This has led to its market growth in the later stages of the pandemic.

Market Trends, Drivers, Restraints, and Opportunities

• Increase in spending and investing by key companies towards the development of new and advanced pregnancy care products along with the latest research and development studies are primary reasons to boost the market growth during the forecast period.
• Rapid growth of the biopharmaceutical companies and existing wide demand for pregnancy care products worldwide are major factors that help boost the market.
• High prices for the development of pregnancy care products diagnosis equipment and high cost of services from the company’s perspective are anticipated to hinder the global market growth.
• Pregnancy care products are advised to be used under medical supervision and failure to comply this could be a health hazard risk. This can hamper the pregnancy care products market growth.
• R&D investment and technological advancement are expected to offer significant opportunities for the market players. Pregnancy care products are highly chemical in nature which can lead to adverse side-effects and lead to a change in approach. The latest pregnancy care products are all organic in nature which are proven to be more effective than their chemical counterparts with much less side-effects.

Scope of the Report

The report on the global pregnancy care products market size includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Global Pregnancy Care Products Market Segment Insights

Stretch mark minimizer segment is projected to represent a large market share
Based on products, the global pregnancy care products market is divided into stretch mark minimizer, breast cream, toning/firming lotion, itching prevention cream, nipple protection cream, body restructuring gel, and stressed leg product. The stretch mark minimizer segment constituted a major market share in 2019 and is expected to exhibit a high CAGR during the forecast period. The major reason for this segment growth is the increased usage of stretch mark minimizers as a means of a preventive measure for pregnancy treatment. Moreover, increase in awareness with regards to pregnancy care products to which stretch mark minimizers prove to be most useful devices with minimum cost.

Meanwhile the breast cream segment is anticipated to expand at a significant CAGR during the forecast period, owing to the increasing concerns to maintain proper health of breast during pregnancy and lactation periods. Moreover, growing concerns regarding breast care during the pregnancy is to get proper breast feeding after the baby delivery.
 

Asia Pacific is anticipated to dominate the market
On the basis of regions, the global pregnancy care products market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is expected to dominate the global market in the coming years owing to the increasing demand of multiple pregnancy care products, higher birth rate, higher population base, increasing the awareness for the would-be parents, and the rising disposable income.

However, the market in Middle East & Africa is anticipated to expand at a significant CAGR during the forecast period as the region has the highest population growth rate along with the increase in awareness with regards to the concerns for pre-natal care & post-natal care. Rising birth rate which is proportional to the rise in the overall population in the region is projected to propel the regional market growth.
 

Segments

Segments Covered in the Report
The global pregnancy care products market size has been segmented in terms of

Products

• Stretch Mark Minimizer
• Breast Cream
• Toning/Firming Lotion
• Itching Prevention Cream
• Nipple Protection Cream
• Body Restructuring Gel
• Stressed Leg Product

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Mama Mio U.S Inc.
• Clarins Group
• Novena Maternity
• E.T Browne Drug Co. Inc.
• Expanscience Laboratories Inc.
• Noodle & Boo

Competitive Landscape

Major players competing in the global pregnancy care products market are Mama Mio U.S Inc.; Clarins Group; Novena Maternity; E.T Browne Drug Co. Inc.; Expanscience Laboratories Inc.; and Noodle & Boo. These market players are involved in several business strategies such as mergers, acquisitions partnerships, collaborations, capacity expansion, and product launches to enhance their market shares. Novena Maternity, in October 2019, started an online campaign offering 90% discount for all the pregnancy care products the company dealt with. Moreover, the company made over 40 distribution network deals to allow its product distribution across the globe.