Pre-built Gaming PC Market Share, Growth, Opportunities 2031

Report Description

Pre-built Gaming PC Market Outlook 2031

The global pre-built gaming PC market size was valued at USD 53.16 Billion in 2022 and is likely to reach USD 188.48 Billion by 2031, expanding at a CAGR of 15.1% during 2023 – 2031. Growth of the market is attributed to the increasing number of professional gamers and rising popularity of e-championships.

Increasing number of professional gamers is expected to boost the demand for pre-built gaming PCs.  Professional gamers utilize gaming PCs, as they offer multiplayer options and support for competitive gaming. Pre-built gaming PCs have high-performance graphics cards, a high core-count CPU, and high-performance RAM, which encourages professional gamers to adopt them. Therefore, the rising number of gamers is propelling the market. For instance,

• According to a report, approximately 3.09 billion active video gamers are present worldwide and the number of gamers is expected to hit 3.32 billion by 2024.

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A pre-built gaming PC, also known as a gaming PC, is designed for playing video games at high standards. It differs from mainstream personal computers as it has high-performance graphics cards, high core-count CPU, and high-performance RAM.

These PCs are complete systems that use balanced and reliable hardware configurations. Pre-built gaming PCs are produced in large quantities. They are more expensive than traditional computers.

The COVID-19 pandemic propelled the demand for pre-built gaming PCs. The swift rise in COVID-19 infection encouraged governments to take preventive measures, such as social distancing and lockdowns, which encouraged Gen Z and millennials to spend time on gaming, as it helps them stay connected to other people.

Moreover, the increased adoption of video games boosted the demand for pre-built gaming PCs, as video games mitigated stress, anxiety, depression, and loneliness among adolescents and young adults during the pandemic. For instance,

• According to a report, time spent on video gaming during the COVID-19 pandemic increased by 39% globally.

Impact of Artificial Intelligence (AI) on Pre-Built Gaming PC

Introduction of artificial intelligence in the gaming industry is expected to create several opportunities in the market. AI algorithms allow gaming PC developers to design smart, intuitive games with neural networks. AI in pre-built gaming PC dynamically adjusts difficulty levels, challenges, and rewards based on each player’s performance, which creates a unique user experience.

Moreover, key companies in the market are heavily investing in AI technology to develop and launch AI-powered gaming PCs, which creates lucrative opportunities in the market. For instance.

• On October 17, 2023, Micro-Star INT'L CO., LTD. announced the launch of AI-powered gaming PCs, MEG Trident X2 14th and MPG Infinite X2 14^th. These gaming PCs are equipped with the latest 14th-generation Intel processors and cutting-edge Frozr AI cooling technology.

Pre-Built Gaming PC Market Dynamics

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Major Drivers

Rising popularity of e-championships is projected to boost the demand for pre-built gaming PCs. E-championship is a competition in video games between several professional gamers and teams. Pre-built gaming PCs are utilized in e-championships, as they offer high-performance graphics cards and high core-count CPUs, enabling gamers to run modern games at high resolutions and smooth frame rates, which increases their adoption in e-championships.

Growing video games industry is expected to drive the market. Pre-built gaming PCs are used for video gaming, as they provide high-end graphics cards that offer stable performance in gaming. Pre-built gaming PCs speed up the image processing time, which enhances their demand for video gaming. Thus, the growing video games industry is propelling the market. For instance,

• As per a report, the video games market is expanding at a CAGR of 9.83% and is projected to reach USD 363.20 billion by 2027.

Existing Restraints

High cost associated with pre-built gaming PCs is expected to restrict the market. Pre-built gaming PCs are expensive, as they include high-quality components such as central processing units, graphics processing units, and random-access memory.

Moreover, labor costs, overhead expenses, and profit margins for the manufacturers make these PCs costly. Additionally, these pre-built gaming PCs come with limited customization options, which encourages gamers and users to reduce their adoption.

Emerging Opportunities

Increasing investment in R&D activities by major market players to develop and launch gaming laptops that support the latest generation of Intel processor and high aspect ratio display are expected to create opportunities in the market.

For instance, on June 20, 2023, HP Inc., a US-based information technology company, announced the launch of OMEN Transcend 16, OMEN 16, and Victus 16 gaming laptops. These gaming laptops support Intel 12th Gen processors and Nvidia’s RTX 3070 Ti graphic card, which are suitable for gaming.

Scope of the Pre-built Gaming PC Market Report

The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Pre-built Gaming PC Market Segment Insights

Product Segment Analysis

Based on product, the pre-built gaming PC market is categorized into desktop, laptop, and peripherals. The desktop segment accounted for a major share of the market in 2022, due to its capability to offer easy upgradation and customization.

Gaming desktops are powerful components that aid in the improvement of graphics and gaming, thereby encouraging gamers to adopt desktops. It is also more affordable and has a larger screen size than laptops, which makes them ideal for gaming activities.  

The laptop segment is expected to grow at a quick pace during the forecast period, owing to their portable design, which allows gamers to work on the go. Gaming laptops are generally smaller and lighter than gaming desktops, which makes them an ideal choice for LAN gaming. This encourages online gamers to adopt gaming laptops. Moreover, key companies in the market are developing and introducing gaming laptops, which is projected to drive the segment and the market. For instance,

• On May 30, 2023, Micro-Star INT'L CO., LTD. partnered with Mercedes-AMG Motorsport to announce the launch of the Stealth 16 gaming laptop. It is powered by an Intel Core i9 processor and NVIDIA RTX 40 graphics that deliver immersive gameplay.

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Price Segment Analysis

In terms of price, the global market is segregated into low-range, mid-range, and premium. The mid-range segment registered significant growth in 2022, due to its ability to offer a balance between affordability and performance.

Mid-range gaming PCs provide a variety of games while offering considerable features, such as enhanced refresh rates up to 60HZ, which reduces motion blur and enhances the gaming experience. These benefits of mid-range gaming PCs are encouraging gamers to adopt mid-range PCs.

The premium segment is anticipated to grow at a robust pace during the projected period, owing to the rising number of professional gamers and its potential to provide high gaming resolution. Premium gaming PCs offer quad-high definition plus (QHD+) and ultra-high definition (UHD)/4K, providing sharp and high gaming resolution with enhanced refresh rate and response time. Moreover, these PCs offer other advanced features, such as Dolby Atmos, which enhances the gaming experience and their demand. 

End-use Segment Analysis

Based on end-use, the pre-built gaming PC market is bifurcated into casual gaming and professional gaming. The professional gaming segment held a large share of the market in 2022, due to the increasing popularity of Esports tournaments and events.

Professional gamers widely adopt pre-built gaming PCs to enhance their gaming experience and performance. Pre-built gaming PCs are built with modern and powerful processors that reduce lags between games, which encourages professional gamers to adopt these PCs.

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Sales Channel Segment Analysis

In terms of sales channel, the global market is divided into online and offline. The offline segment dominated the market in 2022 and is expected to continue its dominance throughout the projection period, owing to the increasing demand for fast-moving consumer goods and growing infrastructure.

Offline stores offer assured authenticity and quality of products and allow customers to explore different models, try demos of gaming PCs, and ask questions to the knowledgeable staff before making a final decision, which encourages consumers to purchase gaming PCs from offline stores.

Regional Outlook

Based on regional outlook, the pre-built gaming PC market is categorized into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for a major share of the market in 2022, due to rising popularity of e-championships and the presence of major market players, such as Advanced Micro Devices, Inc., Dell Inc., CORSAIR, and NVIDIA Corporation.

Moreover, the increasing demand for online gaming in the region is propelling the market, as pre-built gaming PCs are utilized in online gaming to offer optimal gaming experiences to gamers. For instance,

• As per a report, the online gaming industry in the US is expanding at a CAGR of 5.09% and is projected to reach USD 6.50 billion by 2027.

The market in Asia-Pacific is estimated to expand at a high CAGR during the assessment period, owing to the rapid expansion of the gaming industry and the rising popularity of online gaming and esports.

Moreover, the rising number of gamers in the region is boosting the demand for pre-built gaming PCs, as gamers prefer these PCs to play online games, due to their high-resolution graphics. For instance, Asia is home to almost 1.5 billion gamers, of which 52% subscribe to at least one gaming service.

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